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Waking up in the morning, meeting a friend or reading a book; moments in everybody’s day that just get that little bit better with a nice cup of coffee on the side. Depending on the moment, the people you’re with or your personal taste call for different blends and intensities of brew. That’s why Moka’s coffee blends have different characters assigned to them. Each with it’s own distinct personality like a good listener, an analytic thinker or even a shoulder to cry on.
Through the use of limited angles, line withs and a rigid grid I created a set of particular illustrations depicting the different characters each with it’s own unique personality. These are used, not only on the packaging, but throughout the different promotional items as well. Not just through the use of these characters but with bold colours as well the different flavours are instantly recognisable and the packaging stands out from the competition on the supermarket shelves. Pairing these bright colours with black ensures a premium yet vibrant appearance for both the packaging and all derived promotional materials.
Masterson’s Rye Whiskey Designed by Studio 32 North www.packiii.com/3383/mastersons-rye-whiskey-designed-by-s...
Modern Eclipse Designed by Rhinocerosred Design www.packiii.com/11488/modern-eclipse-designed-by-rhinocer...
CAPI Sparkling Designed by CIP Creative www.packiii.com/3352/capi-sparkling-designed-by-cip-creat...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
The Modern Nose is a wine aroma kit that helps sommeliers and wine enthusiasts learn to recognize different flavors and aromas in wine.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
Brand Identity and Web Site Design for Brownie Mae Company which offers design, branding, marketing, outsourcing and strategy for tangible products, packaging and promotional items. www.BrownieMae.com
Photo: Thomas Ruotsalainen. PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/
Waking up in the morning, meeting a friend or reading a book; moments in everybody’s day that just get that little bit better with a nice cup of coffee on the side. Depending on the moment, the people you’re with or your personal taste call for different blends and intensities of brew. That’s why Moka’s coffee blends have different characters assigned to them. Each with it’s own distinct personality like a good listener, an analytic thinker or even a shoulder to cry on.
Through the use of limited angles, line withs and a rigid grid I created a set of particular illustrations depicting the different characters each with it’s own unique personality. These are used, not only on the packaging, but throughout the different promotional items as well. Not just through the use of these characters but with bold colours as well the different flavours are instantly recognisable and the packaging stands out from the competition on the supermarket shelves. Pairing these bright colours with black ensures a premium yet vibrant appearance for both the packaging and all derived promotional materials.
Mekong Red Dragon Rice Designed by Design Positive www.packiii.com/11174/mekong-red-dragon-rice-designed-by-...
Made for one of my best clients on Fiverr!
Get free consultancy and hire us on www.Fiverr.com/packagingguru
Atelier LaDurance Designed by Stormhand www.packiii.com/14673/atelier-ladurance-designed-by-storm...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package