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Waking up in the morning, meeting a friend or reading a book; moments in everybody’s day that just get that little bit better with a nice cup of coffee on the side. Depending on the moment, the people you’re with or your personal taste call for different blends and intensities of brew. That’s why Moka’s coffee blends have different characters assigned to them. Each with it’s own distinct personality like a good listener, an analytic thinker or even a shoulder to cry on.
Through the use of limited angles, line withs and a rigid grid I created a set of particular illustrations depicting the different characters each with it’s own unique personality. These are used, not only on the packaging, but throughout the different promotional items as well. Not just through the use of these characters but with bold colours as well the different flavours are instantly recognisable and the packaging stands out from the competition on the supermarket shelves. Pairing these bright colours with black ensures a premium yet vibrant appearance for both the packaging and all derived promotional materials.
Mekong Red Dragon Rice Designed by Design Positive www.packiii.com/11174/mekong-red-dragon-rice-designed-by-...
Atelier LaDurance Designed by Stormhand www.packiii.com/14673/atelier-ladurance-designed-by-storm...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
We were asked to develop packaging design concepts for Asda's range of thin & crispy pizza. The target audience was identified as aspirational late 20s/early 30s professionals. We differentiated the five varieties by using contemporary colours for both the product title and the photographic dinner party background.
The Modern Nose is a wine aroma kit that helps sommeliers and wine enthusiasts learn to recognize different flavors and aromas in wine.
Package design for a range of premium dairy products of Sun Village, a prominent diary cooperative based out of Rajasthan, India. The theme of traditional look-alike was chosen to stay true to the brand’s traditional roots of Rajasthan.
Packaging Designing by Litmus Branding, India's Advertising Agency. We also offer Packaging Design services to clients, across the globe.
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package
Bird on Wire Designed by Rhinocerosred Design www.packiii.com/11376/bird-on-wire-designed-by-rhinoceros...
www.disruptive-innovation.co.uk/packaging-design/
Product packaging has spawned an important multi-faceted design specialism and is arguably just as commercially important as the product it houses.
A clean and minimalist Packaging Design that at a shot gives clear-cut information about the brand without having to use brighter shades and more elements to position the brand.
Packaging Designing by Litmus Branding, India's Advertising Agency. We also offer Packaging Design services to clients, across the globe.
Packagings of the World is a packaging design archive showcasing the best, most interesting and creative packaging work worldwide. We will try to make the archive as digestible and as possible with less text, like they say, pictures speaks a thousand words!