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Read the full report: www.web-strategist.com/blog/2010/07/27/altimeter-report-t...
Brands are jumping on the Facebook bandwagon to reach customers. The Society of Digital Agencies reports that more than 45% of senior marketers worldwide named social networks and applications their top priority for 2010. Yet despite the urgency, most brands lack a strategy.
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing. Brands like Pampers, Macy’s, Kohl’s, and AXE increased engagement and activated word of mouth through advocacy and peer-to-peer interactions, or solicited business call to actions that result in transactions.
Brands need to stop experimenting in Facebook on their own customers. The criteria and findings in this report provide brands with a roadmap towards Facebook page marketing success.
Student Biologist Kyle Tidwell studies Oregon Spotted Frog (Rana pretiosa) in Conboy Lake National Wildlife Refuge, Washington. © Michael Durham / www.DurmPhoto.com
A tour of Concordia research base in Antarctica by glaciologist Albane Barbero.
Concordia lies 3200 m above sea level in the heart of Antarctica. At this altitude on the cold continent, temperatures can drop to -80°C.
Scientists conduct research far from the reaches of civilisation, while ESA sponsors a medical doctor each year to study the effect of isolation on the crew.
Credits: IPEV/PNRA-A. Barbero
Launched in February 2018, CMBP was originally a technical hub based in Hanoi, Vietnam, shared by 4 partners (CIRAD, CIAT-Asia, AGI and Deakin University).
In January 2019, with more than 10 partners on board, it was evident that CMBP should be more than a technical hub, and a regional network across South East Asia and the Pacific region was created. To-date, the CMBP has welcomed more than 60 partners from 19 countries in the world, and we are proud to count universities, research institutes and private companies as active members of the network. Hanoi, Vietnam, February 3rd, 2023.
Credit: ©2023 CIAT/Giorgia Patarnello
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Soybean research at the MU Fisher Delta Research Center. Facilities involve cold storage for seeds and germplasm, studies involve students sorting out seeds and using high-tech equipment to find high oleic soybean varieties.
Photo by Kyle Spradley | © 2014 - Curators of the University of Missouri
Gaze opacity showing fixations and clicks of 30 participants while browsing Copernicus Science Center fanpage
Stavanger, Norway 06/08/2014
Seismographic Research Ship
MAIN PARTICULARS
Length o.a. 98.06 m.
Beam 16.05 m.
Depth to main deck 7.50 m.
Design draft 6.30 m.
The CAFNR Bonfire was held on Sunday, September 21st, 2014 at Bradford Research Center. | © 2014 - Curators of the University of Missouri
Generating ideas around the 'Cyber-veil' concept, the Haywood Gallery exhibition, with concept board and illustrative responce
Researcher Ramprashad Prabhakaran is evaluating the mechanical properties of nuclear materials using an Instron tensile tester with an atmosphere-controlled high-temperature Centorr furnace.
Terms of Use: Our images are freely and publicly available for use with the credit line, "Andrea Starr | Pacific Northwest National Laboratory"; Please use provided caption information for use in appropriate context.
Research conference held at the Parkside campus of Birmingham City Univeristy, pulling together the most recent research from the Arts, Design and Media Department.
Andy Ingamells performing his "Packaged Pleasure".
Taken with Panasonic 20mm f1.7 lens on Panasonic GX7.
The Economics "Trobada" is an annual gathering of Barcelona GSE affiliated professors that marks the beginning of the academic year, introduces new affiliated professors and their work to the research community, and serves as a venue for debate and idea exchange on current Economics issues.
The Firelight Group is a cooperative of skilled research professionals working to provide clients and communities, in Canada and beyond, with high quality research, analysis, and technical tools.
Much of our work is designed to support reconciliation between indigenous and non-indigenous interests, or to enable meaningful inclusion of local perspectives in policy and decision-making processes.
Soybean research at the MU Fisher Delta Research Center. Facilities involve cold storage for seeds and germplasm, studies involve students sorting out seeds and using high-tech equipment to find high oleic soybean varieties.
Photo by Kyle Spradley | © 2014 - Curators of the University of Missouri
Michelle spent part of her summer break in Ghana helping Wayne State's Medical Brigades – a chapter of Global Brigades, the world's largest student-led global health and sustainable development organization.
Historically, research and creative practice have been constructed as "opposites." This is not an unusual struggle in architecture schools, particularly in the context of a research university. This perceived tension between design and research is indicative of age-old anxieties within the architecture field to understand its nature as an "applied art." Design can be a purely creative activity not unlike creative practices in music and art. In other cases, design can be a purely problem solving activity, not unlike research in engineering and industrial production.
In its fourth year, University of Michigan Taubman College's Research Through Making (RTM) Program provides seed funding for faculty research, worked on by faculty, students and interdisciplinary experts. The exhibition presents tangible results of their collaborative work.
Research Through Making Installations:
- Electroform(alism): Masters, substrates and the rules of attraction
Jean-Louis Farges and Anya Sirota
- Making Nothing
McLain Clutter and Kyle Reynolds
- (DE)COMPOSING TERRITORY: Enclosure as a negotiation between bioplastics + environments
Meredith Miller
- Crease, Fold, Pour: Advancing Flexible Formwork with Digital Fabrication and Origami Folding
Maciej Kaczynski
- Platform for Architecture & Makin' It, A Situation Comedy
John McMorrough and Julia McMorrough
Photo by Dorimar del Río
Researcher Murray Stateman sits on a bed and takes note for the 1972 Arctic Ice Dynamics Joint Experiment (AIDJEX) Project. As part of this pilot study, scientists collected meteorological and oceanographic data from instruments located at the camps and on floating data buoys. The experiment was designed to collect coordinated measurements over at least one year, in order to have the right combination of data for understanding atmosphere and ice interactions. The submarine USS Gurnard participated by collecting ice draft data from upward-looking acoustical soundings (sonar). Ice draft (the depth of the ice below the water surface) is an estimator of ice thickness.
The AIDJEX project was the first major western sea ice experiment constructed specifically to answer emerging questions about how sea ice moves and changes in response to the influence of ocean and atmosphere. The pilot study in 1972 was followed by the AIDJEX field program in 1975 and 1976.
Credit: National Snow & Ice Data Center
ADAS research centre buried deep in the Kent countryside – they use to do all sorts of agricultural experiments here. Went over a year ago but dug out a few extra shots. The place was so full of damp; most of the labs had massive amounts of mould growing in them. The entire place just had this really eerie feel to it !
More at www.facebook.com/urbanexploring
Research assistant, University of Liverpool, Chicken Health 4 Development (CH4D) project (photo credit: ILRI).
Researcher uses transect line over finger coral or hump coral (Porites compressa) and lobe coral / pohaku puna (Porites lobata) at Lisianski Island in Papahānaumokuākea Marine National Monument. Photo by: James Watt/NOAA Office of National Marine Sanctuaries, 2002
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