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The digital age is well and truly upon us. No longer just the premise of computer wiz kids, society as a whole is embracing new technology as a standard feature of everyday life. Hello Digital is the Midlands first festival celebrating this revolution, and Integrated creative agency Fluid were called upon to conceive and produce the branding campaign for this pivotal three day event.
Regardless of age, gender or location – the information era brings people together on a worldwide platform of global connectivity. It was this awe-inspiring ideology of accessibility and inclusion that provided the starting point for Fluid’s vision.
For full case study images go to
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Between movement and stillness, do we move forward or backward, or stay still. When we pursue democracy, our hearts face the bright side. After civilized, before wars. Combining the word “HUMAN,” from “HUMAN RIGHTS,” with the continuous mountains to symbolize the long and harsh route of pursuing civilization and democracy. The designer uses the words as a metaphor of civilization. People created words, so do civilizations. Among the image compositions, the designer uses the Chinese traditional eight writing strokes of “永(yǒng),” which are the basic brush-writing skills, and dissemble the strokes in a new way; it becomes a hurtful thorn. The new style symbolizes the society, constructed by humankind, is a knife that cuts both bread and finger: the glamour beneath the rules seems to move forward, but it is actually going backward. Finally, it moves; it stops; it stays; it fights till the last breath; it is an endless sorrow. The artist uses this concept to create “After Civilized,” because it is where human right problems come from.
Launch Year/ 2014 Art Director/ Wu,Mu-Chang Illustrations/ Wu, Mu-Chang
Pink cherry blossoms bloom in early spring on Monday, February 14, 2022 in Chico, Calif.
(Jason Halley/University Photographer/Chico State)
Nathaniel Nevels gives the student reflections speech as graduating students of the College of Business (BUS) were honored during their commencement ceremonies on Friday, May 20, 2022 in Chico, Calif.
(Jason Halley/University Photographer/Chico State)
THE 1ST INTERNATIONAL POSTER FESTIVAL OF SHENZHEN 2015
2015 深圳國際海報節 世界優秀設計師海報展 受邀參展
地點 - 深圳市关山月美术馆 2015.5.10 - 25
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The strength of tenderness; The Sound of Freedom
This poster is inspired by Taiwan’s Sunflower Students Protest. At the protest, the designer saw people from different parts of Taiwan gathered together, and used all their mites - voices, pictures, talks etc. - to care about Taiwan’s future. The protestants were not limited by their identities and backgrounds; they shouted and screamed for the same goal. They used their own way to speak-up, and the protestants witnessed the glorious moment of Taiwan’s darkest moment while honoring democracy.
Thus, this design emphasizes the preciousness and gloriousness of freedom that comes from democracy. The designer uses sunflower, the symbol of the Students Protest, along with fingerprints, the symbol of individuality, as the visual themes.
The red stem of the flower turns darker as it stretches downwards, which symbolizes the blood and sweat of endeavors and works (it also take as the bleeding and wounded heroes injured in this incident). The blood track extends out of the frame limitlessly; it is the perpetual sorrow of the price of fighting for democracy, freedom and rights. But, the people, the fingerprints, fearlessly congregate and confront the government. Combining these symbols, the designer has designed the image of the sunflower growing upwards and bloomed at the end. The meaning of the design is that every single person works together to face toward light, and the people disarmed the thorn fence that belongs to the government, which makes the flower in the design more powerful.
Katelyn Condon puts on a face mask on Wednesday, February 9, 2022 in Chico, Calif. Students are learning to adjust to impacts of the coronavirus (COVID-19) pandemic.
(Jason Halley/University Photographer/Chico State)
Katelyn Condon puts on a face mask on Wednesday, February 9, 2022 in Chico, Calif. Students are learning to adjust to impacts of the coronavirus (COVID-19) pandemic.
(Jason Halley/University Photographer/Chico State)
Easy to edit via smart objects. Just open the psd file and then replace all of the objects. Help file included.More Details/Dowload
A simple and easy website for those who love music. On it you can find out which artists, albums and lyrics are popular, are in the TOP 10 and more...
20th anniversary visual identity for Ancor recruitment agency. anniversary symbol and decorative forest. paper bag. www.skycg.ru
WALL. CANVAS. my visual identity for a big exhibition in The Central House of Artists, Moscow. The exhibition is dedicated to the 60th anniversary of section of monumental art of Moscow Union of Artists.
Please note that this is an example of concept work and has not been run...yet.
Nickelodeon: ‘Five a Day’ Games Series for THQ.
As the publisher for the Nickelodeon kids titles, THQ Play approached Fluid to create a brand identity concept that would provide a fun and quirky marketing tool to link all communications into one integrated look. Nickelodeon is a brand that understands kids and is controlled by kids. It’s about Entertainment, Humour, Slime and giggles and these key messages should be incorporated in to the work.
The brand identity concepts are to be rolled out across all key media including: TV, Print, Web, instore and Packaging
Nickelodeon is a brand that prides itself for seeing the worlds through the eyes of kids, therefore Fluid did just when conceiving the creative.
Letting imagination take the controls, Fluid envisioned a vibrant fantasy world filled with penguins, balloons and star dusted bubbles. At the centre of the concept a 3D modeled magical games factory gobbles up a special recipe of five lotions and potions which it mixes up and chugs out to create the ‘5 a day’ games titles.
Designed to appeal to younger children, colours are kept bright and bold and fonts are curved and bouncy creating an environment of fun and silliness.
A range of concepts were produced with all the imagery being created from scratch for more information on this brief please go to www.fluidesign.co.uk/#/project/?projid=147
20th anniversary visual identity for Ancor recruitment agency. anniversary symbol, slogan and decorative forest. flash greeting card. www.skycg.ru
The campus motto “Today Decides Tomorrow” resides above the entry doors on the front of Kendall Hall (KNDL) on Thursday, August 4, 2022 in Chico, Calif.
(Jason Halley/University Photographer/Chico State)
Vermeulen Reclame used the Dutch police striping, originally created by Studio Dumbar, to generate a buzz for one of their clients. The two MINI’s were (unfortunately) taken of the road at their maiden trip.
20th anniversary visual identity for Ancor recruitment agency. anniversary symbol, slogan and decorative tree. commendation. www.skycg.ru