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Trade Show Exhibit Case Study
Event Marketer Goes Big Time
Event Marketer Magazine wanted to improve upon a "barely-noticed" performance during its inaugural TS2 Show. Studying exhibitors who did well, they found high-traffic booths shared six features: Booth size, a deliverable, action, an experience, an inviting appearance, and energy.
For 2004, the publication hired Chicago-based Live Marketing to come up with an interactive, larger-than-life concept and presentation that allowed trade show attendees and exhibitors to come "inside" Event Marketer's world. They asked Skyline Exhibits to build a 20-by-20-foot exhibit that featured a giant, 3-D magazine that had the exact look and feel of the real Event Marketer.
Three times per hour on each of the three days, a professional actor performed a live presentation that included opening the humongous magazine to reveal a center spread filled with valuable selling images.
The results were staggering. The booth had standing room crowds for 35 of the 36 presentations. With a total TS2 attendance of 1,600, more than 500 people attended the Event Marketer presentations over three days. Some 400 leads were collected, translating into piles of red-hot prospects.
To learn more:
I forget her name, but she was workin with ICC down there on Spring Break- don't know if they had as much fun as I did though.
E-Commerce Masterplan, Order Fullfillment & Using Twitter to Generate Business
Three excellent presentations today:
Gerry Kierce is the Managing Director of Euroroute Logistics Ltd. Gerry has a proven track record in delivering innovative solutions to clients that are specific to their needs and adding value to their business and contributing to improved efficiencies and bottom-line performance.
Samantha Kelly is the Owner of Tweetinggoddess. Mother of two, A Dragons Den participant, creator of #irishbizparty on twitter, twitter for business trainer, star of the recent RTE show She's the Business and former owner of Funky Goddess Samantha has a great story to tell.
Chloe Thomas is an Online Marketer and the Author of E-Commerce Masterplan. The book has been described by Elite Business Magazine as "worth its weight in internet gold" Chloe has worked with "over 50 eCommerce businesses, improving their online marketing, saving them money and time in the process. She helps businesses reach success faster, and stop wasting money and time on the wrong marketing".
inagorillacostume.com/2011/guerrilla-marketer-shepard-fai...
Thanks to TMZ and Shepard Fairey's own wife, the guerrilla marketer and street artist secrets are now exposed to the public. The funniest, or saddest part is his reaction.
[caption id="attachment_1186" align="aligncenter" width="418" caption="Shepard Fairey Hope"] [/caption]
Watch the video on TMZ.
inagorillacostume.com/2011/guerrilla-marketing-email-chec...
[caption id="attachment_1157" align="aligncenter" width="400" caption="guerrilla marketing email checklist"] [/caption]
Internet superstar Seth Godin posted a really great email checklist for guerrilla marketers to utilize when sending their email campaigns. Let's be really honest, though - don't we all know someone who could use a refresher course in email etiquite? Forward them this list!
Before you hit send on that next email, perhaps you should run down this list, just to be sure:
1. Is it going to just one person? (If yes, jump to #10)
2. Since it's going to a group, have I thought about who is on my list?
3. Are they blind copied?
4. Did every person on the list really and truly opt in? Not like sort of, but really ask for it?
5. So that means that if I didn't send it to them, they'd complain about not getting it?
6. See #5. If they wouldn't complain, take them off!
7. That means, for example, that sending bulk email to a list of bloggers just cause they have blogs is not okay.
8. Aside: the definition of permission marketing: Anticipated, personal and relevant messages delivered to people who actually want to get them. Nowhere does it say anything about you and your needs as a sender. Probably none of my business, but I'm just letting you know how I feel. (And how your prospects feel).
9. Is the email from a real person? If it is, will hitting reply get a note back to that person? (if not, change it please).
10. Have I corresponded with this person before?
...
For the complete list of all guerrilla marketing email checklist ideas, checkout Seth Godin's Blog.
On Monday, March 15, 2010, Houston Style Magazine was on hand at the Marketer of the Year event at the Alley Theatre. Presented by the Houston Business Journal, the affair celebrated Houston’s greatest marketers. Kenneth Price of Boeing Commercial Aircraft was the keynote speaker. Some in attendance were Jonathan Lack, John McKeever, Kira Mondrus, Anne Ness, Brian Reeves, Bruce Robinson, Matt Ross, Petra Willig, Jennifer Winograd, Cara Zorzi, Gary Carson, Bill Krull, Nancy Costopulus, John Beddow, Victor Howard Antonio Marin, Brad Burke, Glen Redman, Monica Phelps, Lucia Bates, Michelle Stephenson, Karl Fields, Larry Blackerby, and William Gordon.
inagorillacostume.com/2011/guerrilla-marketer-shepard-fai...
Thanks to TMZ and Shepard Fairey's own wife, the guerrilla marketer and street artist secrets are now exposed to the public. The funniest, or saddest part is his reaction.
[caption id="attachment_1186" align="aligncenter" width="418" caption="Shepard Fairey Hope"] [/caption]
Watch the video on TMZ.
Street artist and guerrilla marketer Shepard Fairey created a series of posters supporting Barack Obama's candidacy for President in 2008, including the iconic red, white, and blue stenciled portrait. Fairey's original print, seen here, featured the boldfaced word PROGRESS. When the Obama campaign sought Fairey's contribution, he changed the words to HOPE and CHANGE so the campaign wouldn't promote an image which had been perpetuated illegally. By the end of the election, Fairey had distributed 300,000 stickers and 500,000 posters, putting all his proceeds back into grassroots campaigning and more pieces.
