View allAll Photos Tagged brainlab
The remaining control tower of defunct Munich-Riem airport.
DayPrime2021_cw14_KonicaHexanonAR100F28_02
Check out the reportages and galleries from Germany: vagabundler.com/germany
Graffiti-Tracker & Streetart Map Munich: vagabundler.com/chile/streetart-map-munich/
Your brain waves are registered by an electrode helmet and analyzed by a computer. Via “Brain Computer Interface” you can operate a computer and write texts by just “thinking of them”.
credit: Nicolas Ferrando, Lois Lammerhuber
Stefan Vilsmeier (Brainlab), Birgit Berthold-Kremser (Swarovski), Paul-Bernhard Kallen (Hubert Burda Media)
DLD Conference 2019, Chairmen’s Dinner, Munich Residence Palace, January 19, 2019 Free press image © Sabine Brauer Photos/Sabine Brauer for Hubert Burda Media
Photo taken by Herwart Schneider and kindly provided by him for inclusion on this page.
München-Riem
1976-02-27 (27 February 1976), 2:17 pm
5Y-AYR
Bristol 175 Britannia 307F
12920
African Safari Airlines
Taken from the viewing terrace in an unusual orientation for that parking position - aircraft parked there usually faced away from the tower.
The Riem tower is one of the very few airport buildings that have been preserved. It’s being used by the Brainlab company nowadays:
www.brainlab.com/wp-content/uploads/2017/11/brainlab-hq-e...
Information from various web sources:
This was one of five Britannias ordered by Northeast Airlines but not taken up, and the only one painted in Northeast's colour scheme:
abpic.co.uk/pictures/view/1191747
It served as Bristol‘s demonstrator Series 300 and was painted in full Cubana colours for that purpose:
abpic.co.uk/pictures/view/1326031
After a short lease to El-Al as 4X-AGE ...
upload.wikimedia.org/wikipedia/commons/c/c1/4X-AGE_J_M_G_...
... it was sold to Air Charter Ltd in 1958:
abpic.co.uk/pictures/view/1057675
During the 1960s, G-ANCD was operated by British United Airways:
www.flickr.com/photos/dwhitworth/7330276776/in/photolist-...
Later BUA colour scheme:
imgproc.airliners.net/photos/airliners/6/9/0/1113096.jpg?...
It went on to Lloyd International:
imgproc.airliners.net/photos/airliners/7/5/3/0216357.jpg?...
African Safari:
www.flickr.com/photos/propfreak/8192059781/in/photolist-2...
And finally All Cargo Airlines:
imgproc.airliners.net/photos/airliners/6/1/9/2250916.jpg?...
Scrapped at Bournemouth - Hurn (BOH / EGHH), UK - England in 1982:
abpic.co.uk/pictures/view/1002222
Scan from Kodachrome K25 slide.
Stefan Vilsmeier
(Brainlab)
DLD Munich Conference 2022, Europe’s big innovation conference, Gasteig, Rosenheimerstrasse 5, 81667 Munich, May 20–22, 2022. Free press image © Dominik Gigler for DLD / Hubert Burda Media
Stefan Vilsmeier, Brainlab at DLD Munich Conference 2022, Europes big innovation conference, Gasteig, Rosenheimerstrasse 5, 81667 Munich, May 2022, 2022 Free press image © Picture Alliance for DLD / Hubert Burda Media
BrainLab Dinner during the DLD Munich Conference 2019, Europe’s big innovation conference, Alte Kongresshalle, Munich, January 19 – 21, 2019
Free press image © Jason Andrew for DLD
Matthias Eimer (Brainlab) at the DLD Munich conference 2020, Europe’s big innovation conference, Alte Kongresshalle, Munich, January 17 2020
Free press image © Jason Andrew for DLD
Stefan Vilsmeier, Brainlab at DLD Munich Conference 2022, Europes big innovation conference, Gasteig, Rosenheimerstrasse 5, 81667 Munich, May 2022, 2022 Free press image © Picture Alliance for DLD / Hubert Burda Media
Name: Intelligent Design
Pilot/Owner: Colin Graham
Location: Montana
Manufacturer: Aerostar/Raven
S/N: BRAIN-3001
Year Built: 2001
Model: BRAIN
Size: 170,000 cubic feet.
Status: In Service
Previous Owner(s)/Name(s):
Greg Hanson & Carl Young - BrainLab Brain
International Brain Foundation - N/A
BrainLab INC - N/A
Balloon INC - N/A
Sam Tomlinson
The Art & Science of PPC Account Structures
CPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that is will result in most marketers spending more and getting a LOT less.
Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important. In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.
Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade, etc.) – as well as the benefits and limitations of each
Learn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaigns
Understand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.
Sam Tomlinson
WARSCHAWSKI
×
About
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Speakers
Location
Rates
Register
PPC conference
ABOUT
AGENDA
SPEAKERS
LOCATION
RATES
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Change City:
Austin
London
Agenda
40+ Actionable PPC Sessions You Can't See Anywhere Else
Print the Schedule »
Day 1
Day 2
CRO Workshop
Amazon Workshop
Registration & Breakfast
8:00 - 9:00
Welcome to Hero Conf London 2022 with Jeff Allen
9:00 - 9:15
Keynote | Brave Marketers
9:15 - 10:00
How to Increase Confidence, Take Risks and Get More Done
Creative risk is a central pillar to successful marketing campaigns and believing in yourself, and your ideas, is essential to this. As well as being able to confidently express yourself, your worth and your ideas. In this practical and inspiring talk you will learn:
How to regulate nerves before pitches, meetings and calls
Practical ways to believe in yourself and your skills
Increase buy-in and engagement when presenting to clients or stakeholders
Kirsty Hulse
ROAR TRAINING
Refreshment Break
10:00 – 10:15
Breakout Sessions
10:15 – 11:00
Porter Tun
The Art & Science of PPC Account Structures
Sam Tomlinson
WARSCHAWSKI
Upper Sugar
How to Use Technology to Combat the Dawn of Cookieless Advertising
Macy Edwards
CLICKTHROUGH MARKETING
Queen Charlotte
How to Build Team Relationships and Foster Confidence in a Hybrid Working Model
Sarah Clarke
CLICKTHROUGH MARKETING
Smeaton 2
Ad Fraud: Your Hidden Enemy & How to Beat It
Stewart Boutcher
BEACON
Exhibitor Break
11:00 – 11:30
Breakout Sessions
11:30 – 12:15
Porter Tun
Triumph Over Adversity: How to Achieve Growth and Success Through Your Challenges
Amy Hopper
AMY HOPPER
Upper Sugar
TikTok Ads vs Instagram Reels Ads - Who Takes It All?
Csilla Borsos
CREATOPY
Queen Charlotte
Demystifying Google Shopping: Uncover Buying Patterns and Optimize for Profit
Mike Ryan & Irene Ehrengruber
SMARTER ECOMMERCE
Smeaton 2
More Bang for Your Buck: Determining the Incrementality of Your Activity
Orla McQuaid
BRAINLABS DIGITAL
Lunch
12:15 – 13:15
Breakout Sessions
13:15 – 14:00
Porter Tun
GA, But Not As You Know It: How to Use GA4 to Get the Most Out of Your Paid Media Strategies
Jill Quick
THE COLORING IN DEPT.
Upper Sugar
How you can use Google to play Amazon ( and vice versa)
Dan Saunders
STANLEY BLACK AND DECKER
Queen Charlotte
Adtech & PPC tool adoption - how to bring order to chaos
Inderpaul Rai
UFURNISH.COM
Smeaton 2
How to Cheat Meta Into Giving you Cheaper CPMs
Claire Stanley-Manock
CONNECTIVE3
Refreshment Break
14:00 – 14:15
Breakout Sessions
14:15 – 15:00
Porter Tun
Proving the Value of PPC Into Your Overall Marketing Strategy
Azeem Ahmad
AZEEM DIGITAL
Upper Sugar
5 Google Tag Manager Must Have Chops for Advertisers
Jon Quinton
OVERDRIVE DIGITAL
Queen Charlotte
Google Shopping - There Must be Cheaper Ways to Acquire Customers?
