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Digital marketers who continue to plan campaigns months in advance and then unleash them will lose relevance. The more-successful programs going forward must feature real human beings. They will need to be dynamic, adaptable and able to turn on a dime depending on where the live conversation goes. That's no easy feat and it will require brands and agencies to rewire themselves for speed.

 

adage.com/article?article_id=131814

 

www.flickr.com/photos/eppstein/466553161

   

SMSCaster E-Marketer atau bisa juga di bilang SMS Boomber merupakan

sebuah aplikasi yang bisa mengirimkan 1000 sms secara otomatis ke

nomer yang di kehendaki. Jangan di gunakan buat iseng ya?? heheh

Biasanya SMSCaster ini digunakan untuk keperluan promosi dalam bisnis,

tapi akhir- akhir ini smscaster digunakan buat sms mama minta pulsa.

Hahaha UPDATE (26122010) : Untuk aktivasi menggunakan keygen, buka

keygen pilih yang SMSCaster E-Marketer Enterprise 2.8 (bukan 2.9).

Copy serial yg di hasilkan di SMSCaster ke keygen, klik generate.

Untuk mengirim sms dengan SMSCaster ini, sobat blogger di kenakan

pulsa sesuai dengan operator yg anda gunakan. Tips nya, gunakan

operator yg menyediakan SMS Gratis, seperti A*IS. Hehehe.jadi nantinya

1 kali kirim .otomatis target bisa ke kirim pesan lagi secara

otamatisi.bisa diatur berapa kali target kekirim pesan 500 atau bahkan

100..

4shared.com/file/a7uj2Z52/SMSCaster_wwwremo-xpcom.html

Jedes Mal, wenn wir uns begegneten, musste ich mit ihm einen Rakí (griechisch ρακή/ρακί) trinken. Danach machte das Fotografieren noch mehr Freude :))

Always, if we met, I had to drink a Rakí (Greek ρακή/ρακί) with him. Then the shooting was a true pleasure :))

I dont like my face but I love the picture so in the name of all that is holy on the Internet and my two favorite peeps Matt Bacak who is such a kick ass marketer...yes I said ass (authenticity is the name of the game and I have a little rock n' roller in me :) and Google Genius Howie Schwartz (the man is bananas online) I had to post this picture.

As a new marketer, or a marketer who is not yet earning 6 figures, building a business can be slow going. You’ve got to write lots of articles and blog posts, do SEO, write a weekly newsletter, participate in 2-5 social media venues a day, network at events, etc. And all of this is just to...

 

www.theuniversalmarketingmasters.com/1-shortcut-to-online...

 

Over the last year I’ve written about a variety of topics. I know, content marketers tell us to simply stick to our “niche.” Basically, find that vein, mainline it, then work it, baby, work it!

 

From individuals to creative community

For a while I tried to write pulpy articles for Blasting News that the BuzzFeed’s of the world reward. That got some traction with a bit of artificial enhancement, but ended up in utter failure. So, I went back to work, writing and creating content that might truly matter to my audience.

 

But who exactly is my audience? To be honest that’s something else I still don’t know.

 

Again, the guru’s in their infinite wisdom talk about “defining your avatar” like some D&D generated character: Intelligence: 16, Wisdom: 15, Constitution:17.. - That way, I could simply plug this into Facebook ads and serve up just what they wanted.

 

Most of all, I was supposed to have it all figured out - mastery of social media tools, running a kick ass team of elf helpers and marching forth to world domination.. Do you hear the people sing?

 

Recently, I started simply engaging and connecting. Sure, my creative output has slowed to a trickle but at least on Medium here’s the results - more views and reach.

 

Interesting..

 

On YouTube I’m looking at ways I can partner with other creators..

 

On Facebook I look for how I can involve others by tagging.

 

In his upcoming book, Real Artists Don’t Starve, Jeff Goins talks about the importance of community. “The Starving Artist works alone. The Thriving Artist collaborates with others.”

 

I love the example he gives where J.R.R. Tolkien is stuck after the success of The Hobbit. All Tolkien can see is writing a few chapters with the sequel, The New Hobbit. It’s only when he sits down to lunch with a member of their literary group, C.S. Lewis, that inspiration hits the Lord of the Ring creator.

 

Another idea mentioned in Real Artists was that Wednesdays were no doubt Tolkien’s busiest nights. Besides raising a family while teaching a full schedule as a tenured professor of Oxford, the last thing he wanted to do was to show up empty-handed at the weekly meetings on Thursday!

 

No literary group, no beloved fantasy series..

 

That’s why I started a Facebook group for us all to connect.

 

It’s kinda like the lobby for the breakout sessions or in our case masterminds, which I’ve done on Skype or Zoom with clients.

