Logo Design
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The Large White Trillium is a species of flowering plant in the family Melanthiaceae. A monocotyledonous, herbaceous perennial, the plant is native to eastern North America, from northern Quebec to the southern parts of the United States through the Appalachian Mountains into northernmost Georgia and west to Minnesota.
It is most common in rich, mixed upland forests and is easily recognised by its attractive three-petaled white flowers, opening from late spring to early summer, that rise above a whorl of three leaf-like bracts. It is an example of a spring ephemeral, a plant whose life-cycle is synchronised with that of the deciduous woodland which it favours.
The trillium was designated the provincial floral emblem of Ontario in 1937 and as the state wild flower of Ohio in 1987. As an official symbol of Ontario, a stylized trillium flower features prominently in the wordmark of the Government of Ontario and on the official flag of the province's French-speaking minority. (Wikipedia)
Presqu'ile Provincial Park, Ontario, Canada. May 2022.
The Large White Trillium is a species of flowering plant in the family Melanthiaceae. A monocotyledonous, herbaceous perennial, the plant is native to eastern North America, from northern Quebec to the southern parts of the United States through the Appalachian Mountains into northernmost Georgia and west to Minnesota. There are also several isolated populations in Nova Scotia, Maine, southern Illinois, and Iowa.
The Large White Trillium is most common in rich, mixed upland forests. It is easily recognised by its attractive three-petaled white flowers, opening from late spring to early summer, that rise above a whorl of three leaf-like bracts. It is an example of a spring ephemeral, a plant whose life-cycle is synchronised with that of the deciduous woodland which it favours.
As a particularly conspicuous forest flower, it was designated the provincial floral emblem of Ontario in 1937. As an official symbol of Ontario, a stylized trillium flower features prominently in the wordmark of the Government of Ontario and on the official flag of the province's French-speaking minority. (Wikipedia)
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Happy Flower Friday! We were walking through some unfamiliar woodlands last week when we came across several patches of our provincial flower. I hadn't seen many in years and so took advantage of this group of four that had found a small sunny spot in the understory of the woods.
Frank Ryan Park, Ottawa, Ontario, Canada. May 2023.
A logo (abbreviation of logotype,from Greek: λόγος,
romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos,
lit. 'imprint') is a graphic mark, emblem, or symbol used to aid
and promote public identification and recognition. It may be of an
abstract or figurative design or include the text of the name
it represents as in a wordmark.
In the days of hot metal typesetting, a logotype was one word cast
as a single piece of type (e.g. "The" in ATF Garamond), as opposed
to a ligature, which is two or more letters joined, but not forming a word.
By extension, the term was also used for a uniquely set and arranged typeface
or colophon. At the level of mass communication and in common usage, a company's
logo is today often synonymous with its trademark or brand.
it´s dedicated to Amazon since it is always delivering something ;-) ;-)
Boeing 777-319ER
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Boeing 777-319ER
39041/972
ZK-OKP
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Fishermen along the riverbank seem unfazed by the passing of the westbound New Tygart Flyer as it straddles the Tygart River on its way into the limits of the City of Elkins, WV, with the bridge beneath the 70+ year old locomotives still emblazoned with the wordmark of the Wild Mary on the afternoon of June 25, 2023.
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44547/1237
ZK-OKS [2013 livery]
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pluralistic.net/2025/10/06/america-with-chinese-character...
A squadron of four heavily armed riot cops with batons in their hands. They wear visors, Oakleys and gaiters. Their badges have been replaced with chromed Apple logos. In the background is an Apple 'Think Different' wordmark. Looming in the foreground is Trump's candyfloss hair.
Shine Brightly for Christ
Dear friends, you always followed my instructions when I was with you. And now that I am away, it is even more important. Work hard to show the results of your salvation, obeying God with deep reverence and fear. For God is working in you, giving you the desire and the power to do what pleases him.
Do everything without complaining and arguing, so that no one can criticize you. Live clean, innocent lives as children of God, shining like bright lights in a world full of crooked and perverse people. Hold firmly to the word of life; then, on the day of Christ’s return, I will be proud that I did not run the race in vain and that my work was not useless. But I will rejoice even if I lose my life, pouring it out like a liquid offering to God, just like your faithful service is an offering to God. And I want all of you to share that joy. Yes, you should rejoice, and I will share your joy.
