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In my last video and column (trulysoci.al/brandedcontent1), I brought up the plethora of terrible, same same, bland, regurgitated content that tries to pass itself off as branded content, pointing out that much of the reason it exists is that brands aren't willing to take the time to dive into the research and insights and build a strategy beforehand.
And in our follow-up podcast discussion, I put a good part of the blame on the agencies who are not only willing to compromise on strategy to get the gig, but those who add "content marketing" as a line item to their offerings without having any inkling that there should be a strategy behind it.
In this video, I show a high-level overview of our research and insights process. It comes down to two simple questions: a. who is the audience? b. what are your goals? Seems simple, right? Well...
When I say high-level overview, it really is. To give you a sense of what goes into answering those two simple questions, it looks something like this (ps. our graphic design team is going to kill me for posting this...it's ugly right now, but is being prettified for the future as we emphasize the strategic part of what we do):
In the video, I don't only talk about the research and insights, but how this turns into a strategy AND give two examples of two clients who work at THE SAME FIRM who have very different approaches to content, even when some of the subjects are the same.
You can find Nancy Graham's channel here and Ben Felix's channel on YouTube.
Website design company located in Los Angeles, specializing in WordPress, SEO optimization, logo design, web hosting, and photography. Visit us at: www.spotlightsitedesign.com.
Website design company located in Los Angeles, specializing in WordPress, SEO optimization, logo design, web hosting, and photography. Visit us at: www.spotlightsitedesign.com.
Website design company located in Los Angeles, specializing in WordPress, SEO optimization, logo design, web hosting, and photography. Visit us at: www.spotlightsitedesign.com.
Meghan Casey worked with workshop participants on defining their core content strategy.
© Dan Thorson Photography
The Slow Food Russian River Educational and Media Team meets for a working dinner on the the fourth Thursday of the month, 7 – 9 pm in Sebastopol, CA . From 6 – 7 pm the team invites anyone with an interest in food and agriculture education and social media for a Salon with drinks and appetisers, potluck-style.
www.slowfoodrr.org/event/salon-and-media-team-session-may...
Subscribe to Slow Food Russian River's email list here: www.slowfoodrussianriver.org/projects/gravenstein-apple-p...
Follow Slow Food Russian River on Facebook: www.facebook.com/SlowFoodRussianRiver
Follow Slow Food Russian River on Twitter: twitter.com/SlowFoodRR
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Join Slow Food Russian River's LinkedIn Group: www.linkedin.com/company/6411590?trk=tyah&trkInfo=cli...
Subscribe to Slow Food Russian River YouTube channel: www.youtube.com/user/slowfoodrussianriver
Photo from Darla Schoenrock
062515_SFRR_Media Team Dinner Meeting_4680
Meghan Casey worked with workshop participants on defining their core content strategy.
© Dan Thorson Photography
Website design company located in Los Angeles, specializing in WordPress, SEO optimization, logo design, web hosting, and photography. Visit us at: www.spotlightsitedesign.com.
We enjoyed soup and learning about Disco Soupe, coolest thing invented since sliced bread!
www.slowfood.com/international/food-for-thought/focus/197...
The Slow Food Russian River Educational and Media Team meets for a working dinner on the the fourth Thursday of the month, 7 – 9 pm in Sebastopol, CA . From 6 – 7 pm the team invites anyone with an interest in food and agriculture education and social media for a Salon with drinks and appetisers, potluck-style.
www.slowfoodrr.org/event/salon-and-media-team-session-may...
Follow Slow Food Russian River on Facebook: www.facebook.com/SlowFoodRussianRiver
Follow Slow Food Russian River on Twitter: twitter.com/SlowFoodRR
Follow Slow Food Russian River on Pinterest: www.pinterest.com/slowfoodrussian/
Join Slow Food Russian River's LinkedIn Group: www.linkedin.com/company/6411590?trk=tyah&trkInfo=cli...
Subscribe to Slow Food Russian River YouTube channel: www.youtube.com/user/slowfoodrussianriver
Photo from Darla Schoenrock
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