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Vildenvang Gårdsysteri Designed by Tank www.packiii.com/3256/vildenvang-gardsysteri-designed-by-t...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Adnams Southwold’s Copper House Distillery does not shy away from experimentation and creating pretty unusual spirits - The Spirit Of Broadside is a perfect example. Distilled from Adnams’ own Broadside Beer, this amber spirit is what they’re calling an ‘eau de vie de bier’...a ‘water of life of beer’ (lol).
It supposedly retains some of the hop flavours that you may come to expect from a beer, but at 43% and with 12 months aging in heavily charred (’toasted’) Russian Oak casks… well, I am expecting something similar to (but not exactly like) a whiskey.
It was released in May 2012 to coincide with the 240th anniversary of the Battle of Sole Bay - the start of the third Anglo-Dutch war, which took place not too far away from where Adnams Southwold are based (somewhere in the channel I think).
National pride at stake, my body is ready….
There’s nothing like enjoying a nice refreshing crisp pint of cider in the English countryside. The labels and basic communication tools I’ve designed for Newton’s Farmhouse Cider, a fictional brand of cider, reflect this idea through the use of a set of illustrations based on wildlife typically found in the British countryside. These minimal illustrations give the labels a contemporary look yet hold on to the traditional values and emotions that ar associated with the product. Next to that, they give the bottles and every deviated communication tool a distinct look helping it to stand out from the competition.
Inspired by the story of Moby Dick I designed this custom bottle and matching label for the fictitious brand “Whalers” rum. The shape of the bottle was inspired by the curved head of a sperm whale as used in the original illustrations in the book from 1851 by Herman Melville. For the label I decided to stay close to the nautical theme but deliberately steered clear of traditional techniques such as engraving or etching. Using a a modern minimalist approach to the illustration combined with high end finishes such as embossing and gold foil give the final product a contemporary and luxurious feel. Especially when the bottle is presented in it’s custom linen covered gift box.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package