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Prague City Gallery – Municipal Library (Městská knihovna)
The library building on Mariánské Square was built between 1925 and 1928. It was the first purpose-built library in the then Czechoslovakia as well as one of the most modern in Europe at the time. The exhibition space on the second floor is used by the Prague City Gallery. Its mission is focused primarily on presenting Czech modern art from the 19th and 20th centuries.
The oldest public library in Prague continued in the activity of the society libraries, and also some marginal villages had their own libraries. The first public library in Prague was opened on the 1st July 1891, being established by a decree of the municipal council as the Public Municipal Library of the Royal City of Prague. In the beginning, it had over 3000 books; its first address was in the building of the former St. Václav jail in the Na Zderaze Street. The library changed its address several times, until it finally settled at the corner of Platnéřská Street and the square Mariánské náměstí, where there used to be an Empire burgess house. The base of the modern-time library was set by its director back then, poet Antonín Sova, who also established the first six branches of the library. When 37 surrounding villages were included in Prague in 1922, which also gave rise to the so called Great Prague, also the libraries in these villages were united into one and a centralized Central Library of the Capital City of Prague was created with a network of 40 branches and this number kept growing. The library fund with approximately 260 thousand volumes was also increasing rapidly. The existing house was not suitable for the greater amounts of books. This problem was resolved by the Prague Municipal Insurance Company, which as early as in 1923 decided in a meeting of its board of directors to build a new separate building for the library needs and to donate it to the city of Prague on the occasion of the 10th anniversary of the Czechoslovak State. Out of five renowned architects, František Roith was the one to win the competition opened for the new library project. Work on the extensive building site, which was over 60 m long into the Mariánské náměstí and nearly 70 m in the vertical direction, began in 1925. This was the first purpose-built library construction in Czechoslovakia and one of the most modern in Europe. The author not only designed the new building as a magnificent library with all the respective services, but also as a cultural institution with premises for lectures, concerts and exhibitions. The library was officially opened for public on the 28th October 1928.
A markedly traditionally designed building looks very suitable between the early-Baroque Clementinum and the Secession building of the New Prague Town Hall. The main front of the object unites modern temperance with Classicising segmentation. The corner parts with arcades extend into the pavement, and there is a monumental port with a balcony balustrade in the middle. On the balcony, there are 6 allegorical sculptures made by Ladislav Kofránek. The main facade, as well as the side tract, are lined by Slovak travertine. Also the interior is simple and strictly purposeful, even if a little more decorative. The monumental staircase and vestibule again use travertine, artificial stone and brass. Ornamental paintings on the ceiling of the central hall were realized by František Kysela. Even the furniture and equipment corresponded with the building’s simple and purposeful architecture. Today, the original equipment can only be seen the information centre and the theatre section.
Premises for puppet theatre were built in the underground, on the side in Žatecká Street. The theatre came here from Bubeneč. A model of the scene and auditorium was realized by sculptor and woodcarver Vojtěch Sucharda, who was the founder and the first director of the local Artistic Scene of the Puppet Land (Říše loutek).
About one fifth of the building is taken up by the residence of Prague’s chief magistrate on the first and on the second floor of the front tract, which is made up of the service flat, representative and reception lounges, an apartment for accommodating precious guests, and operational background. The residence has its own access from the corner of Platnéřská and Žatecká Street. The residence utterly leaves the idea of an overall restrained purposefulness. It is decorative, noble and cultured Art Deco style. František Kysela participated in the decorations and he realized the ceiling paintings and designed a large tapestry named Work, Science and Arts. Equipment and decorations of the chief magistrate’s residence were completed in 1930. However, the Prague chief magistrates never actually lived in the residence, perhaps with the only exception of Karel Baxa. It was, nevertheless, regularly used for accommodating official foreign visitors and for protocolar and representative purposes. In the years 1994 - 95 it went through a general reconstruction and the pieces of art were carefully restored.
Modernity and generosity of the Roith’s project of a library from the era of the first republic is documented by the fact that only in the end of the 1970s, the library no longer suited the needs of a modern information institute, both spatially and technologically. The city initiated a generous building reconstruction in the years 1996 - 98. All the lending and studying areas were connected during the reconstruction, and free selection of the library fund was increased. The surface area extended by 900 m2 thanks to placing ceilings on two atriums and to in-built galleries.
www.prague.eu/en/object/places/860/prague-city-gallery-mu...
