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Final project for my package design class. WAX is a fictional candle boutique targeted to predominantly independent, college-age females, but also males with the same sort of aesthetic tastes.
Boxes were printed on a Canon pro 9000 inkjet printer on Neenah Starwhite Tiara 100lb cover.
Sign and bag were screenprinted.
Catalog was duplex laserprinted.
The informative insert, communicating the means of proper disposal of old CFLs, which contain hazardous chemicals (ie. mercury). Also, you may notice that I've designed the package in a way that presents the screw-end of the bulb to the user. I've always hated having to touch the bulb in order to remove it from the packaging (being forced to handle something so delicate seems counter-intuitive), and I thought this would be a good occasion to remedy that.
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From my Spring 2009 Package Design 1 course at Art Center College of Design. The brief was simple: redesign a compact florescent lightbulb package. Here's the description of my concept, taken from my final presentation:
The compact florescent light bulb (CFL) is a recent innovation that combines radically reduced electricity usage with a significantly longer bulb life span. While the bulbs themselves are appealing to the environmentally conscious, the packaging for the bulbs has been less than environmentally friendly. Until now.
Made from 100% recycled White-Line newsback and printed with soy inks, this packaging compliments the eco-friendly contents. The box includes information on proper disposal for CFLs and a postage-paid mail return sticker, enabling the consumer re-use the original packaging when returning the bulb to GE for proper disposal.
Finally, extensive research has shown that if a customer can be persuaded to take a GE product off the shelf, there is a 70% chance they will purchase it. This innovative and refreshing package design will ensure that the GE CFLs will stand out, making this a good choice for the environment, as well as GE’s bottom line.
Final project for my package design class. WAX is a fictional candle boutique targeted to predominantly independent, college-age females, but also males with the same sort of aesthetic tastes.
Boxes were printed on a Canon pro 9000 inkjet printer on Neenah Starwhite Tiara 100lb cover.
Sign and bag were screenprinted.
Catalog was duplex laserprinted.
This is a concept package test for Railean Rum - a fine Handcrafted American Rum. These are concept mock-ups for rebranding their products. Woodlands Graphic Design
As part of Packaging Design, Communication Design students from the Milwaukee Institute of Art and Design were also asked to develop a print ad to help sell the fragrance that they invented, named and packaged.
The final design; ready for individual canvas print.
There are various slight changes in the individual designs that were done when they were getting prepped to print onto three separate canvases.
A small collection of Beautiful and expressive packaging designs by Avenues Consult. We ensure perfection in what is one of the most important aspects of marketing.
This project involved taking an existing company and creating a new product line for a new target market. Coffee
labels were created for individual-sized iced coffee drinks. Tetra pak containers were designed as a family-sized
refrigerated coffee drink. A younger demographic between the ages of 18 – 30 was targeted for this product.
What better way to enjoy a fusion flavor moon cake than with some fusion tea. Oolong with a hint of ginseng to go with the German black forest moon cake.
After creating the logo jewelry, I created a honeycomb-shaped package to reflect the "Be(e) Yourself" brand I developed.
As part of Packaging Design, Communication Design students from the Milwaukee Institute of Art and Design were also asked to develop a print ad to help sell the beverage that they "invented", named and packaged.
Client: Clos du Val Wine Co, Ltd.
Description: Like two passionate souls cannot live in one body, one bottle cannot hold the two dynamic tastes of Clos du Val. Much like the love relationship between a man and a woman, Clos du Val has mastered the combination of oil and vinegar. When the flat backed bottles are apart, they stand independently. But when they are together, the interaction between oil (man) and vinegar (woman)
is celebrated, finally complete. Notice the detail on the bottle,
and appreciate how two halves reunite to become whole.
Flavor icon for line of Dreyer's soft-serve ice cream. These were made into magnets which went on the ice cream dispensers. Illustrated using airbrush with Prismacolor pencils. See website www.robinmaclean.moonfruit.com/ for the complete line of illustrations in this series as well as other illustrations by Robin MacLean.