[Philippians 2:12-18 NLT]
5 THINGS YOU SHOULD KNOW:
1. Like it or not, we are ALL sinners: As the Scriptures say, “No one is righteous—not even one. No one is truly wise; no one is seeking God. All have turned away; all have become useless. No one does good, not a single one.” (Romans 3:10-12 NLT)
2. The punishment for sin is death: When Adam sinned, sin entered the world. Adam’s sin brought death, so death spread to everyone, for everyone sinned. (Romans 5:12 NLT)
3. Jesus is our only hope: But God showed his great love for us by sending Christ to die for us while we were still sinners. (Romans 5:8 NLT) For the wages of sin is death, but the free gift of God is eternal life through Christ Jesus our Lord. (Romans 6:23 NLT)
4. SALVATION is by GRACE through FAITH in JESUS: God saved you by his grace when you believed. And you can’t take credit for this; it is a gift from God. Salvation is not a reward for the good things we have done, so none of us can boast about it. For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago. (Ephesians 2:8-10 NLT)
5. Accept Jesus and receive eternal life: If you openly declare that Jesus is Lord and believe in your heart that God raised him from the dead, you will be saved. (Romans 10:9 NLT) But to all who believed him and accepted him, he gave the right to become children of God. (John 1:12 NLT) And this is what God has testified: He has given us eternal life, and this life is in his Son. Whoever has the Son has life; whoever does not have God’s Son does not have life. (1 John 5:11-12 NLT)
Read the Bible for yourself. Allow the Lord to speak to you through his Word. YOUR ETERNITY IS AT STAKE!
C-FTFX, a de Havilland Canada DHC-6-300 Twin Otter, holding short of runway 30 at Oshawa Executive Airport in Oshawa, Ontario.
Serial number 340 first flew on November 17, 1971. It began its career as CF-TFX with Wardair Canada Ltd. at Yellowknife, Northwest Territories on January 18, 1972.
It is currently operated by Enterprise Air Inc. (EAI) out of Oshawa and wears the wordmark and logo of White Desert Ltd. of London, England. That company operates adventure tours on Antarctica.
The aircraft departed Oshawa on October 14, then it flew to Nassau, Bahamas; Panama City, Panama; Guayaquil, Ecuador; Arica, Chile; and Conception, Chile before arriving at Punta Arenas, Chile (at the southern tip of South America) on October 19.
Boeing 777-319ER
44546/1206
ZK-OKR
AIR NEW ZEALAND
ANZ NZ
Copyright © 2018 A380spotter. All rights reserved.
WEEK 35 – Carrollton, GA, Target (V)
Our last shot for this week takes us over to the left-hand edge of the parking lot, which butts up right against GA-166/US-27 Alt, for a look at the appropriately interstate-sized high-rise sign for the store. Believe it or not, this was also my first time encountering one of these; although they would still have been in use at the time the Horn Lake store was built, that Target location shares its interstate sign with the rest of the shopping center, so it doesn’t have the traditional 90s red pylon support poles or rounded-corner square sign to it (although you can still see hints of those things in the design, if you examine it closely). Thankfully, Carrollton’s sign here survived the remodel, but not without a makeover of its own; nowadays, the color scheme is inverted – white poles and red square – and the bullseye icon is joined, of course, by the lowercase “target” wordmark that I really don’t care for. (Check out that cool bike trail in the street view, too – I had forgotten about that!)
We’re getting very, very close to the end of this album, but there are still just a handful more pics I want to share with you, including an oddity on the other side of this very sign. Join me two Tuesdays from now for those final five pics! In the meantime, next week – quelque chose de nouveau et d'excitant…
(c) 2021 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
WEEK 37 – Carrollton, GA, Target (VI)
It was kinda dumb of me to schedule my only two photos of this side of the roadside Target sign as bookends, literally the very first and very last pics of this album. The first pic, of course, I talked completely over, given that I was introducing the destination and all. This last one, typically, I’d have run out of things to say and would be wrapping up the album, but not here: there’s one last quirk to point out before we leave! Take a close look at that Target wordmark… does something seem off about it to you? If you noticed that it’s, somehow, in a different font, then you’ve got it! Honestly, I have no clue how this would have come about… my best guess is that sometime along the way the original signage was damaged on this side, and it was subsequently replaced with this version, which had to be mocked up to match the (existing) opposite side. If that’s the case, then whoever designed it actually did a pretty good job, as the bullseye looks exact and the wordmark is fairly close – caps lock, sans serif, bold, and plain. Rather strange they couldn’t figure out that Target’s wordmark is done up in one of the simplest fonts for such a famous logo – Helvetica – and that they couldn’t just pull some image file of the wordmark in the first place; but still, nice effort, haha!
