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This Online marketing strategy is everything about having something appropriate or essential to deliver your leads and customers in addition to the crowd or the market of the influencer. This requires you to develop a terrific relationship with your influencer as well.
September 24, 2009
Cynthia Smoot of Gangway Advertising and Shelby Clement of Southwest Media at the League of Extraordinary Marketers Happy Hour/Lecture featuring Jonathan Clarkson of Southwest Airlines.
Who is this group? The LXM caters to marketing professionals who seek to connect with other marketers, expand their knowledge and resources and discover new ways to boost revenue.
But really? It's for cool people.
Licensed under a creative commons share-alike. Use freely but give attribution to Gangway Advertising and link to www.gangwayadvertising.com
Thanks to our wonderful clients and beloved Schipulites, our team won the AMA Houston Marketer of the Year award in the tech sector. We are so fortunate to work with such great folks and have so many fantastic opportunities to flex our marketing muscles.
YAHOO! AND NIELSEN RELEASE FIRST-EVER
INTERNET HABITS STUDY FOR THE PHILIPPINES
The “Net Index” Gives Marketers Insights into Online Media Habits of Consumers in the Philippines; Helps Advertisers Plan Integrated Campaigns using Online Marketing
MANILA, March 26, 2009 - Yahoo! and Nielsen today announced the results of the first-ever in-depth media habits study to provide marketers and media planners with insights into urban Filipino internet user habits.
The rigorous and strategic ‘big picture’ overview of consumer online activities includes cross-media usage habits, lifestyles, psychographics, to brand preferences. The Net Index study addresses a current knowledge gap in the Philippines on this media type and will help brands unravel the advertising opportunities to reach and engage target audiences online.
Some of the research’s key findings include:
•28% of Filipinos in National Urban Philippines have accessed the internet in the past month. 5% access the internet everyday.
•Internet use is not restricted just to the big cities like Metro Manila. Other cities are experiencing internet growth. For example, 35% of Filipinos in Cagayan de Oro have accessed the internet in the past month.
•Filipino Internet users are more likely to be opinion leaders and early adopters compared to traditional media consumers. They are likely to be individualistic, trend conscious, willing to pay for quality products and are tech-enthusiasts.
•Internet Cafes are an important internet access point. 71% have accessed the internet from internet cafes in the past 3 months. 47% of all internet time are spent in internet cafes.
•Social networking is a key online activity. 51% claimed to have visited a social networking site in the past month. 1 in 3 Filipino internet users have a blog.
“This study reveals the opportunity for marketers and media planners in the Philippines to re-examine advertising strategies and utilize the internet as an effective way to reach and engage with target consumers,” said Jojo Anonuevo, general manager, Yahoo! Philippines. “The opportunity that now exists is one of the key reasons that Yahoo! has stepped up its direct sales model in the Philippines, giving brands and advertisers access to reach the millions people in the country that are on Yahoo! every month,” Anonuevo added.
The Philippines is witnessing rapid growth of digital media. With an estimated 20 million internet users, the Philippines will see more users going online to communicate with family and friends, to engage in entertainment, and to obtain information as the internet becomes increasingly accessible around the country. As a result, businesses will need to keep up and understand the new opportunities the internet medium and their online consumers bring.
"Digital media's success in today's advertising landscape is dependent on its accountability to the advertiser, the media agency and its stakeholders. Nielsen Media is proud to be partnering with Yahoo! to provide the Philippine Advertising and Media industry with the most comprehensive and geographically extensive study on the online Filipino, his profile, his online activities, his attitudes and how he consumes digital media in the context of other media", said Jay Bautista, Executive Director, Media, The Nielsen Company.
With a generation of young Filipinos growing up as digital natives, understanding their media habits is critical to understanding the future. The Net Index study not only provides findings on popular online activities from email, search to instant messaging, but also sheds light on internet usage trends (e.g. from social networking to most visited websites), channels of web access (e.g. from internet cafes to mobile phones) and makes recommendations on how businesses can leverage the research to grow their businesses.
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This Online marketing strategy is everything about having something appropriate or essential to deliver your leads and customers in addition to the crowd or the market of the influencer. This requires you to develop a terrific relationship with your influencer as well.
Pete Williams is an award-winning entrepreneur, author, and marketer from Melbourne Australia. At the young age of 21, Pete sold the Melbourne Cricket Ground (Australia’s Yankee Stadium) for Under $500! Since then he’s made the pages of numerous media publications and referred to as “Australia’s Richard Branson”.
Pete is known for his uncanny ability to identify and create successful business. Some of his companies include: On Hold Advertising, Infiniti Telecommunications, Simply Headsets and Preneur Group. He’s also author of the International smash hit ‘How to Turn Your Million Dollar Idea into a Reality’.
His awards include some of the most prestigious awards in the entrepreneur industry. Pete’s been honored as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year and a member of Smart Companies: Top 30 Under 30.
Pete is also an international speaker, marketing consultant and a faculty member of one the world largest Internet marketing training academies ‘Thirty Day Challenge’.
When Pete isn’t pushing the limits as a thriving entrepreneur, he likes walks on the beach, avoids getting caught in the rain and passes on the Pina Coladas. But, in all seriousness, he’s an avid outdoor adventurer taking 3rd Place in his age group in the 2002 Victorian Triathlon. Some of his favorite things include Montepulciano Abruzzo red wine and anything made by Apple and Nike.
When people talk about search engines, they’re typically referring to Google, Bing and Yahoo (Yahoo search is powered by Microsoft). According to one study, these “Big Three” represent over 95% of all online searches in the U.S. There are many other major search engines in other countries, like...
voxilltec.com/2017/02/13/search-engine-basics-every-marke...
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Lorraine Tukahirwa Vision Group Print Marketing Manager with William Kalombo the chief Executive office Marketing Africa at the Marketer's night out at the Golf Course Hotel on 28th April 2023.
Photo by Nicholas Oneal
September 24, 2009
Jennifer Watson at the League of Extraordinary Marketers Happy Hour/Lecture featuring Jonathan Clarkson of Southwest Airlines.
Who is this group? The LXM caters to marketing professionals who seek to connect with other marketers, expand their knowledge and resources and discover new ways to boost revenue.
But really? It's for cool people.
Licensed under a creative commons share-alike. Use freely but give attribution to Gangway Advertising and link to www.gangwayadvertising.com
Gartner surveyed over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries, to understand how they are allocating their budgets and which activities are contributing to their success. Get the U.S. Digital Marketing Spending Report at www.gartner.com/dmspend .