View allAll Photos Tagged StrategicDesign
NYCpublic.org Design Hackathon at the Shelby White and Leon Levy Information Commons as part of the National Day of Civic Hacking. Photographed by GIRLRAY.
One of a kind portfolio for 8 watercolor paintings and 8 excerpts from Madison Smartt Bell's book by the same title... Undergrad project for intro to watercolor.
14" x 19"
NYCpublic.org Design Hackathon at the Shelby White and Leon Levy Information Commons as part of the National Day of Civic Hacking. Photographed by GIRLRAY.
October 23, 2017
XIX Edition - Welcome Day
The Specializing Master in Strategic Design. Building new businesses and strategies through design, is a 1st Level Specializing Master of Politecnico di Milano, designed and run by POLI.design in collaboration with MIP, the Politecnico di Milano Graduate School of Business.
YCM (Youth Conference Ministries) commissioned Widgets & Stone to design their 2007 View book (describing the various conferences and camps they offer)... after having their identity redesigned by Metaleap in Atlanta.
Basing the concept of the view book on the new postage stamp-like logos and the idea of summer camp, road trips and traveling, Widgets & Stone proposed a design using actual life-size, collaged imagery for each spread.
The front cover features "postcards" from the various major conferences.
The tabloid size mailer was printed with highly economical newsprint.
*Apologies for the low res image, it is all we have archived.
Design by Paul Rustand. Photography by Steve West.
Back cover and mailing panel. Real quotes written on post-its and a text message... The stamps are really YCM's logos.
YCM (Youth Conference Ministries) commissioned Widgets & Stone to design their 2007 View book (describing the various conferences and camps they offer)... after having their identity redesigned by Metaleap in Atlanta.
Basing the concept of the view book on the new postage stamp-like logos and the idea of summer camp, road trips and traveling, Widgets & Stone proposed a design using actual life-size, collaged imagery for each spread.
The tabloid size mailer was printed with highly economical newsprint.
*Apologies for the low res image, it is all we have archived.
Design by Paul Rustand. Photography by Steve West.
1,000 removable stickers were placed around the city — first reading "Nothing Will Change" then followed a week later by "Everything Will Change".
This was part of a marketing campaign to draw citizens to a visioning event to give their ideas on how the Chattanooga library system could be reinvented.
Other parts of the street marketing campaign were stickers, coasters and coffee cup sleeves — all done with the initial "Nothing Will Change" message, then followed by the altered "Everything Will Change" message. Ads direct mailers and web page were also part of the overall campaign.
The end result was a success, with over 200 people attending the visioning event (exceeding the 50 expected by the library consultants leading the event).
The exterior of a direct mailer inviting people to the Vision Event.
This was part of a marketing campaign to draw citizens to a visioning event to give their ideas on how the Chattanooga library system could be reinvented.
Other parts of the street marketing campaign were stickers, coasters and coffee cup sleeves — all done with the initial "Nothing Will Change" message, then followed by the altered "Everything Will Change" message. Ads direct mailers and web page were also part of the overall campaign.
The end result was a success, with over 200 people attending the visioning event (exceeding the 50 expected by the library consultants leading the event).
Graduate project in bookbinding: a rebound Superman Anthology... Paul illustrated and printed a paperback jacket.
Coffee sleeves advertising the event and the web site were distributed to many local coffee shops in the city.
These are some parts of a marketing campaign to draw citizens to a visioning event to give their ideas on how the Chattanooga library system could be reinvented.
Other parts of the street marketing campaign were stickers, coasters and coffee cup sleeves — all done with the initial "Nothing Will Change" message, then followed by the altered "Everything Will Change" message. Ads direct mailers and web page were also part of the overall campaign.
The end result was a success, with over 200 people attending the visioning event (exceeding the 50 expected by the library consultants leading the event).
October 23, 2017
XIX Edition - Welcome Day
The Specializing Master in Strategic Design. Building new businesses and strategies through design, is a 1st Level Specializing Master of Politecnico di Milano, designed and run by POLI.design in collaboration with MIP, the Politecnico di Milano Graduate School of Business.