(c) 2021 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
WEEK 37 – Carrollton, GA, Target (VI)
Given that the side of the building, quite obviously based on that high-rise sign we’ve been laser-focused on, faces a major thoroughfare, it makes sense that Target would install some additional signage over here to catch the eye of the travelers on that road. I’m sure there was probably a regular logo and wordmark here before; but with the remodel, that was all being replaced with some of Target’s new paneling, on which only the bullseye icon would sit. Pretty cool to see the whole scene in progress here, I thought, what with the building materials still uncovered and the (multiple) scissor lifts visible below, resting.
(c) 2021 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
SET 1 – Walmart, Morrilton, AR
I had good intentions, but ended up talking completely over the previous description, lol. So, if you'd be so kind as to flip back to that one once you finish reading this, you'll see that -- beyond just the interior, as is typical -- Airport also brings a major change to Walmart's usual exterior design, by taking the extended, horizontal logo and wordmark, and flipping that into a more app-icon-like square, with the spark much, much bigger than the "Walmart" text beneath. That's a huge change for Walmart, but appears to be a means of bringing the chain more in line with Target, which has done similar things with its logo for years (and nowadays barely even uses the wordmark at all). Otherwise on the exterior, there's not too much difference from the prior BD2.0 family of paint colors, although those colors are used in a bit of a different pattern than before (and personally I do like the more prominent use of the blue and dark gray, myself).
Inside the store, as soon as we enter, we see a localized "Hello, Morrilton" sign -- a callback (or even a rollback, haha!) to some décor packages of Walmart's past, and a good first impression of things to come...!
(c) 2023 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
Nerlich & Company was located at 146-148 Front Street West, In Toronto. It was a wholesale company that imported china, glassware, toys etc. The company closed in 1966. Nerlich & Co. also were in the postcard business. Their cards have a distinctive Souvenir Mailing Card back with a wordmark with an intertwined N & C. in the same location on the card as the Carter crown series cards. LINK - straitpost.wordpress.com/2017/08/01/carter-nerlich-and-th...
City Hall, Union Bank, Leland Hotel and Volunteer Monument...
Winnipeg City Hall, (1886-1962). Volunteer Monument is also referred to as the Soldiers Monument...
The Union Bank Building is located on the west side of Main St. at the point where it curves southwards from Winnipeg's historic City Hall. Designed by the Toronto architectural firm of Darling and Pearson, this bank follows the classical palazzo model, one of two Beaux Arts-inspired forms used for early skyscrapers -- buildings of greater than 5 storeys supported entirely by a structural iron or steel frame. It was built on a floating platform by the George A. Fuller Construction Co. of New York.
WEEK 37 – Carrollton, GA, Target (VI)
One final close-up here of this side of the sign – I like how this shot turned out :) So much so, in fact, that I’ve made it my album cover for this series! Nothing beats the classic Target icon and wordmark together like this… so much better than what the sign looks like today (see Street View link in one of the previous descriptions). Ugh, Target, I still like you, but I don’t care much for that direction you’re going in.
(c) 2021 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
SET 3 – Walmart, Morrilton, AR
As I mentioned last time, we’re extending our Morrilton Walmart series for just one extra day here, to wrap everything up with a few quick exterior pics. Back outside, here we can again see how the logo has taken a page from Target’s playbook and been flipped vertically to heavily emphasize the spark logo, much like an app icon, with the wordmark relegated to a much, much smaller status underneath. At least the implementation was given some new 3D backing to it, and extends above the rest of the roofline… from looking at other pics on flickr, it appears some remodels (unsurprisingly) are cheapening out on this, and simply painting a blue square onto the store rather than constructing new materials. (From that same photostream, we can also see that Walmart has chickened out and swapped over to calling it “Electronics & Photo” rather than “Photo & Electronics” – dang, it was nice while it lasted :P )
(c) 2023 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
(2/3) That was a fine and dandy line of thought, until I discovered that that supposedly-unsanctioned logo is now being used on multiple Kroger-brand products as well. So, basically, it’s not unsanctioned, or a one-off, after all. It’s contradictory, but it’s official, and it’s here to stay.