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Better data is becoming available on economic activity within countries, often much exceeding the available information of economic activity across countries. This creates new research opportunities for testing economic theory, analyzing market structures and the sources of market segmentation, and making predictions of how economic shocks propagate across space. The aim of this conference is to bring together researchers from urban economics, industrial organization, health economics, and international trade to study production and trade within and across countries.
330 Likes on Instagram
29 Comments on Instagram:
normster: @skull_n_rose that would be rad, i figured the only person with that would be me! I printed a bunch(50 5x7's for 5 bucks and got 3 free 8x10's). I picked up cheap frames ($1 and $2 bucks) from dollaramma and framed up my wall over my turntables. Can be done super cheap! :) thanks for such a awesome compliment
avalanche565: Awesome reflection/architecture shot! Very nice!!
torontolovephoto: :0 lol
kristothetopher: That's awesome! CBC!
luv_my_bullz: @normster would love to see what your pics framed on your wall will look like
malcolmyyz: Nice one. Great colour!!!
minatoronto: ✨✨
Photo by Echo Xie
Friday June 22, 2012 12:00pm - 1:30pm @ World Resources Institute (10 G St NE, Suite 800, Washington, DC 20002)
Most nonprofit organizations are making use of video as a communications tool, but not as many consider their long-term objectives with video. In a quickly evolving media landscape, a video communications strategy must include short- and long-term planning, audience identification and segmentation, and distribution strategies in order to get your organization's message to the right audiences. Join our panel as we explore best practices in the planning, creation and distribution of nonprofit video.
Lunch sandwiches will be provided by the organizer for the first 40 attendees who preregister online and bring their Eventbrite confirmation to the event.
Our panel will address the following topics:
How to use video as part of a larger communications campaign,
How to determine your audiences and the key issues that matter to them,
The benefits of establishing a long-term relationship with a videographer/editor and animator,
How to create a media file library,
How to allocate resources to use video as part of a long-term communications strategy,
How to create videos with "legs" (that will be picked up by other news sites, blogs, etc).
How to distribute video so as to build your audience,
How infographics and animation can add to your story,
...and more!
Panelists:
Kristen Milhollin (Moderator) - Co-Founder, The Goodspeaks Project
Ben Connors - Media Innovator and Visual Journalist
Will Carroll - Creative Director and Principal, Geoill; Organizer, DC Animation Group
Diane Sherman - Founder and Principal, Dianne Sherman Communications
Martha Dodge - Independent Visual Journalist, Still Photographer and Writer
Dave Cooper, Films and Brand Manager, World Resources Institute
Learn more: benevolentmedia.org/festival
Photo by Echo Xie
Friday June 22, 2012 12:00pm - 1:30pm @ World Resources Institute (10 G St NE, Suite 800, Washington, DC 20002)
Most nonprofit organizations are making use of video as a communications tool, but not as many consider their long-term objectives with video. In a quickly evolving media landscape, a video communications strategy must include short- and long-term planning, audience identification and segmentation, and distribution strategies in order to get your organization's message to the right audiences. Join our panel as we explore best practices in the planning, creation and distribution of nonprofit video.
Lunch sandwiches will be provided by the organizer for the first 40 attendees who preregister online and bring their Eventbrite confirmation to the event.
Our panel will address the following topics:
How to use video as part of a larger communications campaign,
How to determine your audiences and the key issues that matter to them,
The benefits of establishing a long-term relationship with a videographer/editor and animator,
How to create a media file library,
How to allocate resources to use video as part of a long-term communications strategy,
How to create videos with "legs" (that will be picked up by other news sites, blogs, etc).
How to distribute video so as to build your audience,
How infographics and animation can add to your story,
...and more!
Panelists:
Kristen Milhollin (Moderator) - Co-Founder, The Goodspeaks Project
Ben Connors - Media Innovator and Visual Journalist
Will Carroll - Creative Director and Principal, Geoill; Organizer, DC Animation Group
Diane Sherman - Founder and Principal, Dianne Sherman Communications
Martha Dodge - Independent Visual Journalist, Still Photographer and Writer
Dave Cooper, Films and Brand Manager, World Resources Institute
Learn more: benevolentmedia.org/festival
The most recent study from Reed Intelligence, Global Generator for Military and Defense Market- Global Industry Overview and Forecast 2021-2031, shows opportunity, analyses risk factors, and improves decision-making with strategic and tactical support. The market's accessibility of products with a high degree of dependability and the growth and regulatory elements affecting information consumption, as well as the increased operational effectiveness of Generator for Military and Defense industry players.
