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Toyota Motor Company launched their luxury car brand 'Lexus' in 1989. They formed a separate sales channel to deliver the kind of sales and service experience to impress the most particular of customers.
Their first car, the XF10 LS400 launched that year was a further testimony to the dedicated focus of the team in delivering excellence. The basic specification was impressive enough - 4.0 L V8 DOHC TwinCam, producing 190 kW. The magic was in the attention to detail of every part and function. The car was near silent, smooth and refined. Everything worked perfectly, consistently and with finesse.
Their were many early critics of both the brand experiment and the car. When the vehicle was disassembled by competitors, they found exactly what was stated - near perfect execution of every detail.
Further models were added to the lineup over time - each with the same ethos, if not the near perfection of the top-line LS. The 'experiment' did, however, force all other competitors to lift their game.
Nissan followed suit with their own luxury brand 'Infiniti', Honda with 'Acura' and Mazda was to follow with 'Amati' - the Asian financial recession arrived before that plan could be executed.
Lexus was by far the most successful, and still sets quality benchmarks for its products. This can be seen in the US JD Power quality surveys.
Parked in front of a local supermarket.
Lexus offered the first generation IS Series from model years 1999 to 2005 as a luxury compact with more of an emphasis on sport. This one is the SportCross version which was more wagon-like than the regular sedan version. Both the IS200 and IS300 were equipped with rear wheel drive and inline 6 engines, the latter of which with a version of Toyota’s notable 2JZ-series DOHC engine. The IS 300 had the non-turbo 2JZ-GE version.
Front: 19x10" ET40 with 3mm spacer and 275/30-19 PS4S
Rear: 19x10" ET40 with 275/35-19 PS4S
60.1mm to 70.5mm hub rings
Lowered 1.2"/1" on Swift springs, factory alignment
Mustang wheel, easily clears 6pot/380mm factory Brembo brakes