NYCpublic.org Design Hackathon at the Shelby White and Leon Levy Information Commons as part of the National Day of Civic Hacking. Photographed by GIRLRAY.
Spread about the Fun In the Son conference.
YCM (Youth Conference Ministries) commissioned Widgets & Stone to design their 2007 View book (describing the various conferences and camps they offer)... after having their identity redesigned by Metaleap in Atlanta.
Basing the concept of the view book on the new postage stamp-like logos and the idea of summer camp, road trips and traveling, Widgets & Stone proposed a design using actual life-size, collaged imagery for each spread.
The tabloid size mailer was printed with highly economical newsprint.
*Apologies for the low res image, it is all we have archived.
Design by Joseph Shipp. Photography by Steve West.
October 23, 2017
XIX Edition - Welcome Day
The Specializing Master in Strategic Design. Building new businesses and strategies through design, is a 1st Level Specializing Master of Politecnico di Milano, designed and run by POLI.design in collaboration with MIP, the Politecnico di Milano Graduate School of Business.
October 23, 2017
XIX Edition - Welcome Day
The Specializing Master in Strategic Design. Building new businesses and strategies through design, is a 1st Level Specializing Master of Politecnico di Milano, designed and run by POLI.design in collaboration with MIP, the Politecnico di Milano Graduate School of Business.
The exterior of a direct mailer inviting people to the Vision Event.
This was part of a marketing campaign to draw citizens to a visioning event to give their ideas on how the Chattanooga library system could be reinvented.
Other parts of the street marketing campaign were stickers, coasters and coffee cup sleeves — all done with the initial "Nothing Will Change" message, then followed by the altered "Everything Will Change" message. Ads direct mailers and web page were also part of the overall campaign.
The end result was a success, with over 200 people attending the visioning event (exceeding the 50 expected by the library consultants leading the event).
NYCpublic.org Design Hackathon at the Shelby White and Leon Levy Information Commons as part of the National Day of Civic Hacking. Photographed by GIRLRAY.
The first spread seen as viewer unfolds it: "as if that isn't enough, it's a pro bono project due yesterday"
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Ad Fed Addy Awards call for entries 2002 (?)... Designed after the first proposed idea was killed for being too controversial for the co. donating printing.
This idea came out of the frustration of having to concept another CFE the night before the deadline — we wrote ideas on a legal pad and had the revelation: "why not make the whole poster an oversize legal pad sheet?" So we did just that, 22" x 34".
NYCpublic.org Design Hackathon at the Shelby White and Leon Levy Information Commons as part of the National Day of Civic Hacking. Photographed by GIRLRAY.
Ad Fed Addy Awards call for entries 2002 (?)... Designed after the first proposed idea was killed for being too controversial for the co. donating printing.
This idea came out of the frustration of having to concept another CFE the night before the deadline — we wrote ideas on a legal pad and had the revelation: "why not make the whole poster an oversize legal pad sheet?" So we did just that, 22" x 34".
This back side of the mailing panel reads "So the client just canned your award winning idea..."
The next spread seen as viewer unfolds it: "So, here you are, in the middle of the night — working on Plan B (also known as, there is no Plan B)"
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Ad Fed Addy Awards call for entries 2002 (?)... Designed after the first proposed idea was killed for being too controversial for the co. donating printing.
This idea came out of the frustration of having to concept another CFE the night before the deadline — we wrote ideas on a legal pad and had the revelation: "why not make the whole poster an oversize legal pad sheet?" So we did just that, 22" x 34".
Poster art details...
This original proposal for the Chattanooga Ad Fed's 2003 Call-for-entries for the ADDY awards was cancelled due to its risky subject matter... The concept of 'target shooting' was deemed inappropriate due to the notorious Maryland sniper (active at he time of the design).
The actual printed CFE is the other "ADDY Poster" concept featured in this set.
