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Karyn’s work spans some of the largest brands and media entities. She has worked with these organizations from every vantage point – marketing, media and senior brand management. As co-founder of reeboot strategy, Karyn focuses on helping technology companies decipher the media/ad game and transforming traditional media & entertainment companies with new media-savvy product opportunities. She works with marketers and advertisers to develop strategic programs and multi-platform brand concepts. Karyn previously led Dell’s global brand efforts and B2B marketing. Prior to that, she held corporate marketing and crm management positions at Time Inc. during and after the AOL merger, working on the front lines with advertisers helping them capitalize and create new-media opportunities that had not existed previously. She pioneered integrated content offerings, working to align properties including Warner Brothers, TBS, InStyle, Real Simple, Business 2.0, Fortune and Entertainment Weekly. She cut her career teeth in crm and integrated marketing, managing agency business development and American Express account management for Wunderman/Young & Rubicam.
Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.
New York: Rosenfeld
rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...
Taken for JMU Technology & Design by Tommy Koehler. All rights reserved. No usage without permission.
Produced by the Seattle Metropolitan Chamber of Commerce, UW's Communication Leadership program, and 206 inc, IN-NW is not your standard-issue social media conference. Rather, it is crafted to bring an array of thought-leaders, doers and participants together to talk shop about social engagement. We'll take a look at exactly what's happening in the world of digital media today, and together, set our sights on what's to come in future.