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Are you trying to start your own product line or a #smallbusiness? Thinking of a new and great concept for a product can already be very challenging, but after that, there is also marketing the product to worry about.
Of course, you wouldn't want your product to look cheap or low-quality right? So the best way is to have an eye-catching and pleasant to the eyes packaging and label. After all, when potential #customers come to the store or browse online to see your product, the first thing that they will is the #labeling and packaging and not really what is inside. It doesn't really matter how great or efficient your product is, if your packaging and labeling sucks, then the chances are nobody will buy it, or so few will purchase that you will be forced to close down shop.
The good news is, there are plenty of ways to have a high quality and eye-catching packaging and labeling that can be afforded by everyone as well as easy to get packaging supplies, even those who are just starting up their business!
Use a Natural Color Palette – nature-inspired colors is all the buzz lately, especially when partnered up with some good labeling. This features something similar to a minimalist design which makes it look even more elegant.
Simplify #Packaging with easy-peasy #labels – When customers look at the packaging and label with so many texts, chances are they wouldn't really read it because their eyes wouldn't know where to look. So it is much better to add simple yet eye-catching labeling.
Think about the full packaging range – the packaging of your product isn't only limited to the outside but also to the inside, it really matters to customers how the item is represented inside the box once they open their purchase.
Black and white are #elegant and refreshing – And unisex. That's the most critical part. When it comes to toiletries and other personal things, even in 2017, colors still define sexuality, so each gender tends to have a set of colors they prefer, but black and white always sells to both women and men.
Combine minimalist style and #photography – photography for great images and minimalist for a more simplistic approach, because minimalist style makes the customers focus more on the label or the product itself.
Your packaging can be your #ad – You can use your packaging as a walking ad especially when you provide customers with a paper bag that has your store or product's logo on it, that way when they walk around, people will see and get familiar with your logo.
Let typography sell the product - Let the ancient art of origami make profits for you – This is one art form that has endured through all the years and never becomes outdated.
Use of patterns – patterned style packaging always reminds people of delicate designs and other leisure. The patterned style is a fantastic way to promote your product as it is also pleasant to the eyes of most people, regardless of gender and age.
Be artistic – hand-drawn logos and labeling are always a winner for customers. It makes them feel that you are more hands on to your product and you are truly passionate about it, and that is attractive to customers. And if you're already an artist yourself, most likely you wouldn't have to worry a lot anymore about packaging supplies.
Some of my favorite lingerie labels! This one cracks me up because of the "emerald toe" part... what?
I have always been a big fan of wine label design. :::loves wine tasting too::: I've been studying wine labels more than normal due to my work on Odonatia's winery, Dark Palms. I have come to the conclusion recently though that I would really like to get into the industry as a label designer someday. These are some of the ones I found really interesting because of shape, color or overall composition...
After finishing the puzzle I turned it upside down and labeled each piece with a unique letter for the column and number for the row. Then broke it apart and put it away.
San Jose fruit packing label c 1920. Plant was sold to Sunsweet in 1922 (Fruit Growers Association). On North First Street in San Jose, California
This is one of my favorites! "Hag's Howl"...who knows what it is, but sounds creepy huh?! One of my original "potions"...if anyone else has this label, they plagiarized it! LOL! Look for this item and more like it this Halloween season on eBay! Seller: wyonative75. These are the originals-others are just copycats! :)
Black Label Society performs at Stubb's BBQ in Austin TX. April 24 2009 © J Dennis Thomas / Retna Ltd.
For my Macro mondays set this week on the subject of labels, I stuck with one label, I had lots of ideas but time got the better of me this week.
All shots are of one pair of black levi 501's. I hope to do better next week.