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LIFE Magazine ad Nov, 27, 1950

  

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American Airlines © 1950

 

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Jura, Switzerland © 1933 Coulon

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Burlington Route © 1936

 

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Chevrolet © 1958

 

The sailor looks very unhappy as the lady on his arm starts talking to a naval officer.

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Canadian Pacific © 1930

From 1909 to 1910, Theodore Roosevelt went on an expedition to Africa. Readers were fascinated both by the former President as well as his destination. He wrote monthly articles for “Scribner’s Magazine” describing the trip.

 

The first of the twelve articles “A Railroad Through the Pleistocene” was in the October, 1909 issue of Scribner’s. It describes the start of the expedition – “the wonderful railway journey through a country that was like a ‘great zoological garden,’ the black tribesmen of his caravan, his outfit, guns, tents, his first hunting experiences, etc., etc. The illustrations [are] from photographs by Kermit Roosevelt (the President’s son) and other members of the party.”

 

After his return in June 1910, Theodore Roosevelt published a book titled “African Game Trails,” which gathered together the articles he wrote for Scribner’s.

 

The B-52 Stratofortress is a U.S. long-range, subsonic, jet-powered heavy bomber designed by the Boeing Company in 1948. The magazine ad appeared just about a week before the XB-52 prototype was first flown, on April 15, 1952. The ad proclaims the long, hard job of building a strategic bombing force:

 

“The amount of time, money and effort that must go into building up just one part of this force – the Strategic Air Command – should give American citizens some idea of the huge task your armed forces and the aircraft industry are tackling in rebuilding American Air Power. . .

 

“To succeed, the Air Force needs a realistic public understanding of the time factors involved in Air Power expansion . . . and recognition of the hard fact that Air Power must be consistently maintained in peace if it is to be relied upon to help prevent – or meet – the terrible emergency of war.” [Excerpt from the ad copy]

 

The ad was sponsored by the United Aircraft Corporation, makers of Pratt & Whitney jet engines, 8 of which power up the B-52. Multiply 8 by the 744 bombers that were built and the result is a pretty big chunk of change. So, United Aircraft was not exactly a disinterested party in building B-52s. It was part of that military-industrial complex Dwight Eisenhower warned against, hard at work influencing public policy.

 

Second cover Parrish created for Life magazine in a relationship with Life that lasted until 1924. As with many major magazines at the turn of the century, color/two tone covers were complicated and expensive to print, so they were generally saved for special year-end holiday issues.

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Over a thousand Chicagoans, from all walks of life and all parts of the city, came together at Millennium Park to perform "Crowd Out" by Davind Lang.

 

Although a bit chaotic in the beginning, once the leaders of each of the small groups that formed the whole got things in sync, it became a beautiful performance and a moving experience.

 

I came upon this event purely by accident and it took me a while to figure out what was going on.

Once surrounded by all these people, I was pretty much stuck, so you see some of the same faces over and over again.

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Entitled: During the famine, young child dying in the gutter, China [1946] G Silk [RESTORED] I cleaned a few spots, adjusted contrast and darkened tonality for stronger visual impact, and added a sepia tone.

 

George Silk was a LIFE Magazine staffer, working for them 30 years. He extensively covered many aspects of the second world war, at one point being even captured by the Germans, and then fortunately escaping. He was also the first photographer to document Nagasaki after the atomic bombing. Immediately after the war, he was in China recording the poor social conditions and the lack of resources and its devastating effects on the Chinese populace.

 

Whether one reads Anderson's Little Match Girl or sees Takahata's anime adaptation of Nosaka's Grave of the Fireflies one cannot help but be thunderstruck with compassion over the plight of impoverished children, and of China it was no different. In the desperate and unforgiving times of the post war period, China was devastated and its streets overflowed with those least able to fend for themselves. Too young to steal food with sustainable reliability and too old and too many to elicit the short supply of compassion of a war numbed society, child orphans were left to scrape a daily existence from whatever they begged or fought for. More often than not, they lost that fight.

 

This is not a pleasant image, and indeed I was conflicted about even submitting it. However, in the final analysis, painful as it is, it remained an important historic document of the plight that wars bring to people, and the suffering that it engenders. We as a society today cannot help those that have already succumbed to the grinding poverty effects induced by previous wars. However, before we start any new ones, the least that we can do is remember those thousands of starved children, before we in our eager belligerent hubris, inadvertently create more.

