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My entry for the tealight category of Canon Photo 5 comp.
www.canon.com.au/photo5/gallery/default.aspx#object=2&...
"When thinking of ideas for the comp, the mad scientist in me took over, and this was the result."
... and yes, this is ALL real, the only photoshop was some contrast, sharpening and a crop.
Strobist: purple gelled bare 580EXII for rim light; 580EXII through a brolley as main light
For Halloween this year, I'm going as a Mad Scientist! Especially since I already have the "happy scientist" vote locked up, at least according to a google search (two photos of me appear in the top results!)
Brian Massey, the Conversion Scientist, leads a DMA workshop entitled "Optimizing Your Web Site for Conversion and Business Success" in Austin, Texas on October 8, 2009.
Our boy at his pre-school graduation in Hawaii -- they had the kids dress as something they want to be when they grow up. In this shot, my wife got the cool blur with a slower shutter time.
Photo by Sophie Furnival/CIFOR
To learn more about this field trip and our research, go to: www.youtube.com/watch?v=050iiMJKE20
If you use one of our photos, please credit it accordingly and let us know. You can reach us through our Flickr account or at: cifor-mediainfo@cgiar.org and m.edliadi@cgiar.org
May 21, 2014. First day of the Mass Collaboration Workshop, after the presentations, at the Casino restaurant in Tübingen. Three of the speakers - Allan Collins at left, Joachim Kimmerle (Knowledge Media Research Center, Tübingen, Germany) and Thomas Herrmann (University of Bochum, Germany) . Really interesting people, and I enjoyed hearing their stories about (egs) Anderson and Bower, and the Pittsburgh school. A really good moment for me.
You are What you Hear
I started with DDB as Scientist in Residence last September and ever since I’ve tried to sell myself as an ‘all-purpose scientist’, versed in psychology, computer science, and neuroscience to the DDB planners and account management department - not sure how successful that was because my strong background in music research keeps coming out from under the rug! The DDBers keep coming back to me with projects and ideas most of which have a music angle of some kind.
A couple of projects that I’m currently giving some advice on, involve finding the right piece of music that would bring out the best features of brands in the fast moving consumer goods sector. The products themselves belong to categories I don’t buy myself and I where I don’t have much experience. But that might even be an advantage because the general factors that determine the perception and appreciation of music and its associative power shouldn’t be different for people buying food or costumers of body care products than for anyone else, right? So, probably a good terrain for me to experiment with some objective and unbiased bit of advertising science.
One of the psychological mechanisms by which music is assumed to be effective in connection with a brand or a product is priming. Priming is an astonishing memory effect that has been studied fairly extensively over the last three decades. A typical experiment goes like this: You see a word, say ‘doctor’, on a computer screen for about 50 milliseconds. This is too short to actually read and recognise the word consciously and if asked you wouldn’t be able to say what you have seen other than just a short flash on the screen. But if you were later presented with a list containing real words (such as ‘purse’ or ’nurse’) or meaningless letter strings (such as ‘surse’ for example), I bet you would be much quicker to identify ‘nurse’ as a real word than ‘purse’.
Now, why is that amazing and why do psychologists get excited about priming effects? Priming demonstrates that information that we are not consciously aware of and that we don’t have access to, will nonetheless influence our behaviour, e.g. in recognising a semantically related word faster. Does that feel spooky or is it just the kind of thing that advertisers dream of?
Music might be one of the best vehicles for capitalising on priming effects in advertising: Our memory for tunes almost seems to be unlimited both in terms of the number of tunes we can remember as well as for how many years we can remember them; music can very effectively trigger emotional reactions, it is very much universally understood and appreciated, and it gets very easily associated with specific people, places, or situations. Thus, if we want to capitalise on psychological priming effects in advertising then music might be a very good place to start.
Of course, other clever people have made that connection between music priming and advertising as well. In fact, I went to a book launch in Brighton yesterday where Harry Witchel, Discipline Leader in Physiology at Sussex Medical School, presented his latest book on the effects of music on the mind (‘You Are What You Hear’, Algora Publishing, 2010). The book contains a chapter ‘Can music surreptitiously influence what we decide to buy in shops?’ where Witchel in his very witty style assembles evidence showing that music actually changes people’s behaviour. He cites the famous supermarket study where French or German music on a wine aisle made people buy more French or German wine – the latter is an achievement in itself – even though most people weren’t aware of the fact that there was any music by the time they had passed checkout. And he cites evidence that people have always believed strongly in the power of music to change human behaviour, especially when it is most needed and everything else has failed, like the not very well-known story of the ‘S-project’ where the Roosevelt administration sending records with Wagner’s music and peace messages to Hitler and other Nazi-leaders in 1944. The pianist playing on the records was Ernst Hanfstaengl, one Hitler’s confidants from his early days in Munich, who, on several occasions, was able to trigger very emotional reactions in Hitler with his piano playing. Maybe Wagner’s music played by Hitler’s favourite performer in combination with spoken peace messages could touch the dictator’s feelings and change his behaviour? It was not a controlled experiment and we don’t know what the world would be like if those records would have actually been delivered to their addressees but – just how much should we trust in the powers of music?
