A Tiger Moth and Hurricane at the members' day at White Waltham.

Shot on Ilford HP5+ in a Leica iiiF

Memphis, TN, est. 1819, pop. 650,000

 

• in the 1950s, in a small studio on Union, Ave., Sam C. Phillips (1923-2003) recorded music that is "one of the true touchstones of American culture" —Escott, Hawkins, Good Rockin' Tonight: Sun Records and the Birth of Rock 'N' Roll

 

• this two-story corner bldg. is located in Memphis's Edge district • before becoming the Sun Studio Café, the 1st floor housed Taylor's Fine Food restaurant (1948-1981) [photo] • owned by Dell Taylor (1911-2003) & husband, Carlos (1914-1976) • 2nd floor was a rooming house

 

• the 1908 bldg. shares a partywall with a 1-story storefront at no. 706, built in 1916 [photos] • this small adjacent structure became Memphis Recording Service & later, Sun Studio [discography], where Elvis Presley (1935-1977) began his recording career

 

"Dell M. Taylor served up country fried steak and gentle mothering to the emerging stars of Sun Studio… Mrs. Taylor saw to it that Elvis Presley, Rufus Thomas, Jerry Lee Lewis, Johnny Cash, Charlie Rich and Carl Perkins, — along with the mechanics and other workers from the auto dealership row on Union — had the freshest greens and vegetables… Many a song was written in the booths, as the musicians would come in to eat during a break in recording at Sun Studio next door… Sun Studio founder Sam Phillips, credited with discovering Elvis and others, often did his bookkeeping at the restaurant." —Chris Conley, The Commercial Appeal (Memphis), 24 Feb., 2003

 

• Sam Phillips, who claimed he didn't have a desk, had his own booth at Taylor's to pore over paperwork • "That's where all the guys did their writing and talking, and that's where the Sun sound was really born." –Jack Clement (1931-2013), Sun Studio producer

 

• exhausted musicians often spent the night in one of "Miss Taylor's" upstairs rooms • while recording at Sun the mid-1950s, Roy Orbison had a two-room apartment there

 

• the bldg. now serves as visitor center for the recording studio, which is open to the public for tours

 

Marker: Elvis Presley and Sun Records

 

In July 1954 Sun Records released Elvis Presley's first recording. That record, and Elvis' four that followed on the Sun label, changed popular music. Elvis developed an innovative and different sound combining blues, gospel, and country. That quality made Elvis a worldwide celebrity within two years. He went on to become one of the most famous and beloved entertainers in history. Sun Records introduced many well known people in all fields of music. Generations of musicians have been affected by those who recorded here and especially by the music Elvis Presley first sang at Sun Records

 

National Historic Landmark Nomination: (unedited version with citations available here)

 

Marion Keisker (1917-1989), Phillips's sole assistant & employee when he started his business said he "would talk about this idea he had, this dream, I suppose, to have a facility where black people could come and play their own music, a place where they would feel free and relaxed to do it. One day we were riding along, and he saw that spot on Union, and he said, 'That's the spot I want.' With many difficulties we got the place, and we raised the money, and between us we did everything. We laid all the tile, we painted the acoustic boards, I put in the bathroom, Sam put in the control room—what little equipment he had always had to be the best." — quoted by Peter Guralnick, Last Train to Memphis: The Rise of Elvis Presley

 

Phillips started his own record company, Sun Records, in 1952, "the first great rock 'n' roll record label." • Some of the artists Phillips recorded would redefine the musical genres in which they worked. Many of them made for Phillips not only their first recordings but also their best.

 

Before World War II most black music was blues, and a lot of those were country blues of the Mississippi Delta, the raw, gut-wrenching folk music of rural African Americans… Black migration out of the rural South accelerated during the First World War and exploded after World War II when manual cotton picking came to an end. Synthetic materials took over the market after the discovery of nylon in 1939, and the mechanical cotton picker, able to do the work of fifty people, arrived soon after. "The main musical result of the great migration was the blues came to town, and not to any old town: to Memphis, which acted as the local focus for migration from the Delta." — Sir Peter Hall, Cities in Civilization

 

In Memphis, WDIA started out in 1947 as a popular and country music radio station. The station switched formats in 1948 and began programming for a black audience after the success of a show called "Black America Speaks," hosted by Memphis's first black on-air personality, Nat Williams (1907-1983) [editorial: Color the Issue, A Point of View by Nat L. Williams]

 

Also in 1948, Dewey Phillips (1926-1968), a white radio announcer from rural Tennessee, began to host a show on WHBQ. "Red Hot and Blue" [listen] expanded from fifteen minutes to three hours daily during its first year on the air. Phillips played "an eclectic mix of blues, hillbilly, and pop that would become an institution in Memphis, and his importance to the cross-cultural miscegenation that became Rock 'n' Roll is incalculable." By 1951, word began to spread that white kids were buying "race records."

 

Sam Phillips was born on January 5, 1923 in the northwest corner of Alabama near Florence, about 150 miles east of Memphis. He got his first radio job in 1940 at WLAY in Muscle Shoals, Alabama, and later took correspondence courses in radio engineering. He worked at WMSL in Decatur, Alabama, and at WLAC in Nashville before moving to Memphis in 1945.

 

In January 1950, Phillips started his own recording business in addition to his regular jobs. The Memphis Recording Service opened at 706 Union Avenue, about a mile east of the downtown area. The small one-story brick building had a reception area/office at the front of the building, a recording studio in the middle section, and a small control room in the rear. The entire building is only about 18 feet wide and 57 feet long. Phillips's business card read "We Record Anything—Anywhere—Anytime." Initially that included weddings, funerals, bar mitzvahs, advertisements for radio, etc., in addition to musicians in his studio.

 

"I opened the Memphis Recording Service with the intention of recording singers and musicians from Memphis and the locality who I felt had something that people should be able to hear. I'm talking about blues—both the country style and the rhythm style—and also about gospel or spiritual music and about white country music. I always felt that people who played this type of music had not been given the opportunity to reach an audience . . . My aim was to try and record the blues and other music I liked and to prove whether I was right or wrong about this music. I knew, or I felt I knew, that there was a bigger audience for blues than just the black man of the mid-South. There were city markets to be reached, and I knew that whites listened to blues surreptitiously." —Escott, op. cit.

 

Phillips also functioned as a folklorist, documenting music that was fading into the past. "With the jet age coming on, with cotton-picking machines as big as a building going down the road, with society changing, I knew that this music wasn't going to be available in a pure sense forever."

 

Recording the Blues

 

video: Sam Phillips: The Man who Invented Rock & Roll Part 1 (44:22) & Part 2 (45:59)

 

His first deal, with 4 Star/Gilt Edge Records, was a song by a blind pianist from south Memphis. Lost John Hunter's "Boogie for Me Baby" [listen] was "a crude boogie blues that could pick up some southern juke coin," according to the review in Billboard, a record business trade publication.

 

In late summer 1950, Phillips launched his own record company with partner Dewey Phillips (the hot Memphis radio announcer, no relation) in order to issue and promote his own products. They called their label Phillips, but it only lasted a few weeks, issuing three hundred copies of Joe Hill Louis's "Boogie in the Park" in August 1950 [listen]

 

Phillips soon began working with Modern Records of Los Angeles, owned and operated by the Bihari brothers. Their new subsidiary, RPM Records, was looking for "new music with a down- home feel." Jules Bihari sent a guitar player from Indianola, Mississippi, to Sam Phillips to record. Riley King was already popular locally and known as B.B. King (for Blues Boy, or more likely, Black Boy). Phillips recorded King, one of the first artists on the new RPM label, from mid-1950 until mid-1951 [listen].

 

Even at this early stage in his career, Sam Phillips used recording techniques that were soon recognized as hallmarks of his records. He put up-tempo boogies on the front sides of records, slow numbers on back sides, and overamplified on faster songs to get a primitive fuzzy sound… These early recording sessions with King also document Phillips's skill as a record producer. King's version of a Tampa Red song had an explosiveness missing from the original record.

 

"Rocket '88'," a song about a hot Oldsmobile, is one of the contenders for the title "first rock 'n' roll record." It featured Jackie Brenston, the singer, and Ike Turner, the bandleader, on piano. "Rocket '88'" [listen] was released in April 1951. It hit number 1 on Billboard's R&B chart in June and eventually became the second biggest R&B hit of the year. According to Sam Phillips, "Rocket '88'" was the record that really kicked it off for me as far as broadening the base of music and opening up wider markets for our local music." Phillips resigned from WREC in June 1951 after "Rocket '88'" became a hit. — [more] on the history of “Rocket 88”

 

The Commercial Appeal (Memphis), 28 Mar, 1951: "[Sam Phillips] has agreements with two recording companies to locate and record hillbilly and race music. Race numbers are those tailored for the Negro trade. Sam auditions musicians with original songs. When he finds something he's sure will sell, he gets it on acetate and sends it to one of the companies. He doesn't charge the musicians anything . . . Sam may branch out one day, so he says if anyone wants to bring him a pop song, he'll be glad to look it over." • full article

 

• Sam Phillips first recorded Chester Burnett (The Howlin' Wolf) in the spring of 1951. Born near Aberdeen, Mississippi, Howlin' Wolf (1910-1976) was a singer who gave the traditional Delta blues another dimension. They recorded "Moanin' at Midnight" and "How Many More Years" [listen] in August 1951… In Phillips's estimation, the Wolf was his greatest discovery.

 

• Even though he preferred the creative side of the business, Phillips started his own record company early in 1952… With his own label, Phillips could run the business like he wanted and release records that other labels rejected.

 

"When I was leasing to other labels, they wanted me to compromise. They wanted a fuller blues sound than I did. They were selling excitement. I was recording the feel I found in the blues. I wanted to get that gut feel onto record. I realized that it was going to be much more difficult to merchandise than what Atlantic or Specialty, for example, were doing, but I was willing to go with it."

 

Phillips named his new company Sun Records and selected an eye-catching record label [photo] designed by John G. Parker (1925-2012), who also designed the tiger stripe helmet for the Cincinnati Bengals football team and packages for Alka-Seltzer and Super Bubble gum… "The sun to me—even as a kid back on the farm—was a universal kind of thing. A new day, a new opportunity." —Sam Phillips

 

The first record issued on the new Sun label (March 27, 1952), Sun number 175, was an original instrumental, "Drivin' Slow," by alto saxophonist Johnny London.

 

"Even on this first release, all the hallmarks of a Sam Phillips Sun record were in place: the raw sound, the experimental origin, the dark texture, even the trademark echo. Phillips and London created the illusion of a sax heard down a long hallway on a humid night by rigging something like a telephone booth over London's head while he played. The record's appeal had more to do with feeling than virtuosity—in short, it offered everything music buyers could expect from Sun for the remainder of the decade." [listen]

 

The first recording on the Sun label considered to be a classic was Easy, an instrumental released in March 1953 by Walter Horton (1921-1981) (Little Walter, and later, Big Walter).

 

". . . Horton played the same theme five times, with mounting intensity. By the fourth chorus, he was playing with such intensity that his harmonica sounded like a tenor saxophone. Phillips' virtuosity with tape delay echo was rarely used to better advantage: he made three instruments [harmonica, guitar, drums] sound as full as an orchestra. Any other instrument would have been redundant." [listen]

 

Sun Records had its first national hit in the spring of 1953 with "Bear Cat," [listen] which went to number 3 on the national R&B chart. It was an "answer song" to "Hound Dog" by Big Mama Thornton aka Willie Mae Thornton (1926-1984), sung by local radio announcer Rufus Thomas. "Bear Cat" was the first record to make money for Sun Records and it put the company on the map. "Feelin' Good" by Little Junior's Blue Flames (released in July 1953), was also commercially successful, reaching number 5 on the national R&B chart.

 

Sun's next hit was "Just Walkin' in the Rain" [listen] by The Prisonaires, a black vocal group of five inmates from the Tennessee State Penitentiary in Nashville. They sang close-harmony gospel style and came under armed guard to record at 706 Union on June 1, 1953. As part of the warden's rehabilitation program, they were allowed to perform on radio, in concerts, and at the Governor's mansion, but "Just Walkin' in the Rain" was their only hit.

 

Phillips recorded a number of important blues artists in the early 1950s, including "Sleepy" John Estes, Little Milton Campbell, Rosco Gordon, Dr. Ross, Harmonica Frank Floyd, Willie Nix, Billy "The Kid" Emerson, and Bobby "Blue" Bland.

 

". . . It's safe to say that the blues has never sounded as mean, raw, or intense as it did on countless days and nights at 706 Union Avenue. Amplifiers were cranked way past the point of distortion, guitars slashed like straight razors, rickety drum kits were pounded with fury and abandon, and the stories both sung and shouted spanned the gamut of the black Southern experience…

 

"Even if he'd never issued a record on the shining yellow Sun label, even if Elvis Presley had never entered his small recording studio..., Phillips would rank as one of the most visionary record producers of our time on the basis of his early fifties blues work." —John Floyd, Sun Records: An Oral History

 

In May 1954, Phillips recorded "Cotton Crop Blues" with James Cotton on vocals and Auburn "Pat" Hare on guitar. This was "one of the truly great blues recordings," but recording of traditional blues at 706 Union fell off in 1954 with the growing popularity of R&B music. Sun Records soon became synonymous with rock 'n' roll, overshadowing Phillips's role in blues recording "and the insight that [he] brought to recording the blues. He worked hard to get the best from his artists . . . Phillips would sit behind his tape deck until sunup if he thought the musicians on the studio floor might capture the sound that he heard in his head."

 

Phillips struggled to make money in the record business for almost six years. Eventually he saw that the market at that time was too small for the kind of music he was recording.

 

"The base wasn't broad enough because of racial prejudice. It wasn't broad enough to get the amount of commercial play and general acceptance overall—not just in the South . . . Now these were basically good people, but conceptually they did not understand the kinship between black and white people in the South. So I knew what I had to do to broaden the base of acceptance." —Escott, op. cit.

 

Elvis Presley

 

Elvis Presley graduated from Humes High School in north Memphis on June 3, 1953 and went to work at M.B. Parker Machinists on July 1. Later that summer, he recorded a personal record at the Memphis Recording Service. Presley paid $3.98 for an acetate with two sides, both ballads. While he was there, Presley talked with Marion Keisker, a long-time Memphis radio personality who helped Sam Phillips run his businesses at 706 Union, and asked if she knew of a band that needed a singer.

 

He made an impression on Keisker which she later remembered well, especially his answer to her question about which hillbilly singer he sounded like: "I don't sound like nobody." At that time, Presley had a child's guitar that he played in the park, on his porch steps, and in a band with his buddies around their housing project. He soon aspired to be a member of the Songfellows, an amateur church quartet. —Guralnick, op. cit.

 

Presley dropped by 706 Union a number of times after that initial meeting to see if Ms. Keisker had any leads for him. In January 1954, Presley paid for a second personal record, and tried out for a professional band that spring. Eddie Bond (1933-2003), the band leader, told him to keep driving a truck because he would never make it as a singer. Presley later revealed that Bond's rejection "broke my heart." —Guralnick, op. cit.

 

". . . There is little question that he stepped through the doorway [at 706 Union] with the idea, if not of stardom . . . at the very least of being discovered. In later years he would always say that he wanted to make a personal record "to surprise my mother." Or "I just wanted to hear what I sounded like." But, of course, if he had simply wanted to record his voice, he could have paid twenty-five cents at W. T. Grant's on Main Street . . . Instead, Elvis went to a professional facility, where a man who had been written up in the papers would hear him sing." —Guralnick, op. cit.

 

Marion Keisker finally called Presley on Saturday, June 26 to set up an appointment, almost a year after he recorded his first personal disc. On a recent trip to Nashville, Phillips had gotten an acetate of a song that reminded him of Presley's voice. They worked on "Without You" [listen] for a long time that afternoon, and Phillips had Presley sing a number of other songs after his unsuccessful attempts with "Without You."

 

A week later, Phillips set Presley up with two members of the Starlite Wranglers [photos], Scotty Moore (guitar) and Bill Black (bass), and the three of them went to the studio on Monday, July 5 so Phillips could hear them on tape. Nothing special happened at the session until they took a break and Presley began fooling around and playing an old blues song by Arthur Crudup, "That's All Right [Mama] [listen]."

 

"Sam recognized it right away. He was amazed that the boy even knew Arthur "Big Boy" Crudup—nothing in any of the songs he had tried so far gave any indication that he was drawn to this kind of music at all. But this was the sort of music that Sam had long ago wholeheartedly embraced . . . And the way the boy performed it, it came across with a freshness and an exuberance, it came across with the kind of clear-eyed, unabashed originality that Sam sought in all the music that he recorded—it was "different," it was itself." —Guralnick, op. cit.

 

Phillips got his friend and kindred spirit, disc jockey Dewey Phillips, to play "That's All Right" [listen] on his radio show "Red Hot and Blue," then near the height of its popularity. The response was immediate—hundreds of phone calls and telegrams. Dewey played the song a number of times that night and also interviewed Presley during the show.

 

By the time the record was pressed and ready for release, there were 6,000 orders for it locally. Sun record number 209 was released on Monday, July 17, 1954. Phillips had been "looking for something that nobody could categorize," and this song did not sound exclusively black or white or country or pop. Initially, many people who heard the song thought that Presley was a black man. —Guralnick, op. cit.

 

Elvis Presley's first big public appearance with Scotty and Bill, the Blue Moon Boys, was on Friday, July 30 at Memphis's outdoor amphitheater in Overton Park [photos]. The show featured Slim Whitman, a star from the Louisiana Hayride, which some called the Grand Ole Opry's "farm club." He drew a hillbilly crowd, but they went wild when Elvis shook and wiggled his legs, his natural way of performing.

 

The new record made Billboard's regional charts by the end of August, but it was the B side that was more popular. Phillips backed "That's All Right" with an unorthodox version of "Blue Moon of Kentucky" [listen], a waltz that was a hit in 1946 for Bill Monroe, country music's elder statesman. By early September, "Blue Moon" was number 1 on the Memphis C&W chart and "That's All Right" was number 7. —Guralnick, op. cit.

 

Sun released Presley's second record in late September. "It was . . . an even bolder declaration of intent than the first, especially the strident blues number 'Good Rockin' Tonight' [listen], which rocked more confidently than anything they could have imagined in those first, uncertain days in the studio." The original jump blues version was written and recorded by Roy Brown in 1947 [listen]

 

Presley's growing popularity enabled Phillips to arrange a guest appearance on the Grand Ole Opry for October 2, even though the Opry had never before scheduled a performer at such an early stage in his career. The performance of "Blue Moon of Kentucky" by Elvis Presley, Scotty and Bill received a "polite, but somewhat tepid, reception," and the Opry's manager told Phillips that Presley "just did not fit the Opry mold."

 

It was a big disappointment for Elvis. But soon they were off to Louisiana for Presley's first appearance on the Louisiana Hayride, "the Opry's more innovative rival in Shreveport" that had a show every Saturday night. On the third Saturday of the month the show broadcast with a 50,000 watt signal that reached up to twenty-eight states.48 After only one guest appearance, Presley signed a standard one year contract to be one of the Hayride's regular members, and he and his band quit their day jobs. —Guralnick, op. cit.