 

Down the road I can see holding these meetings in person like some friends have done. This requires considerably more planning and logistics, of course. But it’s nice to know that for now there’s a very affordable and convenient option.

 

By the way, if you order Real Artists right now, you can get some awesome bonuses.

 

Bonus #1: The Real Artists Don’t Starve Online Course ($100)

 

This 12-part video course shows you how to make a living off your art.

 

Bonus #2: All the Expert Interview Transcripts

 

Get copies of the interviews with hundreds of experts and Thriving Artists during the research of this book.

 

Bonus #3: Exclusive Community Access

 

Get special access to a private Facebook group where Jeff will answer your questions regularly and connect with others reading the book.

 

The post Creativity Really Does Take a Village appeared first on Butterfly Formula.

 

ift.tt/2rcLGJV

De marketeers?

 

Het Oostenrijkse Belly Wien circus is niet onomstreden. Maar dat geldt in meer en mindere mate voor alle circussen met (wilde) dieren. Op het Internet wemelt het van de voor- en tegenstanders. Iedereen heeft er een mening over. Niet alleen de Partij voor de Dieren en ‘legale’ en ‘illegale’ actiegroepen maar zeker ook de gemeentes waar de tenten worden opgeslagen.

"I Hate Mondays" and "Let's Go Out"

 

The Marketers at Hershey Corporation are out of control, having sent, message-in-a-bottle style, the following messages to our country's chocolate eaters:

 

I Hate Mondays

Let's Go Out

I Miss You

Cheer Up

Looking Good

You Rock

 

Am I crazy, or do they associate chocolate with depression (e.g., "I Hate Mondays" and "Cheer Up"?) And although chocolate may indeed be associated with several kinds of romance, Hershey is definitely covering all their bases with "I Miss You," "You Rock," "Looking Good," and "Let's Go Out."

 

Call me old fashioned, but I actually do not want Marketers talking to me through my chocolate.

 

But suppose we do want to take the advice of a chocolate piece, what if the chocolates (or, less realistically, the Marketers) said something wise or profound or helpful, like, "Be the Change You Want to see in the World" and "Start with the End in Mind," or "Anger is an Indulgence."

 

If you don't want to see that in your chocolate, why are Hershey's choices any better?

September 24, 2009

 

Jen Watson and Sunny Morris of Core 24 moderate a discussion with Jonathan Clarkson of Southwest Airlines at the League of Extraordinary Marketers Happy Hour/Lecture. Jonathan shared how Southwest Airlines leverages consumer insights to keep customers happy.

 

Who is this group? The LXM caters to marketing professionals who seek to connect with other marketers, expand their knowledge and resources and discover new ways to boost revenue.

But really? It's for cool people.

 

Licensed under a creative commons share-alike. Use freely but give attribution to Gangway Advertising and link to www.gangwayadvertising.com

Ketua Dewan Juri sekaligus Founder markplus inc, Hermawan Kertajaya (Kiri) bersama Direktur Utama Garuda Indonesia, Emirsyah Satar (Kanan), disaat penyerahan penghargaan kepada Garuda Indonesia sebagai "The Best BUMN Marketers 2012" dalam acara BUMN Marketing Day 2012 di Hotel Borobudur, Jakarta pada 20 Juni 2012.

 

Melalui penghargaan tersebut, Garuda Indonesia menjadi BUMN terbaik dari 32 BUMN lain yang ikut serta pada acara BUMN Marketing Day 2012. Terdapat tiga aspek marketing yang dinilai oleh para juri, di antaranya aspek strategic (brand, product, customes management), aspek tactical (communication, sales, service) dan aspek special award (marketing 3.0, dan new wave marketing). Masing-masing kategori memiliki beberapa tingkatan, yaitu Gold untuk peraih nilai 81-100 poin. Silver untuk peraih nilai 61-80 poin, dan bronze untuk peraih dengan nilai 40-60 poin.

 

Garuda Indonesia menjadi satu-satunya pemenang yang meraih tingkatan Gold untuk kategori strategic

September 24, 2009

 

Leigh Toney of D Magazine at the League of Extraordinary Marketers Happy Hour/Lecture. Jonathan shared how Southwest Airlines leverages consumer insights to keep customers happy.

 

Who is this group? The LXM caters to marketing professionals who seek to connect with other marketers, expand their knowledge and resources and discover new ways to boost revenue.

But really? It's for cool people.

 

Licensed under a creative commons share-alike. Use freely but give attribution to Gangway Advertising and link to www.gangwayadvertising.com

Cabela's is a direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise, based in Sidney, Nebraska. It also has "Trophy Properties LLC (a real estate market), "Outdoor Adventures" (hunting and fishing trips), and the "Gun Library" (for buying and selling new and used firearms). Its direct marketing operation is one of the largest in the United States. The company went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001.

