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Photon Infotech | User experience | Image source: www.melodiesinmarketing.com/2011/04/30/user-experience-ux...
Derek Sellin, Marketing Director, Rightware, speaks during the Wards Auto User Experience Conference at the Suburban Collection Showplace in Novi, MI.
Overview
The mission was simple. In about 8 months the client wanted a complete redesign of the flagship site along with a small portfolio of publication and campaign site that had cropped up over the years. I was responsible for the production of the site, from organizing the design bake-off to leading the direction of the user experience and technical architecture. We wanted not to just rebuild Subaru.com into a better looking site, but into a better shopping experience. That also meant an overhaul of the entire backend.
links: www.subaru.com/
Role
Production Lead (in charge of UXP + Technical Arch.)
Credits
Client: Subaru
PM: Nick Bondeson
Production Partner: Intersect
Art Direction: Tom Kunau, Mark Stevens, Peter Hajinian, Andy Gugel