 

For the next year, Elvis Presley and the Blue Moon Boys toured almost constantly... Presley took his first airplane flight and first trip to New York City on March 23, 1955 to try out for Arthur Godfrey's Talent Scouts contest, but he did not pass the audition. [A] tour with Hank Snow/Jamboree Attractions began on May 1 in New Orleans, visiting twenty cities in three weeks, including a number of stops in Florida. There was a "riot" backstage after the concert in Jacksonville …

 

The audiences had never heard music like Presley played before, and they had never seen anyone who performed like Presley either. The shy, polite, mumbling boy gained self-confidence with every appearance, which soon led to a transformation on stage. People watching the show were astounded and shocked, both by the "ferocity of his performance,"49 and the crowd's reaction to it.

 

Even in the early days, Elvis almost always stole the show from the headliners, and concert lineups had to be rearranged accordingly. Nobody followed Elvis. Roy Orbison saw Presley for the first time in Odessa, Texas: "His energy was incredible, his instinct was just amazing . . . I just didn't know what to make of it. There was just no reference point in the culture to compare it."—Guralnick, op. cit.

 

"'He's the new rage,' said a Louisiana radio executive… 'Sings hillbilly in R&B time. Can you figure that out? He wears pink pants and a black coat . . .'" —Guralnick, op. cit.

 

Elvis caused a great commotion everywhere he went. Throughout the South, Presley had girls screaming and fainting and chasing after him.

 

Sam Phillips was also on the road constantly after the Overton Park performance in July 1954, promoting the new records to distributors, disc jockeys, record store owners, and jukebox operators. His experiences, however, were entirely different. Time and again, disc jockeys who were old friends and/or long-standing business associates told Phillips they could not play the Presley records. A country deejay said "Sam, they'll run me out of town." To an R&B deejay, "That's All Right" was a country song. A major pop station disc jockey told Phillips, "your music is just so ragged. I just can't handle it right now. Maybe later on." —Guralnick, op. cit.

 

WELO in Tupelo, Mississippi, Presley's hometown, would not even play the record, in spite of many requests from teenagers, because the deejay did not like the new music. —Guralnick, op. cit.

 

Sam Phillips persevered in spite of all the rejection he was getting, and kept trying to turn it around. "I needed the attention that I got from the people that hated what I was doing, that acted like: 'Here is somebody trying to thrust junk on us and classify it as our music.'"—Guralnick, op. cit.

 

"He was a man swept up by a belief, in a sound and in an idea. And as discouraged as he might sometimes get, as harsh as the reality of selling this new music might be, he never strayed from his belief, he never allowed himself to be distracted from his main goal. Which was to get them to listen." —Guralnick, op. cit.

 

Phillips could feel a revolution was on the way. There were already lots of country boys coming to his studio to play the new music, which initially got the name rockabilly. "Sam knew that a day was coming . . . when the music would prevail." —Guralnick, op. cit.

 

Presley was still a regional sensation and unknown to the national market when he got the record industry's attention. By the summer of 1955, almost all the major and independent record labels were inquiring about him. Sam Phillips had mixed feelings about selling Presley's contract, but his operations could not accommodate the Presley phenomenon, his finances were very tight, and he had other artists who needed his attention.

 

Presley's parents signed a contract in August which soon forced the issue. Col. Tom Parker (1909-1997) became "special adviser to Elvis Presley." He was the head of Jamboree Attractions, one of the major promoters and bookers of country and western talent, and had booked Presley on the Hank Snow package tours earlier that year. At that time, Parker was known as the best promoter in the business. In October Parker asked Phillips to name his price for Presley's contract, and Parker made sure that it was met.

 

The deal was signed at 706 Union Avenue on November 21, 1955. RCA-Victor bought Elvis Presley's contract from Sun Records for $35,000, plus $5,000 in back royalties owed to Presley. The story ran in the Memphis Press-Scimitar the next day:

 

"Elvis Presley, 20, Memphis recording star and entertainer who zoomed into big- time and the big money almost overnight, has been released from his contract with Sun Record Co. of Memphis . . . . Phillips and RCA officials did not reveal terms but said the money involved is probably the highest ever paid for a contract release for a country-western recording artist. 'I feel Elvis is one of the most talented youngsters today,' Phillips said, 'and by releasing his contract to RCA-Victor we will give him the opportunity of entering the largest organization of its kind in the world, so his talents can be given the fullest opportunity.'" —quoted in Guralnick, op. cit.

 

Sam Phillips never regretted his decision to sell Elvis Presley's contract. In many ways, Presley's departure was like a new beginning for Sun Records. Many country musicians aspiring to play rockabilly began to make their way to 706 Union Avenue. As Johnny Cash said many years later, "Elvis was a beacon that brought us all there." —Peter Guralnick, "Sam Phillips: The Man Who Invented Rock 'n' Roll," VHS (A&E Biography, 2000)

 

Sun Studio

 

After Sam Phillips moved his companies to the new location on Madison Avenue, 706 Union Avenue housed a number of different businesses in the 1960s and 1970s, including a barber shop, an auto parts store, and a scuba shop. The building was vacant in 1985 when it became the site of a family reunion of sorts. An album entitled “Class of '55: Memphis Rock 'n' Roll Homecoming“ was recorded here to celebrate and remember the "Class of '55" on their 30th "anniversary." Record producer Chips Moman convened Johnny Cash, Jerry Lee Lewis, Carl Perkins, and Roy Orbison to record together for the first time at the Sun studio in September 1985.

 

Not long after that event, 706 Union Avenue became a stop for visitors on tours to Graceland, the home of Elvis Presley, which opened to the public in 1982. The building opened as the Sun Studio for tours in 1987—the name Sun Records and the original Sun record label design still belong to Shelby Singleton, who bought the company in 1969. The current property owner also purchased the adjacent two-story brick building that housed a café and a boarding house in the 1950s. That building now serves as a soda shop, gallery, and gift shop for visitors to Sun Studio.

 

The Sun Studio also operates as a full service 24-track recording studio for professional musicians, as well as anyone who wants to make a personal record, just like Elvis. In 1987, the Irish rock band U2 recorded several songs here for their album "Rattle and Hum," including "When Love Comes to Town" featuring B.B. King. Several hundred thousand visitors have made the pilgrimage to this extraordinary place.

 

• National Register # 03001031, 2003 • designated a National Historic Landmark, 2003

Memphis, TN, est. 1819, pop. 650,000

 

• in the 1950s, in a small studio on Union, Ave., Sam C. Phillips (1923-2003) recorded music that is "one of the true touchstones of American culture" —Escott, Hawkins, Good Rockin' Tonight: Sun Records and the Birth of Rock 'N' Roll

 

• this two-story corner bldg. is located in Memphis's Edge district • before becoming the Sun Studio Café, the 1st floor housed Taylor's Fine Food restaurant (1948-1981) [photo] • owned by Dell Taylor (1911-2003) & husband, Carlos (1914-1976) • 2nd floor was a rooming house

 

• the 1908 bldg. shares a partywall with a 1-story storefront at no. 706, built in 1916 [photos] • this small adjacent structure became Memphis Recording Service & later, Sun Studio [discography], where Elvis Presley (1935-1977) began his recording career

 

"Dell M. Taylor served up country fried steak and gentle mothering to the emerging stars of Sun Studio… Mrs. Taylor saw to it that Elvis Presley, Rufus Thomas, Jerry Lee Lewis, Johnny Cash, Charlie Rich and Carl Perkins, — along with the mechanics and other workers from the auto dealership row on Union — had the freshest greens and vegetables… Many a song was written in the booths, as the musicians would come in to eat during a break in recording at Sun Studio next door… Sun Studio founder Sam Phillips, credited with discovering Elvis and others, often did his bookkeeping at the restaurant." —Chris Conley, The Commercial Appeal (Memphis), 24 Feb., 2003

 

• Sam Phillips, who claimed he didn't have a desk, had his own booth at Taylor's to pore over paperwork • "That's where all the guys did their writing and talking, and that's where the Sun sound was really born." –Jack Clement (1931-2013), Sun Studio producer

 

• exhausted musicians often spent the night in one of "Miss Taylor's" upstairs rooms • while recording at Sun the mid-1950s, Roy Orbison had a two-room apartment there

 

• the bldg. now serves as visitor center for the recording studio, which is open to the public for tours

 

Marker: Elvis Presley and Sun Records

 

In July 1954 Sun Records released Elvis Presley's first recording. That record, and Elvis' four that followed on the Sun label, changed popular music. Elvis developed an innovative and different sound combining blues, gospel, and country. That quality made Elvis a worldwide celebrity within two years. He went on to become one of the most famous and beloved entertainers in history. Sun Records introduced many well known people in all fields of music. Generations of musicians have been affected by those who recorded here and especially by the music Elvis Presley first sang at Sun Records

 

National Historic Landmark Nomination: (unedited version with citations available here)

 

Marion Keisker (1917-1989), Phillips's sole assistant & employee when he started his business said he "would talk about this idea he had, this dream, I suppose, to have a facility where black people could come and play their own music, a place where they would feel free and relaxed to do it. One day we were riding along, and he saw that spot on Union, and he said, 'That's the spot I want.' With many difficulties we got the place, and we raised the money, and between us we did everything. We laid all the tile, we painted the acoustic boards, I put in the bathroom, Sam put in the control room—what little equipment he had always had to be the best." — quoted by Peter Guralnick, Last Train to Memphis: The Rise of Elvis Presley

 

Phillips started his own record company, Sun Records, in 1952, "the first great rock 'n' roll record label." • Some of the artists Phillips recorded would redefine the musical genres in which they worked. Many of them made for Phillips not only their first recordings but also their best.

 

Before World War II most black music was blues, and a lot of those were country blues of the Mississippi Delta, the raw, gut-wrenching folk music of rural African Americans… Black migration out of the rural South accelerated during the First World War and exploded after World War II when manual cotton picking came to an end. Synthetic materials took over the market after the discovery of nylon in 1939, and the mechanical cotton picker, able to do the work of fifty people, arrived soon after. "The main musical result of the great migration was the blues came to town, and not to any old town: to Memphis, which acted as the local focus for migration from the Delta." — Sir Peter Hall, Cities in Civilization

 

In Memphis, WDIA started out in 1947 as a popular and country music radio station. The station switched formats in 1948 and began programming for a black audience after the success of a show called "Black America Speaks," hosted by Memphis's first black on-air personality, Nat Williams (1907-1983) [editorial: Color the Issue, A Point of View by Nat L. Williams]

 

Also in 1948, Dewey Phillips (1926-1968), a white radio announcer from rural Tennessee, began to host a show on WHBQ. "Red Hot and Blue" [listen] expanded from fifteen minutes to three hours daily during its first year on the air. Phillips played "an eclectic mix of blues, hillbilly, and pop that would become an institution in Memphis, and his importance to the cross-cultural miscegenation that became Rock 'n' Roll is incalculable." By 1951, word began to spread that white kids were buying "race records."

 

Sam Phillips was born on January 5, 1923 in the northwest corner of Alabama near Florence, about 150 miles east of Memphis. He got his first radio job in 1940 at WLAY in Muscle Shoals, Alabama, and later took correspondence courses in radio engineering. He worked at WMSL in Decatur, Alabama, and at WLAC in Nashville before moving to Memphis in 1945.

 

In January 1950, Phillips started his own recording business in addition to his regular jobs. The Memphis Recording Service opened at 706 Union Avenue, about a mile east of the downtown area. The small one-story brick building had a reception area/office at the front of the building, a recording studio in the middle section, and a small control room in the rear. The entire building is only about 18 feet wide and 57 feet long. Phillips's business card read "We Record Anything—Anywhere—Anytime." Initially that included weddings, funerals, bar mitzvahs, advertisements for radio, etc., in addition to musicians in his studio.

 

"I opened the Memphis Recording Service with the intention of recording singers and musicians from Memphis and the locality who I felt had something that people should be able to hear. I'm talking about blues—both the country style and the rhythm style—and also about gospel or spiritual music and about white country music. I always felt that people who played this type of music had not been given the opportunity to reach an audience . . . My aim was to try and record the blues and other music I liked and to prove whether I was right or wrong about this music. I knew, or I felt I knew, that there was a bigger audience for blues than just the black man of the mid-South. There were city markets to be reached, and I knew that whites listened to blues surreptitiously." —Escott, op. cit.

 

Phillips also functioned as a folklorist, documenting music that was fading into the past. "With the jet age coming on, with cotton-picking machines as big as a building going down the road, with society changing, I knew that this music wasn't going to be available in a pure sense forever."

 

Recording the Blues

 

video: Sam Phillips: The Man who Invented Rock & Roll Part 1 (44:22) & Part 2 (45:59)

 

His first deal, with 4 Star/Gilt Edge Records, was a song by a blind pianist from south Memphis. Lost John Hunter's "Boogie for Me Baby" [listen] was "a crude boogie blues that could pick up some southern juke coin," according to the review in Billboard, a record business trade publication.

 

In late summer 1950, Phillips launched his own record company with partner Dewey Phillips (the hot Memphis radio announcer, no relation) in order to issue and promote his own products. They called their label Phillips, but it only lasted a few weeks, issuing three hundred copies of Joe Hill Louis's "Boogie in the Park" in August 1950 [listen]

 

Phillips soon began working with Modern Records of Los Angeles, owned and operated by the Bihari brothers. Their new subsidiary, RPM Records, was looking for "new music with a down- home feel." Jules Bihari sent a guitar player from Indianola, Mississippi, to Sam Phillips to record. Riley King was already popular locally and known as B.B. King (for Blues Boy, or more likely, Black Boy). Phillips recorded King, one of the first artists on the new RPM label, from mid-1950 until mid-1951 [listen].

 

Even at this early stage in his career, Sam Phillips used recording techniques that were soon recognized as hallmarks of his records. He put up-tempo boogies on the front sides of records, slow numbers on back sides, and overamplified on faster songs to get a primitive fuzzy sound… These early recording sessions with King also document Phillips's skill as a record producer. King's version of a Tampa Red song had an explosiveness missing from the original record.

 

"Rocket '88'," a song about a hot Oldsmobile, is one of the contenders for the title "first rock 'n' roll record." It featured Jackie Brenston, the singer, and Ike Turner, the bandleader, on piano. "Rocket '88'" [listen] was released in April 1951. It hit number 1 on Billboard's R&B chart in June and eventually became the second biggest R&B hit of the year. According to Sam Phillips, "Rocket '88'" was the record that really kicked it off for me as far as broadening the base of music and opening up wider markets for our local music." Phillips resigned from WREC in June 1951 after "Rocket '88'" became a hit. — [more] on the history of “Rocket 88”

 

The Commercial Appeal (Memphis), 28 Mar, 1951: "[Sam Phillips] has agreements with two recording companies to locate and record hillbilly and race music. Race numbers are those tailored for the Negro trade. Sam auditions musicians with original songs. When he finds something he's sure will sell, he gets it on acetate and sends it to one of the companies. He doesn't charge the musicians anything . . . Sam may branch out one day, so he says if anyone wants to bring him a pop song, he'll be glad to look it over." • full article

 

• Sam Phillips first recorded Chester Burnett (The Howlin' Wolf) in the spring of 1951. Born near Aberdeen, Mississippi, Howlin' Wolf (1910-1976) was a singer who gave the traditional Delta blues another dimension. They recorded "Moanin' at Midnight" and "How Many More Years" [listen] in August 1951… In Phillips's estimation, the Wolf was his greatest discovery.

 

• Even though he preferred the creative side of the business, Phillips started his own record company early in 1952… With his own label, Phillips could run the business like he wanted and release records that other labels rejected.

 

"When I was leasing to other labels, they wanted me to compromise. They wanted a fuller blues sound than I did. They were selling excitement. I was recording the feel I found in the blues. I wanted to get that gut feel onto record. I realized that it was going to be much more difficult to merchandise than what Atlantic or Specialty, for example, were doing, but I was willing to go with it."

 

Phillips named his new company Sun Records and selected an eye-catching record label [photo] designed by John G. Parker (1925-2012), who also designed the tiger stripe helmet for the Cincinnati Bengals football team and packages for Alka-Seltzer and Super Bubble gum… "The sun to me—even as a kid back on the farm—was a universal kind of thing. A new day, a new opportunity." —Sam Phillips

 

The first record issued on the new Sun label (March 27, 1952), Sun number 175, was an original instrumental, "Drivin' Slow," by alto saxophonist Johnny London.

 

"Even on this first release, all the hallmarks of a Sam Phillips Sun record were in place: the raw sound, the experimental origin, the dark texture, even the trademark echo. Phillips and London created the illusion of a sax heard down a long hallway on a humid night by rigging something like a telephone booth over London's head while he played. The record's appeal had more to do with feeling than virtuosity—in short, it offered everything music buyers could expect from Sun for the remainder of the decade." [listen]

 

The first recording on the Sun label considered to be a classic was Easy, an instrumental released in March 1953 by Walter Horton (1921-1981) (Little Walter, and later, Big Walter).

 

". . . Horton played the same theme five times, with mounting intensity. By the fourth chorus, he was playing with such intensity that his harmonica sounded like a tenor saxophone. Phillips' virtuosity with tape delay echo was rarely used to better advantage: he made three instruments [harmonica, guitar, drums] sound as full as an orchestra. Any other instrument would have been redundant." [listen]

 

Sun Records had its first national hit in the spring of 1953 with "Bear Cat," [listen] which went to number 3 on the national R&B chart. It was an "answer song" to "Hound Dog" by Big Mama Thornton aka Willie Mae Thornton (1926-1984), sung by local radio announcer Rufus Thomas. "Bear Cat" was the first record to make money for Sun Records and it put the company on the map. "Feelin' Good" by Little Junior's Blue Flames (released in July 1953), was also commercially successful, reaching number 5 on the national R&B chart.

 

Sun's next hit was "Just Walkin' in the Rain" [listen] by The Prisonaires, a black vocal group of five inmates from the Tennessee State Penitentiary in Nashville. They sang close-harmony gospel style and came under armed guard to record at 706 Union on June 1, 1953. As part of the warden's rehabilitation program, they were allowed to perform on radio, in concerts, and at the Governor's mansion, but "Just Walkin' in the Rain" was their only hit.

 

Phillips recorded a number of important blues artists in the early 1950s, including "Sleepy" John Estes, Little Milton Campbell, Rosco Gordon, Dr. Ross, Harmonica Frank Floyd, Willie Nix, Billy "The Kid" Emerson, and Bobby "Blue" Bland.

 

". . . It's safe to say that the blues has never sounded as mean, raw, or intense as it did on countless days and nights at 706 Union Avenue. Amplifiers were cranked way past the point of distortion, guitars slashed like straight razors, rickety drum kits were pounded with fury and abandon, and the stories both sung and shouted spanned the gamut of the black Southern experience…

 

"Even if he'd never issued a record on the shining yellow Sun label, even if Elvis Presley had never entered his small recording studio..., Phillips would rank as one of the most visionary record producers of our time on the basis of his early fifties blues work." —John Floyd, Sun Records: An Oral History

 

In May 1954, Phillips recorded "Cotton Crop Blues" with James Cotton on vocals and Auburn "Pat" Hare on guitar. This was "one of the truly great blues recordings," but recording of traditional blues at 706 Union fell off in 1954 with the growing popularity of R&B music. Sun Records soon became synonymous with rock 'n' roll, overshadowing Phillips's role in blues recording "and the insight that [he] brought to recording the blues. He worked hard to get the best from his artists . . . Phillips would sit behind his tape deck until sunup if he thought the musicians on the studio floor might capture the sound that he heard in his head."

 

Phillips struggled to make money in the record business for almost six years. Eventually he saw that the market at that time was too small for the kind of music he was recording.

