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Gate Automation Australia - Gates automation systems and components for optimum security by Boswen Australia. Boswen installs gates and gate automation systems throughout Melbourne.
Sensors througout the space prevent moving items into your bag without checking it. About one out of four people ended up needing assistance working it.
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Sent from my Treo
Lots of strokes for Right Brain people in this business self-help book. Author then proceeds to sell your soul as usual. Starts with the premise that the future of American jobs will take a big hit hit because of three factors Abundance, Asia and Automation. Particularly those information era jobs which we thought were our just desserts in the age of globalization. But no more. Now the MFA (masters of fine arts) will be the new MBA so touts the author repeatedly.
Those Left Brain linear people who were formerly so successful because of number crunching brain power, code breaking logic and legalese word smithing, will now find themselves replaced by cheaper info-tech workers in Asia and Quicken-like software and boilerplate legal contracts online. In other words lawyers, accountants and computer geeks will find their customers going elsewhere and doing stuff themselves with user friendly software just as travel agents and car salesman lost their jobs to the power of the Internet. Thus the Information Age, (and the tech age) will succumb to the Conceptual Age, so the author declares.
Abundance in consumer goods means that the only thing that distinguishes one widget from another is good design or "high concept, high touch" features and the only thing that will keep clients coming to a lawyer or an accountant over using a software program is human contact and care taking. The author then proceeds to teach the proper Right Brain attributes to these former achievement oriented nerds including good design, empathy, playfulness and ability to dispense meaning. This is the soul selling part because it has nothing to do with art or human inspiration or meaning. It has only to do with product and marketing.
Thus the MFA is a red herring. Just because doctors make better diagnosis if they have spent time looking at paintings does not mean that they are going to get a Masters of Fine Arts instead of doing pre-med. Future business people are not going to get an MFA either although they might start taking art classes in an attempt to glean cultural substance or rip off some mythology to write their motivational Chicken Soup for the MBA Soul book.
And design the way he describes it was not taught in the Fine Arts department. My design degree was a Bachelor of Science degree. It's true lots of creative writing majors ended up writing blurbs for catalogs or doing technical writing, but they weren't necessarily happy about it. But seriously, designers have always been a part of business; that's why Mad Men is such a conceptually popular TV series.
Having gnawed on his ankles a bit, I think the author has made a very provocative case and I find myself thinking about this book quite often because I have taken my Right Brain attributes and built for myself a high touch, high concept business full of meaning making and storytelling in which I use language and metaphor to motivate and inspire people to clean up their lives. Not only that, when it comes to marketing, it turns out that being a larger than life character full of eccentric and idiosyncratic habits is now, in this era of social marketing, the key to standing out in a crowd of standard issue, business suit wearing consultants with string of letters after names. Author does not put it this way. His narrative is in the tradition of 7 Habits of Highly Effective People which makes reading this book feel like yet another hackneyed, simplistic, problem solving, rah rah, standard issue, self-help book with absolutely no meaning except to figure out how to make a living.
Speaking of good product design I really like these new books on tape they have at the library. You use your own headsets and provide the battery and you can amp up the sound much higher than music players. Doesn't have enough bookstops though.
Home automation systems The household activities are automated by the development of special appliances such as water heaters to reduce the time taken to boil water for bathing and automatic washing machines to reduce manual labour of washing clothes. In developed countries, homes are wired for electrical power, doorbell, TV outlets, and telephones. The different application includes when a person enters the room, the light turns on. In advanced technology, the room can sense the presence of the person and who the person is.
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Third-generation device significantly improves capture of circulating tumor cells -
System combining two approaches rapidly identifies cells from all types of solid tumors
BOSTON – A new system for isolating rare circulating tumor cells (CTCs) – living solid tumor cells found at low levels in the bloodstream – shows significant improvement over previously developed devices and does not require prior identification of tumor-specific target molecules. Developed at the Massachusetts General Hospital (MGH) Center for Engineering in Medicine and the MGH Cancer Center, the device rapidly delivers a population of unlabeled tumor cells that can be analyzed with both standard clinical diagnostic cytopathology and advanced genetic and molecular technology. The MGH team's report has been published in Science Translational Medicine.
