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Mobile deep linking (also known as ios developer application deep linking), is the procedure of utilizing a URI to connect to specific pages or locations inside a mobile application. You can use it in a number of ways - via notifications, email, SMS, social networking, etc. - and directs users to relevant content, instead of your app’s desltop.
There's a couple of kinds of mobile deep linking:
Standard deep linking - Directs users to some specific a part of your application making use of your application URI. The disadvantage using these is they is only going to work when the user has got the application placed on their device. Otherwise, they'll show the consumer a mistake page.
Deferred deep linking - Deferred deep links will direct users towards the specific content when the application is installed, and direct users towards the ios developer store listing when the application isn't installed.
Contextual deep linking - These may serve the functions of the aforementioned two kinds of deep linking, but additionally permit more precise tracking and relevancy to users. It's more helpful for developers and users, because these links pass data for an application through install and permit not only better attribution but additionally personalized onboarding.
Why Mobile Deep Linking Matters
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Will Lindemann of TechCrunch notes that initially, adoption of deep linking was slow since the benefits were unclear standard deep linking only labored if your user had the application installed, therefore it wasn’t high priority on product roadmaps.With deferred and much more lately contextual deep linking, this attitude has altered. Companies now realize the need for mobile deep linking for consumer experience, driving engagement, increasing the user onboarding process, promoting their apps and tracking marketing campaigns.Mobile Application Deep Linking Improves The Consumer Experience
Users can easier access content via deep links, with basically no navigation. Additionally ios developer actually help direct users to a particular screens for your application rather of the house screen thus, if you're linking to something inside your application from social networking, a mobile website, etc., users can navigate seamlessly to that particular content.
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Previous to the summer of 2012, NAIT's video streaming service required the Flash Player for playback on the user's computer. With the rapid rise and dominance of iOS mobile devices (iPhone and iPad) it became apparent that we needed to provide support for those devices that were not capable of using the Flash Player. NAIT uses Adobe Media Server to stream video via the web. With a bunch of research and even face to face discussions with Engineers on the Adobe Media Server team (while attending Adobe Max conference in Los Angelese, Oct 2011) I determined that upgrading our services and solving the issue would be relatively pain free if careful steps were taken.
Firstly, I pushed ISD to upgrade to the latest Adobe Media Server software. While they were working through that I downloaded and deployed a development version of the AMS sotfware so I could experiment with the embed code that delivers the video via a web page. I was able to get it to work so that the Flash based video would play by default; if Flash was not supported, the fallback for iOS-supported HTML5 video was employed. ISD performed the upgrade and architected the system so that the same video assets were accessed for either Flash or HTML5 video playback. Once the new web embed code was in place on the production web page we achieved success with no change in workflow required for producing video and placing it on the VOD-MEDIA drive, aside from the fact that we must now encode our video as h.264.
The Library also uses video streaming but in a slightly different manner; they deploy video with a seprate, secured web page. Using what was learned from the work described above, I easily and seamlessly updated their service with no additional work required on their end.
The NAIT Web Team also benefitted from the Adobe Media Server upgrade and were able to implement their own HTML5 video strategies.
Recognition: "Congratulations Randall Troppmann, you have been recognized by Wayne Hofman with a Who’s Great at NAIT! eCard. The sender wanted you to know: Thanks for all the help in getting the NAIT video player working to support ipad playback for the large number of Library videos currently in use. Appreciate the expertise and help in this excellent NAIT resource that you have developed!"