 

"The base wasn't broad enough because of racial prejudice. It wasn't broad enough to get the amount of commercial play and general acceptance overall—not just in the South . . . Now these were basically good people, but conceptually they did not understand the kinship between black and white people in the South. So I knew what I had to do to broaden the base of acceptance." —Escott, op. cit.

 

Elvis Presley

 

Elvis Presley graduated from Humes High School in north Memphis on June 3, 1953 and went to work at M.B. Parker Machinists on July 1. Later that summer, he recorded a personal record at the Memphis Recording Service. Presley paid $3.98 for an acetate with two sides, both ballads. While he was there, Presley talked with Marion Keisker, a long-time Memphis radio personality who helped Sam Phillips run his businesses at 706 Union, and asked if she knew of a band that needed a singer.

 

He made an impression on Keisker which she later remembered well, especially his answer to her question about which hillbilly singer he sounded like: "I don't sound like nobody." At that time, Presley had a child's guitar that he played in the park, on his porch steps, and in a band with his buddies around their housing project. He soon aspired to be a member of the Songfellows, an amateur church quartet. —Guralnick, op. cit.

 

Presley dropped by 706 Union a number of times after that initial meeting to see if Ms. Keisker had any leads for him. In January 1954, Presley paid for a second personal record, and tried out for a professional band that spring. Eddie Bond (1933-2003), the band leader, told him to keep driving a truck because he would never make it as a singer. Presley later revealed that Bond's rejection "broke my heart." —Guralnick, op. cit.

 

". . . There is little question that he stepped through the doorway [at 706 Union] with the idea, if not of stardom . . . at the very least of being discovered. In later years he would always say that he wanted to make a personal record "to surprise my mother." Or "I just wanted to hear what I sounded like." But, of course, if he had simply wanted to record his voice, he could have paid twenty-five cents at W. T. Grant's on Main Street . . . Instead, Elvis went to a professional facility, where a man who had been written up in the papers would hear him sing." —Guralnick, op. cit.

 

Marion Keisker finally called Presley on Saturday, June 26 to set up an appointment, almost a year after he recorded his first personal disc. On a recent trip to Nashville, Phillips had gotten an acetate of a song that reminded him of Presley's voice. They worked on "Without You" [listen] for a long time that afternoon, and Phillips had Presley sing a number of other songs after his unsuccessful attempts with "Without You."

 

A week later, Phillips set Presley up with two members of the Starlite Wranglers [photos], Scotty Moore (guitar) and Bill Black (bass), and the three of them went to the studio on Monday, July 5 so Phillips could hear them on tape. Nothing special happened at the session until they took a break and Presley began fooling around and playing an old blues song by Arthur Crudup, "That's All Right [Mama] [listen]."

 

"Sam recognized it right away. He was amazed that the boy even knew Arthur "Big Boy" Crudup—nothing in any of the songs he had tried so far gave any indication that he was drawn to this kind of music at all. But this was the sort of music that Sam had long ago wholeheartedly embraced . . . And the way the boy performed it, it came across with a freshness and an exuberance, it came across with the kind of clear-eyed, unabashed originality that Sam sought in all the music that he recorded—it was "different," it was itself." —Guralnick, op. cit.

 

Phillips got his friend and kindred spirit, disc jockey Dewey Phillips, to play "That's All Right" [listen] on his radio show "Red Hot and Blue," then near the height of its popularity. The response was immediate—hundreds of phone calls and telegrams. Dewey played the song a number of times that night and also interviewed Presley during the show.

 

By the time the record was pressed and ready for release, there were 6,000 orders for it locally. Sun record number 209 was released on Monday, July 17, 1954. Phillips had been "looking for something that nobody could categorize," and this song did not sound exclusively black or white or country or pop. Initially, many people who heard the song thought that Presley was a black man. —Guralnick, op. cit.

 

Elvis Presley's first big public appearance with Scotty and Bill, the Blue Moon Boys, was on Friday, July 30 at Memphis's outdoor amphitheater in Overton Park [photos]. The show featured Slim Whitman, a star from the Louisiana Hayride, which some called the Grand Ole Opry's "farm club." He drew a hillbilly crowd, but they went wild when Elvis shook and wiggled his legs, his natural way of performing.

 

The new record made Billboard's regional charts by the end of August, but it was the B side that was more popular. Phillips backed "That's All Right" with an unorthodox version of "Blue Moon of Kentucky" [listen], a waltz that was a hit in 1946 for Bill Monroe, country music's elder statesman. By early September, "Blue Moon" was number 1 on the Memphis C&W chart and "That's All Right" was number 7. —Guralnick, op. cit.

 

Sun released Presley's second record in late September. "It was . . . an even bolder declaration of intent than the first, especially the strident blues number 'Good Rockin' Tonight' [listen], which rocked more confidently than anything they could have imagined in those first, uncertain days in the studio." The original jump blues version was written and recorded by Roy Brown in 1947 [listen]

 

Presley's growing popularity enabled Phillips to arrange a guest appearance on the Grand Ole Opry for October 2, even though the Opry had never before scheduled a performer at such an early stage in his career. The performance of "Blue Moon of Kentucky" by Elvis Presley, Scotty and Bill received a "polite, but somewhat tepid, reception," and the Opry's manager told Phillips that Presley "just did not fit the Opry mold."

 

It was a big disappointment for Elvis. But soon they were off to Louisiana for Presley's first appearance on the Louisiana Hayride, "the Opry's more innovative rival in Shreveport" that had a show every Saturday night. On the third Saturday of the month the show broadcast with a 50,000 watt signal that reached up to twenty-eight states.48 After only one guest appearance, Presley signed a standard one year contract to be one of the Hayride's regular members, and he and his band quit their day jobs. —Guralnick, op. cit.

 

For the next year, Elvis Presley and the Blue Moon Boys toured almost constantly... Presley took his first airplane flight and first trip to New York City on March 23, 1955 to try out for Arthur Godfrey's Talent Scouts contest, but he did not pass the audition. [A] tour with Hank Snow/Jamboree Attractions began on May 1 in New Orleans, visiting twenty cities in three weeks, including a number of stops in Florida. There was a "riot" backstage after the concert in Jacksonville …

 

The audiences had never heard music like Presley played before, and they had never seen anyone who performed like Presley either. The shy, polite, mumbling boy gained self-confidence with every appearance, which soon led to a transformation on stage. People watching the show were astounded and shocked, both by the "ferocity of his performance,"49 and the crowd's reaction to it.

 

Even in the early days, Elvis almost always stole the show from the headliners, and concert lineups had to be rearranged accordingly. Nobody followed Elvis. Roy Orbison saw Presley for the first time in Odessa, Texas: "His energy was incredible, his instinct was just amazing . . . I just didn't know what to make of it. There was just no reference point in the culture to compare it."—Guralnick, op. cit.

 

"'He's the new rage,' said a Louisiana radio executive… 'Sings hillbilly in R&B time. Can you figure that out? He wears pink pants and a black coat . . .'" —Guralnick, op. cit.

 

Elvis caused a great commotion everywhere he went. Throughout the South, Presley had girls screaming and fainting and chasing after him.

 

Sam Phillips was also on the road constantly after the Overton Park performance in July 1954, promoting the new records to distributors, disc jockeys, record store owners, and jukebox operators. His experiences, however, were entirely different. Time and again, disc jockeys who were old friends and/or long-standing business associates told Phillips they could not play the Presley records. A country deejay said "Sam, they'll run me out of town." To an R&B deejay, "That's All Right" was a country song. A major pop station disc jockey told Phillips, "your music is just so ragged. I just can't handle it right now. Maybe later on." —Guralnick, op. cit.

 

WELO in Tupelo, Mississippi, Presley's hometown, would not even play the record, in spite of many requests from teenagers, because the deejay did not like the new music. —Guralnick, op. cit.

 

Sam Phillips persevered in spite of all the rejection he was getting, and kept trying to turn it around. "I needed the attention that I got from the people that hated what I was doing, that acted like: 'Here is somebody trying to thrust junk on us and classify it as our music.'"—Guralnick, op. cit.

 

"He was a man swept up by a belief, in a sound and in an idea. And as discouraged as he might sometimes get, as harsh as the reality of selling this new music might be, he never strayed from his belief, he never allowed himself to be distracted from his main goal. Which was to get them to listen." —Guralnick, op. cit.

 

Phillips could feel a revolution was on the way. There were already lots of country boys coming to his studio to play the new music, which initially got the name rockabilly. "Sam knew that a day was coming . . . when the music would prevail." —Guralnick, op. cit.

 

Presley was still a regional sensation and unknown to the national market when he got the record industry's attention. By the summer of 1955, almost all the major and independent record labels were inquiring about him. Sam Phillips had mixed feelings about selling Presley's contract, but his operations could not accommodate the Presley phenomenon, his finances were very tight, and he had other artists who needed his attention.

 

Presley's parents signed a contract in August which soon forced the issue. Col. Tom Parker (1909-1997) became "special adviser to Elvis Presley." He was the head of Jamboree Attractions, one of the major promoters and bookers of country and western talent, and had booked Presley on the Hank Snow package tours earlier that year. At that time, Parker was known as the best promoter in the business. In October Parker asked Phillips to name his price for Presley's contract, and Parker made sure that it was met.

 

The deal was signed at 706 Union Avenue on November 21, 1955. RCA-Victor bought Elvis Presley's contract from Sun Records for $35,000, plus $5,000 in back royalties owed to Presley. The story ran in the Memphis Press-Scimitar the next day:

 

"Elvis Presley, 20, Memphis recording star and entertainer who zoomed into big- time and the big money almost overnight, has been released from his contract with Sun Record Co. of Memphis . . . . Phillips and RCA officials did not reveal terms but said the money involved is probably the highest ever paid for a contract release for a country-western recording artist. 'I feel Elvis is one of the most talented youngsters today,' Phillips said, 'and by releasing his contract to RCA-Victor we will give him the opportunity of entering the largest organization of its kind in the world, so his talents can be given the fullest opportunity.'" —quoted in Guralnick, op. cit.

 

Sam Phillips never regretted his decision to sell Elvis Presley's contract. In many ways, Presley's departure was like a new beginning for Sun Records. Many country musicians aspiring to play rockabilly began to make their way to 706 Union Avenue. As Johnny Cash said many years later, "Elvis was a beacon that brought us all there." —Peter Guralnick, "Sam Phillips: The Man Who Invented Rock 'n' Roll," VHS (A&E Biography, 2000)

 

Sun Studio

 

After Sam Phillips moved his companies to the new location on Madison Avenue, 706 Union Avenue housed a number of different businesses in the 1960s and 1970s, including a barber shop, an auto parts store, and a scuba shop. The building was vacant in 1985 when it became the site of a family reunion of sorts. An album entitled “Class of '55: Memphis Rock 'n' Roll Homecoming“ was recorded here to celebrate and remember the "Class of '55" on their 30th "anniversary." Record producer Chips Moman convened Johnny Cash, Jerry Lee Lewis, Carl Perkins, and Roy Orbison to record together for the first time at the Sun studio in September 1985.

 

Not long after that event, 706 Union Avenue became a stop for visitors on tours to Graceland, the home of Elvis Presley, which opened to the public in 1982. The building opened as the Sun Studio for tours in 1987—the name Sun Records and the original Sun record label design still belong to Shelby Singleton, who bought the company in 1969. The current property owner also purchased the adjacent two-story brick building that housed a café and a boarding house in the 1950s. That building now serves as a soda shop, gallery, and gift shop for visitors to Sun Studio.

 

The Sun Studio also operates as a full service 24-track recording studio for professional musicians, as well as anyone who wants to make a personal record, just like Elvis. In 1987, the Irish rock band U2 recorded several songs here for their album "Rattle and Hum," including "When Love Comes to Town" featuring B.B. King. Several hundred thousand visitors have made the pilgrimage to this extraordinary place.

 

• National Register # 03001031, 2003 • designated a National Historic Landmark, 2003

Memphis, TN, est. 1819, pop. 650,000

 

• in the 1950s, in a small studio on Union, Ave., Sam C. Phillips (1923-2003) recorded music that is "one of the true touchstones of American culture" —Escott, Hawkins, Good Rockin' Tonight: Sun Records and the Birth of Rock 'N' Roll

 

• this two-story corner bldg. is located in Memphis's Edge district • before becoming the Sun Studio Café, the 1st floor housed Taylor's Fine Food restaurant (1948-1981) [photo] • owned by Dell Taylor (1911-2003) & husband, Carlos (1914-1976) • 2nd floor was a rooming house

 

• the 1908 bldg. shares a partywall with a 1-story storefront at no. 706, built in 1916 [photos] • this small adjacent structure became Memphis Recording Service & later, Sun Studio [discography], where Elvis Presley (1935-1977) began his recording career

 

"Dell M. Taylor served up country fried steak and gentle mothering to the emerging stars of Sun Studio… Mrs. Taylor saw to it that Elvis Presley, Rufus Thomas, Jerry Lee Lewis, Johnny Cash, Charlie Rich and Carl Perkins, — along with the mechanics and other workers from the auto dealership row on Union — had the freshest greens and vegetables… Many a song was written in the booths, as the musicians would come in to eat during a break in recording at Sun Studio next door… Sun Studio founder Sam Phillips, credited with discovering Elvis and others, often did his bookkeeping at the restaurant." —Chris Conley, The Commercial Appeal (Memphis), 24 Feb., 2003

 

• Sam Phillips, who claimed he didn't have a desk, had his own booth at Taylor's to pore over paperwork • "That's where all the guys did their writing and talking, and that's where the Sun sound was really born." –Jack Clement (1931-2013), Sun Studio producer

 

• exhausted musicians often spent the night in one of "Miss Taylor's" upstairs rooms • while recording at Sun the mid-1950s, Roy Orbison had a two-room apartment there

 

• the bldg. now serves as visitor center for the recording studio, which is open to the public for tours

 

Marker: Elvis Presley and Sun Records

 

In July 1954 Sun Records released Elvis Presley's first recording. That record, and Elvis' four that followed on the Sun label, changed popular music. Elvis developed an innovative and different sound combining blues, gospel, and country. That quality made Elvis a worldwide celebrity within two years. He went on to become one of the most famous and beloved entertainers in history. Sun Records introduced many well known people in all fields of music. Generations of musicians have been affected by those who recorded here and especially by the music Elvis Presley first sang at Sun Records

 

National Historic Landmark Nomination: (unedited version with citations available here)

 

Marion Keisker (1917-1989), Phillips's sole assistant & employee when he started his business said he "would talk about this idea he had, this dream, I suppose, to have a facility where black people could come and play their own music, a place where they would feel free and relaxed to do it. One day we were riding along, and he saw that spot on Union, and he said, 'That's the spot I want.' With many difficulties we got the place, and we raised the money, and between us we did everything. We laid all the tile, we painted the acoustic boards, I put in the bathroom, Sam put in the control room—what little equipment he had always had to be the best." — quoted by Peter Guralnick, Last Train to Memphis: The Rise of Elvis Presley

 

Phillips started his own record company, Sun Records, in 1952, "the first great rock 'n' roll record label." • Some of the artists Phillips recorded would redefine the musical genres in which they worked. Many of them made for Phillips not only their first recordings but also their best.

 

Before World War II most black music was blues, and a lot of those were country blues of the Mississippi Delta, the raw, gut-wrenching folk music of rural African Americans… Black migration out of the rural South accelerated during the First World War and exploded after World War II when manual cotton picking came to an end. Synthetic materials took over the market after the discovery of nylon in 1939, and the mechanical cotton picker, able to do the work of fifty people, arrived soon after. "The main musical result of the great migration was the blues came to town, and not to any old town: to Memphis, which acted as the local focus for migration from the Delta." — Sir Peter Hall, Cities in Civilization

 

In Memphis, WDIA started out in 1947 as a popular and country music radio station. The station switched formats in 1948 and began programming for a black audience after the success of a show called "Black America Speaks," hosted by Memphis's first black on-air personality, Nat Williams (1907-1983) [editorial: Color the Issue, A Point of View by Nat L. Williams]

 

Also in 1948, Dewey Phillips (1926-1968), a white radio announcer from rural Tennessee, began to host a show on WHBQ. "Red Hot and Blue" [listen] expanded from fifteen minutes to three hours daily during its first year on the air. Phillips played "an eclectic mix of blues, hillbilly, and pop that would become an institution in Memphis, and his importance to the cross-cultural miscegenation that became Rock 'n' Roll is incalculable." By 1951, word began to spread that white kids were buying "race records."

 

Sam Phillips was born on January 5, 1923 in the northwest corner of Alabama near Florence, about 150 miles east of Memphis. He got his first radio job in 1940 at WLAY in Muscle Shoals, Alabama, and later took correspondence courses in radio engineering. He worked at WMSL in Decatur, Alabama, and at WLAC in Nashville before moving to Memphis in 1945.

 

In January 1950, Phillips started his own recording business in addition to his regular jobs. The Memphis Recording Service opened at 706 Union Avenue, about a mile east of the downtown area. The small one-story brick building had a reception area/office at the front of the building, a recording studio in the middle section, and a small control room in the rear. The entire building is only about 18 feet wide and 57 feet long. Phillips's business card read "We Record Anything—Anywhere—Anytime." Initially that included weddings, funerals, bar mitzvahs, advertisements for radio, etc., in addition to musicians in his studio.

 

"I opened the Memphis Recording Service with the intention of recording singers and musicians from Memphis and the locality who I felt had something that people should be able to hear. I'm talking about blues—both the country style and the rhythm style—and also about gospel or spiritual music and about white country music. I always felt that people who played this type of music had not been given the opportunity to reach an audience . . . My aim was to try and record the blues and other music I liked and to prove whether I was right or wrong about this music. I knew, or I felt I knew, that there was a bigger audience for blues than just the black man of the mid-South. There were city markets to be reached, and I knew that whites listened to blues surreptitiously." —Escott, op. cit.

 

Phillips also functioned as a folklorist, documenting music that was fading into the past. "With the jet age coming on, with cotton-picking machines as big as a building going down the road, with society changing, I knew that this music wasn't going to be available in a pure sense forever."

 

Recording the Blues

 

video: Sam Phillips: The Man who Invented Rock & Roll Part 1 (44:22) & Part 2 (45:59)

 

His first deal, with 4 Star/Gilt Edge Records, was a song by a blind pianist from south Memphis. Lost John Hunter's "Boogie for Me Baby" [listen] was "a crude boogie blues that could pick up some southern juke coin," according to the review in Billboard, a record business trade publication.

 

In late summer 1950, Phillips launched his own record company with partner Dewey Phillips (the hot Memphis radio announcer, no relation) in order to issue and promote his own products. They called their label Phillips, but it only lasted a few weeks, issuing three hundred copies of Joe Hill Louis's "Boogie in the Park" in August 1950 [listen]

 

Phillips soon began working with Modern Records of Los Angeles, owned and operated by the Bihari brothers. Their new subsidiary, RPM Records, was looking for "new music with a down- home feel." Jules Bihari sent a guitar player from Indianola, Mississippi, to Sam Phillips to record. Riley King was already popular locally and known as B.B. King (for Blues Boy, or more likely, Black Boy). Phillips recorded King, one of the first artists on the new RPM label, from mid-1950 until mid-1951 [listen].