I should clarify that it’s not that I don’t like the new wordmark placed back in the oval. As a matter of fact, I think it looks better inside the oval than on its own. I wasn’t the biggest fan when the new wordmark first debuted, and while it has grown on me, I do think the oval helps mitigate the kinks of the wordmark more than the wordmark can accomplish standing by itself. Honestly, I’m kinda thinking this wordmark looks even better inside the oval than the old wordmark since it does actually fill up the entire space (compare the two products shown in the image above to see what I’m talking about, and also feel free to let me know what you think in the comments).
No, the issue I have here is that we were led to believe that the new wordmark is going to be permanently oval-free at the time of its debut. This may or may not have been true; for example, all those quotes I, well, quoted in the previous description may have just been misinformed inferences by those authors, and not based on official, definitive confirmation from Kroger that the oval is indeed gone for good. In other words, Kroger may have known all along that they’d be bringing the oval back. But if that’s the case, I feel like they should have included some applications with the oval in the branding package released back in the fall. The specific exclusion of the oval element seems much too large to be an oversight if indeed its return was in the works, and at worst seems like a purposeful attempt to mislead people. A radical new sans-oval wordmark isn’t really that radical at all if you’re just going to backtrack on that a few short months later.
On the other hand, it could be exactly like I discussed in the previous description: the new wordmark really *is* meant to be oval-free, but corporate has decided to abandon that effort for the sake of recognition, or ease of logistics, or both. I mean, there’s no denying the former, and the latter is important because now all those product redesigns they’ve done over the past five years don’t have to be thrown out and started over to try and incorporate a new oval-less logo; they can simply place the new wordmark within the existing oval shape on the packaging and call it a day.
Both of these are clearly very important, valid arguments, and I can’t blame Kroger in the least for bringing the oval back. I just wish that it wouldn’t have been construed to have left in the first place.
(c) 2020 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
Photographed by me or my mom on May 27, 2010.
This unique location opened at the corner of 15th Street and Michigan Avenue in Panama City in late 1994. Until 2009 a pair of golden arches poked through the mansard roof. First and only time I've seen the McDonald's script logo used instead of the regular wordmark on both the building and road sign. In around 2014 it was remodeled into a "Forever Young" model McDonald's, though the sign with Speedee was kept intact until Hurricane Michael destroyed it in 2018. It's still open albeit with the Forever Young front and a ca. 2019 sign.
Another thing of note is that the sign out front is advertising the now infamous Shrek cups that had to be recalled due to them containing toxic cadmium paint.
WEEK 3 – Poplar/Kirby Kroger, Set I
Other décor elements to be found at the bakery include the fancy fresh fare wall tile behind the counter, as well as the hanging, tiered wood and metal lattice features above the cases here; although those, of course, are only present because this is a service department, and won’t be seen in other parts of the store outside of the grand aisle. While I’m glad this shot captures both of those things really well, I must admit I was actually taking this picture simply for the “Fresh from your Kroger Bakery” sign – I liked how it looked with the hunter green color and Kroger wordmark :P
In the previous description, I shared a link to the Northwest Retail Blog featuring a photo of a QFC store with the fresh fare designation. However, it should be noted that the QFC banner, for whatever reason, seemed to use an entirely different fresh fare décor than any of the other Kroger banners (Kroger, Ralphs, et al). In typical fashion, that separate “QFC fresh fare” package has several different versions of its own, but one common element, it seems, is the use of actual department signage in words – not just an illustration, as we’re seeing here. Interesting.
(To blow your mind even further, in more recent years Kroger debuted a package called “fresh fare 2.0,” which seems to take some design inspiration from both the parent and QFC fresh fare packages. But besides those design elements and the “fresh fare 2.0” name, I really have no clue if it involved any separate special designations like this first iteration did – I don’t believe there were any clear “fresh fare” markings, in contrast to the abundance of them here – or how long, prevalent, or widespread its use was.)
(c) 2021 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
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SET 5 – Oxford Kroger, 2020 Remodel/Expansion
Stepping indoors, here’s the view of the opposite side of that Lyceum rendering. Again, compared to before, this is lightyears better. The window clings, of course, were always going to be there, and just hadn’t been installed yet back in May, so I guess I shouldn’t ding the May images too much; however, I do still contend that the new lettering is much better than before. Again, as I wrote verbatim back then: “a lot of what we’re seeing in this May 2020 tour would ultimately wind up being improved upon tenfold before everything was said and done – so don’t read too much into anything that looks bad just yet.” And how!
