View allAll Photos Tagged EMPATHY

The empathy map, one of XPLANE's methods for understanding audiences, including users, customers, and other players in any business ecosystem, has gotten some press lately because it was featured in Alex Osterwalder's excellent book, Business Model Generation as a tool for discovering insights about customers.

 

Here's how it works:

 

GOAL: The goal of the game is to gain a deeper level of understanding of a stakeholder in your business ecosystem, which may be a client, prospect, partner, etc., within a given context, such as a buying decision or an experience using a product or service. The exercise can be as simple or complex as you want to make it. You should be able to make a rough empathy map in about 20 minutes, provided you have a decent understanding of the person and context you want to map. Even if you don't understand

 

1. Start by drawing a circle to represent the person and give the circle a name and some identifying information such as a job title. It helps if you can think of a real person who roughly fits the profile, so you can keep them in mind as you proceed. In keeping with the idea of a "profile" think of the circle as the profile of a person's head and fill in some details. You might want to add eyes, mouth, nose, ears, and maybe glasses if appropriate or a hairstyle to differentiate the person from other profiles you might want to create. These simple details are not a frivolous addition -- they will help you project yourself into the experience of that person, which is the point of the exercise.

 

2. Determine a question you have for that stakeholder. If you had a question you would want to ask them, or a situation in their life you want to understand, what would that be? You might want to understand a certain kind of buying decision, for example, in which case your question might be "Why should I buy X?"

 

3. Divide the circle into sections that represent aspects of that person's sensory experience. What are they thinking, feeling, saying, doing, hearing? Label the appropriate sections on the image.

 

4. Now it's time for you to practice the "empathy" portion of the exercise. As best you can, try to project yourself into that person's experience and understand the context you want to explore. Then start to fill in the diagram with real, tangible, sensory experiences. If you are filling in the "hearing" section, for example, try to think of what the person might hear, and how they would hear it. In the "saying" section, try to write their thoughts as they would express them. Don't put your words into their mouth -- the point is to truly understand and empathize with their situation so you can design a better product, service or whatever.

 

5. Check yourself: Ask others to review your map, make suggestions, and add details or context. The more the person can identify with the actual stakeholder the better. Over time you will hone your ability to understand and empathize with others in your business ecosystem, which will help you improve your relationships and your results.

olympus OM 1n. olympus om-system g.zuiko auto-w // 1:2,8 // f=35mm. kodak portra160. c41. scan.

Therapist expressing empathy as she counsels a young patient.

A self portrait series,

with the help of other peoples stories.

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.... Empathy also for the small Ukrainian village of Hrabove, whose residents witnessed the downing of Malaysian Flight MH17 and were traumatized by the horrific disaster. As well as trauma, people feel relief, even gratitude, because no one on the ground was hurt or killed by huge pieces of debris or bodies which fell so close to their homes. Near the main crash site at Hrabove, residents prayed for the victims ....

Waterloo, London.

Part of my project for my Design course

“Se guardi negli occhi il tuo cane, come puoi ancora dubitare che non abbia un’anima?”.

Victor Hugo

we feel one another’s needs for happiness…

Do you think your partner or parent could be a narcissist. Find out for sure with a narcissism test.

Is there someone you know who is extremely boastful, self-absorbed, and is found frequently taking selfies or engaging in self-admiration? If so, do you really care? This seems to be the ...

 

howdoidate.com/personal-development/narcissism/is-my-part...

By shell/nautilus.

... what the world needs more of!

watercolour on cotton paper (very soon in exhibition at Kunst-Supermarkt, Solothurn)

@ the Saatchi Gallery

Two exposures from one RAW file blended with GIMPs depth merge filter.

 

Full size image, no cropping.

Erica 12 years

Kate 3 weeks

Sisters

will swarm stupidity and the acquisitive frenzy destroy the natural resources

or will grow a sort of swarm empathy for the survival of life?

can a kind of swarm intelligence contemplate and implement many small and bigger measures to save the world?

 

Wird eine Schwarmdummheit und die Gier nach Geld und Gut

die natürlichen Lebensgrundlagen zerstören

oder wird eine Art Schwarm Empathie wachsen für das Überleben?

Kann eine einzigartige Schwarm Intelligenz nachdenken über

und einsetzen von vielen kleineren und größeren Massnahmen um

die Welt noch zu retten?

I couldn't decide between these two so ..? here.

A collage I did a couple months ago.

 

A man and his dog enjoy lunch on La Rambla in Barcelona, Spain.

Have you ever considered what compassion is and how it might improve your life?

Compassion involves more than putting yourself in another’s place.

The definition of compassion is the ability to understand the emotional state of another person or oneself. Often confused with empathy,...

 

howdoidate.com/personal-development/compassion-can-make-l...

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