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There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold on to the traditional values and emotions that ar associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Packagings of the World is a commercial packaging design archive showcasing the best and most interesting creative packaging work worldwide.
I created a number of cat illustrations based on the (for me) usual set of limitations such ass restricted amount of colours, consistent line thickness and a fixed 15º rotation increment on any angle throughout the illustrations. Within these limitations I carefully looked at the balance between the character and quirkiness of the cats without making them overly cutsie.
In a second fase I applied these illustrations to a set of fictional packaging designs and promotional items to give an idea of the potential scope of the artwork. The selected typeface and the minimal designgrid used for these items was carefully selected and based on the design principals of the illustrations themselves. This ensures a cohesive and robust system that can easily be extended to a large number of different products such as canned or dry cat food, kitty litter toys, … Next to that the hole concept can be adapted to fit different species such as dogs, birds, rabbits, … as well.
Back-panels are often overlooked in the whole design show but I think they are so important too. These don't have much info but what about cereal boxes? Board Game boxes? And so on, there is a lot of info that designers have to arrange in a way that looks good with the overall design. I like to design a back-panel as a part of a complete package!
HLA Marketing asked J2 Studio to assist in developing the packaging design, both case and individual, for Luna Di Luna Wine. Our experience in packaging design and previously working with carton manufacturers proved invaluable throughout the design process. Note that each product has the same family look and feel, yet is distinguishable from it's counterparts by virtue of the color palettes.
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Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
The Deli Garage Mehrzwecknudeln Designed by KOREFE www.packiii.com/11407/the-deli-garage-mehrzwecknudeln-des...