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The patriotic scene features an early submarine, navy ships, biplanes and a sailor raising an American flag. The picture is number 833 and is credited to F.A.S. Other examples of the calendar that I’ve seen contain advertising in the blank space at the top, so I assume the calendar could be ordered from a printing company or directly through Life magazine. Little else is known.
Dawn breaks behind the ASTP Saturn IB launch vehicle during the Countdown Demonstration Test. The Mobile Service Structure was moved away from the vehicle for the test, which is a step-by-step dress rehearsal for the launch culminating in a simulated T-zero and launch. During the test, the stages of the Saturn IB rocket are fueled as they will be on launch day, July 15. Following the simulated liftoff, the fuels will be offloaded and the terminal portion of the count will be repeated tomorrow with the prime crewmen Thomas Stafford, Vance Brand and Donald Slayton aboard the spacecraft.
Second cover Parrish created for Life magazine in a relationship with Life that lasted until 1924. As with many major magazines at the turn of the century, color/two tone covers were complicated and expensive to print, so they were generally saved for special year-end holiday issues.
The B-52 Stratofortress is a U.S. long-range, subsonic, jet-powered heavy bomber designed by the Boeing Company in 1948. The magazine ad appeared just about a week before the XB-52 prototype was first flown, on April 15, 1952. The ad proclaims the long, hard job of building a strategic bombing force:
“The amount of time, money and effort that must go into building up just one part of this force – the Strategic Air Command – should give American citizens some idea of the huge task your armed forces and the aircraft industry are tackling in rebuilding American Air Power. . .
“To succeed, the Air Force needs a realistic public understanding of the time factors involved in Air Power expansion . . . and recognition of the hard fact that Air Power must be consistently maintained in peace if it is to be relied upon to help prevent – or meet – the terrible emergency of war.” [Excerpt from the ad copy]
The ad was sponsored by the United Aircraft Corporation, makers of Pratt & Whitney jet engines, 8 of which power up the B-52. Multiply 8 by the 744 bombers that were built and the result is a pretty big chunk of change. So, United Aircraft was not exactly a disinterested party in building B-52s. It was part of that military-industrial complex Dwight Eisenhower warned against, hard at work influencing public policy.
This multiple exposure shows a simulated Moon landing of the Lunar Lander trainer at Langley's Lunar Landing Research Facility.
“The Arrow Collar Man” was first introduced in 1905 for Cluett, Peabody & Co., manufacturer of detachable collars for men’s button-down shirts. The ad campaign grew beyond its advertising purpose into a bona fide sensation. Leyendecker single-handedly changed advertising by switching the emphasis from text to image and making his pitch in emphatically visual terms. Cluett, Peabody & Co. became the most successful company in the U.S. at that time. By the 1920s, their sales increased to 4 million dollars a week and Arrow shirts with detachable collars were being exported to foreign ports such as Jakarta and the Belgian Congo. The Arrow Collar Man campaign ended in 1930, having been one of the most successful advertising campaigns in history. [Wikipedia]
[NOTE: The Arrow Collar Man is said to have been modelled by Charles Beach, Leyendecker's life partner.]