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Buenos Aires, Capital Federal: A textured paper napkin serves as the canvas for the legendary red typography of Pizzería Güerrin. The shallow depth of field isolates the vintage-inspired logo, focusing the viewer’s attention on the elegant script that promises the world's finest pizza. Established in 1932, the logo conveys a sense of enduring culinary heritage that defines the Corrientes Avenue dining experience. Soft, diffused lighting accentuates the fibrous, matte quality of the napkin, contrasting sharply with the deep crimson ink. This branding is a vital touchstone of Argentine urban culture, representing a century of communal gatherings and late-night slices in the heart of the capital. The framing captures not just a simple promotional graphic, but a piece of history that remains central to the city's identity. Such ephemeral items are often overlooked, yet they are the connective tissue of a local food scene that prioritizes tradition above all else. For travelers, documenting these small details provides a deeper understanding of how iconic establishments maintain their status through consistency and recognizable iconography. The meticulous composition invites the viewer to step into a bustling pizzeria where time feels suspended by the aroma of molten cheese and wood-fired crust. Understanding these cultural symbols is essential for any exploration of Argentina’s deep-rooted and diverse gastronomic landscape. This image is a collaborative production by Samuel Jeffery and Audrey Bergner for Project 23.
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Buenos Aires, Capital Federal: Una servilleta de papel texturizada sirve como lienzo para la legendaria tipografía roja de la Pizzería Güerrin. La profundidad de campo selectiva aísla el logotipo de inspiración vintage, centrando la atención del espectador en la elegante caligrafía que promete la mejor pizza del mundo. Fundado en 1932, el logotipo transmite un sentido de herencia culinaria duradera que define la experiencia gastronómica de la Avenida Corrientes. La iluminación suave y difusa acentúa la calidad fibrosa y mate de la servilleta, contrastando notablemente con la tinta carmesí profunda. Esta marca es un punto de referencia vital de la cultura urbana argentina, representando un siglo de reuniones comunitarias y porciones de pizza a altas horas de la noche en el corazón de la capital. El encuadre captura no solo un gráfico promocional simple, sino un pedazo de historia que sigue siendo fundamental para la identidad de la ciudad. Estos artículos efímeros a menudo se pasan por alto, pero son el tejido conectivo de una escena gastronómica local que prioriza la tradición sobre todo lo demás. Para los viajeros, documentar estos pequeños detalles proporciona una comprensión más profunda de cómo los establecimientos icónicos mantienen su estatus a través de la consistencia y la iconografía reconocible. La composición meticulosa invita al espectador a entrar en una concurrida pizzería donde el tiempo parece suspendido por el aroma del queso fundido y la masa al horno de leña. Comprender estos símbolos culturales es esencial para cualquier exploración del paisaje gastronómico profundamente arraigado y diverso de Argentina. Esta imagen es una producción colaborativa de Samuel Jeffery y Audrey Bergner para el Proyecto 23.
Explore more of our work:
🎥 YouTube: @samuelandaudrey & @samuelyaudrey
🎒 Travel Guides: thatbackpacker.com & nomadicsamuel.com
Local Guides: cheargentinatravel.com
🌎 Personal Sites: samueljeffery.net, audreybergner.com & samuelandaudrey.com
Photo by Samuel Jeffery & Audrey Bergner | Project 23
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Your brand's color palette is a silent but powerful communicator, immediately setting the tone and perception of your business. It's more than just aesthetics; it's visual psychology. Rich, deep tones often convey a sense of premium quality and sophistication, appealing to an exclusive audience. Conversely, funky, bright shades inject playfulness and energy, perfect for brands targeting a youthful or creative demographic. For a sense of peace and trustworthiness, soft, calming hues are the ideal choice. This strategic collection of colors, ranging from vibrant to serene, is the very personality and depth of your brand, establishing an emotional connection with your audience and bringing your unique story to life.
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Cafe Borsa is an American coffee brand specialized in Italian coffee. The goal was to create a logo that reminds of the rich Italian cultures and traditions and also reflects the characteristics of the product. The solution for the logo is a circled form with the logotype placed around an image that reminds of the italian landscape and fields. The monochromic logo with a powerful brown makes a strong visual impact and can be very well used in the entire brand identity to dominate the layouts of the marketing materials like the flyer, brochure, stationery, app front page. It also has a huge impact on the design of packaging as well.
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Arte de portada e identidad visual para Perder (FABI, 2024).
El proyecto trabaja la idea de “perder” como estado: derrota, deseo de volver, impulso de insistir y la incomodidad de mirarse sin defensa. La sesión se construyó desde el retrato como personaje —entre lo teatral y lo íntimo— usando maquillaje como marca emocional y el color como temperatura narrativa.
El telón funciona como escenario mental; las variaciones cromáticas (rojo/azul/rosado) recorren distintos momentos del disco: exposición, fricción y pausa. Las imágenes fueron utilizadas como portada del álbum y como insumos de identidad para piezas gráficas y publicaciones asociadas al lanzamiento.
Makeup: Luna Rossetti
Dirección de arte y fotografía: Sebastián Mancilla
Escucha el disco: music.youtube.com/playlist?list=OLAK5uy_nLDyPCWViTTmQQWY2...