antwandugan
Algorithm Updates
Yearly algorithm updates are gone and now the traffic and ranking changes are daily or weekly. Updates are rarely confirmed by Google and of the 28 updates that were tracked, Google has only confirmed two. There are tips to help you understand penalties, assess the traffic drops and take action when appropriate.
When you see a rankings loss or big #traffic on a day when there was an algorithm you probably were not penalized. Site redesigns, analytical adjustments, site updates, and more can cause decreased traffic. Most likely it was not you but #Google.
Before deciding you have been penalized, look at any changes you made on your site. Check the activity of the tech team, talk to the QA and #content team, and talk to everyone who can make an update to the site. Check your search console because if there is a manual penalty this is where it will be located. If only one page has been effected i is not an algorithm.
Check your traffic data because if you have been impacted by an algorithm the only impact will be on Google. Check your competition for changes because algorithm updates target specific types of industries and results. Look at the rankings of your competitors.
There are tools available for nearly everything. Allow for a normal amount of fluctuation and use your tools to track the performance of your site. Look at your industry's performance and see if they have been impacted. Remember what has occurred during the day effects, sports, news, and entertainment. If a tool shows #SERP fluctuations it still does not mean you have been penalized.
#Google can tell what sites you like but not the sites everyone generally likes. They are trying to give their users a top experience. They are trying to give their users exactly what they want and these updates are how they plan to accomplish this. A perfect example is Disney. They had 80,000 lower quality pages removed because they wanted to boost their organic traffic. Most of the sites who choose to remove content do not see a rise in their organic. The pages from #Disney were mostly so low in quality they were receiving one visit a month and were not helpful to the site in any way at all.
The term #E-A-T stands for Experience, Authority, and Trust. If you do not pursue these key components your competitors will and they will outrank your site. There are also numerous brands who use EAT for specific ideas and this is something Google is working to put together.
The most important aspects are knowing what to look for and how to find the information you will need if you are penalized. You have to understand what you need to do. One of the best pieces of advice is to talk to your friends within the industry. When you see odd occurrences or changes, talking to the people in the search space is your best option. Chances are they can at least point you in the correct direction.
When the day is over, work to improve your site. If you believe something you are doing may result in a penalty simply stop and fix it. Work on your site because the search engines are working to bring you quality and this is exactly what you want to give them.
Algorithm Updates
Yearly algorithm updates are gone and now the traffic and ranking changes are daily or weekly. Updates are rarely confirmed by Google and of the 28 updates that were tracked, Google has only confirmed two. There are tips to help you understand penalties, assess the traffic drops and take action when appropriate.
When you see a rankings loss or big #traffic on a day when there was an algorithm you probably were not penalized. Site redesigns, analytical adjustments, site updates, and more can cause decreased traffic. Most likely it was not you but #Google.
Before deciding you have been penalized, look at any changes you made on your site. Check the activity of the tech team, talk to the QA and #content team, and talk to everyone who can make an update to the site. Check your search console because if there is a manual penalty this is where it will be located. If only one page has been effected i is not an algorithm.
Check your traffic data because if you have been impacted by an algorithm the only impact will be on Google. Check your competition for changes because algorithm updates target specific types of industries and results. Look at the rankings of your competitors.
There are tools available for nearly everything. Allow for a normal amount of fluctuation and use your tools to track the performance of your site. Look at your industry's performance and see if they have been impacted. Remember what has occurred during the day effects, sports, news, and entertainment. If a tool shows #SERP fluctuations it still does not mean you have been penalized.
#Google can tell what sites you like but not the sites everyone generally likes. They are trying to give their users a top experience. They are trying to give their users exactly what they want and these updates are how they plan to accomplish this. A perfect example is Disney. They had 80,000 lower quality pages removed because they wanted to boost their organic traffic. Most of the sites who choose to remove content do not see a rise in their organic. The pages from #Disney were mostly so low in quality they were receiving one visit a month and were not helpful to the site in any way at all.
The term #E-A-T stands for Experience, Authority, and Trust. If you do not pursue these key components your competitors will and they will outrank your site. There are also numerous brands who use EAT for specific ideas and this is something Google is working to put together.
The most important aspects are knowing what to look for and how to find the information you will need if you are penalized. You have to understand what you need to do. One of the best pieces of advice is to talk to your friends within the industry. When you see odd occurrences or changes, talking to the people in the search space is your best option. Chances are they can at least point you in the correct direction.
When the day is over, work to improve your site. If you believe something you are doing may result in a penalty simply stop and fix it. Work on your site because the search engines are working to bring you quality and this is exactly what you want to give them.