Design + Writing: Paul Rustand
Graduate project in bookbinding: a rebound Superman Anthology... Paul illustrated and printed a paperback jacket.
The open shirt is a die cut shape into the paperback cover revealing the hardcover Superman S underneath...
This was the 5th panel a viewer would see as they were unfolding the mailer ... 22" x 17".
This original proposal for the Chattanooga Ad Fed's 2003 Call-for-entries for the ADDY awards was cancelled due to its risky subject matter... The concept of 'target shooting' was deemed inappropriate due to the notorious Maryland sniper (active at he time of the design).
The actual printed CFE is the other "ADDY Poster" concept featured in this set.
Design + Writing: Paul Rustand
One of a kind portfolio for 8 watercolor paintings and 8 excerpts from Madison Smartt Bell's book by the same title... Undergrad project for intro to watercolor.
14" x 19"
This was the back panel of the mailer a viewer would see ... 8.5" x 5.5".
This original proposal for the Chattanooga Ad Fed's 2003 Call-for-entries for the ADDY awards was cancelled due to its risky subject matter... The concept of 'target shooting' was deemed inappropriate due to the notorious Maryland sniper (active at he time of the design).
The actual printed CFE is the other "ADDY Poster" concept featured in this set.
Design + Writing: Paul Rustand
Viewed from the back of the studio. Our humble design studio in Chattanooga, TN — a converted old garage bay – from 2002-2010.
So, our latest campaign for Caesarstone is now out and about, using a mirror to add a new point of view.
🚗
Traveling in a time machine, between our studio in château Cramirat, old masters’ still life paintings, and CGI futuristic imagery of kitchen countertops, we are playing with time and space.
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www.daitd.com/.../new-campaign-for-caesarstone.../
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#BrandIdentity #caesarstoneporcelain #caesarstoneus #caesarstones #CGI #design #countertop #danalexanderandco #interiordesign #strategicdesign #אבןקיסר #אבןקיסרדןאלכסנדר #פורצלןאבןקיסר
This was the 4th panel a viewer would see as they were unfolding the mailer ... 11" x 17".
This original proposal for the Chattanooga Ad Fed's 2003 Call-for-entries for the ADDY awards was cancelled due to its risky subject matter... The concept of 'target shooting' was deemed inappropriate due to the notorious Maryland sniper (active at he time of the design).
The actual printed CFE is the other "ADDY Poster" concept featured in this set.
Design + Writing: Paul Rustand
We were proud to consult SIFE Nottingham on strategic design and marketing and to create their Annual Report:
A two part campaign — first to play on the public's cynicism, the second to instill hope and action...
This was part of a marketing campaign to draw citizens to a visioning event to give their ideas on how the Chattanooga library system could be reinvented.
Other parts of the street marketing campaign were stickers, coasters and coffee cup sleeves — all done with the initial "Nothing Will Change" message, then followed by the altered "Everything Will Change" message. Ads direct mailers and web page were also part of the overall campaign.
The end result was a success, with over 200 people attending the visioning event (exceeding the 50 expected by the library consultants leading the event).
This was the 3rd panel a viewer would see as they were unfolding the mailer ... 11" x 8.5".
This original proposal for the Chattanooga Ad Fed's 2003 Call-for-entries for the ADDY awards was cancelled due to its risky subject matter... The concept of 'target shooting' was deemed inappropriate due to the notorious Maryland sniper (active at he time of the design).
The actual printed CFE is the other "ADDY Poster" concept featured in this set.
Design + Writing: Paul Rustand
Viewed from the entrance. Our humble design studio in Chattanooga, TN — a converted old garage bay – from 2002-2010.
Graduate project in hand bookbinding: a rebound copy of the letterpress printing manual. the art is letterpress printed — a CMYK quadtone of an image in the book, hands setting metal type.
The image is enlarged so that when one holds the book, only the pattern of the linescreens is noticed, not the content of the image — that can only be seen from a distance.
The spine is leather.