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Get Free Sample PDF Copy of This Report @ reedintelligence.com/market-analysis/global-generator-for...
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Read Full Report with Table of Content @ reedintelligence.com/market-analysis/global-generator-for...
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Marketing segmentation, target audience, customers care, customer relationship management (CRM) and team building concepts.
HTK Horizon map group - lets you geographically segment your customers and prospects for location-based marketing and customer service
Learn More about the Market Segmentation Forum: openviewpartners.com/event/market-segmentation-forum/
Marketing positioning and marketing strategy - segmentation, targeting, and positioning. Visualization of marketing marketing positioning.
Photo by Echo Xie
Friday June 22, 2012 12:00pm - 1:30pm @ World Resources Institute (10 G St NE, Suite 800, Washington, DC 20002)
Most nonprofit organizations are making use of video as a communications tool, but not as many consider their long-term objectives with video. In a quickly evolving media landscape, a video communications strategy must include short- and long-term planning, audience identification and segmentation, and distribution strategies in order to get your organization's message to the right audiences. Join our panel as we explore best practices in the planning, creation and distribution of nonprofit video.
Lunch sandwiches will be provided by the organizer for the first 40 attendees who preregister online and bring their Eventbrite confirmation to the event.
Our panel will address the following topics:
How to use video as part of a larger communications campaign,
How to determine your audiences and the key issues that matter to them,
The benefits of establishing a long-term relationship with a videographer/editor and animator,
How to create a media file library,
How to allocate resources to use video as part of a long-term communications strategy,
How to create videos with "legs" (that will be picked up by other news sites, blogs, etc).
How to distribute video so as to build your audience,
How infographics and animation can add to your story,
...and more!
Panelists:
Kristen Milhollin (Moderator) - Co-Founder, The Goodspeaks Project
Ben Connors - Media Innovator and Visual Journalist
Will Carroll - Creative Director and Principal, Geoill; Organizer, DC Animation Group
Diane Sherman - Founder and Principal, Dianne Sherman Communications
Martha Dodge - Independent Visual Journalist, Still Photographer and Writer
Dave Cooper, Films and Brand Manager, World Resources Institute
Learn more: benevolentmedia.org/festival
Mine, Yours, Ours 2019
Filodrammatica Gallery, Rijeka
14th February, 2019
on view until 1st March, 2019 (Mon-Fri 5 - 8 pm)
Curated by Silvio Lorusso
Featured artists: Anxious to Make, Deconstructeam, Constant Dullaart, Maria Eichhorn, Sam Kidel, Alina Lupu, François Girard Meunier, Elisa Giardina Papa, Ottonie Von Roeder, Sebastian Schmieg and Jeff Thompson
Photo: Tanja Kanazir / Drugo more
Photo by Echo Xie
Friday June 22, 2012 12:00pm - 1:30pm @ World Resources Institute (10 G St NE, Suite 800, Washington, DC 20002)
Most nonprofit organizations are making use of video as a communications tool, but not as many consider their long-term objectives with video. In a quickly evolving media landscape, a video communications strategy must include short- and long-term planning, audience identification and segmentation, and distribution strategies in order to get your organization's message to the right audiences. Join our panel as we explore best practices in the planning, creation and distribution of nonprofit video.
Lunch sandwiches will be provided by the organizer for the first 40 attendees who preregister online and bring their Eventbrite confirmation to the event.
Our panel will address the following topics:
How to use video as part of a larger communications campaign,
How to determine your audiences and the key issues that matter to them,
The benefits of establishing a long-term relationship with a videographer/editor and animator,
How to create a media file library,
How to allocate resources to use video as part of a long-term communications strategy,
How to create videos with "legs" (that will be picked up by other news sites, blogs, etc).
How to distribute video so as to build your audience,
How infographics and animation can add to your story,
...and more!
