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Design Week Milano
My visit at EuroLuce 2023
In this photo diptych:
left, INTEGRALIS® by Artemide is an innovative and a sustainable light platform aimed at a conscious and responsible use towards the environment. It combines sanitizing efficacy with luminous performance and design beauty.
It also integrates itself in both the environments and moments of life by interpreting the rhythms and needs of humankind.
It was born from Artemide’s scientific and technological research and humanistic and social vision.
For its innovative importance, the stand Artemide and its CEO Carlotta de Bevilacqua (see blond lady in green to the right), received the visit of the foremost important Government member.
An entrepreneur, architect, designer, and teacher, Carlotta de Bevilacqua is one of the main representatives of design and of the modern business vision. With a degree in Architecture achieved in 1983 at the Politecnico di Milano, she is the President & CEO of Artemide and President of Danese Milano.
Right: Carlotta has guided the special visit of Italian Foreign Office Minister Antonio Tajani.
I was in their stand, almost alone, trying to photograph this amazing lighting system that called my attention and curiosity.
Suddenly I saw about 20 photographers running inside, oh, cool, something important is happening, I thought. So, I turned towards the entrance and stood in front of a desk, with my camera ready for the surprise.
When the Foreign affairs Minister came in with a huge crowd, I was ready for the show ;-)
A very lucky case to be there on the right day, time and spot! So I spotted the Minister and took plenty portraits... I was anchored at that little desk just in front of him! First in row and all the other Photographers behind me.
Next up-loads will be some of the portraits I shot him :-)
Now for the technical detail of this amazing environmental friendly lighting platform, these are the main highlights:
✓ Anti-microbial: strong microbial growth control through total violet emission
✓ 5000K color temperature
✓ White Light mode, 3000K dimmable (0-100%)
✓ Human presence ever allowed (?)
✓ Full spectrum & good perception
√ The producing Company has engaged in a total sustainability product plan
©White Angel Photography & Text. All rights reserved.
Ref. -MG 9157-58 Dittico Artemide
Design Week Spread 28th May 2009
Great bit of exposure for Spacesick and myself back in May.
Despite the fact my little soundbite at the end is pretty short, a large proportion of the article is based on stuff I chatted to Scott about when we did the interview. Sort of like Ghost Writing :)
Thanks to flickr User Fatheed for scanning/OCRing this spread...
"Vintage mash
Ever thought of reworking your favourite video-games and record sleeves in the style of old book covers? A chance encounter with a flickr group leads Scott Billings into the thriving hinterlands of graphic sampling, distilling and reconcieving.
LIKE MOST channels of popular culture, graphic design is a scavenger of ideas and material. The visual landscape is crammed full of references pointing in all sorts of directions, often simultaneously. The same thing happens in pop music, perhaps the ultimate forager of styles. Building on the widespread use of sampling in the 1980s, the borrowing and stealing of material has reached a new level over the past few years with the emergence of mash-ups - a technique in which whole elements of songs are combined and overlaid to create a new, composite track.
Design and music are kith and kin, of course, so it's no surprise that an analogous trend has bubbled up in graphics, fuelled by the viral interactions of the Internet. A series of design mash-ups has seen the style of one medium combined or overlaid with content from somewhere else. Imagine a film or record title reconceived as a vintage book cover.
It all seems to have started in January, when freelance graphic designer Olly Moss created a Flickr group called Make Something Cool Everyday. On here, Moss posted his designs for classic video¬game titles, restyled as if drawn by Saul Bass for 1960s Penguin. Translating each game's core element into a single graphic illustra¬tion, Moss produced a series of six 'covers' for titles including Half-Life, Metal Gear Solid and Grand Theft Auto IV. 'I went to a Design Museum exhibition which showed some Penguin book designs and thought I'd like to do something with that,' says Moss. 'Video games often have this fairly naff design behind them, so I decided to appro¬priate the great design history of Penguin, but also to rethink the graphic, to come up with a neat way of capturing the game.'
Earlier reworkings of film posters by Moss had already inspired Ohio-based freelance designer Mitch Ansara (aka Spacesick) to create his I Can Read Movies series. Again influenced by Bass, as well as Paul Rand, Ansara posted his 'vintage movie books' - one per day - to the same Flickr group. With similar two-colour graphic interpretations of films including Highlander and Face/Off, his book covers sit neatly alongside Moss's 'Penguin' video games.
'In January, I made a 1960s-style Space Jam book cover as a one-off joke. But I thought it was a lot of fun, and people seemed to like it, so I continued. Fast-forward a month or so and all kinds of talented folks were doing vintage book covers of all kinds of things: video games, music albums, other books, vintage album covers for movies, vintage breakfast cereal boxes for albums - you name it,' says Ansara.
The idea of distilling a title into a graphic icon is taken a step further in the Modernist Editions, a series of album-covers-as-pictograms created by Heath Killen, director of Australian design group Illumination Ink. As a reflection on the future of album art, Killen's approach is not a mash-up and avoids appropriation. 'Everyday signage is a big inspiration and pictograms in general - everything from road signs to dingbats. But I'm not really interested in pastiche and I like to think that these designs stand up without a reference point,' he says.
Back in the UK, Littlepixel Design director Huw Gwilliam turned directly to pastiche after seeing Ansara's I Can Read Movies series. His mash-ups of classic album covers imitate an offset, two- or three-colour print process to reference classic Pelican books, where the original album artwork is overlaid on a dog-eared jacket. 'I spent a lot of time getting the typography right - a special form of Akzidenz Grotesk - and tried to make it look like it was photoset and distressed,' he says.
As the meme spread, many similar 'reimaginings' have followed, some more accomplished than others. But for Moss the trend has more or less run its course. 'I feel it would be derivative to work on it any more,' he says. Nonetheless, just as music evolves through remixing and sampling, other designers will no doubt continue to take from the takers, scavenging, adding and reinventing all the way. "
Jonathan Grinham presenting his slide show on Lumenhaus at the Pecha Kucha event. Boffi Studio, 3320 M St NW, Washington, DC.
there was the design week 2015 in Helsinki / Finland. I'm showing the other side of the polished city...
È il design che parla a tutti. Tanto iconico quanto fruibile.
Calligaris
Italian Smart Design since 1923
How funny how everything in this designweek becomes an art installation. At the beginning of a street in Zona Tortona, these little Danone drinks where handed out. At the end of the street, people started to put their empty bottle at this ridge, nicely one after each other.
its an article about 3 photographers who have promoted themselves online. there are a few misplaced facts but i have set the record straight on my blog here
you can read the full article here on the design week web site.
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