View allAll Photos Tagged KeystoneState
I recently captured this image while up in rural Pennsylvania. I really love the overall look of the image. It was captured with my Mamiya RB67 on Kodak Ektar100.
License plate on front of car: "Middletown Bi-centennial, 1755-1955, July 11th-16th, 1955, Keystone State."
19" x 25" – 2-color silkscreen
In advertising, one very unscientific benchmark of success is if consumers actually proudly display your ad. In my opinion, beer companies (with maybe the exception of Guinness) have butchered this opportunity for decades. They create a product which needs no real explanation and that is universally respected. And yet, when it comes to posters, these companies have been putting the same girls in bikinis on them for at least 30 years.
The result?
The only places you'll find them is dive bars and in the bedrooms of 13-year old boys.
The art above was an in-bar poster concept that unfortunately never made it into production (lack of cleavage I'm guessing). For those of you who aren't from Pennsylvania you truly can just walk into any bar there and say "lager" and you'll get a Yuengling.
Oh, and if I still lived in PA I'd petition to annex those parts of New York and the Great Lakes so the state would actually have a beer mug handle.
Image © Susan Candelario / SDC Photography, All Rights Reserved. The image is protected by U.S. and International copyright laws, and is not to be downloaded or reproduced in any way without written permission.
If you would like to license this image for any purpose, please visit my site and contact me with any questions you may have. Please visit Susan Candelario artists website to purchase Prints Thank You.