 

***

 

An important note about LIFE MAGAZINE:

 

For those that weren't familiar with the magazine; in its heyday, Life Magazine could be best described as the National Geographic of people and society. From 1936, it offered mostly an intimate and fascinating view, with extensive picture stories or photo essays, into sections of social milieu that Americans could only imagine. Unfortunately, because of the high and rising costs of publishing, it essentially folded in 1972. Sadly, various attempts since then, to bring back this photojournalist's phenomenon (in various forms) met with little success.

 

All is not lost however; in probably one of the most magnanimous gestures that any corporation can make towards public image history, TIME, Inc., the current owners of the former Life Magazine, has offered up its vast photo archives of over TEN MILLION images to be freely available for non commercial use via GOOGLE's Search engine. Photographs can instantly convey a story in a way that words alone cannot. By releasing these pictures for public access, TIME, Inc., has helped to keep our collective history (as seen through Life Magazine) alive for future generations to appreciate. It is rare indeed to see such corporate generosity.

 

In order to search the life photo database, simply go to Google Images, and type in your search term, skip a space and append the following exactly as it appears:

 

source:life

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Dawn breaks behind the ASTP Saturn IB launch vehicle during the Countdown Demonstration Test. The Mobile Service Structure was moved away from the vehicle for the test, which is a step-by-step dress rehearsal for the launch culminating in a simulated T-zero and launch. During the test, the stages of the Saturn IB rocket are fueled as they will be on launch day, July 15. Following the simulated liftoff, the fuels will be offloaded and the terminal portion of the count will be repeated tomorrow with the prime crewmen Thomas Stafford, Vance Brand and Donald Slayton aboard the spacecraft.

Over a thousand Chicagoans, from all walks of life and all parts of the city, came together at Millennium Park to perform "Crowd Out" by Davind Lang.

 

Although a bit chaotic in the beginning, once the leaders of each of the small groups that formed the whole got things in sync, it became a beautiful performance and a moving experience.

 

I came upon this event purely by accident and it took me a while to figure out what was going on.

Once surrounded by all these people, I was pretty much stuck, so you see some of the same faces over and over again.

 

I focused on this particular couple because they were not just very dedicated to their individual cont in the whole production, but they were also very much in sync with each other.

Jim Lovell and Frank Borman

Photo by Yale Joel

©Time-Life

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DeSoto © 1956

 

street photography

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Absinthe Robette Privat Livemont Bruxelles © 1895

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Cervinia Breuil, Vale D Aosta, Italy ©

 

“The Arrow Collar Man” was first introduced in 1905 for Cluett, Peabody & Co., manufacturer of detachable collars for men’s button-down shirts. The ad campaign grew beyond its advertising purpose into a bona fide sensation. Leyendecker single-handedly changed advertising by switching the emphasis from text to image and making his pitch in emphatically visual terms. Cluett, Peabody & Co. became the most successful company in the U.S. at that time. By the 1920s, their sales increased to 4 million dollars a week and Arrow shirts with detachable collars were being exported to foreign ports such as Jakarta and the Belgian Congo. The Arrow Collar Man campaign ended in 1930, having been one of the most successful advertising campaigns in history. [Wikipedia]

 

[NOTE: The Arrow Collar Man is said to have been modelled by Charles Beach, Leyendecker's life partner.]

 

Dick Haymes (1918-1980) was an Argentinian singer and actor and one of the most popular male vocalists of the 1940s and early 1950s. And then came Elvis, the game changer.

 

It Had to Be You – www.youtube.com/watch?v=WW6Jd7zVpxM

 

Little White Lies – www.youtube.com/watch?v=vGt3HDdh5RA

 

1947; Until seven months ago Life Cover Girl Karen Lewis, 19, was a stenographer taking dictation at 95 words a minute in the Navy Department, Washington D.C. Cover by Philippe Halsman

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Coca-Cola, Atlanta, USA ©

 

Tom Stafford and Walter Schirra

A collection of Life magazine covers from World War II on display at the Naval Air Station Wildwood Aviation Museum in New Jersey. The covers show glimpses of that time in history.

 

Our Daily Challenge - Time - 9/17/16

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Coca-Cola, Atlanta, USA ©

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Ala Littoria, Italy © 1939

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Artist Charles Dana Gibson (1867-1944) boldly asserted his support for American intervention in World War I before the country formally declared war on Germany. He was best known for his creation of the Gibson Girl, an iconic representation of the beautiful and independent Euro-American woman at the turn of the 20th century. His wife, Irene Langhorne, and her four sisters inspired his images. He published his illustrations in “Life” magazine and other major national publications for more than 30 years, becoming editor of “Life” in 1918 and later owner of the magazine. [Source: Wikipedia]

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