Photo Credit: Smithsonian’s National Zoo
Top Five Reasons to Visit the Smithsonian’s National Zoo this Holiday Season
Instead of hibernating this holiday season, visitors can weather the winter at the Smithsonian’s National Zoo. With so much to see indoors, a stroll through the Zoo will not feel like an arctic trek. Visitors can stop in any of the eight animal houses to warm up, enjoy animal demonstrations and chat with keepers about the Zoo’s residents and conservation efforts. To view the demonstration schedule, visit nationalzoo.si.edu/Visit/DailyPrograms/.
1.Go Bananas on Turkey Day—This Thanksgiving, take a break from cooking and swing by the Great Ape House and Think Tank for Kiko’s birthday celebration. The Zoo’s only fully adult male orangutan—distinguishable by his large cheek pads and long hair—turns 24 years old Thursday, Nov. 24. Watch him tear open his birthday piñata to reach the “cake” made of leaf-eater chow inside.
2.ZooLights—Sparkling brighter than ever in its fifth straight year at the National Zoo, ZooLights—powered by Pepco—remains the only free holiday light show in the Washington-Metro area. Create memories with loved ones while enjoying dozens of environmentally friendly animal light displays, an “iceless” skating rink, train rides around Great Cats circle and more. Visitors can thaw their paws and attend keeper talks in the Small Mammal House, Great Ape House, Reptile Discovery Center, Think Tank and Kids’ Farm. ZooLights will run the weekends of Nov. 25–27, Dec. 2–4, and Dec. 9–11, and every night beginning Dec. 16–Jan. 1 (except Dec. 24, 25, 31), from 5 p.m.–9 p.m.
3.Meet a Kiwi—Visitors can flock to the Bird House to see the nation’s only Meet a Kiwi program! They can interact with Manaia, a brown kiwi that hatched at the Zoo in 2006, and learn what it takes to breed and raise these unique birds, as well as catch up with the latest conservation efforts, including Operation Nest Egg, which improves wild kiwi’s chance for survival. Meet a Kiwi takes place in the resource room at the Bird House every Monday, Wednesday and Friday at 11 a.m.
4.See Red (and White) Pandas—Since making their debut in the Giant Panda House, Pili and Damini—the Zoo’s feisty red panda cubs—have delighted visitors with their playfulness. They have mastered the climbing structure in their enclosure and will transition to the outdoor Red Panda Exhibit soon. In addition to ground-level viewing, visitors will be able to watch the cubs maneuver through the trees with ease from the observation overlook. The cubs’ father, Tate, currently occupies this exhibit. Visitors can try to spot the differences between Pili and Damini (hint: the rings around Pili’s eyes form a complete circle).
5.Feel the Heat—Only a five-minute walk from the Mane Grille, the Amazonia Exhibit stays 80 degrees Fahrenheit year-round. Visitors can meander through the aquarium and encounter the giant, alluring arapaima fish, graceful stingrays, swimming river turtles and more. The Field Station has two new species: angelfish and pink-toed tarantulas. In the rainforest, there is a fish feeding demonstration every day at 11 a.m. as well as titi monkeys, spoonbills and the sleepy two-toed sloth. Frogs, salamanders and caecilians live in the Amphibian Alert Exhibit, and visitors can learn how Smithsonian scientists are saving them from extinction.
Visitors are encouraged to take public transportation to the National Zoo. It is possible to reserve a parking space 48 hours in advance by calling Friends of the National Zoo (FONZ) Guest Services at (202) 633-4480 between 11 a.m. and 3 p.m. Monday through Friday. Parking reservation fees of $20 for FONZ members and $30 for nonmembers apply.
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This photo represents our February shipment from Dr. Scientist, a cool pedal manufacturer from Canada. The Radical Red Reverberator and other great Dr. Scientist pedals are finally on their way and should be here this week! Link: www.analoguehaven.com/drscientist/ .
The scientist shook the flask in his hand ... no reaction ... batch X37T-A was a failure like all of his previous batches. "Might as well just pour this batch down the sink and start again" he thought.
"I mean, what harm can it do ... "
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This vignette was created for the Eurobricks Collectable LEGO Minifigs Series 4 contest as a display setting for the Crazy Scientist minifig.
los We are fueron para mí otro descubrimiento. no es fácil llenar un escenario tan grande con sólo 3 personas. pues estos tipos no lo hacen del todo mal. entretuvieron mucho. fans claro, desde ya, del movimiento "dance-punk" de las piernas del cantante (Kate, cásateconmigo) y las chorreras freaks de la camisa del bajo. molan.
Students had to research a scientist, get/make a tombstone, put basic information on there, and decorate.
November 2007 cover of The Scientist, a good general-public magazine focused on life sciences. The cover represents ciliate cells in the inner ear (a research topic of some members of the CNCM).