"This new technology allows us to follow how cancer cells change through the process of metastasis," says Mehmet Toner, PhD, director of the BioMicroElectroMechanical Systems Resource Center in the MGH Center for Engineering in Medicine, the paper's senior author. "Cancer loses many of its tissue characteristics during metastasis, a process we have not understood well. Now for the first time we have the ability to discover how cancer evolves through analysis of single metastatic cells, which is a big step in the war against cancer.”
The new device – called the CTC-iChip – is the third microchip-based device for capturing CTCs developed at the MGH Center for Engineering in Medicine. The first two systems relied on prior knowledge of a tumor-specific surface marker in order to sort CTCs from whole blood and required significant adjustment for each different type of cancer. The systems also required four to five hours to process a single blood sample.
The only U.S. Food & Drug Administration-cleared, commercially available device for capturing and enumerating CTCs – the CELLSEARCH® system developed by Veridex, LLC – relies on magnetic nanoparticles that bind to the same epithelial protein used in the MGH -developed microchip-based devices and cannot always find CTCs present at very low numbers. In January 2011 the MGH entered into a collaborative agreement with Veridex and its affiliate Janssen Research & Development, LLC, to establish a center of excellence in research on CTC technologies.
Combining elements of both approaches – magnetic labeling of target cells and microfluidic sorting – the CTC-iChip works by putting a blood sample through three stages. The first removes from the sample, on the basis of cell size, all blood components except for CTCs and white blood cells. The second step uses a microfluidic process developed at the MGH to align the cells in a single file, allowing for extremely precise and rapid sorting. In the third stage, magnetically labeled target cells – either CTCs tagged via the epithelial marker or white blood cells tagged on known blood-cell antigens – are sorted out. Tagging white blood cells instead of CTCs leaves behind a population of unlabeled and unaltered tumor cells and doesn't rely on the presence of the epithelial marker or other known tumor antigens on the cell surface.
The new system was able to process blood samples at the extremely rapid rate of 10 million cells per second, handling a tube of blood in less than an hour. Both the mode of sorting out tagged CTCs, called tumor-antigen-dependent, and the technique that depletes white blood cells, called tumor-antigen-independent, recovered more than 80 percent of tumor cells from different types of cancer that had been added to blood samples. Comparison of the antigen-dependent-mode CTC-iChip with existing commercial technology for processing blood samples from patients with prostate, breast, pancreatic, colorectal and lung cancer showed the CTC-iChip to be more sensitive at detecting low levels of CTCs.
In the antigen-independent mode, the CTC-iChip successfully identified CTCs from several types of cancers that had lost or never had the epithelial marker, including triple-negative breast cancer and melanoma. CTCs isolated through this mode were put through standard cytopathological analysis, which revealed structural similarities to the original tumor, and detailed molecular genotyping of CTCs from a single patient found significant differences in gene expression patterns among individual CTCs.
"We're only beginning to identify potential applications of the ability to analyze how tumors mutate as they spread, but this should help improve our understanding of the fundamental genetic principles of metastasis," says Toner, the Benedict Professor of Surgery at Harvard Medical School (HMS). "We hope to develop this technology to the point where it could be used for early diagnosis, which is the 'Holy Grail' that all of us working on CTC technology have been striving for."
Ravi Kapur, PhD, of the Center for Engineering in Medicine, leader of the innovation team within the MGH Circulating Tumor Cell Center (www.massgeneral.org/research/resourcelab.aspx?id=50), says, "The CTC-iChip provides a first-in-class device for high-efficiency, high-speed tumor cell sorting from a clinically relevant blood volume. The chip is designed for mass manufacturing, and simple automation for clinical translation." The team is working with collaborators at Veridex and Janssen to refine the system for commercial development.
Study co-author Daniel Haber, MD, PhD, director of the MGH Cancer Center and Isselbacher/Schwartz Professor of Oncology at HMS, adds, "The study of cancer metastasis has been limited by the inability to quickly and reliably isolate tumor cells in transit in the blood. This new approach is likely to be a game changer in the field."
