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An example of classical conditioning. Advertisements for fast food restaurants use visual conditioning in their ads by creating food that is far from the real thing. This conditions viewers to desire the food in the ads. Generally, when the customer orders the food they do not notice the difference or don't care.
Built in 1907-1910, this Classical Revival and Chicago School-style building was designed by James Gilmore and constructed to house the California Dry Goods Company, which changed its name to the John R. Coppin Company in 1910, and was also known as Coppin’s Department Store. The company, owned by John R. Coppin, was founded in 1873, and was previously located in the vicinity within an older, smaller building, with the present building being funded by the success of his business. The seven-story building housed Coppin’s on the first three floors, with offices on the four floors above, and a four-story rear (east) wing. The building features a reinforced concrete structure clad in cream brick on the exterior with terra cotta trim, a Beaux Arts-style cornice with ribs and cartouches, recessed spandrel panels and brick pilasters, one-over-one double-hung windows arranged in groups of three, a first floor with large openings filled by storefronts, and a low-slope roof enclosed by a parapet. Inside, the building features a reinforced concrete frame, original office doors and partitions, a sloping floor at street level, and original staircases with marble treads and cast iron railings and stringers. The building housed Coppin’s Department Store, one of the largest urban department stores in Kentucky, until 1977, when it closed due to declining sales and the general decline of the central business district in Covington, owing to deindustrialization, a dispersing population, and other socioeconomic factors. Following the closure of the store, the building was sold to the City of Covington and renovated in 1978 as a commercial office building. In 1990, the building became Covington City Hall, which occupied the building for the next 23 years. The building is a contributing structure in the Covington Downtown Commercial Historic District, listed on the National Register of Historic Places in 1983. In 2013-2016, the building was rehabilitated for adaptive reuse as a boutique hotel under the direction of Hub + Weber Architects. The hotel, known as Hotel Covington, has enjoyed massive success and has become a key anchor of a revitalized central business district in Covington, and has since expanded into the former YMCA facility to the north. The building today houses hotel rooms, a bar/lounge, a hotel lobby, and a restaurant, all of which feature well-designed interiors that are distinctively modern and refined, yet make references to their historical context. A large courtyard has been created to the north of the building, on the former site of an adjacent commercial building, of which the facade was retained. The hotel has been ranked by several organizations as being among the best hotels in the state of Kentucky, and today continues to thrive and attract a lot of attention to Covington.