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Mellow Clutter™ is a concept I've talked about for the past 2 years and it anticipated content aggregation, rich APIs, and that we'd post once and publish everywhere.
"Web technologies have finally caught up to their promise and by using APIs, feeds, and widgets, a company can create a “portal” for their product, a Mellow Clutter."
Today, I used the newest new TypePad Motion to build a quick Mellow Clutter and cool. This particular Melllow Clutter just has pumpkins on it, but that took me about 34 minutes to set up on my Macbook Air.
It's using TypePad on the backend with locally hosted Python and Django to generate the front end templates and pages. The next step is to fully customize it and move it into production on a web host.
The Mellow Clutter concept is also known as Social Publishing and is applied to products and brands. It's a dynamic website that shares photos, videos, news, and video from a variety of sources focused on a particular topic.
In context to Social Media, instead of lifestreaming, a business streams their product.
It's what we've been doing on Bike Hugger using a Movable Type/Type Pad hack. Next step is this.
We'll debut the production site shortly during the Mobile Social Worldwide.
Worked up a quick experiment with a fluid grid on my localhost. As expected, all the art directed pages are broken. Not sure if I'll change anything, go fluid or just use media queries to serve a few layouts based on viewport/window size... lots to think about.
I'm still forming my opinion in regards to what I believe best practices are, but cheers to everyone experimenting with this stuff!
Also, I sure wish flickr did a better job of handling the PNG transparencies in my screenshots. Blerg!
The Wilkinson Collection on display at Ian Wilkinson's home. Ian Wilkinson collected a wide of ephemera related to letter boxes and other aspects of the postal service.
Air Mail streamline van alongside an aircraft at Liverpool aerodrome. The aircraft is owned by Hillman's Airways Ltd and is a De Havilland Dragon DH.84, 1935
A model china letter box souvenir from Chesham, where the collector, Ian Wilkinson, lived. This was possibly the first object that was collected as part of the Wilkinson Collection.
Airgraphs were introduced in 1941 to make the transportation of large quantities of mail to and from troops easier. Messages were written onto a special form that was then given an identification number and photographed onto microfilm. The microfilm was flown to its destination, developed into a full size print, and posted to the recipient.
Sending 1600 airgraphs on microfilm weighed just 5oz compared to 50lbs for the same number of letters. Copies of the microfilm were kept so that if they were shot down the messages could be resent.
The Wilkinson Collection on display at Ian Wilkinson's home. Ian Wilkinson collected a wide of ephemera related to letter boxes and other aspects of the postal service.
Model brass letter box. There is a horizontal aperture on the front with a crown, the Queen Victoria cipher and 'POST OFFICE' engraved below.
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Quite a few objects in the collection have characters from popular culture on them. On this letter box is a picture of Mickey Mouse holding a letter, on the other side he is unwrapping a bone with a label with 'TO PLUTO' written on it.
King Edward Building was the Headquarters of the Post Office from 1910-1996. This photo shows wartime bomb damage and the building's bricked-up windows. A statue of postal reformer Rowland Hill can be seen outside the building, and St Paul's Cathedral is visible in the background.