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One of a series of posters we have on our walls at GDS.
Download the printable (PDF) version here: drive.google.com/file/d/0B3nAoD4C-I0SblZHcmstaXJieUk/view...
More about #userresearch here: gdsengagement.blog.gov.uk/2015/09/03/periscope-about-user...
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016, New York: Rosenfeld Media
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
One of a series of posters we have on our walls at GDS.
Download the printable (PDF) version here:
drive.google.com/file/d/0B3nAoD4C-I0SM0NiSWNYVm5FVm8/view...
More about #userresearch here: gdsengagement.blog.gov.uk/2015/09/03/periscope-about-user...
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
The two parts of an empathetic mindset, developing and applying empathy, are distinct. They are intended to guide your decisions and actions in the things you create and the interactions you have with others.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Photo by Raffaella Roviglioni.
oorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Photos courtesy of Lextant.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
"2 A.M. In The Subway..." (CC BY 2.0) by Wwward.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Most exploration in support of creative work is solution-focused. There is a need for more person-focused exploration.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
There was a rich supply of user research at WebJunction, and all I had to do was harvest it. I viewed recordings of usability tests, where participants conducted tasks with paper prototypes of the new interface. I interviewed WebJunction employees and subject-matter experts. I looked over the quantitative and qualitative data from a 2007 survey that WebJunction conducted with users. I also tapped into a few other sources, but my favorite was the WebJunction discussion boards. Since WebJunction's initial launch in 2003, users had been voicing opinions and making comments on a variety of topics, such as why they chose to enter their profession, or what they would like to see on WebJunction in the form of services (the persona quotes are pulled directly from the forums).
In order to organize this research into an actionable user-centric decision-making tool, I created personas. Rosa emerged as a primary persona, based on the business needs of my design and audience characteristics I had aggregated.
In addition to my literature research, Todd Zaki Warfel's presentation on data-backed personas at the 2008 IA Summit was extremely informative. Although I wasn't able to attend the Summit, I was creating these personas around the time that podcasts and slide decks from the conference were posted online. Luckily, both aspects of his presentation were accessible, because I found it very helpful.
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
"Untitled" (CC BY 2.0) by Ernest Duffoo.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Be ready to recognize if people in your organization perceive quantitative data as "solid" and qualitative data as "soft". Both have valid and soft ends of their spectrums.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
While I discovered my primary persona, a secondary group of characteristics surfaced and formed Felix. As a "power user", Felix was an important audience member to consider in my design.
There was a third kind of persona I considered creating, and that is what Alan Cooper calls a "served persona". The served persona doesn't directly access the interface you are creating yet is greatly impacted by it. His example was a hospital patient; medical professionals use the equipment, but patients are affected by that use, and therefore the interface design. For my purposes, I thought of library patrons as served personas.
One of a series of posters we have on our walls at GDS.
Download the printable (PDF) version here: drive.google.com/file/d/0B3nAoD4C-I0STk1CSzZMMU9pUXc/view...
More about #userresearch here: gdsengagement.blog.gov.uk/2015/09/03/periscope-about-user...
A wonderful night at Capital One’s launch of its newest USERLab. Intros by Christian Rohrer, Scott Zimmer and lab director Pallavi Kutty. Featuring UX talks given by Jakob Nielsen and Catherine Courage
#ux #research #userresearch #userexperience
Buley, Leah. 2013. The User Experience Team of One. New York: Rosenfeld Media. rosenfeldmedia.com/books/ux-team-of-one/
You can't apply empathy until you've developed it by listening deeply to a person.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
"Bottoms Up Strip Club 2007" (CC BY 2.0) by Phillip Pessar.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
When you create something, each project cycles around an idea you want to bring to fruition. Adding a parallel cycle that focuses on people brings much greater depth to your brainstorming.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Spiritual Guidance for Emotional Awareness
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Photo by Steve Portigal.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Photo by Tom Williams.
Doorbells, Danger, and Dead Batteries: User Research War Stories, Portigal, Steve, 2016. New York: Rosenfeld Media.
Taking time to be curious about people is key to the empathetic mindset.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
This movie-goer mental model diagram depicts thinking, reactions, and guiding principles above the horizontal line, grouped into towers by concept, and the features and services that a movie production company provides in support of each tower below the line.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Learn to go deeper than the crust of typical conversation and discover the reasoning, reactions, and guiding principles flowing underneath.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
This movie-goer mental model diagram depicts thinking, reactions, and guiding principles above the horizontal line, grouped into towers by concept, and the features and services that a movie production company provides in support of each tower below the line.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
There is a lot of flexibility with listening. You can even "listen" via written words.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Lose yourself in the person's view of the world.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Win8 on a touchscreen laptop means the user switches between tiles and desktop, between direct-touch and mouse.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Everyone genuinely wants to contribute. No one is listening because everyone is talking at once.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
Add empathy to the way you already do your work.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/
A red Netflix DVD envelope with a seasonal message.
Practical Empathy: For Collaboration and Creativity in Your Work, Young, Indi. 2015. New York: Rosenfeld Media. rosenfeldmedia.com/books/practical-empathy/