Notice, too, that the rendering doesn’t just include the Lyceum building itself – it also includes the landscaping out in front of the building, which, of course, is the pride of our award-wining landscaping department. This is also a pretty good spot for such a rendering, frankly, given that it’s right next to Kroger’s floral department. (Unfortunately, the latter is very underwhelming!)
(c) 2022 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
By the word of the Lord the heavens were made,
their starry host by the breath of his mouth.
He gathers the waters of the sea into jars;
he puts the deep into storehouses.
Let all the earth fear the Lord;
let all the people of the world revere him.
For he spoke, and it came to be;
he commanded, and it stood firm.
[Psalm 33:6-9 NIV]
5 THINGS YOU SHOULD KNOW:
1. Like it or not, we are ALL sinners: As the Scriptures say, “No one is righteous—not even one. No one is truly wise; no one is seeking God. All have turned away; all have become useless. No one does good, not a single one.” (Romans 3:10-12 NLT)
2. The punishment for sin is death: When Adam sinned, sin entered the world. Adam’s sin brought death, so death spread to everyone, for everyone sinned. (Romans 5:12 NLT)
3. Jesus is our only hope: But God showed his great love for us by sending Christ to die for us while we were still sinners. (Romans 5:8 NLT) For the wages of sin is death, but the free gift of God is eternal life through Christ Jesus our Lord. (Romans 6:23 NLT)
4. SALVATION is by GRACE through FAITH in JESUS: God saved you by his grace when you believed. And you can’t take credit for this; it is a gift from God. Salvation is not a reward for the good things we have done, so none of us can boast about it. For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago. (Ephesians 2:8-10 NLT)
5. Accept Jesus and receive eternal life: If you openly declare that Jesus is Lord and believe in your heart that God raised him from the dead, you will be saved. (Romans 10:9 NLT) But to all who believed him and accepted him, he gave the right to become children of God. (John 1:12 NLT) And this is what God has testified: He has given us eternal life, and this life is in his Son. Whoever has the Son has life; whoever does not have God’s Son does not have life. (1 John 5:11-12 NLT)
Read the Bible for yourself. Allow the Lord to speak to you through his Word. YOUR ETERNITY IS AT STAKE!
According to both batterymillx’s in-progress Target Store List and this CNN article, the Poplar/240 Target opened in March 2009, which makes it the newest Target store of any of the Memphis-area locations. (Olive Branch is the next newest, having opened in July 2008.) My photos of the store come from a visit on January 4, 2018. This stour was unplanned, and thus isn’t too terribly substantive; if I’m remembering things correctly, we were simply killing some time here, after arriving at the shopping center so I could take some pics of the vacant Staples store nearby. But sometimes the best stours are unplanned, so I hope you’ll enjoy this one!
Target // 5959 Poplar Ave, Memphis, TN 38119
(c) 2019 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
Boeing 777-319ER
39041/972
ZK-OKP
AIR NEW ZEALAND
ANZ NZ
Copyright © 2019 A380spotter. All rights reserved.
Boeing 777-319ER
44547/1237
ZK-OKS
AIR NEW ZEALAND
ANZ NZ
Copyright © 2016 A380spotter. All rights reserved.
WEEK 1 – Amoco Returns!
Unlike the freestanding road sign and the sides, the front of the canopy – facing Poplar Avenue – does not feature the iconic torch and oval logo, instead opting for the AMOCO wordmark in big, bold letters, joined by the alternating red and blue stripes that surround the canopy. With Amoco’s reintroduction came a refreshed logo, basically the same old one everybody already knew but now with some glossiness and gradients that the BrandNew reviewer found a little unnecessary. I’m not the biggest fan either, but I do think it works nicely with the canopy treatment (the way the blue and red stripes appear to have the same sort of sheen) and also, the all-flat version seems a little dated. It’s a difficult thing to tinker with a vintage logo without having a lot of people think you’ve ruined it, so all in all I think they did a pretty good job!
Most notable besides the logo, though, would have to be the canopy design in general, which with its clean, white, modern look stands in stark contrast now to the days of old when black served as the primary background color: check out this Crème de Memph post for some images of that classic design, as well as more info on the history of Amoco in Memphis.
