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Eiko who interviewed me today was my editor around 15 years ago when I had a regular column in Asahi Pasocom. I hadn't seen her for years! I asked her almost as many questions and she asked me. It was great to catch up.
FREESOUL was established in Florence in 1994 by the Eldo S.r.l. group. Right from the start it made a name for itself by offering both Italian creativity and a discernible international feel.
FREESOUL is distributed in Europe via subsidiaries, agents and distributors. Germany, France, Spain and UK are serviced via subsidiaries and showrooms and dedicated sales staff. Italy is partly supplied via showrooms and partly through agents. Portugal and Greece use distributors. In all there are 40 sales showrooms.
From summer 2009 FREESOUL implemented the new and highly distinctive shop in shop inside prestigious department stores and multibrand stores.
PHILOSOPHY
FREESOUL is denim fashion with a passion: bright, sensual and engaging, with a touch of retro that gives everything elegant appeal.
The Women’s collection speaks to a glamorous and passionate woman and combines sensual luxury with timeless elegance. Meanwhile the Men’s line is aimed at the cool gentleman who prefers a simple, courtly style.
HIGHLIGHTS
Our vision is to create a thoroughly modern collection that brings together denim and fashion pieces, making each article an object of desire.
To spread this message successfully FREESOUL continues to work with world-famous photographer Yu Tsai, who conveys the sophistication of the brand perfectly.