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Logotype
The Serenata identity was created for a performing symphony orchestra company. The logotype Serenata is organic, sophisticated, lively and dynamic; much like the music that the orchestra plays. Restrictions: single color.
Before going to Iraq, Kluver was training for the Olympics. He was ranked eighth in the U.S. for weight lifting in 2006. With only a couple of qualifying competitions before going to Colorado Springs to train, he was deployed. Returning home a changed, and out of shape, man, he realized how much a part of his identity weight lifting had been. “I would lift eight times a day in college. It defined me. When I got back and realized how out of shape I was, I felt like half the man I was.” Kluver had seen fellow combatants lose limbs and have to completely remake their identity upon their return.
Kluver now lives in downtown Las Vegas with this view from his weight room.
Hi all!
I'm Sarah and this is my first day of the project.
I thought hiding my identity a little bit at first might be fitting, considering what a shy and quiet person I am!
identity STRUCTURE + FLOW
i've put this off for far too long. i find i design always with parts and i illustrate with flow. this is how i am going to rep that. talk about procrastination.
thinking about color......hmmmmm
This image was for a college project called Identity. In each image i tried to portray the persons/peoples identity. For example in this image i tried to show a musician looking for inspiration.
The object that I decided to represent me is my pair of athletic shoes, which I have been using for the last eight years, for long distance running. The words that describe them could be strength, power and freedom. The ideal shape for them is the triangle and black, white and red the best colors. By studying Cindy's Sherman photography success, and them fashion photographs, which were presented in the French Vogue, i decided that i would love to design my personality as a new outfit. I ended up with the idea of using black fabric. Moreover, the small triangles at the front part of the shirt, created a king of necklace that changes the whole view of the outfit and created also high contrast with the black fabric. What i wanted to represent was the combination of my passion and my intrinsic need for running with my wish to become part of the fashion world. My aim, was to represent the freedom and the power that running makes me feel. During the photo shoot, my target was to show in the best possible way the outfit and also to make the viewer understand the power and the strength that i feel during a race. All in all, by reviewing the process, i can now say that the outcome of my identity project makes me experience the exact same feelings that i have when i am running..
Invent a company, and then create an identity system that includes a logo, letterhead, business card and envelope. Incorporate elements such as color and typography to help define the identity of the company.
Jose Romero ’16
Criação da Indentidade: Leandro Valino
Manual de Identidade: Leandro Valino
Defesas: Leandro Valino
Obs: Trabalho criado junto à outros alunos de Propaganda e Marketing. Todos os direitos de criação da marca, conceito de produto, diferencial, proposta da loja, pesquisa e estudos pertencem aos idealizadores. Este é um trabalho documentado pela universidade.