Panelists:
Kristen Milhollin (Moderator) - Co-Founder, The Goodspeaks Project
Ben Connors - Media Innovator and Visual Journalist
Will Carroll - Creative Director and Principal, Geoill; Organizer, DC Animation Group
Diane Sherman - Founder and Principal, Dianne Sherman Communications
Martha Dodge - Independent Visual Journalist, Still Photographer and Writer
Dave Cooper, Films and Brand Manager, World Resources Institute
Learn more: benevolentmedia.org/festival
Learn More about the Market Segmentation Forum: openviewpartners.com/event/market-segmentation-forum/
Mine, Yours, Ours 2019
Filodrammatica Gallery, Rijeka
14th February, 2019
on view until 1st March, 2019 (Mon-Fri 5 - 8 pm)
Curated by Silvio Lorusso
Featured artists: Anxious to Make, Deconstructeam, Constant Dullaart, Maria Eichhorn, Sam Kidel, Alina Lupu, François Girard Meunier, Elisa Giardina Papa, Ottonie Von Roeder, Sebastian Schmieg and Jeff Thompson
Photo: Tanja Kanazir / Drugo more
August 2, 2016. This is a panel from the Camnous Technology conference in Boston, which I watched while preparing for my keynote on Wednesday. Notes from the panel:
Jamie Casap - Chief Education Evangilist, Google
Transformation in education
- typical white model - driving kids to 4-year school
- Latinos beginning to dominate enrolments in K12
- "staying jhere & taking care of your brothers and sisters"
- Computer science grads - schools not so much - boot camp phenomenon
- "Why do we let them go at all?" - why do we let them go to college, as opposed to learning right here
Michael Horn - Entangled Solutions
Three trends (drivers)
- growth of online learning - campuses blended learning strategies
- rise of competency-based learning
- pace of technology changing - eg. VR / Oculus, Cardboard
John Katzman, CEO Noodle Partners
- progression to college grads - no evidence college going away any time soon
- but seeing beginning of consolidation of the higher ed space
- key element is cost
- airlines - price segmentation - colleges as well - airlines advertise least expensive, colleges advertise most expensive
- counselling and instructional support - most rapidly rising cost, even more thaan faculty
- wild card: marketing
Moments of the WhoLoDancE Performative Workshop realised as a one-day event (27 October 2018, Casa Paganini InfoMus) during the Festival della Scienza of Genova, Italy.
According to a new market report published by Persistence Market Research “Global Market Study on Compression Therapy – Asia to Witness Highest Growth by 2020”, the global compression therapy market was valued at USD 2,377.8 million in 2014 and is expected to expand at a CAGR of 5.2% from 2014 to 2020, to reach USD 3,232.3 million by 2020.
The strange projection from the leaf was later identified as the egg of a Lacewing.
Here is the egg at high magnification (x 400). Segmentation of the larva inside is just visible, as is a large yellow area. Could this be the egg's equivalent of a yold sac ? The surface of this egg is both smooth and transparent.
Kingdom Animalia (Animals)
Phylum Arthropoda (Arthropods)
Subphylum Hexapoda (Hexapods)
Class Insecta (Insects)
Order Hymenoptera (Ants, Bees, Wasps and Sawflies)
No Taxon (Aculeata - Ants, Bees and Stinging Wasps)
Superfamily Formicoidea (Ants)
Family Formicidae (Ants)
Subfamily Formicinae
Tribe Formicini
Genus Formica (Wood ants, mound ants, & field ants)
Pronunciation
Anglicized - for-MY-kuh (preferred), FOR-micka (also heard)
Latin - for-MEE-kah
Explanation of Names
Formica is the Latin word for "ant", still found in various derivations in the modern languages derived from Latin, e.g., French fourmi, Spanish hormiga, Portuguese formiga, etc. It was first used by Linnaeus for all ants (i.e. equivalent to Formicidae. That Linnean genus is now divided up onto about 20 subfamilies and almost 300 genera).
Numbers
antennae 12-segmented, palp formula 6,4
Size
Workers -- 4-8mm, stretched out, from border of clypeus to tip of abdomen. Some are weakly polymorphic.
Alates -- 5-11mm (males and female about the same length in each species)
Identification
4-8 mm workers, conspicuous ocelli, double row of bristles on flexor (ventral) surface of middle and hind tibiae, mesosoma with "bumpy" (stair-stepped) profile, dorsal surface of propodeal profile as long or longer than the posterior, declivitous face.
