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Experiential Retailing
Sponsor: Syndicate Sales
Panel: Jodi McShan, AAF, McShan Florist; Sally Kobylinski, In Bloom Florist; Lindsay Squires Chrisp, Tagawa Gardens; Nicole Palazzo, City Line Florist
The ever-growing world of e-commerce has given consumers a dizzying number of options for spending their discretionary dollars. While behemoths like Amazon do have certain advantages, they can’t begin to compete with brick and mortar retailers who are committed to nurturing personal relationships and delivering unique experiences for customers. From design classes, concerts and happy hours to DIY terrarium and bouquet bars, there are numerous opportunities to connect with your community and drive locals to your business. In this engaging session, you’ll hear tried-and-true examples — with detailed how-to advice — hear from florists who’ve embraced the concept of experiential shopping.
You’ll learn:
Clever event ideas to engage your fanbase
Best practices for partnerships, publicity and more
Visual merchandising strategies that encourage lingering
Tried getting as many photos of the entire showcase as possible before the crowds came in
Tried getting as many photos of the entire showcase as possible before the crowds came in
Tried getting as many photos of the entire showcase as possible before the crowds came in
Tried getting as many photos of the entire showcase as possible before the crowds came in
Retailmart.com is an online comparison retail portal built to serve the merchandising and shopping requirements of both Sellers and Shoppers.
Raymond Arjmand | Retail | Image source: www.bloomberg.com/news/2011-12-28/u-s-retail-sales-rose-4...
1/11/2014 Galway. Eamonn and Anne Devlin with Aoife and Brendan Carty of Sam McCauleys at the Retail Excellence Ireland Awards 2014. Photo:- Andrew Downes Photography / No Fee. Issued on behalf of Retail Excellence Ireland.
Founded in 1936 as The Point of Purchase Advertising Institute, and now known as Point of Purchase Advertising International, POPAI is the only global, non-profit trade association dedicated to the advancement of the marketing at retail advertising medium as an effective method of reaching consumers at retail, where more than 70% of buying decisions are made.
Comprised of 20 chapters worldwide with world headquarters in Metropolitan, Washington DC, POPAI is dedicated to serving more than 1,300 members internationally by promoting, protecting and advancing the broader interests of the Marketing at Retail industry through original research, certified education, showcasing industry excellence, trade forums, the protection of intellectual and legislative rights. POPAI is dedicated to promoting Marketing at Retail as a powerful advertising medium being rapidly integrated into the strategic marketing mix, as retail programs deliver a critical combination of brand messaging and information at the critical moment of the consumer purchase decision.