chakita1
chakita patterson, black history tour (1)
#Flashback I hesitantly reached out to the group we're touring today to call their attention to the weather in case they weren't aware that it’s going to rain. The group leader said, "we have rain ponchos for all the kids." I shouted.
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Last year, we had no idea who our target audience was so we simply tried to appeal to everyone. Big mistake! People would cancel at the last minute if there was a threat of rain, complain about prices being too high, and I even had people tell me “this should be free.”
...
This tour season, we put in double the effort to figure out who are the folks who would value and appreciate the tours. One of the strategies we used to determine this was tripling the price to weed out people. This was by far the best decision we have made in this business to-date.
...
Now, I get to work with people who are fired up about black history and racial justice. I’ve been able to form a community from customers who want nothing more than to pursue equity by any means for all people. I get to work with people who buy ponchos for a group of kids instead of canceling or rescheduling at the last minute.
...
Today, 30+ people will be touring Fisk University and other HBCUs in Nashville with @UnitedStreetTours. From there we will patronize two black-owned businesses in the Jefferson Street Art Crawl community. We'll be stopping by Jefferson Street Sound and ending and eating at the black-owned restaurant, Kingdom Café & Grill.
...
Every blue moon, a person who is not in our target, tours with us and that's okay too. Finding our target audience was not easy but it has helped us better serve the community and grow our small, woman-led, black-owned business. I just want to say thank you to all of our customers who are the backbone of United Street Tours. .
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#UnitedStreetTours #blackhistory #changingthenarrative #inclusion #love #antiracism #nashville #nashvillehistory #musiccity #united #walkunited #tours #nashvilleblackhistory #Socialjustice #Racialjustice #Racism #Antiracist #Whitefragility #BlackLeaders #BlackLeadership #WhiteAllies #WhiteAlly #Allyship
chakita patterson, black history tour (1)
#Flashback I hesitantly reached out to the group we're touring today to call their attention to the weather in case they weren't aware that it’s going to rain. The group leader said, "we have rain ponchos for all the kids." I shouted.
...
Last year, we had no idea who our target audience was so we simply tried to appeal to everyone. Big mistake! People would cancel at the last minute if there was a threat of rain, complain about prices being too high, and I even had people tell me “this should be free.”
...
This tour season, we put in double the effort to figure out who are the folks who would value and appreciate the tours. One of the strategies we used to determine this was tripling the price to weed out people. This was by far the best decision we have made in this business to-date.
...
Now, I get to work with people who are fired up about black history and racial justice. I’ve been able to form a community from customers who want nothing more than to pursue equity by any means for all people. I get to work with people who buy ponchos for a group of kids instead of canceling or rescheduling at the last minute.
...
Today, 30+ people will be touring Fisk University and other HBCUs in Nashville with @UnitedStreetTours. From there we will patronize two black-owned businesses in the Jefferson Street Art Crawl community. We'll be stopping by Jefferson Street Sound and ending and eating at the black-owned restaurant, Kingdom Café & Grill.
...
Every blue moon, a person who is not in our target, tours with us and that's okay too. Finding our target audience was not easy but it has helped us better serve the community and grow our small, woman-led, black-owned business. I just want to say thank you to all of our customers who are the backbone of United Street Tours. .
.
.
#UnitedStreetTours #blackhistory #changingthenarrative #inclusion #love #antiracism #nashville #nashvillehistory #musiccity #united #walkunited #tours #nashvilleblackhistory #Socialjustice #Racialjustice #Racism #Antiracist #Whitefragility #BlackLeaders #BlackLeadership #WhiteAllies #WhiteAlly #Allyship