Range
Northern Hemisphere, Warm Temperate to Subarctic Zones.
Extends into Tropics at high elevations in Mexico, Honduras.)
Habitat
Known as wood (or forest) ants, field ants or mound ants, depending on habitat preference and nesting habits of the various species. Most prefer non-flooded, open woodlands, openings in temperate forest, or grasslands. A few (mostly northern) species are more or less specialists in openings in boreal forests, fens or bogs, riparian areas, and a small number of species live in the full shade of closed canopy deciduous or mixed forests. Nests are built in soil or less often in rotten wood on the ground. The nest may be elevated above the surface as a mound constructed of earth and/or plant fragments.
Season
Active from the first warm days of spring till frost, but often with an unexplained lull in activity in August. Mating flights late June through early August.
Food
Predatory with a sweet tooth. Attack and kill or scavenge all manner of arthropods and less often earthworms, and avidly seek honeydew and extrafloral nectar, often foraging high in trees to gather these sweets.
Life Cycle
Mating flights peak in late June through early July in the South, a little later at high elevations and latitudes. Many or possibly all species in the rufa, microgyna, exsecta & sanguinea groups have dependent colony foundation, effected by mated queens entering a colony of her own species and joining the queen numbers there, or of a fusca, neogagates, pallidefulva group species and usurping the resident queen(s). Colonies are nearly always founded by individual queens in these host groups, but some may form small groups, or re-enter a (probably related) colony of their own species
Remarks
The fusca, pallidefulva & sanguinea groups have been revised, but the taxonomy is still difficult, as differences among the species are subtle, and often the diagnostic characters are not depicted in images posted at BG. The rufa/microgyna & neogagates groups are much in need of revision, so Creighton (1950) must serve for their identification.
See Also
Lasius are perhaps most similar and found in the same habitats, differing in their inconspicous or missing ocelli, lack of a pair of longitudinal rows of bristles on the flexor (ventral) surfaces of the middle and hind tibiae, and by the dorsal surface of the propodeum being shorter than the posterior declivitous face. Lasius also differ in their smaller size (2.5-4), small eyes, and reduced palp segmentation of many species.
Myrmecocystus workers are of similar size and coloring to many Formica, but may be recognized by their very elongate maxillary palp, and desert habitat. Camponotus minor workers are in the size range, but have a flat to gently curved mesosomal profile, i.e., propodeal profile continuous with pro-metanotal.
From BugGuide. Contributed by tom murray on 7 May, 2005 - 2:55pm
Additional contributions by Chuck Entz, David Ferguson, James C. Trager
Last updated 4 November, 2012 - 10:39am
Photo by Echo Xie
Friday June 22, 2012 12:00pm - 1:30pm @ World Resources Institute (10 G St NE, Suite 800, Washington, DC 20002)
Most nonprofit organizations are making use of video as a communications tool, but not as many consider their long-term objectives with video. In a quickly evolving media landscape, a video communications strategy must include short- and long-term planning, audience identification and segmentation, and distribution strategies in order to get your organization's message to the right audiences. Join our panel as we explore best practices in the planning, creation and distribution of nonprofit video.
Lunch sandwiches will be provided by the organizer for the first 40 attendees who preregister online and bring their Eventbrite confirmation to the event.
Our panel will address the following topics:
How to use video as part of a larger communications campaign,
How to determine your audiences and the key issues that matter to them,
The benefits of establishing a long-term relationship with a videographer/editor and animator,
How to create a media file library,
How to allocate resources to use video as part of a long-term communications strategy,
How to create videos with "legs" (that will be picked up by other news sites, blogs, etc).
How to distribute video so as to build your audience,
How infographics and animation can add to your story,
...and more!
Panelists:
Kristen Milhollin (Moderator) - Co-Founder, The Goodspeaks Project
Ben Connors - Media Innovator and Visual Journalist
Will Carroll - Creative Director and Principal, Geoill; Organizer, DC Animation Group
Diane Sherman - Founder and Principal, Dianne Sherman Communications
Martha Dodge - Independent Visual Journalist, Still Photographer and Writer
Dave Cooper, Films and Brand Manager, World Resources Institute
Learn more: benevolentmedia.org/festival
IITA staff discussing with a group of farmers after segmentation to validate cluster analysis and identify farmer's constraints or challenges in the adoption of CSC practices.