Elizabeth Clark
DREAM AGILITY
Smeaton 2
How to Solve An Age Old SEO-SEA Issue: How Much Should We Invest In Our Branded Keywords?
Marcel Smal
ROOTS NETWORK
Exhibitor Break
15:00 – 15:30
Breakout Sessions
15:30 – 16:15
Porter Tun
How to Couple Data Science with Performance Creative to Transform Your Customer Acquisition
Paris Childress
HOP ONLINE
Upper Sugar
Google's Shiny New Object: Performance Max
Hillary Gillis
OUTSHINE
Queen Charlotte
Don't stop me now! Why will some e-commerce advertisers fail at paid media in the next year, and how can you capture their market share?
Liam Wade
IMPRESSION
Smeaton 2
The Art and Science of Creative Persuasion
Pete Watson-Wailes
TOUGH & COMPETENT
Refreshment Break
16:15 – 16:30
Keynote | Fireside Chat
16:30 – 17:15
Join Daniel Gilbert and Timothy Armoo for an inspiring fireside discussion.
The pair will share their experiences running successful agencies, their thoughts on mindset, their goals and aspirations, their thoughts on career development and finally their predictions for the future of digital marketing.
Dan Gilbert
BRAINLABS
Timothy Armoo
FANBYTES BY BRAINLABS
Networking Party - Bounce!
17:45 - Late
Bounce is the ultimate ping pong experience in London! This venues has classic ping pong to shuffleboard. Join us for a fun night out with your fellow Hero Conf attendees! The event is open to conference attendees only.
Breakfast*
8:00am-9:00am
*Workshop pass required
CRO Workshop
9:00am-12:00pm
Importance of being wrong – 45 min
We make assumptions, and prove/disprove them
Being wrong is exciting and where you make biggest gains
Site needs to be unique, but scientific
Case studies of contrasting tests
Tee up Boots case study – different stakeholders with different opinions
Quick Activity – 15 min
Formula for Success – 30 min
Case Study Results
Formula for prioritising optimisations
Group Task – 45 min
Similar challenge
Stakeholders have different arguements
Roleplay as stakeholders
Apply formula to design solutions
Closing – 15 min
Lunch
12:00pm-12:30pm
Meet your Presenter: Kevin Robinson
Graphic
Kevin leads data and analytics for CRO services at Brainlabs. His team unlocks knowledge on how people use our clients’ sites – and applies insight to drive actionable learnings and recommendations. To enable this, he’s building a culture where our clients are empowered through data that’s both accessible and actionable. He joined User Conversion in 2020 – and Brainlabs through their 2021 acquisition – adding to 10 years experience in digital, where he’s worked both agency-side and in-house, across acquisition and user experience.
Breakfast*
8:00am-9:00am
*Workshop pass required
Amazon DSP for Non-Endemic Brands
9:00am-12:00pm
Unlocking Amazon DSP for non-endemic brands – 1hour
Overview of Amazon DSP capabilities and USPs
Growth of Amazon advertising over the years
How this tool is used to achieve results for all types of businesses
Activity – 20mins
Mindmap ideas on how to use Amazon advertising for their business needs etc
Case studies – 30mins
How Amazon advertising can support your existing marketing efforts – 30min
Why adding Amazon to your marketing efforts can bolster results
How to make Amazon DSP work best for your business
Closing – 15mins
Lunch
12:00pm-12:30pm
Hero Conf © Copyright 2011-2022 All Rights Reserved
Terms Code of Conduct Privacy Policy Contact Us
Questions? We've got answers.
Sam Tomlinson
The Art & Science of PPC Account Structures
CPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that is will result in most marketers spending more and getting a LOT less.
Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important. In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.
Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade, etc.) – as well as the benefits and limitations of each
Learn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaigns
Understand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.
Sam Tomlinson
WARSCHAWSKI
×
About
Agenda
Speakers
Location
Rates
Register
PPC conference
ABOUT
AGENDA
SPEAKERS
LOCATION
RATES
REGISTER
Change City:
Austin
London
Agenda
40+ Actionable PPC Sessions You Can't See Anywhere Else
Print the Schedule »
Day 1
Day 2
CRO Workshop
Amazon Workshop
Registration & Breakfast
8:00 - 9:00
Welcome to Hero Conf London 2022 with Jeff Allen
9:00 - 9:15
Keynote | Brave Marketers
9:15 - 10:00
How to Increase Confidence, Take Risks and Get More Done
Creative risk is a central pillar to successful marketing campaigns and believing in yourself, and your ideas, is essential to this. As well as being able to confidently express yourself, your worth and your ideas. In this practical and inspiring talk you will learn:
How to regulate nerves before pitches, meetings and calls
Practical ways to believe in yourself and your skills
Increase buy-in and engagement when presenting to clients or stakeholders
Kirsty Hulse
ROAR TRAINING
Refreshment Break
10:00 – 10:15
Breakout Sessions
10:15 – 11:00
Porter Tun
The Art & Science of PPC Account Structures
Sam Tomlinson
WARSCHAWSKI
Upper Sugar
How to Use Technology to Combat the Dawn of Cookieless Advertising
Macy Edwards
CLICKTHROUGH MARKETING
Queen Charlotte
How to Build Team Relationships and Foster Confidence in a Hybrid Working Model
Sarah Clarke
CLICKTHROUGH MARKETING
Smeaton 2
Ad Fraud: Your Hidden Enemy & How to Beat It
Stewart Boutcher
BEACON
Exhibitor Break
11:00 – 11:30
Breakout Sessions
11:30 – 12:15
Porter Tun
Triumph Over Adversity: How to Achieve Growth and Success Through Your Challenges
Amy Hopper
AMY HOPPER
Upper Sugar
TikTok Ads vs Instagram Reels Ads - Who Takes It All?
Csilla Borsos
CREATOPY
Queen Charlotte
Demystifying Google Shopping: Uncover Buying Patterns and Optimize for Profit
Mike Ryan & Irene Ehrengruber
SMARTER ECOMMERCE
Smeaton 2
More Bang for Your Buck: Determining the Incrementality of Your Activity
Orla McQuaid
BRAINLABS DIGITAL
Lunch
12:15 – 13:15
Breakout Sessions
13:15 – 14:00
Porter Tun
GA, But Not As You Know It: How to Use GA4 to Get the Most Out of Your Paid Media Strategies
Jill Quick
THE COLORING IN DEPT.
Upper Sugar
How you can use Google to play Amazon ( and vice versa)
Dan Saunders
STANLEY BLACK AND DECKER
Queen Charlotte
Adtech & PPC tool adoption - how to bring order to chaos
Inderpaul Rai
UFURNISH.COM
Smeaton 2
How to Cheat Meta Into Giving you Cheaper CPMs
Claire Stanley-Manock
CONNECTIVE3
Refreshment Break
14:00 – 14:15
Breakout Sessions
14:15 – 15:00
Porter Tun
Proving the Value of PPC Into Your Overall Marketing Strategy
Azeem Ahmad
AZEEM DIGITAL
Upper Sugar
5 Google Tag Manager Must Have Chops for Advertisers
Jon Quinton
OVERDRIVE DIGITAL
Queen Charlotte
Google Shopping - There Must be Cheaper Ways to Acquire Customers?