 

Even at this early stage in his career, Sam Phillips used recording techniques that were soon recognized as hallmarks of his records. He put up-tempo boogies on the front sides of records, slow numbers on back sides, and overamplified on faster songs to get a primitive fuzzy sound… These early recording sessions with King also document Phillips's skill as a record producer. King's version of a Tampa Red song had an explosiveness missing from the original record.

 

"Rocket '88'," a song about a hot Oldsmobile, is one of the contenders for the title "first rock 'n' roll record." It featured Jackie Brenston, the singer, and Ike Turner, the bandleader, on piano. "Rocket '88'" [listen] was released in April 1951. It hit number 1 on Billboard's R&B chart in June and eventually became the second biggest R&B hit of the year. According to Sam Phillips, "Rocket '88'" was the record that really kicked it off for me as far as broadening the base of music and opening up wider markets for our local music." Phillips resigned from WREC in June 1951 after "Rocket '88'" became a hit. — [more] on the history of “Rocket 88”

 

The Commercial Appeal (Memphis), 28 Mar, 1951: "[Sam Phillips] has agreements with two recording companies to locate and record hillbilly and race music. Race numbers are those tailored for the Negro trade. Sam auditions musicians with original songs. When he finds something he's sure will sell, he gets it on acetate and sends it to one of the companies. He doesn't charge the musicians anything . . . Sam may branch out one day, so he says if anyone wants to bring him a pop song, he'll be glad to look it over." • full article

 

• Sam Phillips first recorded Chester Burnett (The Howlin' Wolf) in the spring of 1951. Born near Aberdeen, Mississippi, Howlin' Wolf (1910-1976) was a singer who gave the traditional Delta blues another dimension. They recorded "Moanin' at Midnight" and "How Many More Years" [listen] in August 1951… In Phillips's estimation, the Wolf was his greatest discovery.

 

• Even though he preferred the creative side of the business, Phillips started his own record company early in 1952… With his own label, Phillips could run the business like he wanted and release records that other labels rejected.

 

"When I was leasing to other labels, they wanted me to compromise. They wanted a fuller blues sound than I did. They were selling excitement. I was recording the feel I found in the blues. I wanted to get that gut feel onto record. I realized that it was going to be much more difficult to merchandise than what Atlantic or Specialty, for example, were doing, but I was willing to go with it."

 

Phillips named his new company Sun Records and selected an eye-catching record label [photo] designed by John G. Parker (1925-2012), who also designed the tiger stripe helmet for the Cincinnati Bengals football team and packages for Alka-Seltzer and Super Bubble gum… "The sun to me—even as a kid back on the farm—was a universal kind of thing. A new day, a new opportunity." —Sam Phillips

 

The first record issued on the new Sun label (March 27, 1952), Sun number 175, was an original instrumental, "Drivin' Slow," by alto saxophonist Johnny London.

 

"Even on this first release, all the hallmarks of a Sam Phillips Sun record were in place: the raw sound, the experimental origin, the dark texture, even the trademark echo. Phillips and London created the illusion of a sax heard down a long hallway on a humid night by rigging something like a telephone booth over London's head while he played. The record's appeal had more to do with feeling than virtuosity—in short, it offered everything music buyers could expect from Sun for the remainder of the decade." [listen]

 

The first recording on the Sun label considered to be a classic was Easy, an instrumental released in March 1953 by Walter Horton (1921-1981) (Little Walter, and later, Big Walter).

 

". . . Horton played the same theme five times, with mounting intensity. By the fourth chorus, he was playing with such intensity that his harmonica sounded like a tenor saxophone. Phillips' virtuosity with tape delay echo was rarely used to better advantage: he made three instruments [harmonica, guitar, drums] sound as full as an orchestra. Any other instrument would have been redundant." [listen]

 

Sun Records had its first national hit in the spring of 1953 with "Bear Cat," [listen] which went to number 3 on the national R&B chart. It was an "answer song" to "Hound Dog" by Big Mama Thornton aka Willie Mae Thornton (1926-1984), sung by local radio announcer Rufus Thomas. "Bear Cat" was the first record to make money for Sun Records and it put the company on the map. "Feelin' Good" by Little Junior's Blue Flames (released in July 1953), was also commercially successful, reaching number 5 on the national R&B chart.

 

Sun's next hit was "Just Walkin' in the Rain" [listen] by The Prisonaires, a black vocal group of five inmates from the Tennessee State Penitentiary in Nashville. They sang close-harmony gospel style and came under armed guard to record at 706 Union on June 1, 1953. As part of the warden's rehabilitation program, they were allowed to perform on radio, in concerts, and at the Governor's mansion, but "Just Walkin' in the Rain" was their only hit.

 

Phillips recorded a number of important blues artists in the early 1950s, including "Sleepy" John Estes, Little Milton Campbell, Rosco Gordon, Dr. Ross, Harmonica Frank Floyd, Willie Nix, Billy "The Kid" Emerson, and Bobby "Blue" Bland.

 

". . . It's safe to say that the blues has never sounded as mean, raw, or intense as it did on countless days and nights at 706 Union Avenue. Amplifiers were cranked way past the point of distortion, guitars slashed like straight razors, rickety drum kits were pounded with fury and abandon, and the stories both sung and shouted spanned the gamut of the black Southern experience…

 

"Even if he'd never issued a record on the shining yellow Sun label, even if Elvis Presley had never entered his small recording studio..., Phillips would rank as one of the most visionary record producers of our time on the basis of his early fifties blues work." —John Floyd, Sun Records: An Oral History

 

In May 1954, Phillips recorded "Cotton Crop Blues" with James Cotton on vocals and Auburn "Pat" Hare on guitar. This was "one of the truly great blues recordings," but recording of traditional blues at 706 Union fell off in 1954 with the growing popularity of R&B music. Sun Records soon became synonymous with rock 'n' roll, overshadowing Phillips's role in blues recording "and the insight that [he] brought to recording the blues. He worked hard to get the best from his artists . . . Phillips would sit behind his tape deck until sunup if he thought the musicians on the studio floor might capture the sound that he heard in his head."

 

Phillips struggled to make money in the record business for almost six years. Eventually he saw that the market at that time was too small for the kind of music he was recording.

 

"The base wasn't broad enough because of racial prejudice. It wasn't broad enough to get the amount of commercial play and general acceptance overall—not just in the South . . . Now these were basically good people, but conceptually they did not understand the kinship between black and white people in the South. So I knew what I had to do to broaden the base of acceptance." —Escott, op. cit.

 

Elvis Presley

 

Elvis Presley graduated from Humes High School in north Memphis on June 3, 1953 and went to work at M.B. Parker Machinists on July 1. Later that summer, he recorded a personal record at the Memphis Recording Service. Presley paid $3.98 for an acetate with two sides, both ballads. While he was there, Presley talked with Marion Keisker, a long-time Memphis radio personality who helped Sam Phillips run his businesses at 706 Union, and asked if she knew of a band that needed a singer.

 

He made an impression on Keisker which she later remembered well, especially his answer to her question about which hillbilly singer he sounded like: "I don't sound like nobody." At that time, Presley had a child's guitar that he played in the park, on his porch steps, and in a band with his buddies around their housing project. He soon aspired to be a member of the Songfellows, an amateur church quartet. —Guralnick, op. cit.

 

Presley dropped by 706 Union a number of times after that initial meeting to see if Ms. Keisker had any leads for him. In January 1954, Presley paid for a second personal record, and tried out for a professional band that spring. Eddie Bond (1933-2003), the band leader, told him to keep driving a truck because he would never make it as a singer. Presley later revealed that Bond's rejection "broke my heart." —Guralnick, op. cit.

 

". . . There is little question that he stepped through the doorway [at 706 Union] with the idea, if not of stardom . . . at the very least of being discovered. In later years he would always say that he wanted to make a personal record "to surprise my mother." Or "I just wanted to hear what I sounded like." But, of course, if he had simply wanted to record his voice, he could have paid twenty-five cents at W. T. Grant's on Main Street . . . Instead, Elvis went to a professional facility, where a man who had been written up in the papers would hear him sing." —Guralnick, op. cit.

 

Marion Keisker finally called Presley on Saturday, June 26 to set up an appointment, almost a year after he recorded his first personal disc. On a recent trip to Nashville, Phillips had gotten an acetate of a song that reminded him of Presley's voice. They worked on "Without You" [listen] for a long time that afternoon, and Phillips had Presley sing a number of other songs after his unsuccessful attempts with "Without You."

 

A week later, Phillips set Presley up with two members of the Starlite Wranglers [photos], Scotty Moore (guitar) and Bill Black (bass), and the three of them went to the studio on Monday, July 5 so Phillips could hear them on tape. Nothing special happened at the session until they took a break and Presley began fooling around and playing an old blues song by Arthur Crudup, "That's All Right [Mama] [listen]."

 

"Sam recognized it right away. He was amazed that the boy even knew Arthur "Big Boy" Crudup—nothing in any of the songs he had tried so far gave any indication that he was drawn to this kind of music at all. But this was the sort of music that Sam had long ago wholeheartedly embraced . . . And the way the boy performed it, it came across with a freshness and an exuberance, it came across with the kind of clear-eyed, unabashed originality that Sam sought in all the music that he recorded—it was "different," it was itself." —Guralnick, op. cit.

 

Phillips got his friend and kindred spirit, disc jockey Dewey Phillips, to play "That's All Right" [listen] on his radio show "Red Hot and Blue," then near the height of its popularity. The response was immediate—hundreds of phone calls and telegrams. Dewey played the song a number of times that night and also interviewed Presley during the show.

 

By the time the record was pressed and ready for release, there were 6,000 orders for it locally. Sun record number 209 was released on Monday, July 17, 1954. Phillips had been "looking for something that nobody could categorize," and this song did not sound exclusively black or white or country or pop. Initially, many people who heard the song thought that Presley was a black man. —Guralnick, op. cit.

 

Elvis Presley's first big public appearance with Scotty and Bill, the Blue Moon Boys, was on Friday, July 30 at Memphis's outdoor amphitheater in Overton Park [photos]. The show featured Slim Whitman, a star from the Louisiana Hayride, which some called the Grand Ole Opry's "farm club." He drew a hillbilly crowd, but they went wild when Elvis shook and wiggled his legs, his natural way of performing.

 

The new record made Billboard's regional charts by the end of August, but it was the B side that was more popular. Phillips backed "That's All Right" with an unorthodox version of "Blue Moon of Kentucky" [listen], a waltz that was a hit in 1946 for Bill Monroe, country music's elder statesman. By early September, "Blue Moon" was number 1 on the Memphis C&W chart and "That's All Right" was number 7. —Guralnick, op. cit.

 

Sun released Presley's second record in late September. "It was . . . an even bolder declaration of intent than the first, especially the strident blues number 'Good Rockin' Tonight' [listen], which rocked more confidently than anything they could have imagined in those first, uncertain days in the studio." The original jump blues version was written and recorded by Roy Brown in 1947 [listen]

 

Presley's growing popularity enabled Phillips to arrange a guest appearance on the Grand Ole Opry for October 2, even though the Opry had never before scheduled a performer at such an early stage in his career. The performance of "Blue Moon of Kentucky" by Elvis Presley, Scotty and Bill received a "polite, but somewhat tepid, reception," and the Opry's manager told Phillips that Presley "just did not fit the Opry mold."

 

It was a big disappointment for Elvis. But soon they were off to Louisiana for Presley's first appearance on the Louisiana Hayride, "the Opry's more innovative rival in Shreveport" that had a show every Saturday night. On the third Saturday of the month the show broadcast with a 50,000 watt signal that reached up to twenty-eight states.48 After only one guest appearance, Presley signed a standard one year contract to be one of the Hayride's regular members, and he and his band quit their day jobs. —Guralnick, op. cit.

 

For the next year, Elvis Presley and the Blue Moon Boys toured almost constantly... Presley took his first airplane flight and first trip to New York City on March 23, 1955 to try out for Arthur Godfrey's Talent Scouts contest, but he did not pass the audition. [A] tour with Hank Snow/Jamboree Attractions began on May 1 in New Orleans, visiting twenty cities in three weeks, including a number of stops in Florida. There was a "riot" backstage after the concert in Jacksonville …

 

The audiences had never heard music like Presley played before, and they had never seen anyone who performed like Presley either. The shy, polite, mumbling boy gained self-confidence with every appearance, which soon led to a transformation on stage. People watching the show were astounded and shocked, both by the "ferocity of his performance,"49 and the crowd's reaction to it.

 

Even in the early days, Elvis almost always stole the show from the headliners, and concert lineups had to be rearranged accordingly. Nobody followed Elvis. Roy Orbison saw Presley for the first time in Odessa, Texas: "His energy was incredible, his instinct was just amazing . . . I just didn't know what to make of it. There was just no reference point in the culture to compare it."—Guralnick, op. cit.

 

"'He's the new rage,' said a Louisiana radio executive… 'Sings hillbilly in R&B time. Can you figure that out? He wears pink pants and a black coat . . .'" —Guralnick, op. cit.

 

Elvis caused a great commotion everywhere he went. Throughout the South, Presley had girls screaming and fainting and chasing after him.

 

Sam Phillips was also on the road constantly after the Overton Park performance in July 1954, promoting the new records to distributors, disc jockeys, record store owners, and jukebox operators. His experiences, however, were entirely different. Time and again, disc jockeys who were old friends and/or long-standing business associates told Phillips they could not play the Presley records. A country deejay said "Sam, they'll run me out of town." To an R&B deejay, "That's All Right" was a country song. A major pop station disc jockey told Phillips, "your music is just so ragged. I just can't handle it right now. Maybe later on." —Guralnick, op. cit.

 

WELO in Tupelo, Mississippi, Presley's hometown, would not even play the record, in spite of many requests from teenagers, because the deejay did not like the new music. —Guralnick, op. cit.

 

Sam Phillips persevered in spite of all the rejection he was getting, and kept trying to turn it around. "I needed the attention that I got from the people that hated what I was doing, that acted like: 'Here is somebody trying to thrust junk on us and classify it as our music.'"—Guralnick, op. cit.

 

"He was a man swept up by a belief, in a sound and in an idea. And as discouraged as he might sometimes get, as harsh as the reality of selling this new music might be, he never strayed from his belief, he never allowed himself to be distracted from his main goal. Which was to get them to listen." —Guralnick, op. cit.

 

Phillips could feel a revolution was on the way. There were already lots of country boys coming to his studio to play the new music, which initially got the name rockabilly. "Sam knew that a day was coming . . . when the music would prevail." —Guralnick, op. cit.

 

Presley was still a regional sensation and unknown to the national market when he got the record industry's attention. By the summer of 1955, almost all the major and independent record labels were inquiring about him. Sam Phillips had mixed feelings about selling Presley's contract, but his operations could not accommodate the Presley phenomenon, his finances were very tight, and he had other artists who needed his attention.

 

Presley's parents signed a contract in August which soon forced the issue. Col. Tom Parker (1909-1997) became "special adviser to Elvis Presley." He was the head of Jamboree Attractions, one of the major promoters and bookers of country and western talent, and had booked Presley on the Hank Snow package tours earlier that year. At that time, Parker was known as the best promoter in the business. In October Parker asked Phillips to name his price for Presley's contract, and Parker made sure that it was met.

 

The deal was signed at 706 Union Avenue on November 21, 1955. RCA-Victor bought Elvis Presley's contract from Sun Records for $35,000, plus $5,000 in back royalties owed to Presley. The story ran in the Memphis Press-Scimitar the next day:

 

"Elvis Presley, 20, Memphis recording star and entertainer who zoomed into big- time and the big money almost overnight, has been released from his contract with Sun Record Co. of Memphis . . . . Phillips and RCA officials did not reveal terms but said the money involved is probably the highest ever paid for a contract release for a country-western recording artist. 'I feel Elvis is one of the most talented youngsters today,' Phillips said, 'and by releasing his contract to RCA-Victor we will give him the opportunity of entering the largest organization of its kind in the world, so his talents can be given the fullest opportunity.'" —quoted in Guralnick, op. cit.

 

Sam Phillips never regretted his decision to sell Elvis Presley's contract. In many ways, Presley's departure was like a new beginning for Sun Records. Many country musicians aspiring to play rockabilly began to make their way to 706 Union Avenue. As Johnny Cash said many years later, "Elvis was a beacon that brought us all there." —Peter Guralnick, "Sam Phillips: The Man Who Invented Rock 'n' Roll," VHS (A&E Biography, 2000)

 

Sun Studio

 

After Sam Phillips moved his companies to the new location on Madison Avenue, 706 Union Avenue housed a number of different businesses in the 1960s and 1970s, including a barber shop, an auto parts store, and a scuba shop. The building was vacant in 1985 when it became the site of a family reunion of sorts. An album entitled “Class of '55: Memphis Rock 'n' Roll Homecoming“ was recorded here to celebrate and remember the "Class of '55" on their 30th "anniversary." Record producer Chips Moman convened Johnny Cash, Jerry Lee Lewis, Carl Perkins, and Roy Orbison to record together for the first time at the Sun studio in September 1985.

 

Not long after that event, 706 Union Avenue became a stop for visitors on tours to Graceland, the home of Elvis Presley, which opened to the public in 1982. The building opened as the Sun Studio for tours in 1987—the name Sun Records and the original Sun record label design still belong to Shelby Singleton, who bought the company in 1969. The current property owner also purchased the adjacent two-story brick building that housed a café and a boarding house in the 1950s. That building now serves as a soda shop, gallery, and gift shop for visitors to Sun Studio.

 

The Sun Studio also operates as a full service 24-track recording studio for professional musicians, as well as anyone who wants to make a personal record, just like Elvis. In 1987, the Irish rock band U2 recorded several songs here for their album "Rattle and Hum," including "When Love Comes to Town" featuring B.B. King. Several hundred thousand visitors have made the pilgrimage to this extraordinary place.

 

• National Register # 03001031, 2003 • designated a National Historic Landmark, 2003

Later in the day, there will be some filming here of "Grey's Anatomy" .