Photo: Mustapha Dalaa (IITA- Ghana)
26 June 2023, 14th EuroPCom - Workshop 3
Belgium - Brussels - June 2023
© European Union / Fred Guerdin
I finally managed to capture the segmentation of this dragonfly's eyes. He was very kind to sit still so I could get the focus just right.
The most interesting of the longhorn beetles that I have found. This one is an excellent bee mimic. From the size to the behaviour. It flew from leaf to leaf, never stopping for long, making it quite difficult to photograph. Wasn't really satisfied with any one picture, but together hopefully they show the amazing mimicry at play here. The hind legs are thickened as in bees to mimic pollen carrying buckets, they are even more heavily bristled! There is a green patch on the head, since the eyes of a lot of these bees are green. The colouration is perfect! The segmentation of the abdomen and even the wings which don't look to be held in an elytra! Fantastic!!!!Found during a day hike around Sandoval lake lodge, Tambopata river area, Amazonian lowlands, Peru.
Five years after strong coalition won a big victory for San Onofre State Beach, the popular recreation
spot is once again under threat from a proposed toll road that will cost $15 each way to use and threatens one of the largest natural watersheds in California. Not to mention negatively impacting Trestles and San Onofre State Beach..the "Yosemite" of surfing in California.
If this toll road goes through it will set a precedent that could put all public lands in America at risk for take-
overs. Next they could put a toll road through Yosemite or Yellowstone.
After record-setting hearings where thousands of activists turned out to denounce the road, both the
California Coastal Commission and the Bush administration rejected the highway project in 2008
because of potentially devastating impacts to the coastline. Now, however, a local transportation
agency has unveiled plans to build the exact same highway in segments. The agency has applied for
a key water quality permit for the first five-mile segment of the road. This illegal approach is known as
"segmentation" and is simply a ploy to build the entire road down through San Onofre the 5th most
visited state park in California.
The RWQCB {San Diego Regional Water Quality Control Board} will be hearing TCA’s application March 13. If you live close enough WE NEED YOU TO ATTEND! Please join us at 9am at the Costa Mesa City Hall 77 Fair Drive Costa Mesa, California. If you can't attend or you read this after the meeting, go to www.calparks.org website and www.surfrider.org. to sign the petition.
Save our public lands for future generations to enjoy! Defend your State Parks
Using YOLOv3 to find the bounding boxes and the OpenCV-bundled version of GrabCut to do segmentation within those bounding boxes (after enlarging them 25%). Red boxes are YOLOv3 bonuding boxes. Shaded black is what GrabCut thought was the foreground.
matlab-recognition-code.com/iris-recognition-low-computat...
Abstract
A shifting common filter averages numerous enter samples and produce a single output pattern. This averaging motion removes the excessive frequency elements current within the sign. Moving common filters are usually used as low move filters. In recursive filtering algorithm, earlier output samples are also taken for averaging. This is the rationale why it is impulse response extends to infinity. We have developed a low computational strategy for iris recognition based mostly on 1D shifting common filter. Simple averaging is used to scale back the consequences of noise and a significative enchancment in computational effectivity may be achieved if we carry out the calculation of the imply in a recursive style.
This code makes use of an optimized model of Libor Masek’s routines for iris segmentation obtainable here.
Libor Masek, Peter Kovesi. MATLAB Source Code for a Biometric Identification System Based on Iris Patterns. The School of Computer Science and Software Engineering, The University of Western Australia, 2003.
Keyword: Matlab, supply, code, iris, recognition, shifting, common, filter, low, computational.
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Cạnh tranh giữa các doanh nghiệp không thể chỉ hiểu đơn giản qua việc cạnh tranh sống còn mà còn được hiểu như sự tăng trưởng và đa dạng hóa sản phẩm, dịch vụ để đáp ứng hơn nữa nhu cầu con người. Cạnh tranh là chìa khóa hướng tới sự phát triển xã hội hiện đại và là giải pháp để hướng tới mục tiêu mọi người cùng hưởng lợi.