 

Cabela's mail-order catalogs are shipped to 41 states and 120 countries. More than 120 million catalogs were mailed in its first year as a public company.

 

Cabela's has a distinctive look to their retail operations, a look which turns them into tourist attractions as well as retail stores. The stores are more like cavernous showrooms, bringing the outdoors inside. They feature museum-quality displays of taxidermied wildlife, large aquariums, indoor mountains, and archery ranges. The success of the format is illustrated by the company's Kansas City, Kansas store at over 180,000 square feet (17,000 m2), attracted more than four million customer visits in one year. Currently, the largest Cabela's retail facility is in Hamburg, Pennsylvania, with more than 250,000 square feet (23,000 m2) of floor space.

 

Cabela’s Store Hamburg Pa.

Aaron, my friend, manning his market of apple goods for sale in Volo, Illinois. He sells apple cider donuts, apples (many types), apple cider, and apple blossom honey.

Mom2Summit Opening Reception. A few more photos on facebook and here.

The “Net Index” study will provide marketers with a comprehensive insight into the media habits of internet users in urban Indonesia

  

JAKARTA, 20 MARCH 2009 - Yahoo! and TNS today announced the launch of the first ever in-depth media study that will provide marketers and media professionals a rigorous and strategic ‘big picture’ overview of Indonesia’s urban internet users – from their online activities, cross-media usage habits, lifestyles, psychographics, to their brand preferences. The Net Index study will not only address a current knowledge gap, but also go a long way in helping brands unravel the opportunities of the internet medium.

 

Some of the research’s key findings include:

 

•Around one in three of Urban Indonesians accessed the internet in the past month.

•Internet penetration amongst the 15-19 year old segment is fairly high. 64% use the internet in the past month.

•Net usage is not just restricted to the big cities but spreading to the small towns as well.

•Warnets are used most often to access the internet. 83% of online users use Warnets in the past month.

•Nearly six out of ten internet users visit a social networking site monthly.

 

“Yahoo! is helping to raise awareness for the online advertising opportunity in Indonesia and allow companies to better connect to more customers,” said Pontus Sonnerstedt, senior director and Indonesia country lead, Yahoo! Southeast Asia. “Our study has generated insights for Indonesia businesses to improve their marketing ROI as they integrate web elements to their performance and brand campaigns,” Sonnerstedt added.

 

Indonesia is witnessing rapid growth of digital media. With an estimated 18 million internet users, Indonesia will see more users going online as the internet becomes increasingly accessible around the country. As a result, businesses will need to keep up and understand the new opportunities the internet medium and their online consumers bring.

 

“This collaboration with Yahoo! has allowed us to provide the definitive guide to the growing online industry in Indonesia,” said Suresh Subramanian, deputy managing director, TNS Indonesia. “Findings from this study indicate not only the huge growth potential of this medium but also the opportunity it offers for better targeted media opportunities in an increasingly cluttered media environment” added Subramanian.

 

With a generation of young Indonesians growing up as digital natives, understanding their media habits is critical to understanding the future. The Net Index study not only provides findings on popular online activities from email, search to instant messaging, but also sheds light on internet usage trends (e.g. from social networking to most visited websites), channels of web access (e.g. from Warnets to Mobile Phones) and makes recommendations on how businesses can leverage the research to grow their businesses.

 

Contact:

 

Jeremy Seow

Manager, Communications

Yahoo! Southeast Asia

+65 9489 0125

jem@yahoo-inc.com

Content marketers and PR thought leaders at the PR Summit shared their thoughts on what makes bad content.

 

Watch the video:

Insiders' Guide to Creating Bad Content

 

---------------

 

In this photo:

Danielle Radin, RingCentral, @RingCentral

 

Full quote:

"It will probably involve a lot of animals that aren’t cute. Maybe hairless cats."

 

---------------

 

5th Annual PR Summit Conference

June 17, 2014

The Old Mint, San Francisco

 

#SFPRSummit

September 24, 2009

 

Jen Watson and Sunny Morris of Core 24 moderate a discussion with Jonathan Clarkson of Southwest Airlines at the League of Extraordinary Marketers Happy Hour/Lecture. Jonathan shared how Southwest Airlines leverages consumer insights to keep customers happy.

 

Who is this group? The LXM caters to marketing professionals who seek to connect with other marketers, expand their knowledge and resources and discover new ways to boost revenue.

But really? It's for cool people.

 

Licensed under a creative commons share-alike. Use freely but give attribution to Gangway Advertising and link to www.gangwayadvertising.com

September 24, 2009

 

Jen Watson and Sunny Morris of Core 24 moderate a discussion with Jonathan Clarkson of Southwest Airlines at the League of Extraordinary Marketers Happy Hour/Lecture. Jonathan shared how Southwest Airlines leverages consumer insights to keep customers happy.

