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Master of Arts in Game Design
IULM University
June 27 2018
gamedesign.university
Games User Research: How to avoid the designer's facepalm
Designers have to tell in advance how gamers will comprehend, feel and interact with their games in order to craft successful gaming experiences and avoid frustration, doubts or uncertainty. And since user testing is a powerful tool to verify designers' intents and predictions, Games User Research is a powerful ally. In this workshop, I will show how the science of user testing made your favorite games perfect and I will provide attendees with takeaways they can use to improve their own projects.
Short Bio
Pietro Guardini is an independent Games User Researcher with a PhD in Experimental Psychology and 19 years of research experience. He started doing research on Human-Computer Interaction in 1999 in the academy and later he entered the gaming industry by introducing User Research activity in Milestone – the major videogame studio in Italy – and by supporting Management, Design and Marketing departments with research and testing on 20+ published titles. More recently he founded StopGuessing.it and today he assists several studios in developing their best gaming experience. He had the pleasure to present his work in several publications and talks, including the Game Developers Conference.
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gamedesign.university
Il 19 giugno 2019, gli studenti del Master of Arts in Game Design dell'Università IULM hanno presentato i loro progetti finali a un ospite di eccezione, Stefano Cozzi, di Ignition Software.
Stefano Cozzi si è unito a Riot Games nel maggio 2015 e fino al 2018 ha ricoperto la carica di responsabile alla guida del Publishing Team Europeo, occupandosi dell'Italia e di altre 15 nazioni in Europa. Ha iniziato la sua carriera nel 2005 a Milano, lavorando presso Digital Bros e da allora ha sempre lavorato nel settore gaming, spostandosi per l'Europa. Ha ricoperto la carica di Community Manager per diversi titoli AAA, come Warhammer Online Age of Reckoning (Dublino, GOA Games), World of Warcraft, Hearthstone, Diablo III, StarCraft II e Heroes of the Storm (Parigi, Activision Blizzard). Dopo dieci anni a Dublino, in Irlanda è rientrato a Milano e lavora per il publisher videoludico Ignition.
Lecturer at university of Lingue e Scienze della Comunicazione di Milano (IULM) and an expert in Publishing and Community Management with over 12 years of experience abroad in Activision Blizzard (World of Warcraft, StarCraft II, Hearthstone, Diablo 3, Heroes of the Storm) and Riot Games (League of Legends), where his work consisted of creating and raising the performance of teams composed of professionals in the sector, as well as directly managing relationships with communities and influencers, with a particular emphasis on building communities and interactions directly between the developers and the public
Foto von Jan Kraus
An unserem Code&Play Stand konnte an drei Tagen ein buntes Workshop-Angebot wahrgenommen werden. Mit dabei waren:
senseBox, Junge Tüftler, NaWiTex-Schülerlabor, Technologiestiftung Berlin, Open Knowledge Foundation, Infosphere Aachen, Coder Dojos, Creative Gaming und das Game Science Center!
Carved this gargoyle from Plastinia, took his picture from many angles, processed it in Memento, 3ds Max and Photoshop- and Viola! a new gargoyle is born in my virtual world
Carved this gargoyle from Plastinia, took his picture from many angles, processed it in Memento, 3ds Max and Photoshop- and Viola! a new gargoyle is born in my virtual world
The Globaloria team travelled to Houston, TX to familiarize new teachers with the Globaloria program, how to implement it in their classrooms, and engage their students on their game design journeys.
“Game in the City” gameinthecity “dutch game awards” dutchgameawards dga2010 dga gitc gitc2010 acs “amersfoort creatieve stad” game, games, innovatie, serious games, congres, convention, “games & marketing” gamedevelopers gamedesign, gamesindustrie, gamesindustry, Amersfoort 033
Il 19 giugno 2019, gli studenti del Master of Arts in Game Design dell'Università IULM hanno presentato i loro progetti finali a un ospite di eccezione, Stefano Cozzi, di Ignition Software.
Stefano Cozzi si è unito a Riot Games nel maggio 2015 e fino al 2018 ha ricoperto la carica di responsabile alla guida del Publishing Team Europeo, occupandosi dell'Italia e di altre 15 nazioni in Europa. Ha iniziato la sua carriera nel 2005 a Milano, lavorando presso Digital Bros e da allora ha sempre lavorato nel settore gaming, spostandosi per l'Europa. Ha ricoperto la carica di Community Manager per diversi titoli AAA, come Warhammer Online Age of Reckoning (Dublino, GOA Games), World of Warcraft, Hearthstone, Diablo III, StarCraft II e Heroes of the Storm (Parigi, Activision Blizzard). Dopo dieci anni a Dublino, in Irlanda è rientrato a Milano e lavora per il publisher videoludico Ignition.
Lecturer at university of Lingue e Scienze della Comunicazione di Milano (IULM) and an expert in Publishing and Community Management with over 12 years of experience abroad in Activision Blizzard (World of Warcraft, StarCraft II, Hearthstone, Diablo 3, Heroes of the Storm) and Riot Games (League of Legends), where his work consisted of creating and raising the performance of teams composed of professionals in the sector, as well as directly managing relationships with communities and influencers, with a particular emphasis on building communities and interactions directly between the developers and the public
Words With Friends is not just a game, buta great way to feel connected to other people.
Ferrara, John. 2012. Playful Design. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/game-design/
These are all the tools I used to make the chess board, and the finished chessboard. It turned out quite well for such a simple tool kit.
Worn on the belt, the Pokéwalker overlays a game experience on the real world, so that taking a walk becomes an action within the game world itself.
Ferrara, John. 2012. Playful Design. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/game-design/
Foto von Jan Kraus
An unserem Code&Play Stand konnte an drei Tagen ein buntes Workshop-Angebot wahrgenommen werden. Mit dabei waren:
senseBox, Junge Tüftler, NaWiTex-Schülerlabor, Technologiestiftung Berlin, Open Knowledge Foundation, Infosphere Aachen, Coder Dojos, Creative Gaming und das Game Science Center!
The Globaloria team travelled to San Jose, California to celebrate the 2014 Globeys Game Design Awards ceremony and award winning students with amazing prizes while conducting training to familiarize new teachers with the Globaloria program, how to implement it in their classrooms, and engage their students on their game design journeys.
“Game in the City” gameinthecity “dutch game awards” dutchgameawards dga2010 dga gitc gitc2010 acs “amersfoort creatieve stad” game, games, innovatie, serious games, congres, convention, “games & marketing” gamedevelopers gamedesign, gamesindustrie, gamesindustry, Amersfoort 033
Foto von Jan Kraus
An unserem Code&Play Stand konnte an drei Tagen ein buntes Workshop-Angebot wahrgenommen werden. Mit dabei waren:
senseBox, Junge Tüftler, NaWiTex-Schülerlabor, Technologiestiftung Berlin, Open Knowledge Foundation, Infosphere Aachen, Coder Dojos, Creative Gaming und das Game Science Center!