OBEY Giant is a street art campaign by artist and guerrilla marketer Shepard Fairey. The campaign originated with the André the Giant Has a Posse sticker that Fairey created in 1986 in Charleston, South Carolina. Distributed by the skater community, the stickers began showing up everywhere. In 1989, while a student at RISD (Rhode Island School of Design), Fairey released his manifesto and the Obey Giant campaign was born. The campaign, an "experiment in phenomenology" pushed primarily through stickers and prints, has a mission to attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. Over time the artwork has been reused in a number of ways, most famously in with his "Hope" campaign poster for Barack Obama in the 2008 United States Presidential election.
Author, Entrepreneur and Marketer Seth Godin speaks onstage at the An Hour with Seth Godin panel presented by PPAI during Advertising Week 2015 in New York.
SproutLoud Boosts Integrated Direct Marketing Power for Distributed Marketers with New E-mail Release
Sunrise, FL – August 17, 2011 –SproutLoud, in partnership with ExactTarget, has added e-mail to its roster of integrated direct marketing programs for distributed marketers in its latest release, which also includes an improved user interface an expanded feature set.
The module works together seamlessly with SproutLoud’s direct mail and PURL (personalized URL) technology, enabling companies to develop branded cross media campaigns using a single application. It’s designed to handle many different types of campaigns, including individual orders, trigger based and drip marketing programs, and Auto Enroll ™ programs that use a single subscription to enlist participants in multi-touchpoint campaigns. Each type of campaign can be set up for acquisition or retention-based programs.
“We really want to offer the distributed marketing organizations that form our customer base the best range of integrated media options so they can test and optimize their marketing programs. Different markets respond best to different types of media, and we now offer brands and their local marketing partners the opportunity to reach their prospects and customers in the one their targets prefer,” stated Gary Ritkes, Managing Partner, Sales.
SproutLoud’s alliance with ExactTarget raises the response bar even higher, by providing clients the bandwidth, security and authentication processes to maximize delivery rates and ensure e-mail campaigns steer clear of SPAM filters to reach their intended targets.
“One of the key reasons companies partner with SproutLoud is the ability to maintain brand integrity across all of their local marketing programs,” Jared Shusterman, CEO and Managing Partner, commented. “ExactTarget’s existing methods and policies that meet SPAM requirements and ensure a company’s e-mail reputation and behavior is above reproach complements our goals as well as our clients’ interests.”
About SproutLoud
Headquartered in Sunrise, FL, SproutLoud helps companies manage their brands and messages in local-level marketing. SproutLoud's web-based Marketing Resource Management (MRM) application provides robust marketing features in an easy to use interface, enabling local marketers to access the materials they need in the media of their choice, customize them, and reach their target audience with brand-controlled messaging.
SproutLoud solutions adapt easily for any local network, including sales channels, franchises, retail locations, dealer networks, VAR Programs, field employees/offices, and affiliates. Their platform manages brand compliance, increases speed to market, automates manual tasks, and provides robust reporting, empowering marketers with the resources of national brands and making local marketing work smarter.
Contact: Raleigh Susskind
rsuskind@sproutloud.com
15431 S.W. 14th Street
Sunrise, FL 33326
Ph: 954.476.6211 x150
Obey Giant is a street art campaign by artist and guerrilla marketer Shepard Fairey. The campaign originated with the André the Giant Has a Posse sticker that Fairey created in 1986 in Charleston, South Carolina. Distributed by the skater community, the Andre stickers began showing up in nearly every big city across the U.S.A. In 1989, while a student at RISD (Rhode Island School of Design), Fairey released his manifesto and the Obey Giant campaign was born. The campaign, an "experiment in phenomenology" pushed primarily through stickers and prints, has a mission to attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. Over time the artwork has been reused in a number of ways and has become a world-wide movement, following in the footsteps of Ivan Stang's Church of the SubGenius and populist World War II icon Kilroy Was Here.
en.wikipedia.org/wiki/Andr%C3%A9_the_Giant_Has_a_Posse
Graffiti Sticker Andre Giant Obey artist "Shepard Fairey" "Shepherd Fairey" Fairy "André the Giant" "Andre the Giant" Andre "street photography" "paste up" Obey Peace Andre the Giant "Mutate Britain"
Obey Giant is a street art campaign by artist and guerrilla marketer Shepard Fairey. The campaign originated with the André the Giant Has a Posse sticker that Fairey created in 1986 in Charleston, South Carolina. Distributed by the skater community, the Andre stickers began showing up in nearly every big city across the U.S.A. In 1989, while a student at RISD (Rhode Island School of Design), Fairey released his manifesto and the Obey Giant campaign was born. The campaign, an "experiment in phenomenology" pushed primarily through stickers and prints, has a mission to attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. Over time the artwork has been reused in a number of ways and has become a world-wide movement, following in the footsteps of Ivan Stang's Church of the SubGenius and populist World War II icon Kilroy Was Here.
Aaron is a natural born salesman - I enjoy watching him work the crowd at the Kenosha Winter Farmer's Market.
Most affiliate marketers are no stranger to the domain name market. At the very least, they probably have a domain name for their website or blog. And some have dozens of domains in their possession.
There are a few ways that domains can be used in affiliate marketing. Many affiliates create...
www.affiliatesgame.com/affiliate-gold/domains-and-affilia...
PepsiCo marketers have it on good authority that Lowrider Show customers prefer original flavor over Cool Ranch.
1:64 GreenLight Collectibles:
Frito-Lay Step-Van*
2025 LOWRIDER Labor Day
Wild Waters Aquarium & Convention Center
Reptile Rescue
City of Mystic Beach
#1stPix64Delivery
*Custom die cast courtesy of @911customdiecast (Instagram)
For more info about the dioramas, check out the FAQ:
(Updated March 2025) 1stPix FAQ
73% of marketers agree that integrating video into email marketing and newsletters increases the click-through rate of those emails. Read more about Video Newsletters.