Oh, and by the way, that guy you can see in the bottom right of this photo staring at me was indeed giving me side-eye the entire time I walked around this place. He never said anything, but I sure must have gotten his attention. Can’t say I blame him, though: it is admittedly a bit weird for someone to make a circuit on foot around a gas station taking pictures, haha!
More on Saturday… as well as why this upload set is split ;)
Amoco // 5521 Poplar Avenue, Memphis, TN 38119
(c) 2020 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
WEEK 53 – Cordova Super Target Final Day, Set VI
Well, folks, we’re back outside – our interior tour of the Cordova, TN, Super Target on its final day in business is officially over :( Before we go, here we’re taking one last close-up look at the central portion of its exterior façade, which bore the early 2000s Super Target logo. In more recent years, the logo was modernized to where the underline was removed and the “Super” text was made to look more like the main Target wordmark – that is, all caps, red in color, and no longer italicized. Even more recently, some of the remaining Super Target stores have dropped the Super name on the exterior altogether, in favor of the new lowercase “target” wordmark (which I am not a fan of).
Target has extensively remodeled what is likely a majority of the remaining Super Target stores, but as I’ve mentioned before, the chain has also “de-Supered” quite a few others, and has even closed a few more (such as Cordova here). I don’t think the concept is on its way out by any means, but considering that a new one hasn’t been opened in a very long time, I have to wonder whether or not eventually, the Super Target concept might meet a similar fate as did competitor Super Kmart Center: basically, just skating along without much investment, until it silently fizzles into oblivion. What do y’all think?
(c) 2020 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
I’ll start by reiterating that this week we’re continuing our ongoing album from the Greenville Hwy 82 McDonald's, so this is NOT a teaser for a new photoset. Rather, I just wanted to discuss some Kroger stuff with y’all.
I was taking a picture of one of Kroger’s “we have newly redesigned packaging for xyz product, you should check it out!” signs – something I’ve been doing off and on for five years now when I see such signs, and will eventually share with y’all as one giant project – when this caught my eye. While the products themselves continue to use the now-former Kroger logo, the top left corner of the advertisement, very oddly, features the new Kroger wordmark, but within the old blue oval shape.
This is not the intended use of this wordmark. As far as I was aware, when the new logo was introduced last fall, the idea was that it is now meant to stand alone, without the need for the oval, no matter how familiar and intertwined with the brand that shape has become over the years. Moreover, multiple sources mention that the new wordmark is a standalone piece: “But the oval-shaped shield has been removed,” “Gone is the oval that formerly backed the company name,” “The new mark...loses the red-outlined oval that has accompanied the logo for decades.” And yet, here we are.
My initial confusion thus led me to wonder whether this particular advertisement is something which originated at a non-corporate level, i.e. not Cincinnati but perhaps from the Delta Division, and whoever put it together simply did not know about, or blatantly ignored, the branding guidelines that surely came with the new logo from the ad agency that created it. Or maybe it did come from HQ after all, and it’s just Cincinnati that’s saying “f*ck it” and ignoring the branding guidelines. Either one seems plausible; my thinking was that whoever whipped up this ad simply wanted to update the old logo shape with the new wordmark, and voila, we have a one-off piece of unofficial branding that should never have existed. (1/3)
(c) 2020 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
City of San Diego trash truck. CCC's new parent company Battle Motors should have kept the tidy CCC (Crane Carrier Corp.) logo rather than that massive Battle wordmark across the front.
I've been hit with a case of builder's block recently. I was really excited for the next Proxy scene, but trying to get into it proved a lot more challenging than I anticipated. Not to mention work still kicking the crap out of me, and stomping out any motivation I might have had otherwise.
In the meantime, this evening I decided to finally put together a proper title poster for the series. Replace my cover photo with something relevant to my current big project. I'd quickly whipped one together for my Flickr anniversary collage, and pretty much just remade it here.
I was playing around with making the wordmark all the way back when I first started the series in 2019. At the time I wasn't really satisfied with the end result. Then recently I just went 'aah, screw it' and used it anyway. Took some slight inspiration from the Cry of Fear wordmark.
I think I was under something when designing this... hahaha kidding this was more or less a experiment with type for me.