Elizabeth Clark
DREAM AGILITY
Smeaton 2
How to Solve An Age Old SEO-SEA Issue: How Much Should We Invest In Our Branded Keywords?
Marcel Smal
ROOTS NETWORK
Exhibitor Break
15:00 – 15:30
Breakout Sessions
15:30 – 16:15
Porter Tun
How to Couple Data Science with Performance Creative to Transform Your Customer Acquisition
Paris Childress
HOP ONLINE
Upper Sugar
Google's Shiny New Object: Performance Max
Hillary Gillis
OUTSHINE
Queen Charlotte
Don't stop me now! Why will some e-commerce advertisers fail at paid media in the next year, and how can you capture their market share?
Liam Wade
IMPRESSION
Smeaton 2
The Art and Science of Creative Persuasion
Pete Watson-Wailes
TOUGH & COMPETENT
Refreshment Break
16:15 – 16:30
Keynote | Fireside Chat
16:30 – 17:15
Join Daniel Gilbert and Timothy Armoo for an inspiring fireside discussion.
The pair will share their experiences running successful agencies, their thoughts on mindset, their goals and aspirations, their thoughts on career development and finally their predictions for the future of digital marketing.
Dan Gilbert
BRAINLABS
Timothy Armoo
FANBYTES BY BRAINLABS
Networking Party - Bounce!
17:45 - Late
Bounce is the ultimate ping pong experience in London! This venues has classic ping pong to shuffleboard. Join us for a fun night out with your fellow Hero Conf attendees! The event is open to conference attendees only.
Breakfast*
8:00am-9:00am
*Workshop pass required
CRO Workshop
9:00am-12:00pm
Importance of being wrong – 45 min
We make assumptions, and prove/disprove them
Being wrong is exciting and where you make biggest gains
Site needs to be unique, but scientific
Case studies of contrasting tests
Tee up Boots case study – different stakeholders with different opinions
Quick Activity – 15 min
Formula for Success – 30 min
Case Study Results
Formula for prioritising optimisations
Group Task – 45 min
Similar challenge
Stakeholders have different arguements
Roleplay as stakeholders
Apply formula to design solutions
Closing – 15 min
Lunch
12:00pm-12:30pm
Meet your Presenter: Kevin Robinson
Graphic
Kevin leads data and analytics for CRO services at Brainlabs. His team unlocks knowledge on how people use our clients’ sites – and applies insight to drive actionable learnings and recommendations. To enable this, he’s building a culture where our clients are empowered through data that’s both accessible and actionable. He joined User Conversion in 2020 – and Brainlabs through their 2021 acquisition – adding to 10 years experience in digital, where he’s worked both agency-side and in-house, across acquisition and user experience.
Breakfast*
8:00am-9:00am
*Workshop pass required
Amazon DSP for Non-Endemic Brands
9:00am-12:00pm
Unlocking Amazon DSP for non-endemic brands – 1hour
Overview of Amazon DSP capabilities and USPs
Growth of Amazon advertising over the years
How this tool is used to achieve results for all types of businesses
Activity – 20mins
Mindmap ideas on how to use Amazon advertising for their business needs etc
Case studies – 30mins
How Amazon advertising can support your existing marketing efforts – 30min
Why adding Amazon to your marketing efforts can bolster results
How to make Amazon DSP work best for your business
Closing – 15mins
Lunch
12:00pm-12:30pm
Hero Conf © Copyright 2011-2022 All Rights Reserved
Terms Code of Conduct Privacy Policy Contact Us
Questions? We've got answers.
Sam Tomlinson
The Art & Science of PPC Account Structures
CPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that is will result in most marketers spending more and getting a LOT less.
Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important. In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.
Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade, etc.) – as well as the benefits and limitations of each
Learn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaigns
Understand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.
Sam Tomlinson
WARSCHAWSKI
×
About
Agenda
Speakers
Location
Rates
Register
PPC conference
ABOUT
AGENDA
SPEAKERS
LOCATION
RATES
REGISTER
Change City:
Austin
London
Agenda
40+ Actionable PPC Sessions You Can't See Anywhere Else
Print the Schedule »
Day 1
Day 2
CRO Workshop
Amazon Workshop
Registration & Breakfast
8:00 - 9:00
Welcome to Hero Conf London 2022 with Jeff Allen
9:00 - 9:15
Keynote | Brave Marketers
9:15 - 10:00
How to Increase Confidence, Take Risks and Get More Done
Creative risk is a central pillar to successful marketing campaigns and believing in yourself, and your ideas, is essential to this. As well as being able to confidently express yourself, your worth and your ideas. In this practical and inspiring talk you will learn:
How to regulate nerves before pitches, meetings and calls
Practical ways to believe in yourself and your skills
Increase buy-in and engagement when presenting to clients or stakeholders
Kirsty Hulse
ROAR TRAINING
Refreshment Break
10:00 – 10:15
Breakout Sessions
10:15 – 11:00
Porter Tun
The Art & Science of PPC Account Structures
Sam Tomlinson
WARSCHAWSKI
Upper Sugar
How to Use Technology to Combat the Dawn of Cookieless Advertising
Macy Edwards
CLICKTHROUGH MARKETING
Queen Charlotte
How to Build Team Relationships and Foster Confidence in a Hybrid Working Model
Sarah Clarke
CLICKTHROUGH MARKETING
Smeaton 2
Ad Fraud: Your Hidden Enemy & How to Beat It
Stewart Boutcher
BEACON
Exhibitor Break
11:00 – 11:30
Breakout Sessions
11:30 – 12:15
Porter Tun
Triumph Over Adversity: How to Achieve Growth and Success Through Your Challenges
Amy Hopper
AMY HOPPER
Upper Sugar
TikTok Ads vs Instagram Reels Ads - Who Takes It All?
Csilla Borsos
CREATOPY
Queen Charlotte
Demystifying Google Shopping: Uncover Buying Patterns and Optimize for Profit
Mike Ryan & Irene Ehrengruber
SMARTER ECOMMERCE
Smeaton 2
More Bang for Your Buck: Determining the Incrementality of Your Activity
Orla McQuaid
BRAINLABS DIGITAL
Lunch
12:15 – 13:15
Breakout Sessions
13:15 – 14:00
Porter Tun
GA, But Not As You Know It: How to Use GA4 to Get the Most Out of Your Paid Media Strategies
Jill Quick
THE COLORING IN DEPT.
Upper Sugar
How you can use Google to play Amazon ( and vice versa)
Dan Saunders
STANLEY BLACK AND DECKER
Queen Charlotte
Adtech & PPC tool adoption - how to bring order to chaos
Inderpaul Rai
UFURNISH.COM
Smeaton 2
How to Cheat Meta Into Giving you Cheaper CPMs
Claire Stanley-Manock
CONNECTIVE3
Refreshment Break
14:00 – 14:15
Breakout Sessions
14:15 – 15:00
Porter Tun
Proving the Value of PPC Into Your Overall Marketing Strategy
Azeem Ahmad
AZEEM DIGITAL
Upper Sugar
5 Google Tag Manager Must Have Chops for Advertisers
Jon Quinton
OVERDRIVE DIGITAL
Queen Charlotte
Google Shopping - There Must be Cheaper Ways to Acquire Customers?
Elizabeth Clark
DREAM AGILITY
Smeaton 2
How to Solve An Age Old SEO-SEA Issue: How Much Should We Invest In Our Branded Keywords?
Marcel Smal
ROOTS NETWORK
Exhibitor Break
15:00 – 15:30
Breakout Sessions
15:30 – 16:15
Porter Tun
How to Couple Data Science with Performance Creative to Transform Your Customer Acquisition
Paris Childress
HOP ONLINE
Upper Sugar
Google's Shiny New Object: Performance Max
Hillary Gillis
OUTSHINE
Queen Charlotte
Don't stop me now! Why will some e-commerce advertisers fail at paid media in the next year, and how can you capture their market share?
