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The Transat has a new title sponsor in the French pastry company, bakerly.
The Transat, the oldest professional solo sailing race, which sets sail from Plymouth to New York on May 2nd, has a new title sponsor in bakerly, a new brand of French inspired bakery goods.
The race now officially becomes “The Transat bakerly” – in a partnership that perfectly fits the French company’s spirit of adventure.
Founded in 2015, bakerly, is a new consumer brand but it shares with The Transat – which enjoys a 56-year history steeped in adventure and sailing folklore – a common path: both The Transat and bakerly are crossing the Atlantic.
‘bakerly’ is a US subsidiary of the French industrial food group Norac. With bakerly, American consumers can now experience crêpes, brioches, and croissants made without additives or preservatives.
For the Norac group, the sponsorship of the race is something of a homecoming. Crêpes Whaou! is one of the most iconic brands owned by the group and sailing fans will remember the many victories of French skipper Franck-Yves Escoffier and his trimaran. Escoffier even took part in the 2004 edition of this solo transatlantic epic.
With a warm-up from St Malo to the race start at Plymouth and then finishing New York 3,000 miles later, The Transat bakerly follows the strategic path of the bakerly brand – created in France, established in Britain and today setting foot in America.
During each of The Transat bakerly’s stopovers – at St-Malo, Plymouth and New York – the public will have the chance to discover, or rediscover, the different products the Norac group has to offer.
The Transat bakerly is a key race in the world of offshore racing and sport in general, since 1960, the race has contributed a great deal to sailing and its history has a universal appeal. We are very proud to associate our brand with an event of this magnitude.
“For us this sponsorship marks a return to racing and a sport that has much potential, as we discovered with Crêpes Whaou! Now with The Transat bakerly, we marry passion and reason because this is how the best stories start.”
Hervé Favre, The Transat bakerly Events Director said: “Since the first edition, The Transat has been associated with fine partners. Today we are proud to join together with bakerly and look towards a promising future with Norac, a French food group out to conquer the US market.
“This partnership is great news, and it will help give greater scope to the event,” Favre added.
Since the first edition, The Transat has been associated with fine partners. Today we are proud to join together with bakerly and look towards a promising future with Norac, a French food group out to conquer the US market. This partnership is great news, and it will help give greater scope to the event.
The 2016 edition of The Transat bakerly will see 25 solo skippers in four classes – Ultimes, IMOCA 60s, Multi50s and Class40s – take on one of the great challenges in professional sailing. They face a 3,000-mile course complete with storm force headwinds, rough seas and freezing fog.
When Sir Francis Chichester won the first edition of the race in 1960, it took him 40 days to reach New York. This year the fastest boats could be there in as little as seven days.
The Norac Group:
- 4200 employees
- CEO Bruno Caron
- HQ in Rennes, France
- Owner of 12 brands, including 5 outside of France
- Companies in France: Ateliê do Sabor, Cie des Pains, Daunat, Dessaint Food Services, La Boulangère and Sud’n’Sol
- Companies outside France: Germany – Ibis; Brazil – Norac do Brazil; Spain – Espanorac; UK – Norac Foods UK; USA – Norac USA
- 21 production sites; two outside of France
- Brands: Armor Délices, Ateliê do Sabor, bakerly, Crêpes Whaou!, Daunat, Dessaint Food Services, Ensoleil’ade, Ibis, La Boulangère, Le Ster Le Pâtisser, Sud’n’Sol.
The Transat bakerly:
- The oldest professional solo sailing race, first staged in 1960 and held every four years
- Race winners have included many of the world’s greatest solo sailors, among them Sir Francis Chichester, Eric Tabarly, Ellen MacArthur and Loick Peyron
- The 2016 edition of The Transat bakerly features 25 entries from four nations
- Solo skippers will race in four classes of yachts
- The racetrack is 3,000 nautical miles of the North Atlantic Ocean
- The race starts from Plymouth in the UK and finishes in New York (for the first time since the inaugural race in 1960)
- Involves some of the toughest racing in solo sailing with storms, big seas and freezing fog to contend with
- Features for the first time a non-timed warm-up from St-Malo in Brittany to Plymouth
- At the finish the yachts will berth in the brand new Oneº15 Brooklyn Marina overlooking Manhatten
La mythique transat anglaise, rebaptisée The Transat Bakerly, a fait escale à Saint-Malo pendant quatre jours, avant de s’envoler ves
Plymouth samedi dernier
d’où le départ sera donné le 2 mai. L’occasion de revoir à quai quelques géants des mers et Pen Duick légendaires mais aussi de croiser des aventuriers de la course au large sur les pontons
Le petit village de The Transat
présentait l’avantage de
pouvoir se promener tranquillement près des quais et des bateaux, sans l’inconvénient de la foule, comme à la Route
du Rhum.
