The Traditional Rules for Brand-Building – Alive or Defunct? • VENYA WIJEGOONEWARDENE, BRAINLABS

3 Westbrook Corporate Center [ BrainLAB ]

BrainLab @ BrainWave. Photography credit: Chris Auld.

The Traditional Rules for Brand-Building – Alive or Defunct? • VENYA WIJEGOONEWARDENE, BRAINLABS

Rainer Birkenbach (Brainlab),

Nick Schneider (German Federal Ministry of Health),

Ariel Dora Stern (Hasso Plattner Institute)

in conversation with Aldo Faisal

(University of Bayreuth/Imperial College London) at the DLD Future Hub: Impact of AI, September 09-11, 2025. Free press image © Dominik Gigler for DLD / Hubert Burda Media

BrainLab @ BrainWave. Photography credit: Chris Auld.

Full Dynamic Lighting

No Anti-Aliasing

r2_ssa_lod_a 96.

r2_ssa_lod_b 32.

r2_sun_lumscale 0.2

r2_tf_mipbias 0

r2_tonemap off

BrainLab @ BrainWave. Photography credit: Chris Auld.

Daniel Gilbert, Brainlabs

Daniel Gilbert, Brainlabs