Liam Wade
IMPRESSION
Smeaton 2
The Art and Science of Creative Persuasion
Pete Watson-Wailes
TOUGH & COMPETENT
Refreshment Break
16:15 – 16:30
Keynote | Fireside Chat
16:30 – 17:15
Join Daniel Gilbert and Timothy Armoo for an inspiring fireside discussion.
The pair will share their experiences running successful agencies, their thoughts on mindset, their goals and aspirations, their thoughts on career development and finally their predictions for the future of digital marketing.
Dan Gilbert
BRAINLABS
Timothy Armoo
FANBYTES BY BRAINLABS
Networking Party - Bounce!
17:45 - Late
Bounce is the ultimate ping pong experience in London! This venues has classic ping pong to shuffleboard. Join us for a fun night out with your fellow Hero Conf attendees! The event is open to conference attendees only.
Breakfast*
8:00am-9:00am
*Workshop pass required
CRO Workshop
9:00am-12:00pm
Importance of being wrong – 45 min
We make assumptions, and prove/disprove them
Being wrong is exciting and where you make biggest gains
Site needs to be unique, but scientific
Case studies of contrasting tests
Tee up Boots case study – different stakeholders with different opinions
Quick Activity – 15 min
Formula for Success – 30 min
Case Study Results
Formula for prioritising optimisations
Group Task – 45 min
Similar challenge
Stakeholders have different arguements
Roleplay as stakeholders
Apply formula to design solutions
Closing – 15 min
Lunch
12:00pm-12:30pm
Meet your Presenter: Kevin Robinson
Graphic
Kevin leads data and analytics for CRO services at Brainlabs. His team unlocks knowledge on how people use our clients’ sites – and applies insight to drive actionable learnings and recommendations. To enable this, he’s building a culture where our clients are empowered through data that’s both accessible and actionable. He joined User Conversion in 2020 – and Brainlabs through their 2021 acquisition – adding to 10 years experience in digital, where he’s worked both agency-side and in-house, across acquisition and user experience.
Breakfast*
8:00am-9:00am
*Workshop pass required
Amazon DSP for Non-Endemic Brands
9:00am-12:00pm
Unlocking Amazon DSP for non-endemic brands – 1hour
Overview of Amazon DSP capabilities and USPs
Growth of Amazon advertising over the years
How this tool is used to achieve results for all types of businesses
Activity – 20mins
Mindmap ideas on how to use Amazon advertising for their business needs etc
Case studies – 30mins
How Amazon advertising can support your existing marketing efforts – 30min
Why adding Amazon to your marketing efforts can bolster results
How to make Amazon DSP work best for your business
Closing – 15mins
Lunch
12:00pm-12:30pm
Hero Conf © Copyright 2011-2022 All Rights Reserved
Terms Code of Conduct Privacy Policy Contact Us
Questions? We've got answers.
Sam Tomlinson
The Art & Science of PPC Account Structures
CPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that is will result in most marketers spending more and getting a LOT less.
Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important. In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.
Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade, etc.) – as well as the benefits and limitations of each
Learn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaigns
Understand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.
Sam Tomlinson
WARSCHAWSKI
×
About
Agenda
Speakers
Location
Rates
Register
PPC conference
ABOUT
AGENDA
SPEAKERS
LOCATION
RATES
REGISTER
Change City:
Austin
London
Agenda
40+ Actionable PPC Sessions You Can't See Anywhere Else
Print the Schedule »
Day 1
Day 2
CRO Workshop
Amazon Workshop
Registration & Breakfast
8:00 - 9:00
Welcome to Hero Conf London 2022 with Jeff Allen
9:00 - 9:15
Keynote | Brave Marketers
9:15 - 10:00
How to Increase Confidence, Take Risks and Get More Done
Creative risk is a central pillar to successful marketing campaigns and believing in yourself, and your ideas, is essential to this. As well as being able to confidently express yourself, your worth and your ideas. In this practical and inspiring talk you will learn:
How to regulate nerves before pitches, meetings and calls
Practical ways to believe in yourself and your skills
Increase buy-in and engagement when presenting to clients or stakeholders
Kirsty Hulse
ROAR TRAINING
Refreshment Break
10:00 – 10:15
Breakout Sessions
10:15 – 11:00
Porter Tun
The Art & Science of PPC Account Structures
Sam Tomlinson
WARSCHAWSKI
Upper Sugar
How to Use Technology to Combat the Dawn of Cookieless Advertising
Macy Edwards
CLICKTHROUGH MARKETING
Queen Charlotte
How to Build Team Relationships and Foster Confidence in a Hybrid Working Model
Sarah Clarke
CLICKTHROUGH MARKETING
Smeaton 2
Ad Fraud: Your Hidden Enemy & How to Beat It
Stewart Boutcher
BEACON
Exhibitor Break
11:00 – 11:30
Breakout Sessions
11:30 – 12:15
Porter Tun
Triumph Over Adversity: How to Achieve Growth and Success Through Your Challenges
Amy Hopper
AMY HOPPER
Upper Sugar
TikTok Ads vs Instagram Reels Ads - Who Takes It All?
Csilla Borsos
CREATOPY
Queen Charlotte
Demystifying Google Shopping: Uncover Buying Patterns and Optimize for Profit
Mike Ryan & Irene Ehrengruber
SMARTER ECOMMERCE
Smeaton 2
More Bang for Your Buck: Determining the Incrementality of Your Activity
Orla McQuaid
BRAINLABS DIGITAL
Lunch
12:15 – 13:15
Breakout Sessions
13:15 – 14:00
Porter Tun
GA, But Not As You Know It: How to Use GA4 to Get the Most Out of Your Paid Media Strategies
Jill Quick
THE COLORING IN DEPT.
Upper Sugar
How you can use Google to play Amazon ( and vice versa)
Dan Saunders
STANLEY BLACK AND DECKER
Queen Charlotte
Adtech & PPC tool adoption - how to bring order to chaos
Inderpaul Rai
UFURNISH.COM
Smeaton 2
How to Cheat Meta Into Giving you Cheaper CPMs
Claire Stanley-Manock
CONNECTIVE3
Refreshment Break
14:00 – 14:15
Breakout Sessions
14:15 – 15:00
Porter Tun
Proving the Value of PPC Into Your Overall Marketing Strategy
Azeem Ahmad
AZEEM DIGITAL
Upper Sugar
5 Google Tag Manager Must Have Chops for Advertisers
Jon Quinton
OVERDRIVE DIGITAL
Queen Charlotte
Google Shopping - There Must be Cheaper Ways to Acquire Customers?
Elizabeth Clark
DREAM AGILITY
Smeaton 2
How to Solve An Age Old SEO-SEA Issue: How Much Should We Invest In Our Branded Keywords?
Marcel Smal
ROOTS NETWORK
Exhibitor Break
15:00 – 15:30
Breakout Sessions
15:30 – 16:15
Porter Tun
How to Couple Data Science with Performance Creative to Transform Your Customer Acquisition
Paris Childress
HOP ONLINE
Upper Sugar
Google's Shiny New Object: Performance Max
Hillary Gillis
OUTSHINE
Queen Charlotte
Don't stop me now! Why will some e-commerce advertisers fail at paid media in the next year, and how can you capture their market share?
Liam Wade
IMPRESSION
Smeaton 2
The Art and Science of Creative Persuasion
Pete Watson-Wailes
TOUGH & COMPETENT
Refreshment Break
16:15 – 16:30
Keynote | Fireside Chat
16:30 – 17:15
Join Daniel Gilbert and Timothy Armoo for an inspiring fireside discussion.