 

I Am Lucifer Here Is The Summary- During The Dark Times Of The Break Up With The Persian/Muslim Girl Whom I Gave My Heart And Soul To I Was Working 3 Jobs Going To School And Managed To Hit The Gym While Making Time For Her As Well I Was Mabey Getting 1-2 Hours Of Sleep I Couldn't Keep Up I Needed A Boost So I Started Looking Into Herbs Researching Each One And There Effects On The Human Body I Stumbled Upon This Websitehttp://barlowesherbalelixirs.com/ There Are Some That Increase The Functioning Of Liver/Kidneys Some For Adrenals/Sex Drive Pretty Much Entire Endocrine System And Others Boosting Neurotransmitters Such As Serotonin,Dopamine, And Gaba Receptors I Decided To Boost My Entire Bodily Functions Adding In Sports Nutrition As Well Such As Coq10, Amino Acids, Pre Workout Drinks Creating Better Blood Flow I Was Taking About 50-60 Various Herbs And Supplements That's 50-60 Pills A Day And 3 Different Shakes Knowing What Each Of Them Are Doing Inside My Body Well Sure Enough It Did The Trick But I Went Through A Time Span Of 15-20 Days No Sleep What So Ever Finding Out Months After This All Happened I Managed To Trigger My NMDA Receptors In The Brain Causing A Natural Ecstasy Lasting 2-3 Weeks Every Thing I Touched Smelled Or Heard Was Bliss I Felt The Vibrations Of Everything I Also Hit A Point Where I Was Hearing Voices And Having Visual Hallucinations Seeing Visions Of My Past Reliving Everything Like I Was There In The Present Moment Was Very Scary And Visions Of The Future I Saw The Universe I Swore I Could Hear 2 Voices God/Satan And I Was Doing As The Voices Commanded I Was Running Rampage On The City And Making Threats To People And Here On Face Book I Was Also Able To Telepathically Speak To Spirits,Demons, And The Dead Some Of Them Were The Crack Head Homeless In The Streets Others In The Mental Hospital They Put Me In For Example While Inside They Asylum I Was Communicating With My Mind To Another From Inside The Bathroom In My Cell With A Hard On Telling Him To Send The Hot Little Nurse To My Room I Was Gonna Try To Get My Dick Sucked He Wasn't Cooperating So I Then Went Back To Eat My Lunch With The Rest Standing In Line In The Cafeteria He Said To Me In Person Speaking Like Normal Human Beings With A Voice Your Fucking Twisted. This Path I Took Is What Lead To The.........http://en.wikipedia.org/wiki/Dark_Night_of_the_Soul I'm unsafe

I'm unsafe

I won't repent

So I memorize the words to the porno movies

It's the only thing I want to believe

I memorize the words to the porno movies

This is a new religion to me

I'm a VCR funeral, a dead memory waste

My smile's a chainlink fence, that I have put up

I love the enemy, my love is the enemy

They say they don't want fame

But they get famous when we fuck

I never believed the devil was real

But God couldn't make someone filthy as you You are the church, and I am the steeple

When we fuck, we are all God's people

You are the church, and I am the steeple

When we fuck, we are all God's people "i lift you up like the sweetest angel,

i'll tear you down like a whore. i will bury your god in my warm spit,

you'll be deformed in your porn" I make myself sick just to poison you

if I can't have you then know one will you are the one i want and what i want is so unreal,i am the one you want and the one you want is so unreal.

I'm your worst fear.

I'm your favorite.

I'm your acquired taste.

Will you savor it.

If it blood thirst will you run from it.

No need cause I'm inside of you.

When the sun is spit.

You cannot escape me I'm your last resort.

When you have a evil you cannot report.

I'm your royal sunshine malicious and heartless.

If ever you need an alibi rely on me I am.

 

DARKNESS....... SO WHATS THE HOLD UP COME AT ME! #FILTH

I'm standing in Hell with the gauge ready to buck

I'm coming for satan and my intentions is to fuck him up

Ain't been in the church they say "No demons on holy dirt"

I'm fuckin Satan's bitches

He got mad and called body work

A lynchin ain't shit compared to what I'm a give ya

I'm born and raised in hell and bitch I'm sent here to kill ya

I'm Rosemary's baby

There's no more evil like me

Cause when niggas think of death the motherfuckas picture me Let me call up my posse

We talkin' over the underground

Yeah, satan and his boys the motherfuckas they going down

Man I gotsta do it

I ain't down for a hassle

I kicked the gates into hell and started a roit in satan's castle

I'm sick of this war now check it something has got to give

We stormed to the back, and we took demons as hostages

You want your people to live?

Then you'll forever pay me rent

To stay in my knigdom because a nigga is Hell Sent Now we're walking through satan's den

The demons respected RIP

I'm running this motherfucka, hell ain't shit

A demon told me that Lucifer said meet him at the black hole

I told him "I'ma be there ain't no bitch in my soul"

And when I'm coming for your ass

Ain't no need to run

Because I'm so fuckin' ruthless I made the devil go buy a gun

Until we go at it, the RIP still won't repent

An appetite for bloddy bodies

Rest In Peace is Hell Sent Go ahead and build a better messiah

We can dig another grave.

This is your calling

If you are hearing this, there is nothing I can do

Something has grown in my chest.

I have seen it

It is hard and cold

It has been dormant for many years

I have tried to save you

And I have come to save you

But this is what you deserve

This is what we deserve

This is something we have brought upon ourselves

I am not a victim, you are not a victim

I am unaffected, you are unaffected

God will grovel before me

God will crawl at my feet

These are the dying years

These are the dying years

When you are suffering, know that I have betrayed you. now you'll see your star

prick your finger it is done

the moon has now eclipsed the sun

the angel has spread its wings

the time has come for bitter things i am the beast king of babylon i was born when the moon eclipsed the sun on may 20th 2012 when the time comes there will be a holy war! So the lie now is my weapon

Like a bush dried AND withered in the sun

With a spark I’ll go up in flames

I'd lay my guts out but they’re too small to see

It’s kinda cute how I pretend to be

Everything but the instrument i am.

 

Peace or happines

So let it enfold you

 

A birth to life is what I am after

My first name won’t be my last one

Let the light just drip into your eyes

 

So it’s true my words are contrived

I tell lies just to get into your mind

I’m as fake as a widow’s smile

 

This mask of glass is what I choose to wear

So I won’t ever have the need to bear

THE TOTAL truth to anyone but me

 

Peace or happiness

So let it enfold you

 

A birth to life is what I am after

My first name won’t be my last one

Let the light just drip into your eyes

And I am dead, your eyes are light

 

I’m just a bad actor stuck with a shitty script

All of my lines are cheap and the cast is weak

There was no music for the first time I got kissed

There was no femme fatale, my mistress wasn’t rich

So I’ve been formatted to fit your TV screen

The film went straight to tape

I'll bow out quietly

So quietly

So quietly

 

Please do this now I beg

Duct tape my arms and legs

Throw me into the sea

(Please save me, please save me)

Please do this now I beg

Duct tape my arms and legs

Throw me into the sea

(Please save me, please save me)

Now watch the waves eat me

Setting my cold heart free

I'll wash ashore in weeks

(You can’t save me, can’t save me)

Now watch the waves eat me

Setting my cold heart free

I'll wash ashore in weeks

(Can't save me)

You cant save me now "Bite To Break Skin"

 

So let me take this medicine

To quench my love for violent things

My swan song will

Be like a bullet laced in anger

As the razor cuts a soft spot

On your heel.

 

(Each breath) is getting slower

(This war) is getting harder

To fight by myself

(Sick waves) of bitter fashion,

(Ripped down) the shield that I have

Tears rain from above.

 

Do you see?

The life I lead?

 

So follow me into the sun,

And I will bleed, the poisons dry.

 

These bayonet scars never cease

To blind the light shed from the beast

And all we do is hate.

 

(Eyes shot) from constant visions.

(Angels) are rendered useless

Good has lost it's heart.

 

Do you see?

The life I lead?

 

So follow me into the sun,

And I will bleed, the poisons dry.

 

For you [x2]

(For you!) [x3]

 

Bite to break skin,

Don't give the secret,

My stoic face,

Beaten with passion

The phoenix will die

Inside the fire storm

I am the son

So follow my footsteps.

[x2] "Suicide Is Painless"

 

Through early morning fog I see

Visions of the things to be

The pains that are withheld for me

I realize and I can see...

 

That suicide is painless

It brings on many changes

And I can take or leave it if I please

 

The game of life is hard to play

I'm gonna lose it anyway

The losing card I'll someday lay

So this is all I have to say

 

Suicide is painless

It brings on many changes

And I can take or leave it if I please

 

The sword of time will pierce our skins

It doesn't hurt when it begins

But as it works its way on in

The pain grows stronger...watch it grin, but...

 

Suicide is painless

It brings on many changes

And I can take or leave it if I please

 

A brave man once requested me

To answer questions that are key

Is it to be or not to be

And I replied 'oh why ask me?'

 

And suicide is painless

It brings on many changes

And I can take or leave it if I please

 

...and you can do the same thing if you please I Feel Like A God On Ecstacy. I'm Smoking This Ganja And It's Getting Me So High, It's Like I Am The Universe Talking To Spirits And Souls (The Gods Of The Stars) Listening To The Vibrations Of This Satanism Type Of Music Marilyn Manson Gucci Mane Tech N9ne Brotha Lynch Hung Dethklok Bone Thugs-N-Harmony Senses Fail Led Zeppelin And These Devilish YouTube Videos Sounds,Noises And Music Speaks To The Heart And Soul...... I Just Listen. Did They Forget About Babylon? (The Goetia Book Of Howling) #NewWorldOrder :) ^_^ MUAHAHAHAHAHAHH!!!!!!!!!!!!!!!!!!!! You're Here Because

You're One Of Us

We Are The Strength

We Are Soldiers

 

You've Journeyed Far

You've Battled Hard

And Now You Will Recieve The

Permanent Reward

 

You've Conquered Pain

You've Conquered Fear

Stand Proud And Salute

The Bloodied Flag Here

 

You've Pledged Your DETH and

Your Last Breath

You Are The Gears

YOu Are The Gears

 

We Fear Not Our Mortality

We'll Serve To The Best Of Our Ability

We Give Our Lives To Our Masters

We Vow To Smite Our Enemies

 

You've Mastered DETH

You've Mastered Fear

You Are Transformed

You Are Stronger

 

Now That You're Here

A Branded Gear

Burned In Your Flesh

Will Seal The Deal

 

You've Conquered Fire

You've Conquered Ice

You've Tasted Blood

You've Taken Life

 

You're Hear Because

You're One of Us

Become A Gear

Become A Gear

 

We Fear Not Our Mortality

We'll Serve To The Best Of Our Ability

We Give Our Lives To Our Masters

We Vow To Smite Our Enemies

 

We Bless Your Skin

We Bless You With Our Mark

Become A Part Of The KLOK

Become A Gear

 

You've Conquered Pain

We've Conquered Pain

You've Conqured Fear

We've Conqured Fear

You Fear Not Your Mortality

Become A Gear

(We Are The GEARS)

[X2]

 

We Bless Your Skin

We Bless You With Our Mark

Become A Part Of The KLOK

Become A Gear

 

(We Fear Not Our Mortality) "Black Fire Upon Us"

 

Tonight We Ride On Clouds Of Fire

We're Damned By Gods Our DETHS Conspired

We Fear No Mortals In These Worlds

The Gift We Give You Is Your Soul

 

Fly With Us Tonight

 

The Sky

Will Break

Black Fire

Will Wake

 

Fly On Through The Night

We Built An Allience

Our Numbers Are Strong

 

We Gather

But We Don't Prey To Gods

What Fools What Lunitics

They Must Think Of Us

 

On This Night We Will Journey

Far Behind This World

And You Must Know That We Will Never

Come Back Home Again

 

But Now We Must Fly

Beasts In The Night

Tragic In The Sky

Battlefield In Sight

 

Storm Gathers Strong

Cold Blackend Flame

Tell Us Our Future

Stories Of The Slain

 

Fire Grows Strong

Freezing Our Skin

Vision Is Clouded

The Rain Will Begin

 

Dangerous Creatures

Those That Oppose Us

Raped All Their Power

Bartered With Warlocks

Cheated The Demons

For Ancient Spells

The Blackened Fire

Waits To Consume Us

 

So Now We'll Say Goodbye

Because Tonight We Die

So We Say Goodbye

So We'll Say Goodbye

We Die

 

Tonight We Ride On Clouds Of Fire

We're Damned By Gods Our DETHs

Conspired

We Fear No Mortals In these Worlds

The Gift We Give You is Your Soul We are the dark and the light

(We are the dark and the light)

 

We have the power of time

(We have the power of time)

 

We are the serpents intertwined

(We are the serpents intertwined)

 

The galaxy will unite

(The galaxy will unite)

 

This is the beginning! The New Age Of Aquarius- " It Will Be Fought Largely With Mental Weapons And In The World Of Thought; It Will Involve Also The Emotional Realm, From The Standpoint Of Idealistic Fanaticism." "This Inherent Fanaticism Will Fight Against The Appearance Of The Coming World Religion And The Spread Of Esotericism...." It Must Not Be Forgotten That Only Those Souls Who Are On The Probationary Path Or The Path Of The Discipleship Will Form The Nucleus Of The Coming World Religion.." "There Is No Question Therefore That The Work To Be Done In Familiarizing The General Public With The Nature Of The Mysteries Is Paramount Importance At This Time..." When The Great One Comes With His Disciples And Initiates We Shall Have The Restoration Of The Mysteries And Their Exoteric Presentation, As A Consequence Of The First Initiation." "Theosophists- At Any Rate, Some Of Them- Who Understand The Hidden Meaning Of The Universally Expected Avatars, Messiah's, Sosioshes and Christ's- Know That It Is No End Of The World, But The Consummation Of The Age I.E. The Close Of A Cycle, Which Is Now Fast Approaching..." "Again The Messianic Cycle... Of Man Connected With Pisces.. It Is A Cycle, Historical, And Not Very Long, But Very Occult, Lasting About 2,155 Solar Years.... "It Occured 2,410 And 255 B.C... Or When The Equinox Entered Into The Sign Of Ram, And Again Into That Of Pisces. When It Enters In A Few Years, The Sign Of Aquarius, Psychologists Will Have Some Extra Work To Do, And The Psycic Idiosyncrasies Of Humanity Will Enter On A Great Change" H.P. Blavatsky. Lucifer A Theosophical Magazine, September 1887 To February 1888, [Kessinger Publishing, 2004] P.174 "... the equinox will reach the sign of Aquarius, and, coinciding the great cycle of influence, we can indeed hope to put a complete end to all the influence of the past Cycle, with its tyranny,slavery,war and cruelty..." "This is one of the great transitional Epochs, and the karma before humanity as a whole, and to every group in particular, is to reform itself from slavery, female subjection, war and cruelty and establish a civilization based on humane-ness and interest in spiritual matters" "But the future is now and the manoeuvres are being unveiled. A far as Christianity's role in this new age Carpenter states: Christianity therefore as i say must either now come frankly forward and acknow-ledge it's parentage from the great order of the past, seek to rehabilitate that and carry mankind one step forward in the path of evolution- or else it must perish there is no alternative." " Despite the vilification of the so-called New Age movment, the fact is that we are entering into a new age... the age referred to in the gospel tale is that of pisces, and, through contrivance and duplicity, coercion and slaughter, the fish-god "Jesus" The Piscean Solar Avatar, has indeed been with us, but now it is the close of the age, and his time is over...." As Hancock says, "We live today in an astrological no man's land at the end of the age of pisces, on the threshold of the New Age of Aquarius. Traditionally these times of transition between one age and the next have been regarded as ill-omened" "Ill-Omened verily as the ongoing destruction of the earth and the endless warfare over ideology will indeed produce the Armageddon so long awaited and planned by those who cannot live for today but must look towards an afterlife by realizing the cultural unity revealedever behind the Christ conspiracy, however humanity can pull together and prevent this fall, to create a better world" Acharya S The Christ conspiracy: the greatest story ever sold [Adventures Unlimited Press, 1999] p 416,417 " Satan is an anagram for Sanat Kumara, who in the esotric philosophy of India is the promethean being who gave mankind the fire of self-conscious and independent, indivudal selfhood." Satan has a possible echo in Theosophic lore, where the lord of the world-the spiritual rule of the earth and head of the great white lodge-is Sanat Kumara.... a Lord of the flame who descended to earth from venus in a fiery chariot some six million years ago" "It is actually Satan that is god the messiah and that jehovah is the evil one" "It is but natural-even from the dead-letter standpoint- to view Satan, the Serpent of the Genesis, as the real creator and benefactor, the father of spiritual mankind" "For it is he who was the "Harbourer of light" bright, radiant Lucifer, who opened the eyes of the automation created by jehovah as alleged; and he who was the first to whisper,"in the day ye eat thereof ye shall be as Elohim, knowing good and evil," "can only be regaurded in the light of a savior. an "adversary" to Jehovah the "personating spirit" he still remains in esoteric truth the ever loving messenger" (the angel) the seraphim and cherubim who both knew well, and loved still more, and who conferred on us spiritual instead of physical immortality.." " Satan, then was originally a divine being destined to carry light and life to the nether worlds he stands for the gift of free will and self conscious mind to man; a power which at once seduces and uplifts man. for with free will comes the power to go astray. Satan is therefore Man's Teacher...." "Lucifer is not a being that we can see with our present day physical eyes; Lucifer can be seen only with the awakened clairvoyance. Seen clairvoyantly, in fact, Lucifer is a particular being who was left behind during the moon phase of evolution." "The adversary or Satan is no other than Lucifer, the light bearer, the bright Morning Star: He is the Initator, awakening the divine faculties of intellect on man" "He is the king of the "Fallen Angels" Spirits from higher spheres, who descended among primitive mankind of the third race"... to develop in man and endow him with his self-conscious mind, or manas" "The "height" of the lodge ("even as high as the heavens") implies that the range of consciousness possible to us, when we have developed our potentialties to the full, is infinite. Man who has sprung from the earth and developed through the lower kingdoms of nature to this present rational state..." "has yet to complete his evolution by becoming a god-like being and unifying his consciousness with the omniscient to promote which is and always has been the sole aim and purpose of all initiation." "..and ye shall be as gods." -Satan,Genesis 3:5 "when a prophet speaks in the name of the Lord, if the thing does not come about or come true, that is the thing which the Lord has not spoken.The prophet has spoken it presumptuously; you shall not be afriad of him,"-Deut. 18:22 If I Die I Will Come Back And Destroy Your World #Immortal Matthew 5: 10-12 "Happy are those who are persecuted because they do what God requires; the Kingdom of heaven belongs to them!

"Happy are you when people insult you and persecute you and tell all kinds of evil lies against you because you are my followers. Be happy and glad, for a great reward is kept for you in heaven. This is how the prophets who lived before you were persecuted. "to many today, this awareness includes the recognition of higher states of consciousness attained by those who make up the emerging spiritual kingdom, the masters and initiates of the world. their existance was first revealed in modern time by H.P. Blavatsky, co-founder of the theosophical society,as long ago as 1875" "A more detailed communication about the masters and their work was given by alice a bailey between 1919 and 1949. in her book the externalisation of the hierarchy she revealed the existence of a planned return to physical-plane work and activity by this group of enlightened men, which return, i submit has already begun" "Wont the advent of a single world religion annoy the hierarchies of all the current orthodox religions? I asked, more than that he said with a smile. They will be shocked i daresay they will be among the last to accept the Christ" But according to kisling creme said confidently. "it will come because it must. We will begin to live, he said... as potential gods" Constance cumbey, The hidden dangers of the rainbow [huntington house inc 1983] p.21 "in a november 9 1982 radio interview over WLAC, Nashville, Benjamine Creme told the entire Bible belt that Lucifer came to planet earth from planet venus 18 n half million years ago and made the supreme sacrifice for us" "the state will wither away as there is no need for coercion" "the state does nothing becuase there is no state" "social classes will not exist" "the process which has been going on for centuries, if not millennia, religion, patriotism race, wealth, class, and every other form of arbitrary separatist identification thus conceived has served to create a controlled population utterly malleable in the hands of the few" "it will be a moneyless economy" The System Uses No Money" "it will be a command economy" government planners decide which goods and services are produced and how they should be distibuted."distribution of goods and services without the use of money or tokens would be accomplished by establishing distribution centers. these centers would be similar to expositions where the advantages of new products are explained and demonstrated exhibition centers will display what is new and available and will constantly be updated" (instead if government planners it will be "technicians" and "system analysts" Who decide) "... communism and the marist utopia of a moneyless society, where products were distributed rather than sold and bought" "For without money, a great majority of the crimes that are committed today would nerver occur" -peter joseph, zeitgeist addendum "the united states will eventually fly the communist red flag the american people will hoist it themselves" -nikita khrushchev, july 19, 1962 "Go Into The Water"

 

We call out to the beasts of the sea to come forth and join us, this night is yours

Because, one day we will all be with you in the black and deep

One day we will all go into the water

 

Go into the water

live there die there

live there die

 

We reject our earthly fires

Gone are days of land empires

Lungs transform to take in water

Cloaked in scales we swim and swim on

 

We are alive, and we'll metamorphasize

And we'll sink as we devolve back to beasts

Our home is down here, and we've known this for years

We must conquer from the sea, we build an army with water steeds

 

We'll rise, from our depths down below

Release yourselves, drown with me

We will conquer land with water

 

Gone are days of land empires

Lungs transform to take in water

Cloaked in scales we swim and swim on

We swim on

We swim on "Awaken"

 

Musta-Krakish,

Musta-Krakish,

 

The time has come, to awaken him.

