View allAll Photos Tagged packagingdesigning
Left: my previous Luxe Business Card. Right: the new Luxe Business Card.
I didn’t notice that I’d forgotten to add my phone number until after I received the cards in the mail. By the time I got around to needing to reorder I also had to find a spot to list my new personal site: timswezy.com, so a redesign was necessitated.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Packagings of the World is a commercial packaging design archive showcasing the best and most interesting creative packaging work worldwide.
I created a number of cat illustrations based on the (for me) usual set of limitations such ass restricted amount of colours, consistent line thickness and a fixed 15º rotation increment on any angle throughout the illustrations. Within these limitations I carefully looked at the balance between the character and quirkiness of the cats without making them overly cutsie.
In a second fase I applied these illustrations to a set of fictional packaging designs and promotional items to give an idea of the potential scope of the artwork. The selected typeface and the minimal designgrid used for these items was carefully selected and based on the design principals of the illustrations themselves. This ensures a cohesive and robust system that can easily be extended to a large number of different products such as canned or dry cat food, kitty litter toys, … Next to that the hole concept can be adapted to fit different species such as dogs, birds, rabbits, … as well.
Back-panels are often overlooked in the whole design show but I think they are so important too. These don't have much info but what about cereal boxes? Board Game boxes? And so on, there is a lot of info that designers have to arrange in a way that looks good with the overall design. I like to design a back-panel as a part of a complete package!
HLA Marketing asked J2 Studio to assist in developing the packaging design, both case and individual, for Luna Di Luna Wine. Our experience in packaging design and previously working with carton manufacturers proved invaluable throughout the design process. Note that each product has the same family look and feel, yet is distinguishable from it's counterparts by virtue of the color palettes.
Contact us to find out how we can provide your next packaging design!