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Illustration © 2009 Jonathan Boehman and David Weigelt.
This work is licensed under Creative Commons Attribution ShareAlike 3.0.
Taken from Chapter 5 of Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement
[Photo by Nic Walker, under Creative Commons Licence. picasaweb.google.com/nic.zero.argh/DefectiveByDesignProtest ]