The pair will share their experiences running successful agencies, their thoughts on mindset, their goals and aspirations, their thoughts on career development and finally their predictions for the future of digital marketing.
Dan Gilbert
BRAINLABS
Timothy Armoo
FANBYTES BY BRAINLABS
Networking Party - Bounce!
17:45 - Late
Bounce is the ultimate ping pong experience in London! This venues has classic ping pong to shuffleboard. Join us for a fun night out with your fellow Hero Conf attendees! The event is open to conference attendees only.
Breakfast*
8:00am-9:00am
*Workshop pass required
CRO Workshop
9:00am-12:00pm
Importance of being wrong – 45 min
We make assumptions, and prove/disprove them
Being wrong is exciting and where you make biggest gains
Site needs to be unique, but scientific
Case studies of contrasting tests
Tee up Boots case study – different stakeholders with different opinions
Quick Activity – 15 min
Formula for Success – 30 min
Case Study Results
Formula for prioritising optimisations
Group Task – 45 min
Similar challenge
Stakeholders have different arguements
Roleplay as stakeholders
Apply formula to design solutions
Closing – 15 min
Lunch
12:00pm-12:30pm
Meet your Presenter: Kevin Robinson
Graphic
Kevin leads data and analytics for CRO services at Brainlabs. His team unlocks knowledge on how people use our clients’ sites – and applies insight to drive actionable learnings and recommendations. To enable this, he’s building a culture where our clients are empowered through data that’s both accessible and actionable. He joined User Conversion in 2020 – and Brainlabs through their 2021 acquisition – adding to 10 years experience in digital, where he’s worked both agency-side and in-house, across acquisition and user experience.
Breakfast*
8:00am-9:00am
*Workshop pass required
Amazon DSP for Non-Endemic Brands
9:00am-12:00pm
Unlocking Amazon DSP for non-endemic brands – 1hour
Overview of Amazon DSP capabilities and USPs
Growth of Amazon advertising over the years
How this tool is used to achieve results for all types of businesses
Activity – 20mins
Mindmap ideas on how to use Amazon advertising for their business needs etc
Case studies – 30mins
How Amazon advertising can support your existing marketing efforts – 30min
Why adding Amazon to your marketing efforts can bolster results
How to make Amazon DSP work best for your business
Closing – 15mins
Lunch
12:00pm-12:30pm
Hero Conf © Copyright 2011-2022 All Rights Reserved
Terms Code of Conduct Privacy Policy Contact Us
Questions? We've got answers.
Sam Tomlinson
The Art & Science of PPC Account Structures
CPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that is will result in most marketers spending more and getting a LOT less.
Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important. In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.
Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade, etc.) – as well as the benefits and limitations of each
Learn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaigns
Understand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.
Sam Tomlinson
WARSCHAWSKI
×
About
Agenda
Speakers
Location
Rates
Register
PPC conference
ABOUT
AGENDA
SPEAKERS
LOCATION
RATES
REGISTER
Change City:
Austin
London
Agenda
40+ Actionable PPC Sessions You Can't See Anywhere Else
Print the Schedule »
Day 1
Day 2
CRO Workshop
Amazon Workshop
Registration & Breakfast
8:00 - 9:00
Welcome to Hero Conf London 2022 with Jeff Allen
9:00 - 9:15
Keynote | Brave Marketers
9:15 - 10:00
How to Increase Confidence, Take Risks and Get More Done
Creative risk is a central pillar to successful marketing campaigns and believing in yourself, and your ideas, is essential to this. As well as being able to confidently express yourself, your worth and your ideas. In this practical and inspiring talk you will learn:
How to regulate nerves before pitches, meetings and calls
Practical ways to believe in yourself and your skills
Increase buy-in and engagement when presenting to clients or stakeholders
Kirsty Hulse
ROAR TRAINING
Refreshment Break
10:00 – 10:15
Breakout Sessions
10:15 – 11:00
Porter Tun
The Art & Science of PPC Account Structures
Sam Tomlinson
WARSCHAWSKI
Upper Sugar
How to Use Technology to Combat the Dawn of Cookieless Advertising
Macy Edwards
CLICKTHROUGH MARKETING
Queen Charlotte
How to Build Team Relationships and Foster Confidence in a Hybrid Working Model
Sarah Clarke
CLICKTHROUGH MARKETING
Smeaton 2
Ad Fraud: Your Hidden Enemy & How to Beat It
Stewart Boutcher
BEACON
Exhibitor Break
11:00 – 11:30
Breakout Sessions
11:30 – 12:15
Porter Tun
Triumph Over Adversity: How to Achieve Growth and Success Through Your Challenges
Amy Hopper
AMY HOPPER
Upper Sugar
TikTok Ads vs Instagram Reels Ads - Who Takes It All?
Csilla Borsos
CREATOPY
Queen Charlotte
Demystifying Google Shopping: Uncover Buying Patterns and Optimize for Profit
Mike Ryan & Irene Ehrengruber
SMARTER ECOMMERCE
Smeaton 2
More Bang for Your Buck: Determining the Incrementality of Your Activity
Orla McQuaid
BRAINLABS DIGITAL
Lunch
12:15 – 13:15
Breakout Sessions
13:15 – 14:00
Porter Tun
GA, But Not As You Know It: How to Use GA4 to Get the Most Out of Your Paid Media Strategies
Jill Quick
THE COLORING IN DEPT.
Upper Sugar
How you can use Google to play Amazon ( and vice versa)
Dan Saunders
STANLEY BLACK AND DECKER
Queen Charlotte
Adtech & PPC tool adoption - how to bring order to chaos
Inderpaul Rai
UFURNISH.COM
Smeaton 2
How to Cheat Meta Into Giving you Cheaper CPMs
Claire Stanley-Manock
CONNECTIVE3
Refreshment Break
14:00 – 14:15
Breakout Sessions
14:15 – 15:00
Porter Tun
Proving the Value of PPC Into Your Overall Marketing Strategy
Azeem Ahmad
AZEEM DIGITAL
Upper Sugar
5 Google Tag Manager Must Have Chops for Advertisers
Jon Quinton
OVERDRIVE DIGITAL
Queen Charlotte
Google Shopping - There Must be Cheaper Ways to Acquire Customers?
Elizabeth Clark
DREAM AGILITY
Smeaton 2
How to Solve An Age Old SEO-SEA Issue: How Much Should We Invest In Our Branded Keywords?
Marcel Smal
ROOTS NETWORK
Exhibitor Break
15:00 – 15:30
Breakout Sessions
15:30 – 16:15
Porter Tun
How to Couple Data Science with Performance Creative to Transform Your Customer Acquisition
Paris Childress
HOP ONLINE
Upper Sugar
Google's Shiny New Object: Performance Max
Hillary Gillis
OUTSHINE
Queen Charlotte
Don't stop me now! Why will some e-commerce advertisers fail at paid media in the next year, and how can you capture their market share?
Liam Wade
IMPRESSION
Smeaton 2
The Art and Science of Creative Persuasion
Pete Watson-Wailes
TOUGH & COMPETENT
Refreshment Break
16:15 – 16:30
Keynote | Fireside Chat
16:30 – 17:15
Join Daniel Gilbert and Timothy Armoo for an inspiring fireside discussion.
The pair will share their experiences running successful agencies, their thoughts on mindset, their goals and aspirations, their thoughts on career development and finally their predictions for the future of digital marketing.
Dan Gilbert
BRAINLABS
Timothy Armoo
FANBYTES BY BRAINLABS
Networking Party - Bounce!
17:45 - Late
Bounce is the ultimate ping pong experience in London! This venues has classic ping pong to shuffleboard. Join us for a fun night out with your fellow Hero Conf attendees! The event is open to conference attendees only.