Support for this work comes from Veridex, a subsidiary of Johnson & Johnson, a "dream team" award from Stand Up to Cancer, and grants from the National Institutes of Health and other funders. The MGH has applied for a patent on the CTC-iChip technology. Co-lead authors of the Science Translational Medicine report are Emre Ozkumur and Ajay Shah of the MGH Center for Engineering in Medicine, and additional co-authors include Shyamala Maheswaran, PhD, of the MGH Cancer Center.
Massachusetts General Hospital (www.massgeneral.org), founded in 1811, is the original and largest teaching hospital of Harvard Medical School. The MGH conducts the largest hospital-based research program in the United States, with an annual research budget of more than $775 million and major research centers in AIDS, cardiovascular research, cancer, computational and integrative biology, cutaneous biology, human genetics, medical imaging, neurodegenerative disorders, regenerative medicine, reproductive biology, systems biology, transplantation biology and photomedicine. In July 2012, MGH moved into the number one spot on the 2012-13 U.S. News & World Report list of "America's Best Hospitals."
#Home #automation or #smart #home is the residential extension of #building #automation and #involves the #control and #automation of #lighting, #heating #ventilation and #security, as well as #home #appliances such as washer/dryers, ovens or refrigerators that use #WiFi for remote monitoring For more - www.vamsi.net.in/category/home-automation/
Sam Tomlinson
The Art & Science of PPC Account Structures
CPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that is will result in most marketers spending more and getting a LOT less.
Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important. In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.
Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade, etc.) – as well as the benefits and limitations of each
Learn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaigns
Understand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.
Sam Tomlinson
WARSCHAWSKI
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40+ Actionable PPC Sessions You Can't See Anywhere Else
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Day 1
Day 2
CRO Workshop
Amazon Workshop
Registration & Breakfast
8:00 - 9:00
Welcome to Hero Conf London 2022 with Jeff Allen
9:00 - 9:15
Keynote | Brave Marketers
9:15 - 10:00
How to Increase Confidence, Take Risks and Get More Done
Creative risk is a central pillar to successful marketing campaigns and believing in yourself, and your ideas, is essential to this. As well as being able to confidently express yourself, your worth and your ideas. In this practical and inspiring talk you will learn:
How to regulate nerves before pitches, meetings and calls
Practical ways to believe in yourself and your skills
Increase buy-in and engagement when presenting to clients or stakeholders
Kirsty Hulse
ROAR TRAINING
Refreshment Break
10:00 – 10:15
Breakout Sessions
10:15 – 11:00
Porter Tun
The Art & Science of PPC Account Structures
Sam Tomlinson
WARSCHAWSKI
Upper Sugar
How to Use Technology to Combat the Dawn of Cookieless Advertising
Macy Edwards
CLICKTHROUGH MARKETING
Queen Charlotte
How to Build Team Relationships and Foster Confidence in a Hybrid Working Model
Sarah Clarke
CLICKTHROUGH MARKETING
Smeaton 2
Ad Fraud: Your Hidden Enemy & How to Beat It
Stewart Boutcher
BEACON
Exhibitor Break
11:00 – 11:30
Breakout Sessions
11:30 – 12:15
Porter Tun
Triumph Over Adversity: How to Achieve Growth and Success Through Your Challenges
Amy Hopper
AMY HOPPER
Upper Sugar
TikTok Ads vs Instagram Reels Ads - Who Takes It All?
Csilla Borsos
CREATOPY
Queen Charlotte
Demystifying Google Shopping: Uncover Buying Patterns and Optimize for Profit
Mike Ryan & Irene Ehrengruber
SMARTER ECOMMERCE
Smeaton 2
More Bang for Your Buck: Determining the Incrementality of Your Activity
Orla McQuaid
BRAINLABS DIGITAL
Lunch
12:15 – 13:15
Breakout Sessions
13:15 – 14:00
Porter Tun
GA, But Not As You Know It: How to Use GA4 to Get the Most Out of Your Paid Media Strategies
Jill Quick
THE COLORING IN DEPT.
