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Spotify, a new cloud-based music service, gives users almost everything they could want. On-demand, per-track listening? Check. Social sharing? Check. A pretty interface? Check. Well, it isn't enough. All of it means nothing if users can't actually find what they're looking for.
This unaltered screenshot shows how painful it can be to find an album. (This is actually the second screen, which comes up after clicking on this artist's official page.) Users put up with headaches if they're getting something for nothing. That forgiveness goes away once they open their wallets. Put simply, as a paying member of a service, I don't expect to have to sort through duplicate albums (or, even worse, karaoke and instrumental ones). The application should take care of it for me, like the iTunes store does. Until Spotify gets this, all of its great features won't matter at all to me.
In 2022, I had the privilege of contributing to the Coachlity App (coachlity.com), where I worked on a variety of design projects, including web design, graphic design, and copywriting. My work aimed at creating an engaging and user-friendly experience, directly impacting Coachlity's brand presence and user engagement.
Visit my website: benheine.com/
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Overview
An extension of this project was the Your Sounds section. There we invited Porsche owners, past and present to upload a video showing off their Porsche's distinctive growl.
Role
User Experience Architect
Technical Lead
Producer
Credits
Client: Porsche
PM: Nick Bondeson
Production Partner: Lyons Consulting
Art Direction: Mark Stevens