Breakfast*
8:00am-9:00am
*Workshop pass required
CRO Workshop
9:00am-12:00pm
Importance of being wrong – 45 min
We make assumptions, and prove/disprove them
Being wrong is exciting and where you make biggest gains
Site needs to be unique, but scientific
Case studies of contrasting tests
Tee up Boots case study – different stakeholders with different opinions
Quick Activity – 15 min
Formula for Success – 30 min
Case Study Results
Formula for prioritising optimisations
Group Task – 45 min
Similar challenge
Stakeholders have different arguements
Roleplay as stakeholders
Apply formula to design solutions
Closing – 15 min
Lunch
12:00pm-12:30pm
Meet your Presenter: Kevin Robinson
Graphic
Kevin leads data and analytics for CRO services at Brainlabs. His team unlocks knowledge on how people use our clients’ sites – and applies insight to drive actionable learnings and recommendations. To enable this, he’s building a culture where our clients are empowered through data that’s both accessible and actionable. He joined User Conversion in 2020 – and Brainlabs through their 2021 acquisition – adding to 10 years experience in digital, where he’s worked both agency-side and in-house, across acquisition and user experience.
Breakfast*
8:00am-9:00am
*Workshop pass required
Amazon DSP for Non-Endemic Brands
9:00am-12:00pm
Unlocking Amazon DSP for non-endemic brands – 1hour
Overview of Amazon DSP capabilities and USPs
Growth of Amazon advertising over the years
How this tool is used to achieve results for all types of businesses
Activity – 20mins
Mindmap ideas on how to use Amazon advertising for their business needs etc
Case studies – 30mins
How Amazon advertising can support your existing marketing efforts – 30min
Why adding Amazon to your marketing efforts can bolster results
How to make Amazon DSP work best for your business
Closing – 15mins
Lunch
12:00pm-12:30pm
Hero Conf © Copyright 2011-2022 All Rights Reserved
Terms Code of Conduct Privacy Policy Contact Us
Questions? We've got answers.
The next please - but not you ...
Medizinisches Großgerät - Linearbeschleuniger
Varian Trilogy Linear Accelerator ... mit Brainlab Technologie
Sam Tomlinson
The Art & Science of PPC Account Structures
CPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that is will result in most marketers spending more and getting a LOT less.
Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important. In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.
Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade, etc.) – as well as the benefits and limitations of each
Learn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaigns
Understand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.
Sam Tomlinson
WARSCHAWSKI
×
About
Agenda
Speakers
Location
Rates
Register
PPC conference
ABOUT
AGENDA
SPEAKERS
LOCATION
RATES
REGISTER
Change City:
Austin
London
Agenda
40+ Actionable PPC Sessions You Can't See Anywhere Else
Print the Schedule »
Day 1
Day 2
CRO Workshop
Amazon Workshop
Registration & Breakfast
8:00 - 9:00
Welcome to Hero Conf London 2022 with Jeff Allen
9:00 - 9:15
Keynote | Brave Marketers
9:15 - 10:00
How to Increase Confidence, Take Risks and Get More Done
Creative risk is a central pillar to successful marketing campaigns and believing in yourself, and your ideas, is essential to this. As well as being able to confidently express yourself, your worth and your ideas. In this practical and inspiring talk you will learn:
How to regulate nerves before pitches, meetings and calls
Practical ways to believe in yourself and your skills
Increase buy-in and engagement when presenting to clients or stakeholders
Kirsty Hulse
ROAR TRAINING
Refreshment Break
10:00 – 10:15
Breakout Sessions
10:15 – 11:00
Porter Tun
The Art & Science of PPC Account Structures
Sam Tomlinson
WARSCHAWSKI
Upper Sugar
How to Use Technology to Combat the Dawn of Cookieless Advertising
Macy Edwards
CLICKTHROUGH MARKETING
Queen Charlotte
How to Build Team Relationships and Foster Confidence in a Hybrid Working Model
Sarah Clarke
CLICKTHROUGH MARKETING
Smeaton 2
Ad Fraud: Your Hidden Enemy & How to Beat It
Stewart Boutcher
BEACON
Exhibitor Break
11:00 – 11:30
Breakout Sessions
11:30 – 12:15
Porter Tun
Triumph Over Adversity: How to Achieve Growth and Success Through Your Challenges
Amy Hopper
AMY HOPPER
Upper Sugar
TikTok Ads vs Instagram Reels Ads - Who Takes It All?
Csilla Borsos
CREATOPY
Queen Charlotte
Demystifying Google Shopping: Uncover Buying Patterns and Optimize for Profit
Mike Ryan & Irene Ehrengruber
SMARTER ECOMMERCE
Smeaton 2
More Bang for Your Buck: Determining the Incrementality of Your Activity
Orla McQuaid
BRAINLABS DIGITAL
Lunch
12:15 – 13:15
Breakout Sessions
13:15 – 14:00
Porter Tun
GA, But Not As You Know It: How to Use GA4 to Get the Most Out of Your Paid Media Strategies
Jill Quick
THE COLORING IN DEPT.
Upper Sugar
How you can use Google to play Amazon ( and vice versa)
Dan Saunders
STANLEY BLACK AND DECKER
Queen Charlotte
Adtech & PPC tool adoption - how to bring order to chaos
Inderpaul Rai
UFURNISH.COM
Smeaton 2
How to Cheat Meta Into Giving you Cheaper CPMs
Claire Stanley-Manock
CONNECTIVE3
Refreshment Break
14:00 – 14:15
Breakout Sessions
14:15 – 15:00
Porter Tun
Proving the Value of PPC Into Your Overall Marketing Strategy
Azeem Ahmad
AZEEM DIGITAL
Upper Sugar
5 Google Tag Manager Must Have Chops for Advertisers
Jon Quinton
OVERDRIVE DIGITAL
Queen Charlotte
Google Shopping - There Must be Cheaper Ways to Acquire Customers?
Elizabeth Clark
DREAM AGILITY
Smeaton 2
How to Solve An Age Old SEO-SEA Issue: How Much Should We Invest In Our Branded Keywords?
Marcel Smal
ROOTS NETWORK
Exhibitor Break
15:00 – 15:30
Breakout Sessions
15:30 – 16:15
Porter Tun
How to Couple Data Science with Performance Creative to Transform Your Customer Acquisition
Paris Childress
HOP ONLINE
Upper Sugar
Google's Shiny New Object: Performance Max
Hillary Gillis
OUTSHINE
Queen Charlotte
Don't stop me now! Why will some e-commerce advertisers fail at paid media in the next year, and how can you capture their market share?
Liam Wade
IMPRESSION
Smeaton 2
The Art and Science of Creative Persuasion
Pete Watson-Wailes
TOUGH & COMPETENT
Refreshment Break
16:15 – 16:30
Keynote | Fireside Chat
16:30 – 17:15
Join Daniel Gilbert and Timothy Armoo for an inspiring fireside discussion.
The pair will share their experiences running successful agencies, their thoughts on mindset, their goals and aspirations, their thoughts on career development and finally their predictions for the future of digital marketing.
Dan Gilbert
BRAINLABS
Timothy Armoo
FANBYTES BY BRAINLABS
Networking Party - Bounce!
17:45 - Late
Bounce is the ultimate ping pong experience in London! This venues has classic ping pong to shuffleboard. Join us for a fun night out with your fellow Hero Conf attendees! The event is open to conference attendees only.