Edinburgh Trams 260 was seen at West End after arrival from Edinburgh Airport with a service which will terminate two stops beyond at St. Andrew Square. The tram is one of two which currently carry an advert for the music sharing service, Spotify. Coates Crescent is on the left while the tower of the onetime St. George’s Free Church in the distance was added in 1879-81. The building is now Charlotte Chapel. It has been pointed out to me that the TfE logo and Edinburgh Trams wordmark is missing from the black panel below the cab window while the silver band has not been continued down and below the black panel.
One of the most recognizable wordmarks of the 20th century is going away soon in a bid to attract younger shoppers. Retail giant JCPenney is rolling out a new logo in an attempt to rebrand themselves as a modern retailer.
The logo pictured above was designed by Massimo Vignelli and Jay Doblin's company Unimark and first appeared in late 1971. It was an attempt to craft a more contemporary, upmarket image for Penney stores, and also an homage to company founder James Cash Penney, who died shortly after the initial roll-out of the logo. The JCPenney logo was part of a comprehensive corporate identity program that in 1974 won an IDSA Special Award for the Advancement of Design.
According to poster Bill B, at Brand New:
"the 'simple' Helvetica logotype was really the visual expression of a new philosophy that (Jay) Doblin had brought to the company. It had been called Penney’s, and Doblin rightly thought that implied cheap. He respected the founders' ideas and wanted to restore the name of the person who started the company to prominence. The logo would be the founders' 'signature' on everything the company did. and therefore it was not to be showy. It was a simple face and used discreetly — usually on the bottom and not big. There was not just one signature. Helvetica bold, medium, regular and light could be used depending on the situation. Regular was used most often and for signs, but light was used often for women’s apparel and bold was used in hardware. The identity system was meant to be the expression of a philosophy of doing business, and Jay was a fervent believer that design could accomplish such things."
Though it took almost 15 years to do so, the JCPenney logo eventually replaced a circa-1963 logo, affectionately known as Funky P, on all company materials and stores. For the last ten years, the logo has been featured in a red square.
A trio of early Newton devices from my collection.
On the left is a prototype (or pre-production) Newton NotePad, the precursor to the original MessagePad (OMP) released in 1993. In the center is the aforementioned OMP, now replete with the MessagePad name and a move of the Newton wordmark to above the screen. These two devices are basically identical, aside from the branding.
The device on the right is a first generation Siemens NotePhone. The NotePhone shares the same form factor as the Apple devices, although with a grey, non-rubberized case that sports harsher, more businesslike angles.
As Riccardo Mori tweeted “… the NotePhone is the only one that's not smiling.”
See the back of the devices here.
(cont.) …opts to showcase the newer “BAM!” abbreviation instead, with the full name included only as a smaller line of text below. That said, I think the façade of this building – which BAM did not change from its previous tenant, Hancock Fabrics, given that it matches the architecture of the rest of the plaza, South Lake Centre – definitely looks better with this version of the logo than it would have the full, horizontal wordmark.
Books-a-Million // 75 Goodman Road W, Southaven, MS 38671
(c) 2019 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
(3/3) If you flip back to the previous photo, you’ll also see that the oval isn’t exactly the same as it was before the wordmark change; now the white inner border is much thinner, and perhaps a little closer to the edge of the shape as well in order to accommodate the wider wordmark. Other than that, though, the signature color and, I believe, particular angle of the shape remain intact. Again, this will make things so much easier for Kroger in the future concerning implementation of the new wordmark, be it on products, storefronts or other exterior signs currently featuring the oval shape, etc.
The initial advertisement and the paper towels seen here were both spotted at the Hernando store – and given the date I took this one, this could very well have been the final package of paper towels in the entire building XD – but the vitamin water bottles shown in the previous image were seen at a different Kroger, one which I hope to bring to my photostream soon. Which brings me to my next point: I wanted to ask y’all which Kroger(s) you’d like to see next! I’m not revealing store locations just yet, but I do have a list for you of several of the photographed décor packages I’ve got waiting in the wings. This doesn’t represent all of the ones I have on tap, but these particular stores are the ones I’d like to feature sooner than the others. I’m just having trouble choosing which order to feature them in, so I thought I’d ask y’all if you have any input. You can rank them, or just tell me which one you’d like to see soonest, doesn’t matter. Any feedback is welcome :)
- Fresh and Local (x2, and both of them are revisits)
- Fresh Fare
- Millennium (x2, and one of them is a revisit)
- Script
- Urban Mix
Other décor packages I have in my collection include (but still are not limited to; I’ve gotta keep some things secret, you know!) marketplace, 2012 (x2, both revisits), block script, and neon (return visit to Blytheville for that one). Again, I’m not looking to upload any of these ones particularly soon, but if any of them strike your fancy more than the others listed above, please do let me know and I’ll make an effort to get it up at my earliest convenience.