 

I call upon the ancient lords of the underworld,

To bring forth this beast and,

 

Awaken, awaken, awaken, awaken,

Take the land, that must be taken.

Awaken, awaken, awaken, awaken,

Devour worlds, smite forsaken

 

Rise up from your thousand year-old sleep,

Break forth from your grave eternally.

 

I command you to rise, rise, rise, rise,

rise, rise, rise, rise.

 

I'm the conjurer of demons,

I'm the father of your death.

 

I bring forth the ancient evil,

I control his every breath.

 

I instigate your misfortune,

With the birth of killing trolls.

 

I awaken armageddon,

Feeding on a thousand souls.

 

Awaken,

Awaken,

Awaken,

Awaken,

 

Musta-Krakish, (musta)

Musta-Krakish, (musta)

Musta-Krakish, (musta)

Musta-Krakish, (musta),

 

Musta-Krakish, (musta)

Musta-Krakish, (musta)

Musta-Krakish, (musta)

Musta-Krakish, (musta)

 

Awaken, awaken, awaken, awaken,

Take the land, that must be taken.

Awaken, awaken, awaken, awaken,

Devour worlds, smite forsaken

 

Rise up from your thousand year-old sleep,

Break forth from your grave eternally.

 

Weak will die and land will all be burned

Musta-Krakish king and death to worlds.

 

I command you to

Rise, rise, rise, rise, rise, rise, rise, rise,

Rise, rise, rise, rise, rise, rise, rise, rise,

And awaken. "Fansong"

 

You people out there give us something more than just record sales

You give us something to hate

And we hate you, you brainless mutants

 

Hate [16x]

 

You hunched and blinded mutants

Living in chat rooms

You masturbate on the sheets

Your mothers clean for you

 

You have lined my pockets

Overflowed with gold

You're living with your parents

And you're 35 years old

 

You're a bunch of banks

That I'd like to rob

You're my online cash transaction

You're my future stocks

 

Transfer you like money

To a Swiss account

Spend you on an impulse buy

And zero you all out

 

Hate [16x]

 

You sad and putrid losers

Complaining on the couch

Think you're fucking better than us?'

You can't leave your house

 

Deluded little maggots

Fold your arms and frown

Go to work and make me money

Before I put you down

 

You're a bunch of banks

That I'd like to rob

You're my online cash transaction

You're my future stocks

 

Transfer you like money

To a Swiss account

Spend you on an impulse buy

And zero you all out

 

Hate [16x]

 

I would like to get some sleep

But you keep buying all our things

My overhead is way too deep

For us to not make all these things

 

It's way too cynical, you see?

Hating what's supporting me

I am not you, I thank the gods

And if I were, I'd die like dogs

 

Die [30x]

DIE!

 

You're a bunch of banks

That I'd like to rob

You're my online cash transaction

You're my future stocks

 

Transfer you like money

To a swiss account

Spend you an on impulse buy

And zero you all out

 

You're a credit card

That I will defile

Every time I max you out

I get a thousand miles

 

You're a brand new car

That I do not need

Wrap you round a telephone pole

Shrug it off and leave

 

Just follow me... Down the elevator...

Through the gates... down the stairs...

Just keep on walking... through the hallway...

 

Now open the door... "Hatredy"

 

Tragedy goes away

Hate-filled rage

Takes the stage

 

But you’re neutered in the night

Blinded by the light

Irony and spite

Sarcastic delight

 

Live to die on stage

Driven by the rage

Hating your own face

Comedic disgrace

 

Hatredy

Hatredy

 

Step before the jury,

Die in fits of fury

Comedy is DEATH

HATREDY

 

Stand before the spotlight

Laughter is a death-right

Crash and burn in horror

 

Make them squirm

Want to leave

After they buy their drinks

 

I hate this audience

Regardless of applaudience

Like to take you away

Burn in piles of hate

 

I hate the talent here

So dull and so full of fear

I'll beat you all to the punch

With an axe and a hack to the guts

 

I'll take the microphone stand

Run it through your neck

Cut off both your hands

 

Is this thing even fucking on?

Are you fucking deaf

Or just too scared to run

 

Are you fucking deaf or just too scared to run

Please take my wife, please take my wife

Then I’ll take your wife, then ill fuck your wife

Just a fucking joke, no its kinda' not

There’s a little truth in every single shot

 

Fueled by hate

Await your fate

Your time has come

To die on stage

 

It's funny

Because it's not

 

It's funny

Because it's not

 

It's funny

Because it's not

 

It's funny

Because it's not

Because it's not

Because it's not

 

Fueled by hate

Await your fate

Your time has come

To die on stage

 

Fueled by hate

Fueled by hate

Your time has come

To die on stage

 

DIE

DIE

DIE

"One Day"

 

Sometimes I lay

Under the moon

And thank God I'm breathing

Then I pray

Don't take me soon

Cause I'm here for a reason

Sometimes in my tears I drown

But I never let it get me down

So when negativity surrounds

I know some day it'll all turn around

Because

All my live I've been waiting for

I've been praying for

For the people to say

That we dont wanna fight no more

They'll be no more wars

And our children will play

One day [x6]

It's not about

Win or lose

Because we all lose

When they feed on the souls of the innocent

Blood drenched pavement

Keep on moving though the waters stay raging

In this maze you can lose your way (your way)

It might drive you crazy but dont let it faze you no way (no way)

Sometimes in my tears I drown

But I never let it get me down

So my negativity surrounds

I know some day it'll all turn around

Because

All my live I've been waiting for

I've been praying for

For the people to say

That we dont wanna fight no more

They'll be no more wars

And our children will play

One day [x6]

One day this all will change

Treat people the same

Stop with the violence

Down the the hate

One day we'll all be free

And proud to be

Under the same sun

Singing songs of freedom like

One day [x2]

All my live I've been waiting for

I've been praying for

For the people to say

That we don't wanna fight no more

They'll be no more wars

And our children will play

One day [x6]

Ooooooooooooooooooohhhhhhhhhhhhhhhhhhhhhh — in Babylon

Manchester Barton 11/08/2016 EGCB

White Waltham Airfield

 

One of the oldest and best known airfields in the country.

 

Set in 200 acres of the beautiful Berkshire countryside it is the largest grass airfield in Britain.

 

It is now privately owned and is the home of the West London Aero Club, the largest flying club in the United Kingdom.

 

en.wikipedia.org/wiki/White_Waltham_Airfield

 

www.wlac.co.uk/wlac

 

www.wlac.co.uk/wlac/gift-vouchers/harvard/

G-BIDK

Piper PA-18-150 Super Cub

en.wikipedia.org/wiki/Piper_PA-18_Super_Cub

 

White Waltham Airfield

 

One of the oldest and best known airfields in the country.

 

Set in 200 acres of the beautiful Berkshire countryside it is the largest grass airfield in Britain.

 

It is now privately owned and is the home of the West London Aero Club, the largest flying club in the United Kingdom.

 

en.wikipedia.org/wiki/White_Waltham_Airfield

 

www.wlac.co.uk/wlac

The members' day event at WLAC at white Waltham, featuring flying displays from vintage aircraft and warbirds.

Memphis, TN, est. 1819, pop. 650,000

 

• in the 1950s, in a small studio on Union, Ave., Sam C. Phillips (1923-2003) recorded music that is "one of the true touchstones of American culture" —Escott, Hawkins, Good Rockin' Tonight: Sun Records and the Birth of Rock 'N' Roll

 

• this two-story corner bldg. is located in Memphis's Edge district • before becoming the Sun Studio Café, the 1st floor housed Taylor's Fine Food restaurant (1948-1981) [photo] • owned by Dell Taylor (1911-2003) & husband, Carlos (1914-1976) • 2nd floor was a rooming house

 

• the 1908 bldg. shares a partywall with a 1-story storefront at no. 706, built in 1916 [photos] • this small adjacent structure became Memphis Recording Service & later, Sun Studio [discography], where Elvis Presley (1935-1977) began his recording career

 

"Dell M. Taylor served up country fried steak and gentle mothering to the emerging stars of Sun Studio… Mrs. Taylor saw to it that Elvis Presley, Rufus Thomas, Jerry Lee Lewis, Johnny Cash, Charlie Rich and Carl Perkins, — along with the mechanics and other workers from the auto dealership row on Union — had the freshest greens and vegetables… Many a song was written in the booths, as the musicians would come in to eat during a break in recording at Sun Studio next door… Sun Studio founder Sam Phillips, credited with discovering Elvis and others, often did his bookkeeping at the restaurant." —Chris Conley, The Commercial Appeal (Memphis), 24 Feb., 2003

 

• Sam Phillips, who claimed he didn't have a desk, had his own booth at Taylor's to pore over paperwork • "That's where all the guys did their writing and talking, and that's where the Sun sound was really born." –Jack Clement (1931-2013), Sun Studio producer

 

• exhausted musicians often spent the night in one of "Miss Taylor's" upstairs rooms • while recording at Sun the mid-1950s, Roy Orbison had a two-room apartment there

 

• the bldg. now serves as visitor center for the recording studio, which is open to the public for tours

 

Marker: Elvis Presley and Sun Records

 

In July 1954 Sun Records released Elvis Presley's first recording. That record, and Elvis' four that followed on the Sun label, changed popular music. Elvis developed an innovative and different sound combining blues, gospel, and country. That quality made Elvis a worldwide celebrity within two years. He went on to become one of the most famous and beloved entertainers in history. Sun Records introduced many well known people in all fields of music. Generations of musicians have been affected by those who recorded here and especially by the music Elvis Presley first sang at Sun Records

 

National Historic Landmark Nomination: (unedited version with citations available here)

 

Marion Keisker (1917-1989), Phillips's sole assistant & employee when he started his business said he "would talk about this idea he had, this dream, I suppose, to have a facility where black people could come and play their own music, a place where they would feel free and relaxed to do it. One day we were riding along, and he saw that spot on Union, and he said, 'That's the spot I want.' With many difficulties we got the place, and we raised the money, and between us we did everything. We laid all the tile, we painted the acoustic boards, I put in the bathroom, Sam put in the control room—what little equipment he had always had to be the best." — quoted by Peter Guralnick, Last Train to Memphis: The Rise of Elvis Presley

 

Phillips started his own record company, Sun Records, in 1952, "the first great rock 'n' roll record label." • Some of the artists Phillips recorded would redefine the musical genres in which they worked. Many of them made for Phillips not only their first recordings but also their best.

 

Before World War II most black music was blues, and a lot of those were country blues of the Mississippi Delta, the raw, gut-wrenching folk music of rural African Americans… Black migration out of the rural South accelerated during the First World War and exploded after World War II when manual cotton picking came to an end. Synthetic materials took over the market after the discovery of nylon in 1939, and the mechanical cotton picker, able to do the work of fifty people, arrived soon after. "The main musical result of the great migration was the blues came to town, and not to any old town: to Memphis, which acted as the local focus for migration from the Delta." — Sir Peter Hall, Cities in Civilization

 

In Memphis, WDIA started out in 1947 as a popular and country music radio station. The station switched formats in 1948 and began programming for a black audience after the success of a show called "Black America Speaks," hosted by Memphis's first black on-air personality, Nat Williams (1907-1983) [editorial: Color the Issue, A Point of View by Nat L. Williams]

 

Also in 1948, Dewey Phillips (1926-1968), a white radio announcer from rural Tennessee, began to host a show on WHBQ. "Red Hot and Blue" [listen] expanded from fifteen minutes to three hours daily during its first year on the air. Phillips played "an eclectic mix of blues, hillbilly, and pop that would become an institution in Memphis, and his importance to the cross-cultural miscegenation that became Rock 'n' Roll is incalculable." By 1951, word began to spread that white kids were buying "race records."

 

Sam Phillips was born on January 5, 1923 in the northwest corner of Alabama near Florence, about 150 miles east of Memphis. He got his first radio job in 1940 at WLAY in Muscle Shoals, Alabama, and later took correspondence courses in radio engineering. He worked at WMSL in Decatur, Alabama, and at WLAC in Nashville before moving to Memphis in 1945.

 

In January 1950, Phillips started his own recording business in addition to his regular jobs. The Memphis Recording Service opened at 706 Union Avenue, about a mile east of the downtown area. The small one-story brick building had a reception area/office at the front of the building, a recording studio in the middle section, and a small control room in the rear. The entire building is only about 18 feet wide and 57 feet long. Phillips's business card read "We Record Anything—Anywhere—Anytime." Initially that included weddings, funerals, bar mitzvahs, advertisements for radio, etc., in addition to musicians in his studio.

 

"I opened the Memphis Recording Service with the intention of recording singers and musicians from Memphis and the locality who I felt had something that people should be able to hear. I'm talking about blues—both the country style and the rhythm style—and also about gospel or spiritual music and about white country music. I always felt that people who played this type of music had not been given the opportunity to reach an audience . . . My aim was to try and record the blues and other music I liked and to prove whether I was right or wrong about this music. I knew, or I felt I knew, that there was a bigger audience for blues than just the black man of the mid-South. There were city markets to be reached, and I knew that whites listened to blues surreptitiously." —Escott, op. cit.

 

Phillips also functioned as a folklorist, documenting music that was fading into the past. "With the jet age coming on, with cotton-picking machines as big as a building going down the road, with society changing, I knew that this music wasn't going to be available in a pure sense forever."

 

Recording the Blues

 

video: Sam Phillips: The Man who Invented Rock & Roll Part 1 (44:22) & Part 2 (45:59)

 

His first deal, with 4 Star/Gilt Edge Records, was a song by a blind pianist from south Memphis. Lost John Hunter's "Boogie for Me Baby" [listen] was "a crude boogie blues that could pick up some southern juke coin," according to the review in Billboard, a record business trade publication.

 

In late summer 1950, Phillips launched his own record company with partner Dewey Phillips (the hot Memphis radio announcer, no relation) in order to issue and promote his own products. They called their label Phillips, but it only lasted a few weeks, issuing three hundred copies of Joe Hill Louis's "Boogie in the Park" in August 1950 [listen]

 

Phillips soon began working with Modern Records of Los Angeles, owned and operated by the Bihari brothers. Their new subsidiary, RPM Records, was looking for "new music with a down- home feel." Jules Bihari sent a guitar player from Indianola, Mississippi, to Sam Phillips to record. Riley King was already popular locally and known as B.B. King (for Blues Boy, or more likely, Black Boy). Phillips recorded King, one of the first artists on the new RPM label, from mid-1950 until mid-1951 [listen].

 

Even at this early stage in his career, Sam Phillips used recording techniques that were soon recognized as hallmarks of his records. He put up-tempo boogies on the front sides of records, slow numbers on back sides, and overamplified on faster songs to get a primitive fuzzy sound… These early recording sessions with King also document Phillips's skill as a record producer. King's version of a Tampa Red song had an explosiveness missing from the original record.

 

"Rocket '88'," a song about a hot Oldsmobile, is one of the contenders for the title "first rock 'n' roll record." It featured Jackie Brenston, the singer, and Ike Turner, the bandleader, on piano. "Rocket '88'" [listen] was released in April 1951. It hit number 1 on Billboard's R&B chart in June and eventually became the second biggest R&B hit of the year. According to Sam Phillips, "Rocket '88'" was the record that really kicked it off for me as far as broadening the base of music and opening up wider markets for our local music." Phillips resigned from WREC in June 1951 after "Rocket '88'" became a hit. — [more] on the history of “Rocket 88”

 

The Commercial Appeal (Memphis), 28 Mar, 1951: "[Sam Phillips] has agreements with two recording companies to locate and record hillbilly and race music. Race numbers are those tailored for the Negro trade. Sam auditions musicians with original songs. When he finds something he's sure will sell, he gets it on acetate and sends it to one of the companies. He doesn't charge the musicians anything . . . Sam may branch out one day, so he says if anyone wants to bring him a pop song, he'll be glad to look it over." • full article

 

• Sam Phillips first recorded Chester Burnett (The Howlin' Wolf) in the spring of 1951. Born near Aberdeen, Mississippi, Howlin' Wolf (1910-1976) was a singer who gave the traditional Delta blues another dimension. They recorded "Moanin' at Midnight" and "How Many More Years" [listen] in August 1951… In Phillips's estimation, the Wolf was his greatest discovery.

 

• Even though he preferred the creative side of the business, Phillips started his own record company early in 1952… With his own label, Phillips could run the business like he wanted and release records that other labels rejected.

 

"When I was leasing to other labels, they wanted me to compromise. They wanted a fuller blues sound than I did. They were selling excitement. I was recording the feel I found in the blues. I wanted to get that gut feel onto record. I realized that it was going to be much more difficult to merchandise than what Atlantic or Specialty, for example, were doing, but I was willing to go with it."

 

Phillips named his new company Sun Records and selected an eye-catching record label [photo] designed by John G. Parker (1925-2012), who also designed the tiger stripe helmet for the Cincinnati Bengals football team and packages for Alka-Seltzer and Super Bubble gum… "The sun to me—even as a kid back on the farm—was a universal kind of thing. A new day, a new opportunity." —Sam Phillips

 

The first record issued on the new Sun label (March 27, 1952), Sun number 175, was an original instrumental, "Drivin' Slow," by alto saxophonist Johnny London.

 

"Even on this first release, all the hallmarks of a Sam Phillips Sun record were in place: the raw sound, the experimental origin, the dark texture, even the trademark echo. Phillips and London created the illusion of a sax heard down a long hallway on a humid night by rigging something like a telephone booth over London's head while he played. The record's appeal had more to do with feeling than virtuosity—in short, it offered everything music buyers could expect from Sun for the remainder of the decade." [listen]

 

The first recording on the Sun label considered to be a classic was Easy, an instrumental released in March 1953 by Walter Horton (1921-1981) (Little Walter, and later, Big Walter).

 

". . . Horton played the same theme five times, with mounting intensity. By the fourth chorus, he was playing with such intensity that his harmonica sounded like a tenor saxophone. Phillips' virtuosity with tape delay echo was rarely used to better advantage: he made three instruments [harmonica, guitar, drums] sound as full as an orchestra. Any other instrument would have been redundant." [listen]

 

Sun Records had its first national hit in the spring of 1953 with "Bear Cat," [listen] which went to number 3 on the national R&B chart. It was an "answer song" to "Hound Dog" by Big Mama Thornton aka Willie Mae Thornton (1926-1984), sung by local radio announcer Rufus Thomas. "Bear Cat" was the first record to make money for Sun Records and it put the company on the map. "Feelin' Good" by Little Junior's Blue Flames (released in July 1953), was also commercially successful, reaching number 5 on the national R&B chart.

 

Sun's next hit was "Just Walkin' in the Rain" [listen] by The Prisonaires, a black vocal group of five inmates from the Tennessee State Penitentiary in Nashville. They sang close-harmony gospel style and came under armed guard to record at 706 Union on June 1, 1953. As part of the warden's rehabilitation program, they were allowed to perform on radio, in concerts, and at the Governor's mansion, but "Just Walkin' in the Rain" was their only hit.