On était loin de la foule de la Route du Rhum mais le public s’est tout de même déplacé en
nombre, notamment sur le môle des noires, pour assister au départ de The Transat, samedi dernier.
Photo by Malone & Company Photography
Scott Harrison of charity: water scopes out his iPad during one of the speaker presentations.
ZURB Wired 2014: Meet Sacred Heart Community Services, a bay area non-profit organization that is celebrating 50 years of helping end poverty. We’re working alongside their team to help them with their holiday campaign and celebrating their 50th anniversary! We'll work on brand strategy and design for their campaign, including a website, brochures, posters and other goodies.
The ZURB Wired 24-hour marathon is where our team and the team from one lucky local nonprofit get together to do something great in 24 hours. We spend the day helping the nonprofit solve a big challenge; whether it be marketing for an upcoming event, or completely overhauling their brand; and we get it all done in 24 hours.
ZURB is a close-knit team of product designers that help companies design better. (www.zurb.com
Scope showing USB handshake activity between PIC 2455 proto board and linux box. Sorry the PIC is so blurry: the green activity LED just freaks my poor camera right out.
I shot the cover photo for the most recent addition of The Scope. Check it out. www.thescope.ca
Strobist Info:
LP120 camera right into reflecting umbrella.
LP120 behind and to the left, bare. Held by Derm.
My telescope setup. It's a Meade LX90 10" GPS 'scope with the Canon T2i piggybacked. It was so cold that night that ice started to hinder my photography. Also, the location was so dark that I didn't even know that the building in the background existed until I took this three-minute exposure.
denwereview.com/best-long-range-scopes/
Rifle scopes are available in stunning variety today. Some are simple and basic while some look like a PhD could be asked to operate them. When you would assume that the values will probably also vary from well under $100 to a few thousands of dollars. Complexity and cost ranges have a wide selection because shooters, their firearms, and their goals, whether paper or game, additionally pay a very wide variety. A few .22 rifles might just be employed for squirrels or rabbits in 50 yards or less. At the opposite end of this scale are predators hunting large game such as elk in states that could demand shots at well over 1000 yard scope.
Would be fun to make one like this.
Same maker as this: www.celestron.com/c3/product.php?ProdID=568 and this one www.telescope.com/control/telescopes/mini-dobsonian-teles...
.
User review at: www.cloudynights.com/ubbthreads/showflat.php?Cat=0&Nu...
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Diameter: 130mm Newtonian (Parabolic)
Focal lenght: 650mm f/5
Finderscope: Red dot
Eyepieces: 25 and 10mm Super
.
Synta_collapsible_scope_130mm
I'm constantly revising the roughly created Scopedog Custom.
The leg ratio looked too short, so I increased it a little bit. Also, I added turnpick and roller dash to this. In addition, I have worked on improving the quality of various parts that I don't like.
I'm going to make an arm punch soon.
That's it for today.
Thank you.
BLACK 2012
Ethias Arena, Hasselt
Client: ID&T Belgium
© 2012 Fotograferen net
Follow my work on Twitter or Facebook! Or check my most interesting shots at Flickriver.
Safe-T-Scope Blade with Insets
A simple, effective and affordable way to help protect your patient from dental injury during endotracheal intubation..
From your blossoming garden gather fragrant memories
of the vanished flowers of a hundred years before.
In the joy of your heart may you feel the living joy that sang one spring morning,
sending its glad voice across a hundred years...
R. Tagore (The Gardener -1915)
IXI
Hanging out below Taillefer North Face looking for a good new route (which we didn't find, but it sure was a good day to look for it)
A "There Will Be Blood Vignette. Daniel and Henry survey the land for the pipeline.
Credit for tripod design: www.brickshelf.com/cgi-bin/gallery.cgi?f=260081
I'm constantly revising the roughly created Scopedog Custom.
The leg ratio looked too short, so I increased it a little bit. Also, I added turnpick and roller dash to this. In addition, I have worked on improving the quality of various parts that I don't like.
I'm going to make an arm punch soon.
That's it for today.
Thank you.
My oscilloscope with a frequency modulated pulse waveform. From when I was working on the OpenEEG project (never finished it; want to try my own designs now that I know how it works).