Upper Sugar
How you can use Google to play Amazon ( and vice versa)
Dan Saunders
STANLEY BLACK AND DECKER
Queen Charlotte
Adtech & PPC tool adoption - how to bring order to chaos
Inderpaul Rai
UFURNISH.COM
Smeaton 2
How to Cheat Meta Into Giving you Cheaper CPMs
Claire Stanley-Manock
CONNECTIVE3
Refreshment Break
14:00 – 14:15
Breakout Sessions
14:15 – 15:00
Porter Tun
Proving the Value of PPC Into Your Overall Marketing Strategy
Azeem Ahmad
AZEEM DIGITAL
Upper Sugar
5 Google Tag Manager Must Have Chops for Advertisers
Jon Quinton
OVERDRIVE DIGITAL
Queen Charlotte
Google Shopping - There Must be Cheaper Ways to Acquire Customers?
Elizabeth Clark
DREAM AGILITY
Smeaton 2
How to Solve An Age Old SEO-SEA Issue: How Much Should We Invest In Our Branded Keywords?
Marcel Smal
ROOTS NETWORK
Exhibitor Break
15:00 – 15:30
Breakout Sessions
15:30 – 16:15
Porter Tun
How to Couple Data Science with Performance Creative to Transform Your Customer Acquisition
Paris Childress
HOP ONLINE
Upper Sugar
Google's Shiny New Object: Performance Max
Hillary Gillis
OUTSHINE
Queen Charlotte
Don't stop me now! Why will some e-commerce advertisers fail at paid media in the next year, and how can you capture their market share?
Liam Wade
IMPRESSION
Smeaton 2
The Art and Science of Creative Persuasion
Pete Watson-Wailes
TOUGH & COMPETENT
Refreshment Break
16:15 – 16:30
Keynote | Fireside Chat
16:30 – 17:15
Join Daniel Gilbert and Timothy Armoo for an inspiring fireside discussion.
The pair will share their experiences running successful agencies, their thoughts on mindset, their goals and aspirations, their thoughts on career development and finally their predictions for the future of digital marketing.
Dan Gilbert
BRAINLABS
Timothy Armoo
FANBYTES BY BRAINLABS
Networking Party - Bounce!
17:45 - Late
Bounce is the ultimate ping pong experience in London! This venues has classic ping pong to shuffleboard. Join us for a fun night out with your fellow Hero Conf attendees! The event is open to conference attendees only.
Breakfast*
8:00am-9:00am
*Workshop pass required
CRO Workshop
9:00am-12:00pm
Importance of being wrong – 45 min
We make assumptions, and prove/disprove them
Being wrong is exciting and where you make biggest gains
Site needs to be unique, but scientific
Case studies of contrasting tests
Tee up Boots case study – different stakeholders with different opinions
Quick Activity – 15 min
Formula for Success – 30 min
Case Study Results
Formula for prioritising optimisations
Group Task – 45 min
Similar challenge
Stakeholders have different arguements
Roleplay as stakeholders
Apply formula to design solutions
Closing – 15 min
Lunch
12:00pm-12:30pm
Meet your Presenter: Kevin Robinson
Graphic
Kevin leads data and analytics for CRO services at Brainlabs. His team unlocks knowledge on how people use our clients’ sites – and applies insight to drive actionable learnings and recommendations. To enable this, he’s building a culture where our clients are empowered through data that’s both accessible and actionable. He joined User Conversion in 2020 – and Brainlabs through their 2021 acquisition – adding to 10 years experience in digital, where he’s worked both agency-side and in-house, across acquisition and user experience.
Breakfast*
8:00am-9:00am
*Workshop pass required
Amazon DSP for Non-Endemic Brands
9:00am-12:00pm
Unlocking Amazon DSP for non-endemic brands – 1hour
Overview of Amazon DSP capabilities and USPs
Growth of Amazon advertising over the years
How this tool is used to achieve results for all types of businesses
Activity – 20mins
Mindmap ideas on how to use Amazon advertising for their business needs etc
Case studies – 30mins
How Amazon advertising can support your existing marketing efforts – 30min
Why adding Amazon to your marketing efforts can bolster results
How to make Amazon DSP work best for your business
Closing – 15mins
Lunch
12:00pm-12:30pm
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19" touchscreen externally controlling iPod Touch. Seamless Integrated Mirror cabinet design for bathrooms. Integrates with Home automation apps, Control 4 & Push Controls. Watch TV, listen to music, read the news, check the weather as well as many other functions while you are in the bathroom.
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