 

Phillips recorded a number of important blues artists in the early 1950s, including "Sleepy" John Estes, Little Milton Campbell, Rosco Gordon, Dr. Ross, Harmonica Frank Floyd, Willie Nix, Billy "The Kid" Emerson, and Bobby "Blue" Bland.

 

". . . It's safe to say that the blues has never sounded as mean, raw, or intense as it did on countless days and nights at 706 Union Avenue. Amplifiers were cranked way past the point of distortion, guitars slashed like straight razors, rickety drum kits were pounded with fury and abandon, and the stories both sung and shouted spanned the gamut of the black Southern experience…

 

"Even if he'd never issued a record on the shining yellow Sun label, even if Elvis Presley had never entered his small recording studio..., Phillips would rank as one of the most visionary record producers of our time on the basis of his early fifties blues work." —John Floyd, Sun Records: An Oral History

 

In May 1954, Phillips recorded "Cotton Crop Blues" with James Cotton on vocals and Auburn "Pat" Hare on guitar. This was "one of the truly great blues recordings," but recording of traditional blues at 706 Union fell off in 1954 with the growing popularity of R&B music. Sun Records soon became synonymous with rock 'n' roll, overshadowing Phillips's role in blues recording "and the insight that [he] brought to recording the blues. He worked hard to get the best from his artists . . . Phillips would sit behind his tape deck until sunup if he thought the musicians on the studio floor might capture the sound that he heard in his head."

 

Phillips struggled to make money in the record business for almost six years. Eventually he saw that the market at that time was too small for the kind of music he was recording.

 

"The base wasn't broad enough because of racial prejudice. It wasn't broad enough to get the amount of commercial play and general acceptance overall—not just in the South . . . Now these were basically good people, but conceptually they did not understand the kinship between black and white people in the South. So I knew what I had to do to broaden the base of acceptance." —Escott, op. cit.

 

Elvis Presley

 

Elvis Presley graduated from Humes High School in north Memphis on June 3, 1953 and went to work at M.B. Parker Machinists on July 1. Later that summer, he recorded a personal record at the Memphis Recording Service. Presley paid $3.98 for an acetate with two sides, both ballads. While he was there, Presley talked with Marion Keisker, a long-time Memphis radio personality who helped Sam Phillips run his businesses at 706 Union, and asked if she knew of a band that needed a singer.

 

He made an impression on Keisker which she later remembered well, especially his answer to her question about which hillbilly singer he sounded like: "I don't sound like nobody." At that time, Presley had a child's guitar that he played in the park, on his porch steps, and in a band with his buddies around their housing project. He soon aspired to be a member of the Songfellows, an amateur church quartet. —Guralnick, op. cit.

 

Presley dropped by 706 Union a number of times after that initial meeting to see if Ms. Keisker had any leads for him. In January 1954, Presley paid for a second personal record, and tried out for a professional band that spring. Eddie Bond (1933-2003), the band leader, told him to keep driving a truck because he would never make it as a singer. Presley later revealed that Bond's rejection "broke my heart." —Guralnick, op. cit.

 

". . . There is little question that he stepped through the doorway [at 706 Union] with the idea, if not of stardom . . . at the very least of being discovered. In later years he would always say that he wanted to make a personal record "to surprise my mother." Or "I just wanted to hear what I sounded like." But, of course, if he had simply wanted to record his voice, he could have paid twenty-five cents at W. T. Grant's on Main Street . . . Instead, Elvis went to a professional facility, where a man who had been written up in the papers would hear him sing." —Guralnick, op. cit.

 

Marion Keisker finally called Presley on Saturday, June 26 to set up an appointment, almost a year after he recorded his first personal disc. On a recent trip to Nashville, Phillips had gotten an acetate of a song that reminded him of Presley's voice. They worked on "Without You" [listen] for a long time that afternoon, and Phillips had Presley sing a number of other songs after his unsuccessful attempts with "Without You."

 

A week later, Phillips set Presley up with two members of the Starlite Wranglers [photos], Scotty Moore (guitar) and Bill Black (bass), and the three of them went to the studio on Monday, July 5 so Phillips could hear them on tape. Nothing special happened at the session until they took a break and Presley began fooling around and playing an old blues song by Arthur Crudup, "That's All Right [Mama] [listen]."

 

"Sam recognized it right away. He was amazed that the boy even knew Arthur "Big Boy" Crudup—nothing in any of the songs he had tried so far gave any indication that he was drawn to this kind of music at all. But this was the sort of music that Sam had long ago wholeheartedly embraced . . . And the way the boy performed it, it came across with a freshness and an exuberance, it came across with the kind of clear-eyed, unabashed originality that Sam sought in all the music that he recorded—it was "different," it was itself." —Guralnick, op. cit.

 

Phillips got his friend and kindred spirit, disc jockey Dewey Phillips, to play "That's All Right" [listen] on his radio show "Red Hot and Blue," then near the height of its popularity. The response was immediate—hundreds of phone calls and telegrams. Dewey played the song a number of times that night and also interviewed Presley during the show.

 

By the time the record was pressed and ready for release, there were 6,000 orders for it locally. Sun record number 209 was released on Monday, July 17, 1954. Phillips had been "looking for something that nobody could categorize," and this song did not sound exclusively black or white or country or pop. Initially, many people who heard the song thought that Presley was a black man. —Guralnick, op. cit.

 

Elvis Presley's first big public appearance with Scotty and Bill, the Blue Moon Boys, was on Friday, July 30 at Memphis's outdoor amphitheater in Overton Park [photos]. The show featured Slim Whitman, a star from the Louisiana Hayride, which some called the Grand Ole Opry's "farm club." He drew a hillbilly crowd, but they went wild when Elvis shook and wiggled his legs, his natural way of performing.

 

The new record made Billboard's regional charts by the end of August, but it was the B side that was more popular. Phillips backed "That's All Right" with an unorthodox version of "Blue Moon of Kentucky" [listen], a waltz that was a hit in 1946 for Bill Monroe, country music's elder statesman. By early September, "Blue Moon" was number 1 on the Memphis C&W chart and "That's All Right" was number 7. —Guralnick, op. cit.

 

Sun released Presley's second record in late September. "It was . . . an even bolder declaration of intent than the first, especially the strident blues number 'Good Rockin' Tonight' [listen], which rocked more confidently than anything they could have imagined in those first, uncertain days in the studio." The original jump blues version was written and recorded by Roy Brown in 1947 [listen]

 

Presley's growing popularity enabled Phillips to arrange a guest appearance on the Grand Ole Opry for October 2, even though the Opry had never before scheduled a performer at such an early stage in his career. The performance of "Blue Moon of Kentucky" by Elvis Presley, Scotty and Bill received a "polite, but somewhat tepid, reception," and the Opry's manager told Phillips that Presley "just did not fit the Opry mold."

 

It was a big disappointment for Elvis. But soon they were off to Louisiana for Presley's first appearance on the Louisiana Hayride, "the Opry's more innovative rival in Shreveport" that had a show every Saturday night. On the third Saturday of the month the show broadcast with a 50,000 watt signal that reached up to twenty-eight states.48 After only one guest appearance, Presley signed a standard one year contract to be one of the Hayride's regular members, and he and his band quit their day jobs. —Guralnick, op. cit.

 

For the next year, Elvis Presley and the Blue Moon Boys toured almost constantly... Presley took his first airplane flight and first trip to New York City on March 23, 1955 to try out for Arthur Godfrey's Talent Scouts contest, but he did not pass the audition. [A] tour with Hank Snow/Jamboree Attractions began on May 1 in New Orleans, visiting twenty cities in three weeks, including a number of stops in Florida. There was a "riot" backstage after the concert in Jacksonville …

 

The audiences had never heard music like Presley played before, and they had never seen anyone who performed like Presley either. The shy, polite, mumbling boy gained self-confidence with every appearance, which soon led to a transformation on stage. People watching the show were astounded and shocked, both by the "ferocity of his performance,"49 and the crowd's reaction to it.

 

Even in the early days, Elvis almost always stole the show from the headliners, and concert lineups had to be rearranged accordingly. Nobody followed Elvis. Roy Orbison saw Presley for the first time in Odessa, Texas: "His energy was incredible, his instinct was just amazing . . . I just didn't know what to make of it. There was just no reference point in the culture to compare it."—Guralnick, op. cit.

 

"'He's the new rage,' said a Louisiana radio executive… 'Sings hillbilly in R&B time. Can you figure that out? He wears pink pants and a black coat . . .'" —Guralnick, op. cit.

 

Elvis caused a great commotion everywhere he went. Throughout the South, Presley had girls screaming and fainting and chasing after him.

 

Sam Phillips was also on the road constantly after the Overton Park performance in July 1954, promoting the new records to distributors, disc jockeys, record store owners, and jukebox operators. His experiences, however, were entirely different. Time and again, disc jockeys who were old friends and/or long-standing business associates told Phillips they could not play the Presley records. A country deejay said "Sam, they'll run me out of town." To an R&B deejay, "That's All Right" was a country song. A major pop station disc jockey told Phillips, "your music is just so ragged. I just can't handle it right now. Maybe later on." —Guralnick, op. cit.

 

WELO in Tupelo, Mississippi, Presley's hometown, would not even play the record, in spite of many requests from teenagers, because the deejay did not like the new music. —Guralnick, op. cit.

 

Sam Phillips persevered in spite of all the rejection he was getting, and kept trying to turn it around. "I needed the attention that I got from the people that hated what I was doing, that acted like: 'Here is somebody trying to thrust junk on us and classify it as our music.'"—Guralnick, op. cit.

 

"He was a man swept up by a belief, in a sound and in an idea. And as discouraged as he might sometimes get, as harsh as the reality of selling this new music might be, he never strayed from his belief, he never allowed himself to be distracted from his main goal. Which was to get them to listen." —Guralnick, op. cit.

 

Phillips could feel a revolution was on the way. There were already lots of country boys coming to his studio to play the new music, which initially got the name rockabilly. "Sam knew that a day was coming . . . when the music would prevail." —Guralnick, op. cit.

 

Presley was still a regional sensation and unknown to the national market when he got the record industry's attention. By the summer of 1955, almost all the major and independent record labels were inquiring about him. Sam Phillips had mixed feelings about selling Presley's contract, but his operations could not accommodate the Presley phenomenon, his finances were very tight, and he had other artists who needed his attention.

 

Presley's parents signed a contract in August which soon forced the issue. Col. Tom Parker (1909-1997) became "special adviser to Elvis Presley." He was the head of Jamboree Attractions, one of the major promoters and bookers of country and western talent, and had booked Presley on the Hank Snow package tours earlier that year. At that time, Parker was known as the best promoter in the business. In October Parker asked Phillips to name his price for Presley's contract, and Parker made sure that it was met.

 

The deal was signed at 706 Union Avenue on November 21, 1955. RCA-Victor bought Elvis Presley's contract from Sun Records for $35,000, plus $5,000 in back royalties owed to Presley. The story ran in the Memphis Press-Scimitar the next day:

 

"Elvis Presley, 20, Memphis recording star and entertainer who zoomed into big- time and the big money almost overnight, has been released from his contract with Sun Record Co. of Memphis . . . . Phillips and RCA officials did not reveal terms but said the money involved is probably the highest ever paid for a contract release for a country-western recording artist. 'I feel Elvis is one of the most talented youngsters today,' Phillips said, 'and by releasing his contract to RCA-Victor we will give him the opportunity of entering the largest organization of its kind in the world, so his talents can be given the fullest opportunity.'" —quoted in Guralnick, op. cit.

 

Sam Phillips never regretted his decision to sell Elvis Presley's contract. In many ways, Presley's departure was like a new beginning for Sun Records. Many country musicians aspiring to play rockabilly began to make their way to 706 Union Avenue. As Johnny Cash said many years later, "Elvis was a beacon that brought us all there." —Peter Guralnick, "Sam Phillips: The Man Who Invented Rock 'n' Roll," VHS (A&E Biography, 2000)

 

Sun Studio

 

After Sam Phillips moved his companies to the new location on Madison Avenue, 706 Union Avenue housed a number of different businesses in the 1960s and 1970s, including a barber shop, an auto parts store, and a scuba shop. The building was vacant in 1985 when it became the site of a family reunion of sorts. An album entitled “Class of '55: Memphis Rock 'n' Roll Homecoming“ was recorded here to celebrate and remember the "Class of '55" on their 30th "anniversary." Record producer Chips Moman convened Johnny Cash, Jerry Lee Lewis, Carl Perkins, and Roy Orbison to record together for the first time at the Sun studio in September 1985.

 

Not long after that event, 706 Union Avenue became a stop for visitors on tours to Graceland, the home of Elvis Presley, which opened to the public in 1982. The building opened as the Sun Studio for tours in 1987—the name Sun Records and the original Sun record label design still belong to Shelby Singleton, who bought the company in 1969. The current property owner also purchased the adjacent two-story brick building that housed a café and a boarding house in the 1950s. That building now serves as a soda shop, gallery, and gift shop for visitors to Sun Studio.

 

The Sun Studio also operates as a full service 24-track recording studio for professional musicians, as well as anyone who wants to make a personal record, just like Elvis. In 1987, the Irish rock band U2 recorded several songs here for their album "Rattle and Hum," including "When Love Comes to Town" featuring B.B. King. Several hundred thousand visitors have made the pilgrimage to this extraordinary place.

 

• National Register # 03001031, 2003 • designated a National Historic Landmark, 2003

Memphis, TN, est. 1819, pop. 650,000

 

• in the 1950s, in a small studio on Union, Ave., Sam C. Phillips (1923-2003) recorded music that is "one of the true touchstones of American culture" —Escott, Hawkins, Good Rockin' Tonight: Sun Records and the Birth of Rock 'N' Roll

 

• this two-story corner bldg. is located in Memphis's Edge district • before becoming the Sun Studio Café, the 1st floor housed Taylor's Fine Food restaurant (1948-1981) [photo] • owned by Dell Taylor (1911-2003) & husband, Carlos (1914-1976) • 2nd floor was a rooming house

 

• the 1908 bldg. shares a partywall with a 1-story storefront at no. 706, built in 1916 [photos] • this small adjacent structure became Memphis Recording Service & later, Sun Studio [discography], where Elvis Presley (1935-1977) began his recording career

 

"Dell M. Taylor served up country fried steak and gentle mothering to the emerging stars of Sun Studio… Mrs. Taylor saw to it that Elvis Presley, Rufus Thomas, Jerry Lee Lewis, Johnny Cash, Charlie Rich and Carl Perkins, — along with the mechanics and other workers from the auto dealership row on Union — had the freshest greens and vegetables… Many a song was written in the booths, as the musicians would come in to eat during a break in recording at Sun Studio next door… Sun Studio founder Sam Phillips, credited with discovering Elvis and others, often did his bookkeeping at the restaurant." —Chris Conley, The Commercial Appeal (Memphis), 24 Feb., 2003

 

• Sam Phillips, who claimed he didn't have a desk, had his own booth at Taylor's to pore over paperwork • "That's where all the guys did their writing and talking, and that's where the Sun sound was really born." –Jack Clement (1931-2013), Sun Studio producer

 

• exhausted musicians often spent the night in one of "Miss Taylor's" upstairs rooms • while recording at Sun the mid-1950s, Roy Orbison had a two-room apartment there

 

• the bldg. now serves as visitor center for the recording studio, which is open to the public for tours

 

Marker: Elvis Presley and Sun Records

 

In July 1954 Sun Records released Elvis Presley's first recording. That record, and Elvis' four that followed on the Sun label, changed popular music. Elvis developed an innovative and different sound combining blues, gospel, and country. That quality made Elvis a worldwide celebrity within two years. He went on to become one of the most famous and beloved entertainers in history. Sun Records introduced many well known people in all fields of music. Generations of musicians have been affected by those who recorded here and especially by the music Elvis Presley first sang at Sun Records

 

National Historic Landmark Nomination: (unedited version with citations available here)

 

Marion Keisker (1917-1989), Phillips's sole assistant & employee when he started his business said he "would talk about this idea he had, this dream, I suppose, to have a facility where black people could come and play their own music, a place where they would feel free and relaxed to do it. One day we were riding along, and he saw that spot on Union, and he said, 'That's the spot I want.' With many difficulties we got the place, and we raised the money, and between us we did everything. We laid all the tile, we painted the acoustic boards, I put in the bathroom, Sam put in the control room—what little equipment he had always had to be the best." — quoted by Peter Guralnick, Last Train to Memphis: The Rise of Elvis Presley

 

Phillips started his own record company, Sun Records, in 1952, "the first great rock 'n' roll record label." • Some of the artists Phillips recorded would redefine the musical genres in which they worked. Many of them made for Phillips not only their first recordings but also their best.

 

Before World War II most black music was blues, and a lot of those were country blues of the Mississippi Delta, the raw, gut-wrenching folk music of rural African Americans… Black migration out of the rural South accelerated during the First World War and exploded after World War II when manual cotton picking came to an end. Synthetic materials took over the market after the discovery of nylon in 1939, and the mechanical cotton picker, able to do the work of fifty people, arrived soon after. "The main musical result of the great migration was the blues came to town, and not to any old town: to Memphis, which acted as the local focus for migration from the Delta." — Sir Peter Hall, Cities in Civilization

 

In Memphis, WDIA started out in 1947 as a popular and country music radio station. The station switched formats in 1948 and began programming for a black audience after the success of a show called "Black America Speaks," hosted by Memphis's first black on-air personality, Nat Williams (1907-1983) [editorial: Color the Issue, A Point of View by Nat L. Williams]

 

Also in 1948, Dewey Phillips (1926-1968), a white radio announcer from rural Tennessee, began to host a show on WHBQ. "Red Hot and Blue" [listen] expanded from fifteen minutes to three hours daily during its first year on the air. Phillips played "an eclectic mix of blues, hillbilly, and pop that would become an institution in Memphis, and his importance to the cross-cultural miscegenation that became Rock 'n' Roll is incalculable." By 1951, word began to spread that white kids were buying "race records."

 

Sam Phillips was born on January 5, 1923 in the northwest corner of Alabama near Florence, about 150 miles east of Memphis. He got his first radio job in 1940 at WLAY in Muscle Shoals, Alabama, and later took correspondence courses in radio engineering. He worked at WMSL in Decatur, Alabama, and at WLAC in Nashville before moving to Memphis in 1945.

 

In January 1950, Phillips started his own recording business in addition to his regular jobs. The Memphis Recording Service opened at 706 Union Avenue, about a mile east of the downtown area. The small one-story brick building had a reception area/office at the front of the building, a recording studio in the middle section, and a small control room in the rear. The entire building is only about 18 feet wide and 57 feet long. Phillips's business card read "We Record Anything—Anywhere—Anytime." Initially that included weddings, funerals, bar mitzvahs, advertisements for radio, etc., in addition to musicians in his studio.

 

"I opened the Memphis Recording Service with the intention of recording singers and musicians from Memphis and the locality who I felt had something that people should be able to hear. I'm talking about blues—both the country style and the rhythm style—and also about gospel or spiritual music and about white country music. I always felt that people who played this type of music had not been given the opportunity to reach an audience . . . My aim was to try and record the blues and other music I liked and to prove whether I was right or wrong about this music. I knew, or I felt I knew, that there was a bigger audience for blues than just the black man of the mid-South. There were city markets to be reached, and I knew that whites listened to blues surreptitiously." —Escott, op. cit.

