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Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Company Policy & Chairman Ting were approached by IdN, International Designers Network magazine a few months ago to produce a video to celebrate the 100th issue of IdN after seeing our 404 Beach mural art video: www.vimeo.com/7304749
Shot and produced at the Greenbriar Project in North Vancouver. Photography equipment generously donated by Osler Zoo (Thanks dudes!).
Video brilliantly edited by Mike Nowland of Company Policy. See the video via Vimeo: www.vimeo.com/14413221
Visit:
Follow:
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Company Policy & Chairman Ting were approached by IdN, International Designers Network magazine a few months ago to produce a video to celebrate the 100th issue of IdN after seeing our 404 Beach mural art video: www.vimeo.com/7304749
Shot and produced at the Greenbriar Project in North Vancouver. Photography equipment generously donated by Osler Zoo (Thanks dudes!).
Video brilliantly edited by Mike Nowland of Company Policy. See the video via Vimeo: www.vimeo.com/14413221
Visit:
Follow:
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
ting and i went to chang's house and got a little silly taking pictures reflected in her mirrored closet doors.
i forgot why we did these shots. but lol, we look awesome!
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
This is the final, heart-touching moment of our new Mr. Lube spot called "Dear John". It's the classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube because-guy-is-too-clingy-and-demanding. Also, a he's a bit too hairy. I think we've ALL been there, amIrightgirls? Click here to view the spot, but be ready to have those heartstrings TWANGED.
Agency: Rethink Canada
Client: Mr. Lube
Creative directors: Chris Staples, Ian Grais
Copywriter: Rob Tarry
Art director: Carson Ting
Producer: Shelley Stevens
Director: Eric Yelland
Production company: Industry Films
Editing: Cycle Media
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
SAHN X Chairman Ting bike helmet collab.
We're super proud to announce our first collaboration with SAHN Helmets of Vancouver.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.
Shots from my Nike Jordan film shoot in a rural Chinese village called Lei Shan last summer. This epic trip was 1 of 3 locations around the world that we shot in for Nike's global campaign for Jordan.
As the lead creative team, we hired Joshua Neale from Smuggler (represented by Soft Citizen in Canada) to direct all 3 of our short documentaries (check out the final films on Nike's site here: www.nike.com/jumpman23/riseabove/films.html).
The films were produced to help drive Jordan's first ever Instagram channel that was used to push our global digital campaign called #RiseAbove we created using Twitter, Facebook and Youtube.
#RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
• 500,000 likes and counting on Instagram and Facebook
• Over 1.7 Million views on YouTube
• More than 327 Million Impressions
To learn more, check out www.nike.com/jumpman23/riseabove/
---
July 2012.