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Back-panels are often overlooked in the whole design show but I think they are so important too. These don't have much info but what about cereal boxes? Board Game boxes? And so on, there is a lot of info that designers have to arrange in a way that looks good with the overall design. I like to design a back-panel as a part of a complete package!
HLA Marketing asked J2 Studio to assist in developing the packaging design, both case and individual, for Luna Di Luna Wine. Our experience in packaging design and previously working with carton manufacturers proved invaluable throughout the design process. Note that each product has the same family look and feel, yet is distinguishable from it's counterparts by virtue of the color palettes.
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Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
The Deli Garage Mehrzwecknudeln Designed by KOREFE www.packiii.com/11407/the-deli-garage-mehrzwecknudeln-des...
Keson is a manufacturer of measuring and marking tools. Kaleidoscope helped Keson reposition the brand, while developing a new identity that has transcended to the product packaging. Needless to say, the packaging is an attention grabber at shelf!