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Assertion: The IKEA in-store experience is a mixed example of a well-managed entry point.
Evidence: IKEA stores have high barriers to entry. They manage points of prospect moderately well, with signage and clear directions. IKEA stores provide a great example of progressive lures. More options unfurl themselves as the visitor progresses through the store/showroom.
Commentary: I generally think of IKEA as an onerous experience made better by design. It's Entry Point is not the high-point of its use of design.
By the late 1900’s, with desktop publishing, cheap photocopying, and the publication of magazines in virtual form on the World Wide Wed, there were much lower barriers to entry into the magazine business.” (Straubhaar/LaRose p. 66)