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I’ve had this cassette tape (The Smiths – Meat Is Murder) for about twenty-four years. I can’t say that the cassette version of this music ever gets played but I do have MP3s and still listen to The Smiths to this day. The song ‘How Soon Is Now?’ is the song that introduced The Smiths to an entire generation of pimple-faced teens.
Wonder how the money allocated for City projects is going to be spent -- what public works projects will be undertaken, how the City will address affordable housing efforts, what parks have a facelift in the works? The City Manager has presented his proposed budget for the coming year and residents had an opportunity to ask how that money will be used in an interactive e-Town Hall on June 3.
For more information about Durham's E-Town Hall visit durhamnc.gov/ich/as/bms/Pages/ETownHall.aspx
DIY - How to make plushie sea creature mascots out of socks!
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by Frank Davey.
Toronto, ECW Press, 2oo2. ISBN 1-55o22-497-2.
6 x 8-15/16, 172 sheets white bond perfectbound in matte PVC white card wrappers, all except inside covers & 8 pp printed offset, black interiors in metallic mauve covers with black addition to rear cover.
with contributions by:
George Bowering, Linda Davey, Av McCartney, Jackie McCartney;
rear cover blurbs by Phyllis Grosskurth, Bharati Mukherjee.
includes:
i) May 2, 2000 (pp.278-281; prose with passing reference to bpNichol p.28o)
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Marketers live and die by their budgets. If you’re not keeping careful track of how much you spend on your marketing stack, and how much return it’s bringing you, then you’re doing something wrong. You need those numbers in place so you can optimise and start to scale.
Video marketing spend is no different. It’s important to know exactly what value you’re getting out of an explainer video so you can further invest when you feel it’s time to scale. Some benefits of explainer videos are very easily quantified. Others, unfortunately, are much more abstract and require a nuanced approach.
Let’s discuss some of the finer points of video ROI.
The simple part – conversion rate
The simplest, yet perhaps the most reductive, way to measure the ROI of your video is to A/B test your landing page. A split test will show you exactly how many users convert with and without your video. Multiply the difference by the total value of a converted lead and there you have it – a basic numbered value for your video ROI.
There are, however, a number of benefits that a simple split test won’t capture. For example, what happens if a user bounces from your page after watching the video, but later returns to purchase your product. How do you measure the added clarity on your product offering and extra conversion triggers?
Segmenting return visitors
This is a tricky question and requires us to think more closely about our test results. One method to test return visitor effects is to segment your results to show new converting visitors vs returning converters. If you see a similar increase in conversion across both groups, we know that your video is having an impact. Averaging these two results out will give you an estimated improvement that you can then factor into an ROI calculation.
Share value
Video is a shareable asset, and it’s very likely that your users will share it amongst themselves, especially if you add it to video sites like Youtube and Vimeo. In this case, not only is your video working to convert users, it’s also working to bring more traffic to your site. This value needs to be added into your overall figure.
First, make a list of all the different places you’ve posted your video. Then, head over to your site analytics platform and filter your results by the sources you identified. Grab the total traffic generated by your video and multiply it by your landing pages’ total conversion rate. You should end up with a smaller fraction of your starting figure. Multiply this figure again by your average value for a converted lead, and voila – you have the total value of your video as a traffic generation source.
Fundraising
If you work in a startup then chances are you’re hoping to catch the attention of potential investors. This is a difficult game and requires you to communicate the value of your product and your company with crystal clarity.
It just so happens that explainer videos are excellent at catching the attention of potential investors both online and in pitches. This means that the potential ROI of your video could be as great as the total investment value of your business. By communicating complex product offerings succinctly you can drive home the value of your company and win over angels and VCs alike.
Brand building
Now we’re getting into more abstract territory. There are a tonne of benefits from video that can’t be easily quantified. Chief amongst these are the brand-building effects that an explainer video can garner. Having an event? Throw your explainer video up on the screens. Your sales team needs a quick product rundown for a client? Ping the video their way. Want your product featured in an affiliate site? Ask them to host your animation. A quality video will help you stand out from competitors in any arena.
The final word on ROI is that, whilst it is possible to extract numeric benefit values from your videos, you’ll never get a comprehensive overview of the whole. After all, the benefits of video are as much about how you use it as is the quality of the end product. With great distribution, a comprehensive usage plan, and effective placement, the potential ROI of your video could be limitless.
The post How to calculate the ROI of you explainer video appeared first on Clarity Animations.
www.clarityanimations.com/video-marketing/calculate-roi-e...
A lot of people ask the question, "How to build log cabins from scratch?" If so, you should take note of certain steps to ensure a solid structure. The materials you need to build a log cabin are listed below. Then, you'll have to know the cost of a log cabin kit. After all, you'll want to be sure that you're getting the best deal. After all, it's not as expensive as it sounds.Cost of a log cabin kitThe cost of a log cabin kit may vary depending on the company you choose and the specifications you want for your home. Many kits will include shipping and building instructions. However, if you do not have any prior experience building a log cabin, you may want to consult with an experienced builder before deciding on a particular kit. After all, you want to be able to enjoy your new log home as soon as possible!There are three types of kits available. A shell-only package typically includes only the logs and is typically $50-80 per square foot. A dry-in package will include all of the exterior components and costs around $70-$139 per square foot. If you want to build your own log cabin, you can also buy a complete turnkey package for about $75,000-$100k. Depending on the floor plan, a log cabin kit will vary in cost depending on its size and level of customization.A log cabin kit can cost as much as a traditional construction home. Before committing to a specific log home kit, check multiple suppliers for the lowest price. Make sure to check delivery and shipping costs.
How much wood...well you know how it goes. lol This is one fat groundhog!
Seen @ Big Spring in Van Buren, MO. August 2008
Taken for a seven-day nature photo challenge. Day 2.
I didn't leave home today, but it was a lovely early spring day and I used my camera to record how it feels, rather than how it looks, on such a day when you are me.
You've been introduced to the first born here, so I thought that it might be a good idea to let you know about his baby brother. The interesting thing about little baby brother Blake is that he is outweighing his older brother by about 25% at each monthly milestone. At this rate Blake is going to be pushing his older brother around by his first birthday. Asher has fondly been nicknamed "The Bear" and while we have not yet really settled on a nickname for Blake we are edging tentatively towards "The Tank"!
Asher means happy and blessed and that he is. Now Blake can mean a number of things dependent upon how the mood strikes you. The mood struck us to mean bright and shiny...and he is! We are blessed to have two of the most awesome little boys a family could have. And I am thankful for another little kiddie model to hone and develop my photo finger on!
A bit blurry, but he showed how many organizations are starting to embrace social media to help forward their causes. This example was how Greenpeace easily made tagging available on their site.
DIY - How to make plushie sea creature mascots out of socks!
More details in this blog post
300dpi photo. Please review the details about using my photos.
Visiting Tate Modern for 'How It Is' by Miroslaw Balka.
Photograph by Gregory Halse; direction by John Oram.
How do I fix a flat
How do I fix a flat?
Check your car’s manual for the location of the spare tire, jack, and tire iron. If the manual is missing, look in the trunk (check under the carpet or behind a side panel). On some vehicles, the spare is often suspended under the rear of the car and has t...
- how nice of the "dancing" chef to greet his customers at Pizza Mania at 2pm... having late lunch had its privileges...
#legoland #llm #themepark #chef #kitchen #friendly #legolandmaysia #brick #play #fun #building #experience #create #pizza #pizzamania
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How to fold paper airplane that fly so far - Making paper plane that fly long time. youtu.be/vZo11FO6VPU