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Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
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July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
The Ting Tings, @ 'The Venue', Leicestershire (16th February 2008). NME Tour 2008 © Ollie Millington. All rights reserved. Use without permission is illegal
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Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
The Ting Tings perform at the Mod Club.
June 16, 2008.
© 2008 George Talusan. All Rights Reserved. No unauthorized duplication.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
This is the final, heart-touching moment of our new Mr. Lube spot called "Dear John". It's the classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube because-guy-is-too-clingy-and-demanding. Also, a he's a bit too hairy. I think we've ALL been there, amIrightgirls? Click here to view the spot, but be ready to have those heartstrings TWANGED.
Agency: Rethink Canada
Client: Mr. Lube
Creative directors: Chris Staples, Ian Grais
Copywriter: Rob Tarry
Art director: Carson Ting
Producer: Shelley Stevens
Director: Eric Yelland
Production company: Industry Films
Editing: Cycle Media
The Ting Tings live @Sziget Festival 2012
© 2012, Ikka Mirabelli
Visit my website: www.ikka.it
This image is copyright © Ikka Mirabelli. All right reserved.
This photo must not be used under ANY circumstances without written consent.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
This is the final, heart-touching moment of our new Mr. Lube spot called "Dear John". It's the classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube because-guy-is-too-clingy-and-demanding. Also, a he's a bit too hairy. I think we've ALL been there, amIrightgirls? Click here to view the spot, but be ready to have those heartstrings TWANGED.
Agency: Rethink Canada
Client: Mr. Lube
Creative directors: Chris Staples, Ian Grais
Copywriter: Rob Tarry
Art director: Carson Ting
Producer: Shelley Stevens
Director: Eric Yelland
Production company: Industry Films
Editing: Cycle Media
ting and i went to chang's house and got a little silly taking pictures reflected in her mirrored closet doors.
hear no evil, speak no evil, see no evil.
chang reminds me of princess lea. and yeah, we got her to change into a black shirt.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.