Kể từ khi chính thức gia nhập WTO vào năm 2006, và sau khi trải qua giai đoạn khủng hoảng của nền kinh tế thế giới, nền kinh tế Việt Nam được kỳ vọng sẽ có những sức bật mạnh và bùng nổ nhu cầu trong thập kỷ tới. Việc tham gia của nhiều tổ chức, thành phần kinh tế chuyên nghiệp trong nước và nước ngoài làm tăng tính cạnh tranh trên thị trường Việt Nam. Bài viết này bàn đến việc lựa chọn chiến lược kinh doanh như thế nào cho hiệu quả dưới góc độ kinh tế học.
Sự đa dạng của sản phẩm và nhu cầu thị trường
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Trong kinh tế học, doanh nghiệp có thể lựa chọn hai loại khác biệt là khác biệt dọc (vertical) và ngang (horizontal).
Từ bài học cơ bản về kinh tế của Adam Smith với lý thuyết “bàn tay vô hình”, trong đó mô tả cơ chế cạnh tranh về giá cho một loại sản phẩm duy nhất trong một thị trường đồng nhất, việc sản phẩm được bán với giá bằng chi phí sẽ cho doanh nghiệp lợi nhuận bằng 0.
Thực tế chứng minh rất nhiều trường hợp, trong đó cơ chế “bàn tay vô hình” không được áp dụng. Vì vậy, việc lựa chọn chiến lược cạnh tranh của doanh nghiệp tùy thuộc vào nhu cầu của thị trường, sự thay đổi, mục tiêu phát triển của mỗi doanh nghiệp.
Thị trường trong lý thuyết của Adam Smith được miêu tả là đồng nhất (homogenous) với cùng một mức độ nhu cầu của mọi người. Trong thực tế, nhu cầu của con người rất khác nhau, được quyết định bởi nhiều yếu tố như tuổi tác, giới tính, văn hóa, thu nhập… tạo nên một nhu cầu đa dạng trong thực tiễn.
Vì vậy, một sản phẩm không thể đáp ứng được tất cả những đòi hỏi đó. Do đó, doanh nghiệp cần lựa chọn cho mình một chiến lược đúng đắn để đáp ứng được nhu cầu thị trường và giảm thiểu sự cạnh tranh đơn giản về giá thông qua chiến lược cạnh tranh dựa trên sự khác biệt về sản phẩm, dịch vụ (differentiation).
Trong kinh tế học, doanh nghiệp có thể lựa chọn hai loại khác biệt là khác biệt dọc (vertical) và ngang (horizontal). Khi sản phẩm có sự khác biệt về chất lượng, những đặc tính chất lượng mà chúng ta có thể cân, đong, đo, đếm và so sánh được thì gọi là sự khác biệt dọc. Chẳng hạn, ôtô do Trung Quốc sản xuất thì thường không thể so sánh được với ôtô do Mỹ, Nhật sản xuất; hoặc dịch vụ trong một khách sạn 5 sao sẽ tốt hơn nhiều so với dịch vụ tại một nhà trọ dành cho sinh viên.
Ngoài ra, khi sản phẩm có những đặc tính khác biệt, nhưng sự cảm nhận về sự khác biệt đó là do nhu cầu, sự cảm nhận của từng nhóm khách hàng, hay đơn giản là do vị trí địa lý của sản phẩm đó. Chẳng hạn, chúng ta không thể nói chất lượng dịch vụ của hãng viễn thông này tốt hơn hãng viễn thông kia hoặc ngược lại. Tuy nhiên, có nhiều người ưa thích sử dụng dịch vụ của hãng này trong khi đó số khác lại chọn hãng kia.
Hoặc trên một con đường có hai cửa hàng bán cùng một loại kem. Nếu hai cửa hàng đó kinh doanh tại cùng một địa điểm, thì chúng ta quay trở lại trường hợp của Adam Smith, hai cửa hàng này sẽ đạt được lợi nhuận bằng 0 bởi khách hàng có thể lựa chọn bất kỳ hàng kem nào và do đó việc tăng giá sẽ không bán được hàng (chúng ta không xem xét trường hợp có sự cấu kết hay thông đồng giữa hai cửa hàng kem).
Thử tưởng tượng trong trường hợp hai cửa hàng kem đặt tại hai đầu của con đường đó. Lúc này cửa hàng kem có thể bán giá cao hơn trường hợp trước, bởi khách hàng không dễ dàng thay đổi nơi mua hàng vì như thế khách hàng sẽ phải mất chi phí di chuyển trên con đường đó.
