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Exhibition catalog from:
Scale as Content
The Corcoran Gallery of Art
October 7, 1967 - January 7, 1968
Scale models of thirteen designs from Proposta per un'autoprogettazione ('Proposal for a self-design'), 1973
Enzo Mari, Elio Mari
Wood, metal
A radical proposal
Perhaps Mari's most overt attempt to democratise design and subvert the market was his seminal project Proposta per un'autoprogettazione ('Proposal for a self-design'). He devised instructions for the self-design of 19 models of furniture comprising only wooden boards and nails, using the simplest carpentry techniques. Mari published them as a catalogue, available to any individual for the price of postage. Later, a few of the technical drawings were distributed through manufacturer Simon International. Of the project, he said: 'In 1974, I thought that if people were encouraged to build a table, for example, with their own hands, they would be able to better understand the underlying thinking that has gone into it.' Today this project is recognised as an important precursor to the open-source movement.*
From the exhibition
Enzo Mari
(March – September 2024)
This major exhibition celebrates the life and work of one of the greatest Italian designers of the 20th century, Enzo Mari, whose designs have inspired generations of creatives around the world)
Not only one of the 20th century’s most significant designers, Mari was also an artist, teacher, theorist, and more. During his prolific career, he created countless enduring and timeless designs, filling the homes and streets of the Milanese and beyond. An outspoken critic of the design industry, his uncompromising belief in the social responsibility of design resonates powerfully today, as we face ecological and ethical issues with ever greater urgency.
This unmissable retrospective which was produced and presented by Triennale Milano in 2020, spans Mari’s 60-year career and brings together hundreds of his projects, ranging from furniture, children’s books and games, product and graphic design, to more conceptual installation-based works. Archival material provides greater insight into Mari’s research process, and the key principles that guided and unified his work.
[*Design Museum]
Taken in the Design Museum
Unless otherwise stated, work is by Enzo Mari
A scale model of The Pearl, a man-made island, construction development in Doha. 30,000 workers work on the development 24-7 in three shifts. Estimated population of the development is 42,000-45,000.
Masters of Scale Summit's early-stage founders gathered together to plant trees with Friends of the Urban Forest in San Francisco's Richmond District on Tuesday, Oct. 22, 2024. (Photo by Barak Shrama/ Slava Blazer Photography)
Masters of Scale's Early-stage Founder event at Hotel Kabuki in San Francisco on Monday, Oct. 21, 2024. (Photo by Nicole Nico Henderson/ Slava Blazer Photography)
The rules were as follows: From 4/1 - 5/1, Avoid any carbohydrate that is — or can be — white. The following foods are thus prohibited: bread, rice, cereal, potatoes, pasta, and fried food with breading. We did alter the rules slightly by allowing whole wheat/whole grain products.
Screenshot of film.
This is a really weird chair. Got it from an antique shop. It was made in the 1920's or 30's for a doll, only painted later on, but the red suits it. It has a strange scale.
Masters of Scale's Early-stage Founder event at Hotel Kabuki in San Francisco on Monday, Oct. 21, 2024. (Photo by Nicole Nico Henderson/ Slava Blazer Photography)
Paper negative taken with three and a half inch pinhole camera, laser cut body with coke can pinhole material and hand ground pinhole to suit 70mm focal length. Time of exposure roughly two and a half hours, I wandered off and forgot to check but went back and closed shutter about that time! Lit with two incandescent light sources.