 

Who is this group? The LXM caters to marketing professionals who seek to connect with other marketers, expand their knowledge and resources and discover new ways to boost revenue.

But really? It's for cool people.

 

Licensed under a creative commons share-alike. Use freely but give attribution to Gangway Advertising and link to www.gangwayadvertising.com

Several hundred people gathered in Bryant Park in New York City on October 12 to demand labeling of genetically modified food and to condemn the Monsanto corporation, a major agribusiness company and marketer of GMOs. The march was part of an international day of protests against the firm, known as the March Against Monsanto, with actions in an estimated 52 countries. From Bryant Park protesters marched to Columbus Circle near Central Park.

September 24, 2009

 

Cynthia Smoot of Gangway Advertising and Shelby Clement of Southwest Media at the League of Extraordinary Marketers Happy Hour/Lecture featuring Jonathan Clarkson of Southwest Airlines.

 

Who is this group? The LXM caters to marketing professionals who seek to connect with other marketers, expand their knowledge and resources and discover new ways to boost revenue.

But really? It's for cool people.

 

Licensed under a creative commons share-alike. Use freely but give attribution to Gangway Advertising and link to www.gangwayadvertising.com

Thanks to our wonderful clients and beloved Schipulites, our team won the AMA Houston Marketer of the Year award in the tech sector. We are so fortunate to work with such great folks and have so many fantastic opportunities to flex our marketing muscles.

YAHOO! AND NIELSEN RELEASE FIRST-EVER

INTERNET HABITS STUDY FOR THE PHILIPPINES

 

The “Net Index” Gives Marketers Insights into Online Media Habits of Consumers in the Philippines; Helps Advertisers Plan Integrated Campaigns using Online Marketing

 

MANILA, March 26, 2009 - Yahoo! and Nielsen today announced the results of the first-ever in-depth media habits study to provide marketers and media planners with insights into urban Filipino internet user habits.

The rigorous and strategic ‘big picture’ overview of consumer online activities includes cross-media usage habits, lifestyles, psychographics, to brand preferences. The Net Index study addresses a current knowledge gap in the Philippines on this media type and will help brands unravel the advertising opportunities to reach and engage target audiences online.

Some of the research’s key findings include:

 

•28% of Filipinos in National Urban Philippines have accessed the internet in the past month. 5% access the internet everyday.

 

•Internet use is not restricted just to the big cities like Metro Manila. Other cities are experiencing internet growth. For example, 35% of Filipinos in Cagayan de Oro have accessed the internet in the past month.

 

•Filipino Internet users are more likely to be opinion leaders and early adopters compared to traditional media consumers. They are likely to be individualistic, trend conscious, willing to pay for quality products and are tech-enthusiasts.

 

•Internet Cafes are an important internet access point. 71% have accessed the internet from internet cafes in the past 3 months. 47% of all internet time are spent in internet cafes.

 

•Social networking is a key online activity. 51% claimed to have visited a social networking site in the past month. 1 in 3 Filipino internet users have a blog.

 

“This study reveals the opportunity for marketers and media planners in the Philippines to re-examine advertising strategies and utilize the internet as an effective way to reach and engage with target consumers,” said Jojo Anonuevo, general manager, Yahoo! Philippines. “The opportunity that now exists is one of the key reasons that Yahoo! has stepped up its direct sales model in the Philippines, giving brands and advertisers access to reach the millions people in the country that are on Yahoo! every month,” Anonuevo added.

 

The Philippines is witnessing rapid growth of digital media. With an estimated 20 million internet users, the Philippines will see more users going online to communicate with family and friends, to engage in entertainment, and to obtain information as the internet becomes increasingly accessible around the country. As a result, businesses will need to keep up and understand the new opportunities the internet medium and their online consumers bring.

 

"Digital media's success in today's advertising landscape is dependent on its accountability to the advertiser, the media agency and its stakeholders. Nielsen Media is proud to be partnering with Yahoo! to provide the Philippine Advertising and Media industry with the most comprehensive and geographically extensive study on the online Filipino, his profile, his online activities, his attitudes and how he consumes digital media in the context of other media", said Jay Bautista, Executive Director, Media, The Nielsen Company.

 

With a generation of young Filipinos growing up as digital natives, understanding their media habits is critical to understanding the future. The Net Index study not only provides findings on popular online activities from email, search to instant messaging, but also sheds light on internet usage trends (e.g. from social networking to most visited websites), channels of web access (e.g. from internet cafes to mobile phones) and makes recommendations on how businesses can leverage the research to grow their businesses.

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