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FREESOUL was established in Florence in 1994 by the Eldo S.r.l. group. Right from the start it made a name for itself by offering both Italian creativity and a discernible international feel.
FREESOUL is distributed in Europe via subsidiaries, agents and distributors. Germany, France, Spain and UK are serviced via subsidiaries and showrooms and dedicated sales staff. Italy is partly supplied via showrooms and partly through agents. Portugal and Greece use distributors. In all there are 40 sales showrooms.
From summer 2009 FREESOUL implemented the new and highly distinctive shop in shop inside prestigious department stores and multibrand stores.
PHILOSOPHY
FREESOUL is denim fashion with a passion: bright, sensual and engaging, with a touch of retro that gives everything elegant appeal.
The Women’s collection speaks to a glamorous and passionate woman and combines sensual luxury with timeless elegance. Meanwhile the Men’s line is aimed at the cool gentleman who prefers a simple, courtly style.
HIGHLIGHTS
Our vision is to create a thoroughly modern collection that brings together denim and fashion pieces, making each article an object of desire.
To spread this message successfully FREESOUL continues to work with world-famous photographer Yu Tsai, who conveys the sophistication of the brand perfectly.
Yumi does the CC stuff at NiftyServe and Takeshi runs eyeVio (among other things) at Sony. They're competitors but friends.
Anil de Mello, fundador de MobuzzTV, en el Instituto de Empresa con los alumnos del International MBA
At Isfahan Restaurant in Souk Waqif, Doha, Qatar. A very nice, somewhat kitch, Iranian restaurant.
It was pretty amazingly random. It was Fumio Nanjo's first time in Qatar as well as mine. Fumio Nanjo runs the Mori Art Museum in Tokyo and is one of best known curators in Japan. He was visiting the new Museum of Islamic Art and attending Sotheby’s first-ever international auction in Doha. I was here for the Al Jazeera annual forum. Chiaki happened to be reading my twitters and told him to get in touch with me.
Fumio Nanjo really needs to get on Dopplr ;-)
The President of Estonia Toomas Hendrik Ilves speaking at the opening of (press release in Estonian only) the Estonian ICT Demo Center in Ülemiste City.
Christopher Des Forges, Sun Microsystems Nordic Regional Director standing behind the President
I was there to set up and demonstrate the Yoga Intelligent Building system which is represented in the Center.