 

Phillips also functioned as a folklorist, documenting music that was fading into the past. "With the jet age coming on, with cotton-picking machines as big as a building going down the road, with society changing, I knew that this music wasn't going to be available in a pure sense forever."

 

Recording the Blues

 

video: Sam Phillips: The Man who Invented Rock & Roll Part 1 (44:22) & Part 2 (45:59)

 

His first deal, with 4 Star/Gilt Edge Records, was a song by a blind pianist from south Memphis. Lost John Hunter's "Boogie for Me Baby" [listen] was "a crude boogie blues that could pick up some southern juke coin," according to the review in Billboard, a record business trade publication.

 

In late summer 1950, Phillips launched his own record company with partner Dewey Phillips (the hot Memphis radio announcer, no relation) in order to issue and promote his own products. They called their label Phillips, but it only lasted a few weeks, issuing three hundred copies of Joe Hill Louis's "Boogie in the Park" in August 1950 [listen]

 

Phillips soon began working with Modern Records of Los Angeles, owned and operated by the Bihari brothers. Their new subsidiary, RPM Records, was looking for "new music with a down- home feel." Jules Bihari sent a guitar player from Indianola, Mississippi, to Sam Phillips to record. Riley King was already popular locally and known as B.B. King (for Blues Boy, or more likely, Black Boy). Phillips recorded King, one of the first artists on the new RPM label, from mid-1950 until mid-1951 [listen].

 

Even at this early stage in his career, Sam Phillips used recording techniques that were soon recognized as hallmarks of his records. He put up-tempo boogies on the front sides of records, slow numbers on back sides, and overamplified on faster songs to get a primitive fuzzy sound… These early recording sessions with King also document Phillips's skill as a record producer. King's version of a Tampa Red song had an explosiveness missing from the original record.

 

"Rocket '88'," a song about a hot Oldsmobile, is one of the contenders for the title "first rock 'n' roll record." It featured Jackie Brenston, the singer, and Ike Turner, the bandleader, on piano. "Rocket '88'" [listen] was released in April 1951. It hit number 1 on Billboard's R&B chart in June and eventually became the second biggest R&B hit of the year. According to Sam Phillips, "Rocket '88'" was the record that really kicked it off for me as far as broadening the base of music and opening up wider markets for our local music." Phillips resigned from WREC in June 1951 after "Rocket '88'" became a hit. — [more] on the history of “Rocket 88”

 

The Commercial Appeal (Memphis), 28 Mar, 1951: "[Sam Phillips] has agreements with two recording companies to locate and record hillbilly and race music. Race numbers are those tailored for the Negro trade. Sam auditions musicians with original songs. When he finds something he's sure will sell, he gets it on acetate and sends it to one of the companies. He doesn't charge the musicians anything . . . Sam may branch out one day, so he says if anyone wants to bring him a pop song, he'll be glad to look it over." • full article

 

• Sam Phillips first recorded Chester Burnett (The Howlin' Wolf) in the spring of 1951. Born near Aberdeen, Mississippi, Howlin' Wolf (1910-1976) was a singer who gave the traditional Delta blues another dimension. They recorded "Moanin' at Midnight" and "How Many More Years" [listen] in August 1951… In Phillips's estimation, the Wolf was his greatest discovery.

 

• Even though he preferred the creative side of the business, Phillips started his own record company early in 1952… With his own label, Phillips could run the business like he wanted and release records that other labels rejected.

 

"When I was leasing to other labels, they wanted me to compromise. They wanted a fuller blues sound than I did. They were selling excitement. I was recording the feel I found in the blues. I wanted to get that gut feel onto record. I realized that it was going to be much more difficult to merchandise than what Atlantic or Specialty, for example, were doing, but I was willing to go with it."

 

Phillips named his new company Sun Records and selected an eye-catching record label [photo] designed by John G. Parker (1925-2012), who also designed the tiger stripe helmet for the Cincinnati Bengals football team and packages for Alka-Seltzer and Super Bubble gum… "The sun to me—even as a kid back on the farm—was a universal kind of thing. A new day, a new opportunity." —Sam Phillips

 

The first record issued on the new Sun label (March 27, 1952), Sun number 175, was an original instrumental, "Drivin' Slow," by alto saxophonist Johnny London.

 

"Even on this first release, all the hallmarks of a Sam Phillips Sun record were in place: the raw sound, the experimental origin, the dark texture, even the trademark echo. Phillips and London created the illusion of a sax heard down a long hallway on a humid night by rigging something like a telephone booth over London's head while he played. The record's appeal had more to do with feeling than virtuosity—in short, it offered everything music buyers could expect from Sun for the remainder of the decade." [listen]

 

The first recording on the Sun label considered to be a classic was Easy, an instrumental released in March 1953 by Walter Horton (1921-1981) (Little Walter, and later, Big Walter).

 

". . . Horton played the same theme five times, with mounting intensity. By the fourth chorus, he was playing with such intensity that his harmonica sounded like a tenor saxophone. Phillips' virtuosity with tape delay echo was rarely used to better advantage: he made three instruments [harmonica, guitar, drums] sound as full as an orchestra. Any other instrument would have been redundant." [listen]

 

Sun Records had its first national hit in the spring of 1953 with "Bear Cat," [listen] which went to number 3 on the national R&B chart. It was an "answer song" to "Hound Dog" by Big Mama Thornton aka Willie Mae Thornton (1926-1984), sung by local radio announcer Rufus Thomas. "Bear Cat" was the first record to make money for Sun Records and it put the company on the map. "Feelin' Good" by Little Junior's Blue Flames (released in July 1953), was also commercially successful, reaching number 5 on the national R&B chart.

 

Sun's next hit was "Just Walkin' in the Rain" [listen] by The Prisonaires, a black vocal group of five inmates from the Tennessee State Penitentiary in Nashville. They sang close-harmony gospel style and came under armed guard to record at 706 Union on June 1, 1953. As part of the warden's rehabilitation program, they were allowed to perform on radio, in concerts, and at the Governor's mansion, but "Just Walkin' in the Rain" was their only hit.

 

Phillips recorded a number of important blues artists in the early 1950s, including "Sleepy" John Estes, Little Milton Campbell, Rosco Gordon, Dr. Ross, Harmonica Frank Floyd, Willie Nix, Billy "The Kid" Emerson, and Bobby "Blue" Bland.

 

". . . It's safe to say that the blues has never sounded as mean, raw, or intense as it did on countless days and nights at 706 Union Avenue. Amplifiers were cranked way past the point of distortion, guitars slashed like straight razors, rickety drum kits were pounded with fury and abandon, and the stories both sung and shouted spanned the gamut of the black Southern experience…

 

"Even if he'd never issued a record on the shining yellow Sun label, even if Elvis Presley had never entered his small recording studio..., Phillips would rank as one of the most visionary record producers of our time on the basis of his early fifties blues work." —John Floyd, Sun Records: An Oral History

 

In May 1954, Phillips recorded "Cotton Crop Blues" with James Cotton on vocals and Auburn "Pat" Hare on guitar. This was "one of the truly great blues recordings," but recording of traditional blues at 706 Union fell off in 1954 with the growing popularity of R&B music. Sun Records soon became synonymous with rock 'n' roll, overshadowing Phillips's role in blues recording "and the insight that [he] brought to recording the blues. He worked hard to get the best from his artists . . . Phillips would sit behind his tape deck until sunup if he thought the musicians on the studio floor might capture the sound that he heard in his head."

 

Phillips struggled to make money in the record business for almost six years. Eventually he saw that the market at that time was too small for the kind of music he was recording.

 

"The base wasn't broad enough because of racial prejudice. It wasn't broad enough to get the amount of commercial play and general acceptance overall—not just in the South . . . Now these were basically good people, but conceptually they did not understand the kinship between black and white people in the South. So I knew what I had to do to broaden the base of acceptance." —Escott, op. cit.

 

Elvis Presley

 

Elvis Presley graduated from Humes High School in north Memphis on June 3, 1953 and went to work at M.B. Parker Machinists on July 1. Later that summer, he recorded a personal record at the Memphis Recording Service. Presley paid $3.98 for an acetate with two sides, both ballads. While he was there, Presley talked with Marion Keisker, a long-time Memphis radio personality who helped Sam Phillips run his businesses at 706 Union, and asked if she knew of a band that needed a singer.

 

He made an impression on Keisker which she later remembered well, especially his answer to her question about which hillbilly singer he sounded like: "I don't sound like nobody." At that time, Presley had a child's guitar that he played in the park, on his porch steps, and in a band with his buddies around their housing project. He soon aspired to be a member of the Songfellows, an amateur church quartet. —Guralnick, op. cit.

 

Presley dropped by 706 Union a number of times after that initial meeting to see if Ms. Keisker had any leads for him. In January 1954, Presley paid for a second personal record, and tried out for a professional band that spring. Eddie Bond (1933-2003), the band leader, told him to keep driving a truck because he would never make it as a singer. Presley later revealed that Bond's rejection "broke my heart." —Guralnick, op. cit.

 

". . . There is little question that he stepped through the doorway [at 706 Union] with the idea, if not of stardom . . . at the very least of being discovered. In later years he would always say that he wanted to make a personal record "to surprise my mother." Or "I just wanted to hear what I sounded like." But, of course, if he had simply wanted to record his voice, he could have paid twenty-five cents at W. T. Grant's on Main Street . . . Instead, Elvis went to a professional facility, where a man who had been written up in the papers would hear him sing." —Guralnick, op. cit.

 

Marion Keisker finally called Presley on Saturday, June 26 to set up an appointment, almost a year after he recorded his first personal disc. On a recent trip to Nashville, Phillips had gotten an acetate of a song that reminded him of Presley's voice. They worked on "Without You" [listen] for a long time that afternoon, and Phillips had Presley sing a number of other songs after his unsuccessful attempts with "Without You."

 

A week later, Phillips set Presley up with two members of the Starlite Wranglers [photos], Scotty Moore (guitar) and Bill Black (bass), and the three of them went to the studio on Monday, July 5 so Phillips could hear them on tape. Nothing special happened at the session until they took a break and Presley began fooling around and playing an old blues song by Arthur Crudup, "That's All Right [Mama] [listen]."

 

"Sam recognized it right away. He was amazed that the boy even knew Arthur "Big Boy" Crudup—nothing in any of the songs he had tried so far gave any indication that he was drawn to this kind of music at all. But this was the sort of music that Sam had long ago wholeheartedly embraced . . . And the way the boy performed it, it came across with a freshness and an exuberance, it came across with the kind of clear-eyed, unabashed originality that Sam sought in all the music that he recorded—it was "different," it was itself." —Guralnick, op. cit.

 

Phillips got his friend and kindred spirit, disc jockey Dewey Phillips, to play "That's All Right" [listen] on his radio show "Red Hot and Blue," then near the height of its popularity. The response was immediate—hundreds of phone calls and telegrams. Dewey played the song a number of times that night and also interviewed Presley during the show.

 

By the time the record was pressed and ready for release, there were 6,000 orders for it locally. Sun record number 209 was released on Monday, July 17, 1954. Phillips had been "looking for something that nobody could categorize," and this song did not sound exclusively black or white or country or pop. Initially, many people who heard the song thought that Presley was a black man. —Guralnick, op. cit.

 

Elvis Presley's first big public appearance with Scotty and Bill, the Blue Moon Boys, was on Friday, July 30 at Memphis's outdoor amphitheater in Overton Park [photos]. The show featured Slim Whitman, a star from the Louisiana Hayride, which some called the Grand Ole Opry's "farm club." He drew a hillbilly crowd, but they went wild when Elvis shook and wiggled his legs, his natural way of performing.

 

The new record made Billboard's regional charts by the end of August, but it was the B side that was more popular. Phillips backed "That's All Right" with an unorthodox version of "Blue Moon of Kentucky" [listen], a waltz that was a hit in 1946 for Bill Monroe, country music's elder statesman. By early September, "Blue Moon" was number 1 on the Memphis C&W chart and "That's All Right" was number 7. —Guralnick, op. cit.

 

Sun released Presley's second record in late September. "It was . . . an even bolder declaration of intent than the first, especially the strident blues number 'Good Rockin' Tonight' [listen], which rocked more confidently than anything they could have imagined in those first, uncertain days in the studio." The original jump blues version was written and recorded by Roy Brown in 1947 [listen]

 

Presley's growing popularity enabled Phillips to arrange a guest appearance on the Grand Ole Opry for October 2, even though the Opry had never before scheduled a performer at such an early stage in his career. The performance of "Blue Moon of Kentucky" by Elvis Presley, Scotty and Bill received a "polite, but somewhat tepid, reception," and the Opry's manager told Phillips that Presley "just did not fit the Opry mold."

 

It was a big disappointment for Elvis. But soon they were off to Louisiana for Presley's first appearance on the Louisiana Hayride, "the Opry's more innovative rival in Shreveport" that had a show every Saturday night. On the third Saturday of the month the show broadcast with a 50,000 watt signal that reached up to twenty-eight states.48 After only one guest appearance, Presley signed a standard one year contract to be one of the Hayride's regular members, and he and his band quit their day jobs. —Guralnick, op. cit.

 

For the next year, Elvis Presley and the Blue Moon Boys toured almost constantly... Presley took his first airplane flight and first trip to New York City on March 23, 1955 to try out for Arthur Godfrey's Talent Scouts contest, but he did not pass the audition. [A] tour with Hank Snow/Jamboree Attractions began on May 1 in New Orleans, visiting twenty cities in three weeks, including a number of stops in Florida. There was a "riot" backstage after the concert in Jacksonville …

 

The audiences had never heard music like Presley played before, and they had never seen anyone who performed like Presley either. The shy, polite, mumbling boy gained self-confidence with every appearance, which soon led to a transformation on stage. People watching the show were astounded and shocked, both by the "ferocity of his performance,"49 and the crowd's reaction to it.

 

Even in the early days, Elvis almost always stole the show from the headliners, and concert lineups had to be rearranged accordingly. Nobody followed Elvis. Roy Orbison saw Presley for the first time in Odessa, Texas: "His energy was incredible, his instinct was just amazing . . . I just didn't know what to make of it. There was just no reference point in the culture to compare it."—Guralnick, op. cit.

 

"'He's the new rage,' said a Louisiana radio executive… 'Sings hillbilly in R&B time. Can you figure that out? He wears pink pants and a black coat . . .'" —Guralnick, op. cit.

 

Elvis caused a great commotion everywhere he went. Throughout the South, Presley had girls screaming and fainting and chasing after him.

 

Sam Phillips was also on the road constantly after the Overton Park performance in July 1954, promoting the new records to distributors, disc jockeys, record store owners, and jukebox operators. His experiences, however, were entirely different. Time and again, disc jockeys who were old friends and/or long-standing business associates told Phillips they could not play the Presley records. A country deejay said "Sam, they'll run me out of town." To an R&B deejay, "That's All Right" was a country song. A major pop station disc jockey told Phillips, "your music is just so ragged. I just can't handle it right now. Maybe later on." —Guralnick, op. cit.

 

WELO in Tupelo, Mississippi, Presley's hometown, would not even play the record, in spite of many requests from teenagers, because the deejay did not like the new music. —Guralnick, op. cit.

 

Sam Phillips persevered in spite of all the rejection he was getting, and kept trying to turn it around. "I needed the attention that I got from the people that hated what I was doing, that acted like: 'Here is somebody trying to thrust junk on us and classify it as our music.'"—Guralnick, op. cit.

 

"He was a man swept up by a belief, in a sound and in an idea. And as discouraged as he might sometimes get, as harsh as the reality of selling this new music might be, he never strayed from his belief, he never allowed himself to be distracted from his main goal. Which was to get them to listen." —Guralnick, op. cit.

 

Phillips could feel a revolution was on the way. There were already lots of country boys coming to his studio to play the new music, which initially got the name rockabilly. "Sam knew that a day was coming . . . when the music would prevail." —Guralnick, op. cit.

 

Presley was still a regional sensation and unknown to the national market when he got the record industry's attention. By the summer of 1955, almost all the major and independent record labels were inquiring about him. Sam Phillips had mixed feelings about selling Presley's contract, but his operations could not accommodate the Presley phenomenon, his finances were very tight, and he had other artists who needed his attention.

 

Presley's parents signed a contract in August which soon forced the issue. Col. Tom Parker (1909-1997) became "special adviser to Elvis Presley." He was the head of Jamboree Attractions, one of the major promoters and bookers of country and western talent, and had booked Presley on the Hank Snow package tours earlier that year. At that time, Parker was known as the best promoter in the business. In October Parker asked Phillips to name his price for Presley's contract, and Parker made sure that it was met.

 

The deal was signed at 706 Union Avenue on November 21, 1955. RCA-Victor bought Elvis Presley's contract from Sun Records for $35,000, plus $5,000 in back royalties owed to Presley. The story ran in the Memphis Press-Scimitar the next day:

 

"Elvis Presley, 20, Memphis recording star and entertainer who zoomed into big- time and the big money almost overnight, has been released from his contract with Sun Record Co. of Memphis . . . . Phillips and RCA officials did not reveal terms but said the money involved is probably the highest ever paid for a contract release for a country-western recording artist. 'I feel Elvis is one of the most talented youngsters today,' Phillips said, 'and by releasing his contract to RCA-Victor we will give him the opportunity of entering the largest organization of its kind in the world, so his talents can be given the fullest opportunity.'" —quoted in Guralnick, op. cit.

 

Sam Phillips never regretted his decision to sell Elvis Presley's contract. In many ways, Presley's departure was like a new beginning for Sun Records. Many country musicians aspiring to play rockabilly began to make their way to 706 Union Avenue. As Johnny Cash said many years later, "Elvis was a beacon that brought us all there." —Peter Guralnick, "Sam Phillips: The Man Who Invented Rock 'n' Roll," VHS (A&E Biography, 2000)

 

Sun Studio

 

After Sam Phillips moved his companies to the new location on Madison Avenue, 706 Union Avenue housed a number of different businesses in the 1960s and 1970s, including a barber shop, an auto parts store, and a scuba shop. The building was vacant in 1985 when it became the site of a family reunion of sorts. An album entitled “Class of '55: Memphis Rock 'n' Roll Homecoming“ was recorded here to celebrate and remember the "Class of '55" on their 30th "anniversary." Record producer Chips Moman convened Johnny Cash, Jerry Lee Lewis, Carl Perkins, and Roy Orbison to record together for the first time at the Sun studio in September 1985.

 

Not long after that event, 706 Union Avenue became a stop for visitors on tours to Graceland, the home of Elvis Presley, which opened to the public in 1982. The building opened as the Sun Studio for tours in 1987—the name Sun Records and the original Sun record label design still belong to Shelby Singleton, who bought the company in 1969. The current property owner also purchased the adjacent two-story brick building that housed a café and a boarding house in the 1950s. That building now serves as a soda shop, gallery, and gift shop for visitors to Sun Studio.

 

The Sun Studio also operates as a full service 24-track recording studio for professional musicians, as well as anyone who wants to make a personal record, just like Elvis. In 1987, the Irish rock band U2 recorded several songs here for their album "Rattle and Hum," including "When Love Comes to Town" featuring B.B. King. Several hundred thousand visitors have made the pilgrimage to this extraordinary place.

 

• National Register # 03001031, 2003 • designated a National Historic Landmark, 2003