Từ hai loại khác biệt về sản phẩm, dịch vụ ở trên, có thể thấy rằng việc cạnh tranh không nhất thiết phải giảm giá thành và trong rất nhiều trường hợp khách hàng mong muốn có sự khác biệt về sản phẩm hơn là sự khác biệt về giá. Do vậy, để thành công, doanh nghiệp cần phải hiểu được sự phân khúc thị trường (market segmentation) và việc cung cấp sản phẩm hay dịch vụ phải hướng tới những nhóm khách hàng nhất định.
Từ cạnh tranh tĩnh, hướng tới cạnh tranh động
Như đã đề cập ở trên, việc cạnh tranh giữa các doanh nghiệp có thể được hiểu như là sự cạnh tranh tĩnh: cạnh tranh dựa trên sự khác biệt mà không xét đến chu kỳ sống của sản phẩm, dịch vụ. Hướng tới cạnh tranh động, doanh nghiệp cần có sự đầu tư thích hợp vào việc nghiên cứu và phát triển để tạo ra sản phẩm mới.
Trường hợp sản phẩm mới thay thế hoàn toàn sản phẩm cũ thì gọi là cạnh tranh hủy diệt (destructive competition) và doanh nghiệp thành công trở thành doanh nghiệp độc quyền và đạt được lợi nhuận cực đại (winner-take-all) cho đến khi một sản phẩm khác được tạo ra. Trong thực tế có rất nhiều phát minh, sáng chế đã thay thế các sản phẩm cũ như sự ra đời của máy tính cá nhân đã làm biến mất nhu cầu sử dụng máy đánh chữ; xe gắn máy ngày nay đã thay thế hoàn toàn những chiếc Mobilette của những thập kỷ trước.
Trong trường hợp cạnh tranh ít khắc nghiệt hơn và sản phẩm mới không thể thay thế hoàn toàn sản phẩm cũ, ít nhất trong một thời gian ngắn, hoặc có sự xuất hiện sản phẩm khác tương tự, có thể cạnh tranh với sản phẩm đó, doanh nghiệp tiên phong vẫn có thể được lợi từ bước đi chiến lược của mình (first mover advantages) như quá trình xây dựng thương hiệu, danh tiếng, tích lũy nguồn vốn, kiến thức thị trường nhiều hơn so với những đối thủ cạnh tranh khác ra đời sau.
Tất nhiên, việc đi tiên phong cũng có những rủi ro nhất định, và người đi sau có thể tránh được những rủi ro đó từ việc học hỏi kinh nghiệm của người đi trước. Do đó, một doanh nghiệp muốn thành công cần có chiến lược mạo hiểm nhưng khôn ngoan.
Ngoài ra, khi một doanh nghiệp đầu tư nhằm mục đích cung cấp một sản phẩm, dịch vụ trên một thị trường mới, chúng ta có thể nói doanh nghiệp đó cạnh tranh cho thị trường (compete for the market). Còn cạnh tranh trong thị trường (compete in the market) là cuộc đua của những doanh nghiệp tại thị trường cũ.
Chẳng hạn, thị trường cung cấp dịch vụ viễn thông 3G được kỳ vọng là cuộc đua cho thị trường mới, trong đó người sử dụng được hưởng dịch vụ viễn thông di động hiện đại với nhiều chức năng, ứng dụng mới như truy cập Internet, xem ti vi…
Ngược lại, hiện nay, sự cạnh tranh giữa các hãng viễn thông tại Việt Nam được hiểu là sự cạnh tranh trong thị trường. Các doanh nghiệp cố gắng cung cấp dịch vụ dựa trên công nghệ 2G hiện tại như dịch vụ chăm sóc khách hàng tốt hơn, giá cước hấp dẫn hơn…
Tóm lại, chiến lược cạnh tranh đa dạng và khôn ngoan sẽ đem lại lợi nhuận doanh nghiệp và cũng làm tăng sự thỏa mãn nhu cầu của thị trường. Đó chính là cách tốt nhất để mọi người cùng được hưởng lợi.
Nguồn TBKTSG
(theo doanhnhansaigon)
(source: tin180.com/kinhdoanh/?p=5832 )
With a wide range of product offerings covering several markets, the first step to branding was to establish a segmented approach to its marketing.
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