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Held at The Tyneside Cinema, Newcastle. A presentation of student work, action graphics and animation. May 2010. Pen and cocoa washes.
BAF Graphics is behind the stunning graphics that meet visitors to ‘The View from The Shard’ in London. The company was appointed by fit-out contractor Benchworks and design group Event Communications to support the decoration project that included 50 lightbox opal acrylic printed graphics panels at the entrance as well as other light boxes on various floors. And on level 33 BAF created panels that reproduce a quirky street map of London. But the climax is achieved at levels 68 and 69, where the reception for the lookout point and the viewing platform are situated. BAF provided cloudscape graphics, printed to optical clear film, that encircle visitors on level 68, while 40 panels produced on a translucent based display material, flow around them on level 69.
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Attention is all that a business needs to stay ahead in the race. And floor graphics are an enticing way to grab it. Do not underestimate the powerful & lasting influence they can make on customers’ minds