Breakfast*
8:00am-9:00am
*Workshop pass required
CRO Workshop
9:00am-12:00pm
Importance of being wrong – 45 min
We make assumptions, and prove/disprove them
Being wrong is exciting and where you make biggest gains
Site needs to be unique, but scientific
Case studies of contrasting tests
Tee up Boots case study – different stakeholders with different opinions
Quick Activity – 15 min
Formula for Success – 30 min
Case Study Results
Formula for prioritising optimisations
Group Task – 45 min
Similar challenge
Stakeholders have different arguements
Roleplay as stakeholders
Apply formula to design solutions
Closing – 15 min
Lunch
12:00pm-12:30pm
Meet your Presenter: Kevin Robinson
Graphic
Kevin leads data and analytics for CRO services at Brainlabs. His team unlocks knowledge on how people use our clients’ sites – and applies insight to drive actionable learnings and recommendations. To enable this, he’s building a culture where our clients are empowered through data that’s both accessible and actionable. He joined User Conversion in 2020 – and Brainlabs through their 2021 acquisition – adding to 10 years experience in digital, where he’s worked both agency-side and in-house, across acquisition and user experience.
Breakfast*
8:00am-9:00am
*Workshop pass required
Amazon DSP for Non-Endemic Brands
9:00am-12:00pm
Unlocking Amazon DSP for non-endemic brands – 1hour
Overview of Amazon DSP capabilities and USPs
Growth of Amazon advertising over the years
How this tool is used to achieve results for all types of businesses
Activity – 20mins
Mindmap ideas on how to use Amazon advertising for their business needs etc
Case studies – 30mins
How Amazon advertising can support your existing marketing efforts – 30min
Why adding Amazon to your marketing efforts can bolster results
How to make Amazon DSP work best for your business
Closing – 15mins
Lunch
12:00pm-12:30pm
Hero Conf © Copyright 2011-2022 All Rights Reserved
Terms Code of Conduct Privacy Policy Contact Us
Questions? We've got answers.
BioLab, RoboLab, FabLab and BrainLab await in the Main Gallery beneath the Ars Electronca Center’s Lobby.
credit: Nicolas Ferrando, Lois Lammerhuber
Sam Tomlinson
The Art & Science of PPC Account Structures
CPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that is will result in most marketers spending more and getting a LOT less.
Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important. In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.
Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade, etc.) – as well as the benefits and limitations of each
Learn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaigns
Understand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.
Sam Tomlinson
WARSCHAWSKI
×
About
Agenda
Speakers
Location
Rates
Register
PPC conference
ABOUT
AGENDA
SPEAKERS
LOCATION
RATES
REGISTER
Change City:
Austin
London
Agenda
40+ Actionable PPC Sessions You Can't See Anywhere Else
Print the Schedule »
Day 1
Day 2
CRO Workshop
Amazon Workshop
Registration & Breakfast
8:00 - 9:00
Welcome to Hero Conf London 2022 with Jeff Allen
9:00 - 9:15
Keynote | Brave Marketers
9:15 - 10:00
How to Increase Confidence, Take Risks and Get More Done
Creative risk is a central pillar to successful marketing campaigns and believing in yourself, and your ideas, is essential to this. As well as being able to confidently express yourself, your worth and your ideas. In this practical and inspiring talk you will learn:
How to regulate nerves before pitches, meetings and calls
Practical ways to believe in yourself and your skills
Increase buy-in and engagement when presenting to clients or stakeholders
Kirsty Hulse
ROAR TRAINING
Refreshment Break
10:00 – 10:15
Breakout Sessions
10:15 – 11:00
Porter Tun
The Art & Science of PPC Account Structures
Sam Tomlinson
WARSCHAWSKI
Upper Sugar
How to Use Technology to Combat the Dawn of Cookieless Advertising
Macy Edwards
CLICKTHROUGH MARKETING
Queen Charlotte
How to Build Team Relationships and Foster Confidence in a Hybrid Working Model
Sarah Clarke
CLICKTHROUGH MARKETING
Smeaton 2
Ad Fraud: Your Hidden Enemy & How to Beat It
Stewart Boutcher
BEACON
Exhibitor Break
11:00 – 11:30
Breakout Sessions
11:30 – 12:15
Porter Tun
Triumph Over Adversity: How to Achieve Growth and Success Through Your Challenges
Amy Hopper
AMY HOPPER
Upper Sugar
TikTok Ads vs Instagram Reels Ads - Who Takes It All?
Csilla Borsos
CREATOPY
Queen Charlotte
Demystifying Google Shopping: Uncover Buying Patterns and Optimize for Profit
Mike Ryan & Irene Ehrengruber
SMARTER ECOMMERCE
Smeaton 2
More Bang for Your Buck: Determining the Incrementality of Your Activity
Orla McQuaid
BRAINLABS DIGITAL
Lunch
12:15 – 13:15
Breakout Sessions
13:15 – 14:00
Porter Tun
GA, But Not As You Know It: How to Use GA4 to Get the Most Out of Your Paid Media Strategies
Jill Quick
THE COLORING IN DEPT.
Upper Sugar
How you can use Google to play Amazon ( and vice versa)
Dan Saunders
STANLEY BLACK AND DECKER
Queen Charlotte
Adtech & PPC tool adoption - how to bring order to chaos
Inderpaul Rai
UFURNISH.COM
Smeaton 2
How to Cheat Meta Into Giving you Cheaper CPMs
Claire Stanley-Manock
CONNECTIVE3
Refreshment Break
14:00 – 14:15
Breakout Sessions
14:15 – 15:00
Porter Tun
Proving the Value of PPC Into Your Overall Marketing Strategy
Azeem Ahmad
AZEEM DIGITAL
Upper Sugar
5 Google Tag Manager Must Have Chops for Advertisers
Jon Quinton
OVERDRIVE DIGITAL
Queen Charlotte
Google Shopping - There Must be Cheaper Ways to Acquire Customers?
Elizabeth Clark
DREAM AGILITY
Smeaton 2
How to Solve An Age Old SEO-SEA Issue: How Much Should We Invest In Our Branded Keywords?
Marcel Smal
ROOTS NETWORK
Exhibitor Break
15:00 – 15:30
Breakout Sessions
15:30 – 16:15
Porter Tun
How to Couple Data Science with Performance Creative to Transform Your Customer Acquisition
Paris Childress
HOP ONLINE
Upper Sugar
Google's Shiny New Object: Performance Max
Hillary Gillis
OUTSHINE
Queen Charlotte
Don't stop me now! Why will some e-commerce advertisers fail at paid media in the next year, and how can you capture their market share?
Liam Wade
IMPRESSION
Smeaton 2
The Art and Science of Creative Persuasion
Pete Watson-Wailes
TOUGH & COMPETENT
Refreshment Break
16:15 – 16:30
Keynote | Fireside Chat
16:30 – 17:15
Join Daniel Gilbert and Timothy Armoo for an inspiring fireside discussion.
The pair will share their experiences running successful agencies, their thoughts on mindset, their goals and aspirations, their thoughts on career development and finally their predictions for the future of digital marketing.
Dan Gilbert
BRAINLABS
Timothy Armoo
FANBYTES BY BRAINLABS
Networking Party - Bounce!
17:45 - Late
Bounce is the ultimate ping pong experience in London! This venues has classic ping pong to shuffleboard. Join us for a fun night out with your fellow Hero Conf attendees! The event is open to conference attendees only.