Finally for this Sunday trilogy, here are some music recommendations for y’all to enjoy while you’re cooped up at home socially distancing yourselves and whatnot. Uploads resume Tuesday!
1. When Love Comes to Town – U2 feat. BB King
2. Sedated – Hozier
3. Monkey Wrench – Foo Fighters
4. Shadow Play – Poets of the Fall
5. Beautiful Loser – Bob Seger and the Silver Bullet Band
6. Irresistible Force – Jane’s Addiction
7. Don’t Look Back in Anger – Oasis
8. Paralyzed – Failure Anthem 🔥
9. Holding On and Letting Go – Ross Copperman
10. Deep End – Daughtry
11. Different Kind of Animal – Adelitas Way
12. The Ballad of the Nameless – Cold
13. Harder Than Easy – Jack Savoretti
14. The Truth – Good Charlotte 🔥
15. Heaven – Better than Ezra
16. Fly Away – Sugarland
17. Hard to Concentrate – Red Hot Chili Peppers
18. Same Disease – Red 🔥
19. Just a Girl – No Doubt
20. That’s All – Genesis
21. Always – Switchfoot
22. Relax – Frankie Goes to Hollywood 🔥
23. Do or Die – 30 Seconds to Mars
24. So-So Suicide – Finger Eleven 🔥
25. Wonderwall – Oasis
26. Learn to Crawl – Black Lab 🔥
27. Too Much Food – Jason Mraz
28. Swing, Swing – All-American Rejects
29. How Bad Do You Want It – Tim McGraw
30. You Won’t Be Mine – Matchbox Twenty
(c) 2020 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
SET 1 – HLT Remodel: 8-18-2023
This visit on August 18th, 2023, was a Friday evening, getting somewhat late in the day; you can see the sun was starting to set in these photos, which were taken just past 7:30PM (boy, do I love later sunsets). Not only has the sign been removed (leaving behind a wickedly clear labelscar) and replaced by a temporary, bullseye-only banner (RIP having the full wordmark on this building…), a second temporary “open” banner has been placed below that on the vestibule area, which has also itself seen some changes with a lot of temporary boarding-up and both the middle cart door and overhead curved decorative element removed. The sconces to either side of the entrance have also been taken down, and it looks like some paint testing was beginning on the left façade, near where one of those two white trucks is (evidently they were part of the remodel crew??).
(c) 2024 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
Fleet number 53734 was captured arriving at Edinburgh Bus Station on the X61 from Dundee via Cupar, Leven, Kirkcaldy, Halbeath P&R and Ferrytoll P&R. The vehicle sports the new amber yellow livery for longer distance services and the updated logo and wordmark. The bus bays are located under the shopping and office development called Multrees Walk.
Iron Range bus 852, Thunder Bay, Ontario.
Formerly operated by Coach Canada, whose wordmark is still plainly visible on the side. Also note the luggage compartments, which definitely make this Vision a bit unusual!
Here’s a closer look at the station itself, without any pesky signs in the way. I liked how this turned out :) You can see that the fundamentals of the new design are up… and as I said earlier, there’s really not that much difference. You’ve still got the Shell branding at the corners, against a yellow background, with a red stripe (although the stripe itself had yet to be installed on this day!). The major changes are that it’s now the Shell logo, and not the wordmark, that’s presented as the branding… and the yellow is bordered on the top and both sides by a white stripe, which in my opinion adds a bit of freshness and modernity, cleaning up the look.
EDIT: There may not be much difference between this new look and its immediate predecessor, but there is a definite difference between these two looks and the more classic Shell design of the 80s! Check out this photo, supplied by l_dawg2000 in a comment on another pic in this album. What's more is that, if you look closely at the sides of this Hernando station's canopy in-between the removal of the old paneling and installation of the new stuff (for instance, as can be seen in the very next photo), you can see a square labelscar on the edge closest to the convenience store... almost certainly a relic of that gray look from that old linked photo! Pretty cool...
Shell // 586 E Commerce Street, Hernando, MS 38632
Circle K // 586 E Commerce Street, Hernando, MS 38632
(c) 2018 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)