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Apropos the recent urban trend popup stalls: During Autumn 2010 the organic veggie company Aarstiderne (http://www.aarstiderne.com/) set up a temp stall at different locations in Copenhagen where they sold their "leftovers" veggies cheaply.
Pop-up retail is used by both high-end brands like Helmut Lang pop-up shop in N.Y. (http://nyti.ms/f49EQv) but is also a grand idea for small entrepreneurial companies who wish to obtain wide exposure within the range of a small marketing budget.
Why it works? Well, "new" is always more exciting for the increasingly blasé consumer and it is said to trigger some happy hormones in our brains when we detect a small and pleasant/non-threatening change of familiar settings.
Furthermore, these small stalls create an intimate "village" atmosphere - and this return to the "local" and more personable is also a defining consumer trend...
Youth made a pop-up card, cards that slide and a learned how to make card with movement. Instructor: Karen Wedding, Extension Staff
Isaac Mizrahi's gorgeously designed piano in Greeley Square. This one was on my MUST SEE list, and it was worth it. Gorgeously painted in sparkly pink paint, and draped in a huge wrap around pink bow. Stunning.
Our range of quality Large Display Printing options will provide you with the perfect solution for your exhibition, trade show, conference or product launch.
Strobist info:
Off camera flash: YN 565 EX II flash camera left, triggered by popup flash in custom wireless mode (zero popup flash contribution). The YN 565 EX II was in E-TTL II mode with -1 EV flash compensation.
Ambient: Sunny
Shutter speed: 1/200 sec.
Aperture: f/22
ISO: 200
I shot this with my right hand holding the camera and my left hand holding the flash. With the flash at -1 EV it should not be at full power, so that the effective shutter speed is probably near 1/600 or faster, as the pulse from the flash is that short, and the ambient exposure is practically absent.
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oblo®creature e whatsark in via marradi 54 a livorno 5 dic - 5 gen in collab con [in]utile - il mercante dell'usato - studio discontinuo - bolgheri+ - eddyniagara art - bonsignori vernici