Breakfast*
8:00am-9:00am
*Workshop pass required
CRO Workshop
9:00am-12:00pm
Importance of being wrong – 45 min
We make assumptions, and prove/disprove them
Being wrong is exciting and where you make biggest gains
Site needs to be unique, but scientific
Case studies of contrasting tests
Tee up Boots case study – different stakeholders with different opinions
Quick Activity – 15 min
Formula for Success – 30 min
Case Study Results
Formula for prioritising optimisations
Group Task – 45 min
Similar challenge
Stakeholders have different arguements
Roleplay as stakeholders
Apply formula to design solutions
Closing – 15 min
Lunch
12:00pm-12:30pm
Meet your Presenter: Kevin Robinson
Graphic
Kevin leads data and analytics for CRO services at Brainlabs. His team unlocks knowledge on how people use our clients’ sites – and applies insight to drive actionable learnings and recommendations. To enable this, he’s building a culture where our clients are empowered through data that’s both accessible and actionable. He joined User Conversion in 2020 – and Brainlabs through their 2021 acquisition – adding to 10 years experience in digital, where he’s worked both agency-side and in-house, across acquisition and user experience.
Breakfast*
8:00am-9:00am
*Workshop pass required
Amazon DSP for Non-Endemic Brands
9:00am-12:00pm
Unlocking Amazon DSP for non-endemic brands – 1hour
Overview of Amazon DSP capabilities and USPs
Growth of Amazon advertising over the years
How this tool is used to achieve results for all types of businesses
Activity – 20mins
Mindmap ideas on how to use Amazon advertising for their business needs etc
Case studies – 30mins
How Amazon advertising can support your existing marketing efforts – 30min
Why adding Amazon to your marketing efforts can bolster results
How to make Amazon DSP work best for your business
Closing – 15mins
Lunch
12:00pm-12:30pm
Hero Conf © Copyright 2011-2022 All Rights Reserved
Terms Code of Conduct Privacy Policy Contact Us
Questions? We've got answers.
SeeKid software simulates and models the human eye’s complex motor sequences in a very precise way. An eye-tracking system is used to translate your eye movements into this computer model.
credit: Nicolas Ferrando, Lois Lammerhuber
Stefan Vilsmeier, Brainlab speaks at the DLD Munich Conference 2019, EuropeÕs big innovation conference, Alte Kongresshalle, Munich, January 21, 2019 Photographer: Gandalf Hammerbacher | Verwendung weltweit
Stefan Vilsmeier (Brainlab), DLD Summer Conference 2021 at Munich Urban Colab, Munich, July 1, 2021
Free press image, Dominik Gigler for DLD / Hubert Burda Media
The importance of the retina has long been underrated. Is its job strictly to forward information to the brain? The latest studies say: No, it does much more!
Whatever we're doing - reading, walking, reaching for an object or recognizing a face - millions of nerve cells in the retina process every image we see. Even the tiniest ray of light triggers a chain reaction of events in the retina. The results are 12 different data trails for every image. The brain merges them together into a complete picture.
An animation by the Ars Electronica Futurelab
credit: Ars Electronica Futurelab
v.l.n.r.: Stefan Vilsmeier (Brainlab), Marc Al Hames (HBM/ Cliqz), Katharina Schulze (Bündnis 90/Die Grünen), , Paul-Bernhard Kallen (CEO HBM), Dominik Wichmann (Looping Group).Auftaktveranstaltung Burda…talk! am 26.11.2018, Burda Showroom, München Free press image © Dominik Gigler for Hubert Burda Media
Stefan Vilsmeier, Brainlab at DLD Munich Conference 2022, Europes big innovation conference, Gasteig, Rosenheimerstrasse 5, 81667 Munich, May 2022, 2022 Free press image © Picture Alliance for DLD / Hubert Burda Media
Developed by the Ars Electronica Futurelab, “Holoman” seems to enable you to peer inside your own body.
credit: Robertba
You can move this arm-prosthesis via the electrical signals of your muscles: Tensing your arm muscle produces a tiny electrical charge that is conducted via electrodes to the myoelectrical prosthesis (from the Greek word “myos” meaning muscle) – here a motor converts it into the intended movement and the prosthesis turns on
the light.
credit: Nicolas Ferrando, Lois Lammerhuber
Stefan Vilsmeier
(Brainlab)
DLD Munich Conference 2020, Europe’s big innovation conference, Alte Kongresshalle, Munich,
January 18 – 20, 2020
Free press image © Dominik Gigler for DLD / Hubert Burda Media
Interlinked touchscreens provide an overview of the brain’s anatomical structure and its component regions in which the most important sensory impressions are processed.
A work by the Ars Electronica Futurelab (AT)
credit: Robertba
A participant goes upstairs to the Brainlab Lounge at DLD Munich Conference 2020, Europes big innovation conference, Alte Kongresshalle, Munich, January 18 20, 2020.
- Picture Alliance for DLD / Hubert Burda Media | Verwendung weltweit
Step in front of the mirror and discover the fascination of the human body! Human anatomy has always fascinated artists no less than physicians. Anatomical representations from different historical epochs let us see how knowledge of the body has changed over the course of time. “Holoman” is a modern magical mirror that gives us a glimpse inside the body.
credit: Martin Hieslmair
(L-R) Hans J. Langer, EOS Group, Alexander Gerfer, Würth Elektronik, Stefan Vilsmeier, Brainlab and Sebastian Kuss, EMH Partners in conversation at the DLD Munich Conference 2019, Europes big innovation conference, Alte Kongresshalle, Munich, January 21, 2019 Photographer: Gandalf Hammerbacher | Verwendung weltweit
(L-R) Hans J. Langer, EOS Group, Alexander Gerfer, Würth Elektronik, Stefan Vilsmeier, Brainlab and Sebastian Kuss, EMH Partners in conversation at the DLD Munich Conference 2019, Europes big innovation conference, Alte Kongresshalle, Munich, January 21, 2019 Photographer: Gandalf Hammerbacher | Verwendung weltweit
(L-R) Hans J. Langer, EOS Group, Alexander Gerfer, Würth Elektronik, Stefan Vilsmeier, Brainlab and Sebastian Kuss, EMH Partners in conversation at the DLD Munich Conference 2019, Europes big innovation conference, Alte Kongresshalle, Munich, January 21, 2019 Photographer: Gandalf Hammerbacher | Verwendung weltweit
Stefan Vilsmeier (Brainlab), DLD Summer Conference 2021 at Munich Urban Colab, Munich, July 1, 2021
Free press image, Dominik Gigler for DLD / Hubert Burda Media
Stefan Vilsmeier (Brainlab), Birgit Berthold-Kremser (Swarovski), Paul-Bernhard Kallen (Hubert Burda Media)
DLD Conference 2019, Chairmen’s Dinner, Munich Residence Palace, January 19, 2019 Free press image © Sabine Brauer Photos/Sabine Brauer for Hubert Burda Media
Stefan Vilsmeier (Brainlab), DLD Summer Conference 2021 at Munich Urban Colab, Munich, July 1, 2021
Free press image, Dominik Gigler for DLD / Hubert Burda Media
Stefan Vilsmeier (Brainlab), David Kirkpatrick (Techonomy), DLD Summer Conference 2021 at Munich Urban Colab, Munich, July 1, 2021
Free press image, Dominik Gigler for DLD / Hubert Burda Media
Stefan Vilsmeier (President & CEO Brainlab), DLD Munich Conference 2022, Europe's big innovation conference, Gasteig, Rosenheimerstrasse 5, 81667 Munich, May 20-22, 2022. Free press image © Elias Hassos for DLD / Hubert Burda Media
Stefan Vilsmeier, Brainlab in conversation at the DLD Munich Conference 2019, EuropeÕs big innovation conference, Alte Kongresshalle, Munich, January 21, 2019 Photographer: Gandalf Hammerbacher | Verwendung weltweit
Stefan Vilsmeier, Brainlab at DLD Munich Conference 2022, Europes big innovation conference, Gasteig, Rosenheimerstrasse 5, 81667 Munich, May 2022, 2022 Free press image © Picture Alliance for DLD / Hubert Burda Media
Developed by the Ars Electronica Futurelab, “Holoman” seems to enable you to peer inside your own body.
credit: rubra